The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Subservient Chicken Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
We Can Explain Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Seek Q + A Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Dr. Angus Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Chicken Fight Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
+hp Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Integrated Branding Campaign
ConQwest Urban Geo Game Agency: SS+K / New York Client: Qwest Category: Integrated Branding Campaign
Robots R50R Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign
Holiday Wishes Agency: Syrup / New York Client: SonyStyle Category: Integrated Branding Campaign
Green Curry& Red Curry Agency: HAKUHODOTBWAG1 / TOKYO Client: House Foods Category: Integrated Branding Campaign / Integrated Branding
DRIVERLESS DELIVERY VEHICLE Agency: Net#Work BBDO / Hyde Park Client: SIMBA - GHOST POPS Category: Integrated Branding Campaign / Integrated Branding
Laying Hen Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Integrated Branding Campaign / Integrated Branding
Folders Agency: WestWayne / Atlanta Client: Ad Council Category: Integrated Branding Campaign / Integrated Branding
Crazyworld 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Google Agency: Crispin Porter + Bogusky / Miami Client: Google Category: Integrated Branding Campaign / Integrated Branding
Endangered Man Agency: Crispin Porter + Bogusky / Miami Client: Maxim Category: Integrated Branding Campaign / Integrated Branding
The Power of All of Us Agency: Goodby, Silverstein & Partners / San Francisco Client: eBay Category: Integrated Branding Campaign / Integrated Branding
Abba To Zappa Agency: Mother / London Client: The Observer Category: Integrated Branding Campaign / Integrated Branding
BC Lions 2004 Campaign Agency: Rethink / Vancouver Client: BC Lions Category: Integrated Branding Campaign / Integrated Branding
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Integrated Branding Campaign / Integrated Branding
Nike Basketball: Chamber of Fear Agency: Wieden+Kennedy Tokyo / Minato-ku Client: Nike Asia Pacific Category: Integrated Branding Campaign / Integrated Branding
Anti-Smoking: Stupid.ca Agency: Bensimon Byrne / Toronto Client: Ministry of Health and Long Term Care Category: Integrated Branding Campaign
Jump In Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign
Chrismahanukwanzakah Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Integrated Branding Campaign
VOLVO V50 Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN/VOLVO V50 Category: Integrated Branding Campaign
KALLES-WIN A REAL SANDWICH-GRAM! Agency: Forsman & Bodenfors / Gothenburg Client: ABBA SEAFOOD Category: Integrated Branding Campaign
Life On Board Agency: Fuel Europe / Amsterdam Client: Volvo Car Corporation Category: Integrated Branding Campaign
Mash Up Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding Campaign
Campaign For Real Beauty Agency: OgilvyOne / New York Client: Dove Category: Integrated Branding Campaign
The Perspectives Campaign Agency: Wieden+Kennedy / New York Client: SHARP Aquos Category: Integrated Branding Campaign

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken

Integrated Branding Campaign

05031N

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

We Can Explain

Integrated Branding Campaign / Integrated Branding

05008G

2005 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Q + A

Integrated Branding Campaign / Integrated Branding

05010G

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Dr. Angus

Integrated Branding Campaign

05030N

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight

Integrated Branding Campaign

05032N

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

+hp

Integrated Branding Campaign

05033N

2005 Interactive Silver Pencil

SS+K / New York

Qwest

ConQwest Urban Geo Game

Integrated Branding Campaign

05034N

2005 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Robots R50R

Integrated Branding Campaign

05035N

2005 Interactive Bronze Pencil

Syrup / New York

SonyStyle

Holiday Wishes

Integrated Branding Campaign

05036N

2005 Advertising Merit Award

HAKUHODOTBWAG1 / TOKYO

House Foods

Green Curry& Red Curry

Integrated Branding Campaign / Integrated Branding

05011G

2005 Advertising Merit Award

Net#Work BBDO / Hyde Park

SIMBA - GHOST POPS

DRIVERLESS DELIVERY VEHICLE

Integrated Branding Campaign / Integrated Branding

05014G

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Vier Pfoten e.V. Foundation for Animal Welfare

Laying Hen

Integrated Branding Campaign / Integrated Branding

05015G

2005 Advertising Merit Award

WestWayne / Atlanta

Ad Council

Folders

Integrated Branding Campaign / Integrated Branding

05016G

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Crazyworld 2

Integrated Branding Campaign / Integrated Branding

05026G

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Google

Google

Integrated Branding Campaign / Integrated Branding

05027G

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Maxim

Endangered Man

Integrated Branding Campaign / Integrated Branding

05028G

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

eBay

The Power of All of Us

Integrated Branding Campaign / Integrated Branding

05029G

2005 Advertising Merit Award

Mother / London

The Observer

Abba To Zappa

Integrated Branding Campaign / Integrated Branding

05031G

2005 Advertising Merit Award

Rethink / Vancouver

BC Lions

BC Lions 2004 Campaign

Integrated Branding Campaign / Integrated Branding

05032G

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Integrated Branding Campaign / Integrated Branding

05033G

2005 Advertising Merit Award

Wieden+Kennedy Tokyo / Minato-ku

Nike Asia Pacific

Nike Basketball: Chamber of Fear

Integrated Branding Campaign / Integrated Branding

05034G

2005 Interactive Merit Award

Bensimon Byrne / Toronto

Ministry of Health and Long Term Care

Anti-Smoking: Stupid.ca

Integrated Branding Campaign

05185N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

Jump In

Integrated Branding Campaign

05186N

2005 Interactive Merit Award

Fallon New York / New York

Virgin Mobile USA

Chrismahanukwanzakah

Integrated Branding Campaign

05188N

2005 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS SWEDEN/VOLVO V50

VOLVO V50

Integrated Branding Campaign

05189N

2005 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

ABBA SEAFOOD

KALLES-WIN A REAL SANDWICH-GRAM!

Integrated Branding Campaign

05190N

2005 Interactive Merit Award

Fuel Europe / Amsterdam

Volvo Car Corporation

Life On Board

Integrated Branding Campaign

05191N

2005 Interactive Merit Award

McKinney / Durham

Audi of America, Inc.

Mash Up

Integrated Branding Campaign

05192N

2005 Interactive Merit Award

OgilvyOne / New York

Dove

Campaign For Real Beauty

Integrated Branding Campaign

05193N

2005 Interactive Merit Award

Wieden+Kennedy / New York

SHARP Aquos

The Perspectives Campaign

Integrated Branding Campaign

05196N

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