The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

StepUpSpeakOut Radio Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Eye Chart Agency: CC&E Advertising / Guangzhou Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
STOPPING DISTANCE Agency: marketforce / West Perth Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Love scene/Special FX/Good Cop. Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Dad, Husband, Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Boardroom Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
Good Cop/Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Love scene Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Ventriloquist Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Television: Single
8 Seconds Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Kills More Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Chaplin/ Churchill/ Newton Agency: Ogilvy & Mather / Singapore Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tickets Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Global Warming Agency: Ogilvy & Mather Advertising / Bangkok Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Favela Agency: Leo Burnett / São Paulo Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe Agency: Ogilvy & Mather Advertising / Bangkok Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Waves Agency: publicismojo auckland / Auckland Client: New Zealand Coastguard Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
REPETITIONS Agency: SHACKLETON / MADRID Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Radio: Campaign
Trees Agency: Colenso BBDO / Auckland Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Keep Reading Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Read it before Hollywood does Agency: leo burnett prague / Prague Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Box Agency: Ogilvy & Mather / Santiago Client: National Corporation Against Child Abuse Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Volunteers Needed Campaign Agency: publicismojo auckland / Auckland Client: New Zealand Blood Service Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Barcode Cage Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Ozone Agency: 10AM Communications Pte Ltd / Singapore Client: Singapore Environment Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Missing Compact Disc Agency: Publicis Malaysia / kuala Lumpur Client: Radiology Malaysia Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calender Agency: publicismojo auckland / Auckland Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
No big deal Agency: TBWAHuntLascaris / Sandton Client: Blood Bank/Charity Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Joystick Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hands Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
"The Graffiti-exhibition" Agency: Scholz & Friends / Berlin Client: Graffiti Exhibition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Mahatma Gandhi Agency: Emphasis Media / Bangalore Client: Kingdom Kids Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toilet Paper-2 Agency: Foote Cone & Belding (shanghai) / shanghai Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Amnesia Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Wounded POW Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Millionaires Agency: GSD&M / Austin Client: Truthout.org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Churchill Agency: Ogilvy & Mather / Singapore Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Litter Bins Agency: Ogilvy South Africa / Cape Town Client: City Mission Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Backwards gun Agency: Saatchi & Saatchi Australia / Sydney Client: National Coalition for Gun Control Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Bear Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Elephant Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seal Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tram Shelter Agency: TBWAPHS Helsinki Ltd / Helsinki Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Drill/Voice/Flag Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Choose or Lose Agency: Blue Rock / New York Client: MTV Category: Public Service/Political / Public Service/Political Television: Campaign
Flag Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
We Gave Blood Agency: BMF Advertising / Pyrmont Client: Australian Red Cross Blood Service Category: Public Service/Political / Public Service/Political Television: Single
Voice Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Husband Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single

2005 Advertising Silver Pencil

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut Radio Campaign

Public Service/Political / Public Service/Political Radio: Campaign

05003R

2005 Advertising Silver Pencil

CC&E Advertising / Guangzhou

WWF

Eye Chart

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05046A

2005 Advertising Silver Pencil

marketforce / West Perth

OFFICE OF ROAD SAFETY

STOPPING DISTANCE

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05045A

2005 Advertising Gold Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene/Special FX/Good Cop. Bad Cop

Public Service/Political / Public Service/Political Television: Campaign

05006T

2005 Advertising Silver Pencil

DDB Canada / Vancouver

BC SPCA

Dad, Husband, Roommates

Public Service/Political / Public Service/Political Television: Campaign

05007T

2005 Advertising Gold Pencil

DDB Canada / Vancouver

BC SPCA

Roommates

Public Service/Political / Public Service/Political Television: Single

05001T

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

Boardroom

Public Service/Political / Public Service/Political Television: Single

05002T

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Good Cop/Bad Cop

Public Service/Political / Public Service/Political Television: Single

05003T

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene

Public Service/Political / Public Service/Political Television: Single

05004T

2005 Advertising Bronze Pencil

Saatchi & Saatchi / London

NSPCC

Ventriloquist

Public Service/Political / Public Service/Political Television: Single

05005T

2005 Advertising Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

8 Seconds

Public Service/Political / Public Service/Political Radio: Single

05001R

2005 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Kills More

Public Service/Political / Public Service/Political Radio: Single

05002R

2005 Advertising Gold Pencil

Ogilvy & Mather / Singapore

Anglican Welfare Council

Chaplin/ Churchill/ Newton

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05042A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Tickets

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05043A

2005 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Bangkok

WWF Thailand

Global Warming

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05044A

2005 Advertising Silver Pencil

Leo Burnett / São Paulo

The Akatu Institute for Conscious Consumption

Favela

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05039A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising / Bangkok

National Park Wildlife and Plant Conservation Dept.

