The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Unstoppable Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
What If Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
LOVE STORY Agency: Net#Work BBDO / Hyde Park Client: VIRGIN ATLANTIC AIRWAYS Category: Consumer Television / Consumer Television Over :30 Single
Impossible is Nothing - Basketball Agency: TBWA\Chiat\Day San Francisco / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Campaign
Goldspot Agency: Mother / London Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign
Soken DVD Agency: Euro RSCG Flagship Ltd. / Bangkok Client: Soken Electronics (Thailand) Co. Ltd. Category: Consumer Television / Consumer Television Over :30 Campaign
Vending Machine Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Prison visitor Agency: ZiG / Toronto Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
Nadia Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Ameriquest Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
For The Love Of Music Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Campaign
Impossible is Nothing Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Campaign
"Encore" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
"Smash" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television Under $50,000 Budget
Caveman Insult Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
Beyond Music Agency: la comunidad / Miami Beach Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2 Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
First Dibs Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Waterboy Agency: BETC Euro RSCG / Paris Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen Agency: Fallon New York / New York Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief Agency: Goodby, Silverstein & Partners / San Francisco Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box Agency: J. Walter Thompson Argentina / Buenos Aires Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings Agency: Publicis NY / New York Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Golfers Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Magnet Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Tennis Instructor Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television Over :30 Single
Saturn Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television Over :30 Campaign
Clutter Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top Agency: DDB Sydney / Ultimo Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow Agency: Ideaology / Marina del Rey Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing" Agency: Leo Burnett Company / Chicago Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Dance Party Agency: TBWA\Chiat\Day / New York Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single

2005 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

adidas

Unstoppable

Consumer Television / Consumer Television Over :30 Single

05008T

2005 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

What If

Consumer Television / Consumer Television Over :30 Single

05010T

2005 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

VIRGIN ATLANTIC AIRWAYS

LOVE STORY

Consumer Television / Consumer Television Over :30 Single

05011T

2005 Advertising Gold Pencil

TBWA\Chiat\Day San Francisco / San Francisco

adidas

Impossible is Nothing - Basketball

Consumer Television / Consumer Television Over :30 Campaign

05012T

2005 Advertising Silver Pencil

Mother / London

Orange Consumer

Goldspot

Consumer Television / Consumer Television Over :30 Campaign

05013T

2005 Advertising Bronze Pencil

Euro RSCG Flagship Ltd. / Bangkok

Soken Electronics (Thailand) Co. Ltd.

Soken DVD

Consumer Television / Consumer Television Over :30 Campaign

05014T

2005 Advertising Gold Pencil

Rethink / Vancouver

BC Lions

Vending Machine

Consumer Television / Consumer Television :30/:25 Single

05015T

2005 Advertising Silver Pencil

ZiG / Toronto

Vim

Prison visitor

Consumer Television / Consumer Television :30/:25 Single

05016T

2005 Advertising Bronze Pencil

180 Amsterdam (180TBWA) / Amsterdam

adidas International

Nadia

Consumer Television / Consumer Television :30/:25 Single

05017T

2005 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Evolution

Consumer Television / Consumer Television :30/:25 Single

05018T

2005 Advertising Gold Pencil

DDB Los Angeles / Venice

Ameriquest

Ameriquest

Consumer Television / Consumer Television :30/:25 Campaign

05019T

2005 Advertising Silver Pencil

Fallon New York / New York

Virgin Mobile USA

For The Love Of Music

Consumer Television / Consumer Television :30/:25 Campaign

05020T

2005 Advertising Bronze Pencil

180 Amsterdam (180TBWA) / Amsterdam

adidas International

Impossible is Nothing

Consumer Television / Consumer Television :30/:25 Campaign

05021T

2005 Advertising Gold Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Encore"

Consumer Television / Consumer Television Under $50,000 Budget

05026T

2005 Advertising Silver Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Smash"

Consumer Television / Consumer Television Under $50,000 Budget

05027T

2005 Advertising Bronze Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Consumer Television / Consumer Television Under $50,000 Budget

