The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Grrr
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
Hope
Agency: OgilvyInteractive Brazil / São Paulo
Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Morph
Agency: OgilvyInteractive / São Paulo
Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save lives
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Pro Helvetia 2005 Programme
Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN
Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
Pulling String
Agency: Kinetic Singapore / Singapore
Client: Pulling String Category: Direct Mail / Direct Mail: Single
The etiquette book
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Direct Mail / Direct Mail: Single
Where do you see yourself?
Agency: The Martin Agency / Richmond
Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Fiesta Virals
Agency: Ogilvy & Mather / London
Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Turning gray skies blue
Agency: Jung von Matt AG / Stuttgart
Client: ITS Travel Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Donkey
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia Category: Non-Broadcast / Non-Broadcast: Cinema
SLR-Class Jogger
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Burberry New Dots
Agency: TUGBOAT / Minato-ku
Client: Sanyo Shokai Ltd. Category: Brand and Corporate Identity / Corporate Identity
Laurie DeMartino Design Co-Identity System
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co Category: Brand and Corporate Identity / Corporate Identity
Atmosphere Corporate Identity
Agency: King James RSVP / Cape Town
Client: Atmosphere PR Category: Brand and Corporate Identity / Corporate Identity
Interactive Salaryman
Agency: Dentsu / Tokyo
Client: Interactive Salaryman Category: Self-Promotion / Self-Promotion - Web Sites
HYBRIDWORKS.jp
Agency: Masaki Hoshino / minato-ku, Tokyo
Client: HYBRIDWORKS Category: Self-Promotion / Self-Promotion - Web Sites
Vending Machine
Agency: Rethink / Vancouver
Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Prison visitor
Agency: ZiG / Toronto
Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
Nadia
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Beyond Music
Agency: la comunidad / Miami Beach
Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
First Dibs
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
Pizza Hut Delivery
Agency: BBDO Singapore Pte Ltd / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign
Paperclip
Agency: Tonic Communications / Dubai
Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Plugs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
OroVerde "Painting Book" Campaign "Dark Times"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: OroVerde Rainforest Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Agency: 601Bisang / Seoul
Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Chaplin/ Churchill/ Newton
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tickets
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Global Warming
Agency: Ogilvy & Mather Advertising / Bangkok
Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Laurie DeMartino Design Co-Label Poster
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co Category: Collateral Design / Self-Promotion - Single Only
W+K 12 Book of Wisdom
Agency: Wieden + Kennedy / Portland
Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
Hold My Skateboard While I Kiss Your Girlfriend
Agency: J Walter Thompson / London
Client: JWT Category: Collateral Design / Self-Promotion - Single Only
Rheingold Street Artist Nightshade Project
Agency: Powell / New York
Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Grampians. Space to Think.
Agency: Publicis Mojo / Melbourne
Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Beyond Compare Tour Design
Agency: Ogilvy & Mather / New York
Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
"Encore"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
"Smash"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television Under $50,000 Budget
We Can Explain
Agency: Rethink / Vancouver
Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Seek Q + A
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Grrr
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05009T
Award:
2005 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Annual ID:
05031N
Award:
2005 Interactive Silver Pencil
Agency:
OgilvyInteractive Brazil / São Paulo
Client:
GRAACC
Title:
Hope
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05053N
Award:
2005 Interactive Bronze Pencil
Agency:
OgilvyInteractive / São Paulo
Client:
GRAACC
Title:
Morph
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05054N
Award:
2005 Interactive Bronze Pencil
Agency:
publicismojo auckland / Auckland
Client:
Amnesty International
Title:
Words Save lives
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05055N
Award:
2005 Design Gold Pencil
Agency:
Daddy buy me a Pony a 9November Union Company / CAPE TOWN
Client:
Pro Helvetia ( Swiss arts Council)
Title:
Pro Helvetia 2005 Programme
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05036D
Award:
2005 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Pulling String
Title:
Pulling String
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05037D
Award:
2005 Design Bronze Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Raffles Hotel Vier Jahreszeiten Hamburg
Title:
The etiquette book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05038D
Award:
2005 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Dick Gerdes
Title:
Where do you see yourself?
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05038A
Award:
2005 Advertising Gold Pencil
Agency:
Ogilvy & Mather / London
Client:
Ford
Title:
Fiesta Virals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05005G
Award:
2005 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05006G
Award:
2005 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
ITS Travel
Title:
Turning gray skies blue
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05007G
Award:
2005 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Virgin PPV
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05028T
Award:
2005 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
Toyota Motor Corporation Australia
Title:
Donkey
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05029T
Award:
2005 Advertising Bronze Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
SLR-Class Jogger
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05030T
Award:
2005 Advertising Silver Pencil
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05114T
Award:
2005 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
Sanyo Shokai Ltd.
