The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Dr. Angus Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Chicken Fight Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
+hp Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Integrated Branding Campaign
ConQwest Urban Geo Game Agency: SS+K / New York Client: Qwest Category: Integrated Branding Campaign
Robots R50R Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign
Holiday Wishes Agency: Syrup / New York Client: SonyStyle Category: Integrated Branding Campaign
We Can Explain Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Seek Q + A Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Anti-Smoking: Stupid.ca Agency: Bensimon Byrne / Toronto Client: Ministry of Health and Long Term Care Category: Integrated Branding Campaign
Jump In Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign
Chrismahanukwanzakah Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Integrated Branding Campaign
VOLVO V50 Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN/VOLVO V50 Category: Integrated Branding Campaign
KALLES-WIN A REAL SANDWICH-GRAM! Agency: Forsman & Bodenfors / Gothenburg Client: ABBA SEAFOOD Category: Integrated Branding Campaign
Life On Board Agency: Fuel Europe / Amsterdam Client: Volvo Car Corporation Category: Integrated Branding Campaign
Mash Up Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding Campaign
Campaign For Real Beauty Agency: OgilvyOne / New York Client: Dove Category: Integrated Branding Campaign
The Perspectives Campaign Agency: Wieden+Kennedy / New York Client: SHARP Aquos Category: Integrated Branding Campaign
Green Curry& Red Curry Agency: HAKUHODOTBWAG1 / TOKYO Client: House Foods Category: Integrated Branding Campaign / Integrated Branding
DRIVERLESS DELIVERY VEHICLE Agency: Net#Work BBDO / Hyde Park Client: SIMBA - GHOST POPS Category: Integrated Branding Campaign / Integrated Branding
Laying Hen Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Integrated Branding Campaign / Integrated Branding
Folders Agency: WestWayne / Atlanta Client: Ad Council Category: Integrated Branding Campaign / Integrated Branding
Crazyworld 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Google Agency: Crispin Porter + Bogusky / Miami Client: Google Category: Integrated Branding Campaign / Integrated Branding
Endangered Man Agency: Crispin Porter + Bogusky / Miami Client: Maxim Category: Integrated Branding Campaign / Integrated Branding
The Power of All of Us Agency: Goodby, Silverstein & Partners / San Francisco Client: eBay Category: Integrated Branding Campaign / Integrated Branding
Abba To Zappa Agency: Mother / London Client: The Observer Category: Integrated Branding Campaign / Integrated Branding
BC Lions 2004 Campaign Agency: Rethink / Vancouver Client: BC Lions Category: Integrated Branding Campaign / Integrated Branding
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Integrated Branding Campaign / Integrated Branding
Nike Basketball: Chamber of Fear Agency: Wieden+Kennedy Tokyo / Minato-ku Client: Nike Asia Pacific Category: Integrated Branding Campaign / Integrated Branding
Subservient Chicken Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Dr. Angus

Integrated Branding Campaign

05030N

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight

Integrated Branding Campaign

05032N

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

+hp

Integrated Branding Campaign

05033N

2005 Interactive Silver Pencil

SS+K / New York

Qwest

ConQwest Urban Geo Game

Integrated Branding Campaign

05034N

2005 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Robots R50R

Integrated Branding Campaign

05035N

2005 Interactive Bronze Pencil

Syrup / New York

SonyStyle

Holiday Wishes

Integrated Branding Campaign

05036N

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

We Can Explain

Integrated Branding Campaign / Integrated Branding

05008G

2005 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Q + A

Integrated Branding Campaign / Integrated Branding

05010G

2005 Interactive Merit Award

Bensimon Byrne / Toronto

Ministry of Health and Long Term Care

Anti-Smoking: Stupid.ca

Integrated Branding Campaign

05185N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

Jump In

Integrated Branding Campaign

05186N

2005 Interactive Merit Award

Fallon New York / New York

Virgin Mobile USA

Chrismahanukwanzakah

Integrated Branding Campaign

05188N

2005 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS SWEDEN/VOLVO V50

VOLVO V50

Integrated Branding Campaign

05189N

2005 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

ABBA SEAFOOD

KALLES-WIN A REAL SANDWICH-GRAM!

Integrated Branding Campaign

05190N

2005 Interactive Merit Award

Fuel Europe / Amsterdam

Volvo Car Corporation

Life On Board

Integrated Branding Campaign

05191N

2005 Interactive Merit Award

McKinney / Durham

Audi of America, Inc.

Mash Up

Integrated Branding Campaign

05192N

2005 Interactive Merit Award

OgilvyOne / New York

Dove

Campaign For Real Beauty

Integrated Branding Campaign

05193N

2005 Interactive Merit Award

Wieden+Kennedy / New York

SHARP Aquos

The Perspectives Campaign

Integrated Branding Campaign

05196N

2005 Advertising Merit Award

HAKUHODOTBWAG1 / TOKYO

House Foods

Green Curry& Red Curry

Integrated Branding Campaign / Integrated Branding

05011G

2005 Advertising Merit Award

Net#Work BBDO / Hyde Park

SIMBA - GHOST POPS

DRIVERLESS DELIVERY VEHICLE

Integrated Branding Campaign / Integrated Branding

05014G

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Vier Pfoten e.V. Foundation for Animal Welfare

Laying Hen

Integrated Branding Campaign / Integrated Branding

05015G

2005 Advertising Merit Award

WestWayne / Atlanta

Ad Council

Folders

Integrated Branding Campaign / Integrated Branding

05016G

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Crazyworld 2

Integrated Branding Campaign / Integrated Branding

05026G

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Google

Google

Integrated Branding Campaign / Integrated Branding

05027G

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Maxim

Endangered Man

Integrated Branding Campaign / Integrated Branding

05028G

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

eBay

The Power of All of Us

Integrated Branding Campaign / Integrated Branding

05029G

2005 Advertising Merit Award

Mother / London

The Observer

Abba To Zappa

Integrated Branding Campaign / Integrated Branding

05031G

2005 Advertising Merit Award

Rethink / Vancouver

BC Lions

BC Lions 2004 Campaign

Integrated Branding Campaign / Integrated Branding

05032G

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Integrated Branding Campaign / Integrated Branding

05033G

2005 Advertising Merit Award

Wieden+Kennedy Tokyo / Minato-ku

Nike Asia Pacific

Nike Basketball: Chamber of Fear

Integrated Branding Campaign / Integrated Branding

05034G

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken

Integrated Branding Campaign

05031N

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