The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Truck
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
"Petrol station TDI" campaign
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
King Kong
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS
Agency: Net#Work BBDO / Hyde Park
Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Raise a family
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Newspaper / Newspaper 600 Lines or Less: Single
8 Track Cassette
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh Category: Newspaper / Newspaper 600 Lines or Less: Single
Music Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Rec Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Tear
Agency: Publicis NY / New York
Client: Procter & Gamble - Pepto Category: Newspaper / Newspaper 600 Lines or Less: Single
Gandhi
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Single
Flags
Agency: Ambience Publicis / Mumbai
Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas
Agency: McKinney / Durham
Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Einstein
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub
Agency: BBDO / Singapore
Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Fidel Castro's Speech
Agency: J. Walter Thompson / São Paulo
Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Single
Hole
Agency: Leo Burnett India / Mumbai
Client: McDonalds Category: Newspaper / Newspaper Over 600 Lines: Single
Broom
Agency: Lowe Bull / Bryanston
Client: Unilever - AXE Category: Newspaper / Newspaper Over 600 Lines: Single
Elephants
Agency: Publicis Conseil / Paris
Client: Renault Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Mountain
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Sahara
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Bus
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Single
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur
Client: Cerebos (M) Sdn Bhd Category: Newspaper / Newspaper Over 600 Lines: Single
Cans
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian
Agency: DDB London / London
Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Rush through town"
Agency: GREY COPENHAGEN / Copenhagen K
Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon
Agency: Lowe Bull / Bryanston
Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets
Agency: TBWA Singapore / Singapore
Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs
Agency: TBWAHuntLascaris / Sandton
Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign
Instruction Manual
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Gold Pencil
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Truck
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05001A
Award:
2005 Advertising Gold Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
"Petrol station TDI" campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05004A
Award:
2005 Advertising Silver Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Route 66
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05006A
Award:
2005 Advertising Silver Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Test drive
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05007A
Award:
2005 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
King Kong
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05002A
Award:
2005 Advertising Silver Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
GENERAL MOTORS
Title:
STAMPS
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05003A
Award:
2005 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05005A
Award:
2005 Advertising Bronze Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Raise a family
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05008A
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05078A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Parmalat - Everfresh
Title:
8 Track Cassette
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05079A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Music Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05080A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Rec Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05081A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Procter & Gamble - Pepto
Title:
Tear
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05082A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Gandhi
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05083A
Award:
2005 Advertising Merit Award
Agency:
Ambience Publicis / Mumbai
Client:
Western Union Money Transfer
Title:
Flags
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05084A
Award:
2005 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Classic Tattoo
Title:
Canvas
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05085A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
The Onion Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05086A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Economist
Title:
Einstein
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05047A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pfizer Pte Ltd
Title:
Stub
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05048A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05049A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since I
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05050A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Drawing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05051A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Tree House
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05052A
Award:
2005 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN/VOLVO S60
Title:
GARAGE
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05053A
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Pfizer
Title:
Fidel Castro's Speech
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05054A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Tommy"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05055A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
McDonalds
Title:
Hole
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05056A
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Unilever - AXE
Title:
Broom
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05057A
Award:
2005 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Elephants
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05059A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Mountain
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05060A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Sahara
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05061A
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Exam Cheat Note - Use the Shine
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05062A
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Police Officer - Use the Shine
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05063A
Award:
2005 Advertising Merit Award
Agency:
Y&R Buenos Aires / Capital Federal
Client:
Visa Argetntina
Title:
Bus
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05064A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Cerebos (M) Sdn Bhd
Title:
"Left Behind"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05065A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness
Title:
Cans
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05066A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05067A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05068A
Award:
2005 Advertising Merit Award
Agency:
DDB London / London
Client:
The Guardian
Title:
The Guardian
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05069A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Samsung
Title:
Samsung TV "Sword, Haunted House, Cards"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05070A
Award:
2005 Advertising Merit Award
Agency:
GREY COPENHAGEN / Copenhagen K
Client:
Metro
Title:
"Rush through town"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05071A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Black Jack"/"Tommy"/"Sugar"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05072A
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Pentel
Title:
Kennedy, Pyramids, Roswell & Moon
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05073A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05074A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
Sphere
Title:
As real as it gets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05075A
Award:
2005 Advertising Merit Award
Agency:
TBWAHuntLascaris / Sandton
Client:
Masterfoods/Pedigree
Title:
Sad Dogs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05076A