05115T

2005 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Caveman Insult

Consumer Television / Consumer Television :20 and Under: Single

05022T

2005 Advertising Gold Pencil

la comunidad / Miami Beach

VH 1

Beyond Music

Consumer Television / Consumer Television Varying Lengths: Campaign

05023T

2005 Advertising Gold Pencil

TBWALondon / London

Sony PlayStation 2

Sony PlayStation 2

Consumer Television / Consumer Television Varying Lengths: Campaign

05024T

2005 Advertising Bronze Pencil

Fallon New York / New York

Virgin Mobile USA

First Dibs

Consumer Television / Consumer Television Varying Lengths: Campaign

05025T

2005 Advertising Merit Award

BETC Euro RSCG / Paris

Evian

Waterboy

Consumer Television / Consumer Television Over :30 Single

05045T

2005 Advertising Merit Award

Fallon New York / New York

North American Coffee Partnership

Glen

Consumer Television / Consumer Television Over :30 Single

05046T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Snowflakes

Consumer Television / Consumer Television Over :30 Single

05047T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

eBay

Belief

Consumer Television / Consumer Television Over :30 Single

05048T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

Picture Book

Consumer Television / Consumer Television Over :30 Single

05049T

2005 Advertising Merit Award

J. Walter Thompson Argentina / Buenos Aires

Aerolineas Argentinas

Little box

Consumer Television / Consumer Television Over :30 Single

05050T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Bat Mitzvah

Consumer Television / Consumer Television Over :30 Single

05052T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Thanksgiving

Consumer Television / Consumer Television Over :30 Single

05053T

2005 Advertising Merit Award

Publicis NY / New York

TimeWarner/TBS

Wings

Consumer Television / Consumer Television Over :30 Single

05054T

2005 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

adidas

Plastic Football

Consumer Television / Consumer Television Over :30 Single

05055T

2005 Advertising Merit Award

TBWALondon / London

Sony PlayStation 2

Athletes

Consumer Television / Consumer Television Over :30 Single

05056T

2005 Advertising Merit Award

TBWALondon / London

Sony PlayStation 2

Golfers

Consumer Television / Consumer Television Over :30 Single

05057T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Magnet

Consumer Television / Consumer Television Over :30 Single

05058T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Tennis Instructor

Consumer Television / Consumer Television Over :30 Single

05060T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Consumer Television / Consumer Television Over :30 Single

05116T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn

Consumer Television / Consumer Television Over :30 Campaign

05061T

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Clutter

Consumer Television / Consumer Television :30/:25 Single

05062T

2005 Advertising Merit Award

DDB Los Angeles / Venice

Ameriquest

Surprise Dinner

Consumer Television / Consumer Television :30/:25 Single

05063T

2005 Advertising Merit Award

DDB Sydney / Ultimo

Volkswagen

Short Way To The Top

Consumer Television / Consumer Television :30/:25 Single

05064T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Cuppa

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Bud Light - "Cuppa" Invention

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Chassis

Consumer Television / Consumer Television :30/:25 Single

05066T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Nursery

Consumer Television / Consumer Television :30/:25 Single

05067T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

2am

Consumer Television / Consumer Television :30/:25 Single

05068T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Call Waiting

Consumer Television / Consumer Television :30/:25 Single

05069T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Shower

Consumer Television / Consumer Television :30/:25 Single

05070T

2005 Advertising Merit Award

Ideaology / Marina del Rey

Los Angeles County Fair

Cashmere Cow

Consumer Television / Consumer Television :30/:25 Single

05071T

2005 Advertising Merit Award

Leo Burnett Company / Chicago

Kellogg Raisin Bran Crunch

"Firing"

Consumer Television / Consumer Television :30/:25 Single

05072T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Sales Rep

Consumer Television / Consumer Television :30/:25 Single

05073T

2005 Advertising Merit Award

TBWA\Chiat\Day / New York

Nextel

Dance Party

Consumer Television / Consumer Television :30/:25 Single

05074T

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