The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Route 66 Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Raise a family Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Truck Agency: Jung von Matt AG / Berlin Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
King Kong Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS Agency: Net#Work BBDO / Hyde Park Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
"Petrol station TDI" campaign Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Orgy (print) Agency: Euro RSCG Worldwide - New York / New York Client: Chelsea Guitars Category: Newspaper / Newspaper 600 Lines or Less: Single
8 Track Cassette Agency: Ogilvy South Africa / Cape Town Client: Parmalat - Everfresh Category: Newspaper / Newspaper 600 Lines or Less: Single
Music Room Agency: Publicis NY / New York Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Rec Room Agency: Publicis NY / New York Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Tear Agency: Publicis NY / New York Client: Procter & Gamble - Pepto Category: Newspaper / Newspaper 600 Lines or Less: Single
Gandhi Agency: The Martin Agency / Richmond Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Single
Einstein Agency: Abbott Mead Vickers BBDO / London Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub Agency: BBDO Singapore Pte Ltd / Singapore Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World Agency: DDB Canada, Toronto / Toronto Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I Agency: DDB Germany / Berlin Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Fidel Castro's Speech Agency: J. Walter Thompson / São Paulo Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
"Tommy" Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Single
Hole Agency: Leo Burnett India / Mumbai Client: McDonalds Category: Newspaper / Newspaper Over 600 Lines: Single
Broom Agency: Lowe Bull / Bryanston Client: Unilever - AXE Category: Newspaper / Newspaper Over 600 Lines: Single
Elephants Agency: Publicis Conseil / Paris Client: Renault Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Mountain Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Sahara Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
Exam Cheat Note - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Police Officer - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Bus Agency: Y&R Buenos Aires / Capital Federal Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Single
"Left Behind" Agency: Young & Rubicam / Kuala Lumpur Client: Cerebos (M) Sdn Bhd Category: Newspaper / Newspaper Over 600 Lines: Single
Cans Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since Agency: DDB Germany / Berlin Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian Agency: DDB London / London Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards" Agency: Foote Cone & Belding Singapore / Singapore Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Rush through town" Agency: GREY COPENHAGEN / Copenhagen K Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar" Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon Agency: Lowe Bull / Bryanston Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets Agency: TBWA Singapore / Singapore Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs Agency: TBWAHuntLascaris / Sandton Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign
Instruction Manual Agency: Y&R Buenos Aires / Capital Federal Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Campaign
Flags Agency: Ambience Publicis / Mumbai Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas Agency: McKinney / Durham Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign Agency: The Martin Agency / Richmond Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Route 66

Newspaper / Newspaper 600 Lines or Less: Single

05006A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Test drive

Newspaper / Newspaper 600 Lines or Less: Single

05007A

2005 Advertising Bronze Pencil

TBWA Singapore / Singapore

MINI

Raise a family

Newspaper / Newspaper 600 Lines or Less: Single

05008A

2005 Advertising Gold Pencil

Jung von Matt AG / Berlin

DHL

Truck

Newspaper / Newspaper Over 600 Lines: Single

05001A

2005 Advertising Silver Pencil

DDB London / London

Volkswagen

King Kong

Newspaper / Newspaper Over 600 Lines: Single

05002A

2005 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

GENERAL MOTORS

STAMPS

Newspaper / Newspaper Over 600 Lines: Single

05003A

2005 Advertising Gold Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

"Petrol station TDI" campaign

Newspaper / Newspaper Over 600 Lines: Campaign

05004A

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Newspaper / Newspaper Over 600 Lines: Campaign

05005A

2005 Advertising Merit Award

Euro RSCG Worldwide - New York / New York

Chelsea Guitars

Orgy (print)