Axe

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05040A

2005 Advertising Bronze Pencil

publicismojo auckland / Auckland

New Zealand Coastguard

Waves

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05041A

2005 Advertising Merit Award

SHACKLETON / MADRID

SAVE THE CHILDREN

REPETITIONS

Public Service/Political / Public Service/Political Radio: Campaign

05014R

2005 Advertising Merit Award

Colenso BBDO / Auckland

Auckland Regional Council

Trees

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05311A

2005 Advertising Merit Award

Colenso BBDO / Auckland

New Zealand Book Council

Keep Reading

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05312A

2005 Advertising Merit Award

leo burnett prague / Prague

Association of librarians of the Czech Republic

Read it before Hollywood does

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05313A

2005 Advertising Merit Award

Ogilvy & Mather / Santiago

National Corporation Against Child Abuse

Box

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05314A

2005 Advertising Merit Award

publicismojo auckland / Auckland

New Zealand Blood Service

Volunteers Needed Campaign

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05315A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

IFAW

Barcode Cage

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05316A

2005 Advertising Merit Award

10AM Communications Pte Ltd / Singapore

Singapore Environment Council

Ozone

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

05317A

2005 Advertising Merit Award

Publicis Malaysia / kuala Lumpur

Radiology Malaysia

Missing Compact Disc

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

05318A

2005 Advertising Merit Award

publicismojo auckland / Auckland

Auckland City Mission

Advent Calender

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

05319A

2005 Advertising Merit Award

TBWAHuntLascaris / Sandton

Blood Bank/Charity

No big deal

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

05320A

2005 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts (Viking Indianhead Council, BSA)

Joystick

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05295A

2005 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Buenos Aires Zoo

Hands

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05297A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Graffiti Exhibition

"The Graffiti-exhibition"

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05298A

2005 Advertising Merit Award

Emphasis Media / Bangalore

Kingdom Kids

Mahatma Gandhi

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05299A

2005 Advertising Merit Award

Foote Cone & Belding (shanghai) / shanghai

WWF

Toilet Paper-2

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05300A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

Amnesia

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05301A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

Wounded POW

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05302A

2005 Advertising Merit Award

GSD&M / Austin

Truthout.org

Millionaires

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05303A

2005 Advertising Merit Award

Ogilvy & Mather / Singapore

Anglican Welfare Council

Churchill

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05304A

2005 Advertising Merit Award

Ogilvy South Africa / Cape Town

City Mission

Litter Bins

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05305A

2005 Advertising Merit Award

Saatchi & Saatchi Australia / Sydney

National Coalition for Gun Control

Backwards gun

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05306A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

IFAW

Bear

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05307A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

IFAW

Elephant

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05308A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

IFAW

Seal

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05309A

2005 Advertising Merit Award

TBWAPHS Helsinki Ltd / Helsinki

Amnesty International

Tram Shelter

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05310A

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Drill/Voice/Flag

Public Service/Political / Public Service/Political Television: Campaign

05042T

2005 Advertising Merit Award

Blue Rock / New York

MTV

Choose or Lose

Public Service/Political / Public Service/Political Television: Campaign

05043T

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Flag

Public Service/Political / Public Service/Political Television: Single

05031T

2005 Advertising Merit Award

BMF Advertising / Pyrmont

Australian Red Cross Blood Service

We Gave Blood

Public Service/Political / Public Service/Political Television: Single

05033T

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Voice

Public Service/Political / Public Service/Political Television: Single

05034T

2005 Advertising Merit Award

DDB Canada / Vancouver

BC SPCA

Husband

Public Service/Political / Public Service/Political Television: Single

05035T

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