The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Karaoke Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Yoga, Karaoke, Shakespeare Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
For The Love Of Music Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
Buddies, Dogs, Drive Through Agency: DDB Canada / Vancouver Client: Insurance Corporation of British Columbia (ICBC) Category: Consumer Radio / Consumer Radio: Campaign
Give a little Agency: Bleu Blanc Rouge / Montreal Client: CHUM Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Cargo Pants Designer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Gangsta Rapper Posse Member Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Giant Pocket Knife Inventor Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Spinal Cord Agency: DeVito/Verdi / New York Client: Mount Sinai Medical Center Category: Consumer Radio / Consumer Radio: Single
Shakespeare Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Yoga Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Trickery Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Single
Trifecta Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Single
"Road Rage" Agency: FCB Johannesburg / Johannesburg Client: Toyota / Tazz Category: Consumer Radio / Consumer Radio: Single
Coming Agency: Jung von Matt AG / Berlin Client: Berliner Morgenpost Category: Consumer Radio / Consumer Radio: Single
Deng! Agency: Jung von Matt AG / Stuttgart Client: BMW Motors/Mini Cooper One Category: Consumer Radio / Consumer Radio: Single
G-String Agency: Lowe Bull / Bryanston Client: Unilever - H/Andy Oven Cleaner Category: Consumer Radio / Consumer Radio: Single
Fahrenheit 911 Agency: Ogilvy South Africa / Johannesburg Client: M Net Category: Consumer Radio / Consumer Radio: Single
Sat Nav Agency: Saatchi & Saatchi / London Client: Toyota Category: Consumer Radio / Consumer Radio: Single
Chinese Buffet Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Single
Singles Bar Agency: ZiG / Toronto Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Genius Campaign 1 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 3 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 4 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Big Wigs Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
scream Agency: Jung von Matt AG / Hamburg Client: K-fee Category: Consumer Radio / Consumer Radio: Campaign
Unpleasant Side Effects - Chinese Buffet-Symposium Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Campaign

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Karaoke

Consumer Radio / Consumer Radio: Single

05004R

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Yoga, Karaoke, Shakespeare

Consumer Radio / Consumer Radio: Campaign

05005R

2005 Advertising Silver Pencil

Fallon New York / New York

Virgin Mobile USA

For The Love Of Music

Consumer Radio / Consumer Radio: Campaign

05006R

2005 Advertising Bronze Pencil

DDB Canada / Vancouver

Insurance Corporation of British Columbia (ICBC)

Buddies, Dogs, Drive Through

Consumer Radio / Consumer Radio: Campaign

05007R

2005 Advertising Merit Award

Bleu Blanc Rouge / Montreal

CHUM

Give a little

Consumer Radio / Consumer Radio: Single

05015R

2005 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Cargo Pants Designer

Consumer Radio / Consumer Radio: Single

05016R

2005 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Gangsta Rapper Posse Member

Consumer Radio / Consumer Radio: Single

05017R

2005 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Giant Pocket Knife Inventor

Consumer Radio / Consumer Radio: Single

05018R

2005 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai Medical Center

Spinal Cord

Consumer Radio / Consumer Radio: Single

05019R

2005 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Shakespeare

Consumer Radio / Consumer Radio: Single

05020R

2005 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Yoga

Consumer Radio / Consumer Radio: Single

05021R

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Trickery

Consumer Radio / Consumer Radio: Single

05022R

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Trifecta

Consumer Radio / Consumer Radio: Single

05023R

2005 Advertising Merit Award

FCB Johannesburg / Johannesburg

Toyota / Tazz

"Road Rage"

Consumer Radio / Consumer Radio: Single

05024R

2005 Advertising Merit Award

Jung von Matt AG / Berlin

Berliner Morgenpost

Coming

Consumer Radio / Consumer Radio: Single

05025R

2005 Advertising Merit Award

Jung von Matt AG / Stuttgart

BMW Motors/Mini Cooper One

Deng!

Consumer Radio / Consumer Radio: Single

05026R

2005 Advertising Merit Award

Lowe Bull / Bryanston

Unilever - H/Andy Oven Cleaner

G-String

Consumer Radio / Consumer Radio: Single

05027R

2005 Advertising Merit Award

Ogilvy South Africa / Johannesburg

M Net

Fahrenheit 911

Consumer Radio / Consumer Radio: Single

05028R

2005 Advertising Merit Award

Saatchi & Saatchi / London

Toyota

Sat Nav

Consumer Radio / Consumer Radio: Single

05029R

2005 Advertising Merit Award

Y&R Chicago / Chicago

Miller Brewing Company

Chinese Buffet

Consumer Radio / Consumer Radio: Single

05030R

2005 Advertising Merit Award

ZiG / Toronto

IKEA

Singles Bar

Consumer Radio / Consumer Radio: Single

05031R

2005 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 1

Consumer Radio / Consumer Radio: Campaign

05032R

2005 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 3

Consumer Radio / Consumer Radio: Campaign

05033R

2005 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 4

Consumer Radio / Consumer Radio: Campaign

05034R

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Big Wigs

Consumer Radio / Consumer Radio: Campaign

05035R

2005 Advertising Merit Award

Jung von Matt AG / Hamburg

K-fee

scream

Consumer Radio / Consumer Radio: Campaign

05036R

2005 Advertising Merit Award

Y&R Chicago / Chicago

Miller Brewing Company

Unpleasant Side Effects - Chinese Buffet-Symposium

Consumer Radio / Consumer Radio: Campaign

05038R

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