Title:
Burberry New Dots
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05004D
Award:
2005 Design Silver Pencil
Agency:
Laurie DeMartino Design Co. / Minneapolis
Client:
Laurie DeMartino Design Co
Title:
Laurie DeMartino Design Co-Identity System
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05005D
Award:
2005 Design Bronze Pencil
Agency:
King James RSVP / Cape Town
Client:
Atmosphere PR
Title:
Atmosphere Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05006D
Award:
2005 Interactive Gold Pencil
Agency:
Dentsu / Tokyo
Client:
Interactive Salaryman
Title:
Interactive Salaryman
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05047N
Award:
2005 Interactive Bronze Pencil
Agency:
Masaki Hoshino / minato-ku, Tokyo
Client:
HYBRIDWORKS
Title:
HYBRIDWORKS.jp
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05048N
Award:
2005 Advertising Gold Pencil
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
Vending Machine
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05015T
Award:
2005 Advertising Silver Pencil
Agency:
ZiG / Toronto
Client:
Vim
Title:
Prison visitor
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05016T
Award:
2005 Advertising Bronze Pencil
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
Nadia
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05017T
Award:
2005 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Evolution
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05018T
Award:
2005 Advertising Gold Pencil
Agency:
la comunidad / Miami Beach
Client:
VH 1
Title:
Beyond Music
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05023T
Award:
2005 Advertising Gold Pencil
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Sony PlayStation 2
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05024T
Award:
2005 Advertising Bronze Pencil
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
First Dibs
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05025T
Award:
2005 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Shine
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05035A
Award:
2005 Advertising Bronze Pencil
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
Pizza Hut Delivery
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05036A
Award:
2005 Advertising Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05037A
Award:
2005 Advertising Gold Pencil
Agency:
Tonic Communications / Dubai
Client:
Sony
Title:
Paperclip
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05011A
Award:
2005 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
The Economist
Title:
Cube
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05012A
Award:
2005 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Plugs
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05013A
Award:
2005 Design Gold Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
OroVerde Rainforest Foundation
Title:
OroVerde "Painting Book" Campaign "Dark Times"
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05048D
Award:
2005 Design Silver Pencil
Agency:
601Bisang / Seoul
Client:
VIDAK(Visual Information Design Association of Korea)
Title:
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05049D
Award:
2005 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Anglican Welfare Council
Title:
Chaplin/ Churchill/ Newton
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05042A
Award:
2005 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Tickets
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05043A
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
WWF Thailand
Title:
Global Warming
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05044A
Award:
2005 Design Gold Pencil
Agency:
Laurie DeMartino Design Co. / Minneapolis
Client:
Laurie DeMartino Design Co
Title:
Laurie DeMartino Design Co-Label Poster
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05021D
Award:
2005 Design Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
W+K 12
Title:
W+K 12 Book of Wisdom
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05022D
Award:
2005 Design Bronze Pencil
Agency:
J Walter Thompson / London
Client:
JWT
Title:
Hold My Skateboard While I Kiss Your Girlfriend
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05023D
Award:
2005 Design Gold Pencil
Agency:
Powell / New York
Client:
Rheingold Beer
Title:
Rheingold Street Artist Nightshade Project
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05028D
Award:
2005 Design Silver Pencil
Agency:
Publicis Mojo / Melbourne
Client:
Tourism Victoria
Title:
The Grampians. Space to Think.
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05029D
Award:
2005 Design Bronze Pencil
Agency:
Ogilvy & Mather / New York
Client:
Dove
Title:
Beyond Compare Tour Design
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05030D
Award:
2005 Advertising Gold Pencil
Agency:
Element 79 Partners / Chicago
Client:
Chicago Music Exchange
Title:
"Encore"
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05026T
Award:
2005 Advertising Silver Pencil
Agency:
Element 79 Partners / Chicago
Client:
Chicago Music Exchange
Title:
"Smash"
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05027T
Award:
2005 Advertising Bronze Pencil
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05115T
Award:
2005 Advertising Gold Pencil
Agency:
Rethink / Vancouver
Client:
Science World
Title:
We Can Explain
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05008G
Award:
2005 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Seek Q + A
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05010G
