The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

8 Seconds Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Kills More Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
StepUpSpeakOut Radio Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Chaplin/ Churchill/ Newton Agency: Ogilvy & Mather / Singapore Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tickets Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Global Warming Agency: Ogilvy & Mather Advertising / Bangkok Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Boardroom Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
Good Cop/Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Love scene Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Ventriloquist Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Television: Single
Love scene/Special FX/Good Cop. Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Dad, Husband, Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
STOPPING DISTANCE Agency: marketforce / West Perth Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Favela Agency: Leo Burnett / São Paulo Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe Agency: Ogilvy & Mather Advertising / Bangkok Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Waves Agency: publicismojo auckland / Auckland Client: New Zealand Coastguard Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Eye Chart Agency: CC&E Advertising / Guangzhou Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Ozone Agency: 10AM Communications Pte Ltd / Singapore Client: Singapore Environment Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Missing Compact Disc Agency: Publicis Malaysia / kuala Lumpur Client: Radiology Malaysia Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calender Agency: publicismojo auckland / Auckland Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
No big deal Agency: TBWAHuntLascaris / Sandton Client: Blood Bank/Charity Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Questions Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political / Public Service/Political Radio: Single
I just call... Agency: Ruf Lanz Werbeagentur AG / Zürich Client: Muehlehalde Home of the blind Zürich Category: Public Service/Political / Public Service/Political Radio: Single
Rage Agency: Saatchi & Saatchi / Cape Town Client: Engen - Arrive Alive Category: Public Service/Political / Public Service/Political Radio: Single
Slap Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: POWA Category: Public Service/Political / Public Service/Political Radio: Single
Good Samaritan Agency: WONGDOODY / Seattle Client: Fare Start Category: Public Service/Political / Public Service/Political Radio: Single
Night Witches Agency: WONGDOODY / Seattle Client: Museum Of flight Category: Public Service/Political / Public Service/Political Radio: Single
REPETITIONS Agency: SHACKLETON / MADRID Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Radio: Campaign
Broiler Chickens Agency: Abbott Mead Vickers BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Magazine, Mop, Register Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
WW II Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Read it before hollywood does Agency: leo burnett prague / Prague Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Home Improvement Agency: Saatchi & Saatchi Australia / Sydney Client: UNIFEM Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
STATISTICS II Agency: SHACKLETON / MADRID Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Missing Posters Agency: Y&R Singapore / Singapore Client: SPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Flag Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
We Gave Blood Agency: BMF Advertising / Pyrmont Client: Australian Red Cross Blood Service Category: Public Service/Political / Public Service/Political Television: Single
Voice Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Husband Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
The Firm Agency: FCB Paris / Clichy cedex Client: INPES Passive Smoking Category: Public Service/Political / Public Service/Political Television: Single
Kid Agency: Martin|Williams / Minneapolis Client: Mediawise Category: Public Service/Political / Public Service/Political Television: Single
Little Girl Agency: McCann Erickson India, New Delhi / New Delhi Client: www.prayas.org Category: Public Service/Political / Public Service/Political Television: Single
Permission Agency: Publicis NY / New York Client: MTV Category: Public Service/Political / Public Service/Political Television: Single
Establishing a Character Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Special FX Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Drill/Voice/Flag Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Choose or Lose Agency: Blue Rock / New York Client: MTV Category: Public Service/Political / Public Service/Political Television: Campaign
Joystick Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hands Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single

2005 Advertising Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

8 Seconds

Public Service/Political / Public Service/Political Radio: Single

05001R

2005 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Kills More

Public Service/Political / Public Service/Political Radio: Single

05002R

2005 Advertising Silver Pencil

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut Radio Campaign

Public Service/Political / Public Service/Political Radio: Campaign

05003R

2005 Advertising Gold Pencil

Ogilvy & Mather / Singapore

Anglican Welfare Council

Chaplin/ Churchill/ Newton

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05042A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Tickets

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05043A

2005 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Bangkok

WWF Thailand

Global Warming

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05044A

2005 Advertising Gold Pencil

DDB Canada / Vancouver

BC SPCA

Roommates

Public Service/Political / Public Service/Political Television: Single

05001T

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

Boardroom

Public Service/Political / Public Service/Political Television: Single

05002T

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Good Cop/Bad Cop

Public Service/Political / Public Service/Political Television: Single

05003T

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene

Public Service/Political / Public Service/Political Television: Single

05004T

2005 Advertising Bronze Pencil

Saatchi & Saatchi / London

NSPCC

Ventriloquist

Public Service/Political / Public Service/Political Television: Single

05005T

2005 Advertising Gold Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene/Special FX/Good Cop. Bad Cop

Public Service/Political / Public Service/Political Television: Campaign

05006T

2005 Advertising Silver Pencil

DDB Canada / Vancouver

BC SPCA

Dad, Husband, Roommates

Public Service/Political / Public Service/Political Television: Campaign

05007T

2005 Advertising Silver Pencil

marketforce / West Perth

OFFICE OF ROAD SAFETY

STOPPING DISTANCE

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05045A

2005 Advertising Silver Pencil

Leo Burnett / São Paulo

The Akatu Institute for Conscious Consumption

Favela

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05039A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising / Bangkok

National Park Wildlife and Plant Conservation Dept.