Newspaper / Newspaper 600 Lines or Less: Single

05078A

2005 Advertising Merit Award

Ogilvy South Africa / Cape Town

Parmalat - Everfresh

8 Track Cassette

Newspaper / Newspaper 600 Lines or Less: Single

05079A

2005 Advertising Merit Award

Publicis NY / New York

Allied Domecq

Music Room

Newspaper / Newspaper 600 Lines or Less: Single

05080A

2005 Advertising Merit Award

Publicis NY / New York

Allied Domecq

Rec Room

Newspaper / Newspaper 600 Lines or Less: Single

05081A

2005 Advertising Merit Award

Publicis NY / New York

Procter & Gamble - Pepto

Tear

Newspaper / Newspaper 600 Lines or Less: Single

05082A

2005 Advertising Merit Award

The Martin Agency / Richmond

The Onion

Gandhi

Newspaper / Newspaper 600 Lines or Less: Single

05083A

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Economist

Einstein

Newspaper / Newspaper Over 600 Lines: Single

05047A

2005 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

Pfizer Pte Ltd

Stub

Newspaper / Newspaper Over 600 Lines: Single

05048A

2005 Advertising Merit Award

DDB Canada, Toronto / Toronto

Energizer

Around The World

Newspaper / Newspaper Over 600 Lines: Single

05049A

2005 Advertising Merit Award

DDB Germany / Berlin

Henkel KGaA

Since I

Newspaper / Newspaper Over 600 Lines: Single

05050A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Drawing

Newspaper / Newspaper Over 600 Lines: Single

05051A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Tree House

Newspaper / Newspaper Over 600 Lines: Single

05052A

2005 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS SWEDEN/VOLVO S60

GARAGE

Newspaper / Newspaper Over 600 Lines: Single

05053A

2005 Advertising Merit Award

J. Walter Thompson / São Paulo

Pfizer

Fidel Castro's Speech

Newspaper / Newspaper Over 600 Lines: Single

05054A

2005 Advertising Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite

"Tommy"

Newspaper / Newspaper Over 600 Lines: Single

05055A

2005 Advertising Merit Award

Leo Burnett India / Mumbai

McDonalds

Hole

Newspaper / Newspaper Over 600 Lines: Single

05056A

2005 Advertising Merit Award

Lowe Bull / Bryanston

Unilever - AXE

Broom

Newspaper / Newspaper Over 600 Lines: Single

05057A

2005 Advertising Merit Award

Publicis Conseil / Paris

Renault

Elephants

Newspaper / Newspaper Over 600 Lines: Single

05059A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

G-Class Mountain

Newspaper / Newspaper Over 600 Lines: Single

05060A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

G-Class Sahara

Newspaper / Newspaper Over 600 Lines: Single

05061A

2005 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Exam Cheat Note - Use the Shine

Newspaper / Newspaper Over 600 Lines: Single

05062A

2005 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Police Officer - Use the Shine

Newspaper / Newspaper Over 600 Lines: Single

05063A

2005 Advertising Merit Award

Y&R Buenos Aires / Capital Federal

Visa Argetntina

Bus

Newspaper / Newspaper Over 600 Lines: Single

05064A

2005 Advertising Merit Award

Young & Rubicam / Kuala Lumpur

Cerebos (M) Sdn Bhd

"Left Behind"

Newspaper / Newspaper Over 600 Lines: Single

05065A

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Cans

Newspaper / Newspaper Over 600 Lines: Campaign

05066A

2005 Advertising Merit Award

DDB Germany / Berlin

Henkel KGaA

Since

Newspaper / Newspaper Over 600 Lines: Campaign

05067A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Newspaper / Newspaper Over 600 Lines: Campaign

05068A

2005 Advertising Merit Award

DDB London / London

The Guardian

The Guardian

Newspaper / Newspaper Over 600 Lines: Campaign

05069A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Samsung

Samsung TV "Sword, Haunted House, Cards"

Newspaper / Newspaper Over 600 Lines: Campaign

05070A

2005 Advertising Merit Award

GREY COPENHAGEN / Copenhagen K

Metro

"Rush through town"

Newspaper / Newspaper Over 600 Lines: Campaign

05071A

2005 Advertising Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite

"Black Jack"/"Tommy"/"Sugar"

Newspaper / Newspaper Over 600 Lines: Campaign

05072A

2005 Advertising Merit Award

Lowe Bull / Bryanston

Pentel

Kennedy, Pyramids, Roswell & Moon

Newspaper / Newspaper Over 600 Lines: Campaign

05073A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

G-Class Campaign

Newspaper / Newspaper Over 600 Lines: Campaign

05074A

2005 Advertising Merit Award

TBWA Singapore / Singapore

Sphere

As real as it gets

Newspaper / Newspaper Over 600 Lines: Campaign

05075A

2005 Advertising Merit Award

TBWAHuntLascaris / Sandton

Masterfoods/Pedigree

Sad Dogs

Newspaper / Newspaper Over 600 Lines: Campaign

05076A

2005 Advertising Merit Award

Y&R Buenos Aires / Capital Federal

Visa Argetntina

Instruction Manual

Newspaper / Newspaper Over 600 Lines: Campaign

05077A

2005 Advertising Merit Award

Ambience Publicis / Mumbai

Western Union Money Transfer

Flags

Newspaper / Newspaper 600 Lines or Less: Campaign

05084A

2005 Advertising Merit Award

McKinney / Durham

Classic Tattoo

Canvas

Newspaper / Newspaper 600 Lines or Less: Campaign

05085A

2005 Advertising Merit Award

The Martin Agency / Richmond

The Onion

The Onion Campaign

Newspaper / Newspaper 600 Lines or Less: Campaign

05086A

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