Axe

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05040A

2005 Advertising Bronze Pencil

publicismojo auckland / Auckland

New Zealand Coastguard

Waves

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05041A

2005 Advertising Silver Pencil

CC&E Advertising / Guangzhou

WWF

Eye Chart

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05046A

2005 Advertising Merit Award

10AM Communications Pte Ltd / Singapore

Singapore Environment Council

Ozone

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

05317A

2005 Advertising Merit Award

Publicis Malaysia / kuala Lumpur

Radiology Malaysia

Missing Compact Disc

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

05318A

2005 Advertising Merit Award

publicismojo auckland / Auckland

Auckland City Mission

Advent Calender

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

05319A

2005 Advertising Merit Award

TBWAHuntLascaris / Sandton

Blood Bank/Charity

No big deal

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

05320A

2005 Advertising Merit Award

Rethink / Vancouver

Science World

Questions

Public Service/Political / Public Service/Political Radio: Single

05008R

2005 Advertising Merit Award

Ruf Lanz Werbeagentur AG / Zürich

Muehlehalde Home of the blind Zürich

I just call...

Public Service/Political / Public Service/Political Radio: Single

05009R

2005 Advertising Merit Award

Saatchi & Saatchi / Cape Town

Engen - Arrive Alive

Rage

Public Service/Political / Public Service/Political Radio: Single

05010R

2005 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Cape Town

POWA

Slap

Public Service/Political / Public Service/Political Radio: Single

05011R

2005 Advertising Merit Award

WONGDOODY / Seattle

Fare Start

Good Samaritan

Public Service/Political / Public Service/Political Radio: Single

05012R

2005 Advertising Merit Award

WONGDOODY / Seattle

Museum Of flight

Night Witches

Public Service/Political / Public Service/Political Radio: Single

05013R

2005 Advertising Merit Award

SHACKLETON / MADRID

SAVE THE CHILDREN

REPETITIONS

Public Service/Political / Public Service/Political Radio: Campaign

05014R

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

RSPCA

Broiler Chickens

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05288A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Magazine, Mop, Register

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05289A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

WW II

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05290A

2005 Advertising Merit Award

leo burnett prague / Prague

Association of librarians of the Czech Republic

Read it before hollywood does

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05291A

2005 Advertising Merit Award

Saatchi & Saatchi Australia / Sydney

UNIFEM

Home Improvement

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05292A

2005 Advertising Merit Award

SHACKLETON / MADRID

SAVE THE CHILDREN

STATISTICS II

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05293A

2005 Advertising Merit Award

Y&R Singapore / Singapore

SPCA

Missing Posters

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05294A

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Flag

Public Service/Political / Public Service/Political Television: Single

05031T

2005 Advertising Merit Award

BMF Advertising / Pyrmont

Australian Red Cross Blood Service

We Gave Blood

Public Service/Political / Public Service/Political Television: Single

05033T

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Voice

Public Service/Political / Public Service/Political Television: Single

05034T

2005 Advertising Merit Award

DDB Canada / Vancouver

BC SPCA

Husband

Public Service/Political / Public Service/Political Television: Single

05035T

2005 Advertising Merit Award

FCB Paris / Clichy cedex

INPES Passive Smoking

The Firm

Public Service/Political / Public Service/Political Television: Single

05036T

2005 Advertising Merit Award

Martin|Williams / Minneapolis

Mediawise

Kid

Public Service/Political / Public Service/Political Television: Single

05037T

2005 Advertising Merit Award

McCann Erickson India, New Delhi / New Delhi

www.prayas.org

Little Girl

Public Service/Political / Public Service/Political Television: Single

05038T

2005 Advertising Merit Award

Publicis NY / New York

MTV

Permission

Public Service/Political / Public Service/Political Television: Single

05039T

2005 Advertising Merit Award

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Establishing a Character

Public Service/Political / Public Service/Political Television: Single

05040T

2005 Advertising Merit Award

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Special FX

Public Service/Political / Public Service/Political Television: Single

05041T

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Drill/Voice/Flag

Public Service/Political / Public Service/Political Television: Campaign

05042T

2005 Advertising Merit Award

Blue Rock / New York

MTV

Choose or Lose

Public Service/Political / Public Service/Political Television: Campaign

05043T

2005 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts (Viking Indianhead Council, BSA)

Joystick

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05295A

2005 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Buenos Aires Zoo

Hands

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05297A

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