The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Eye Chart Agency: CC&E Advertising / Guangzhou Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
StepUpSpeakOut Radio Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Chaplin/ Churchill/ Newton Agency: Ogilvy & Mather / Singapore Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tickets Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Global Warming Agency: Ogilvy & Mather Advertising / Bangkok Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Love scene/Special FX/Good Cop. Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Dad, Husband, Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
Favela Agency: Leo Burnett / São Paulo Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe Agency: Ogilvy & Mather Advertising / Bangkok Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Waves Agency: publicismojo auckland / Auckland Client: New Zealand Coastguard Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Boardroom Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
Good Cop/Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Love scene Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Ventriloquist Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Television: Single
STOPPING DISTANCE Agency: marketforce / West Perth Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
8 Seconds Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Kills More Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Trees Agency: Colenso BBDO / Auckland Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Keep Reading Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Read it before Hollywood does Agency: leo burnett prague / Prague Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Box Agency: Ogilvy & Mather / Santiago Client: National Corporation Against Child Abuse Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Volunteers Needed Campaign Agency: publicismojo auckland / Auckland Client: New Zealand Blood Service Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Barcode Cage Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
REPETITIONS Agency: SHACKLETON / MADRID Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Radio: Campaign
Broiler Chickens Agency: Abbott Mead Vickers BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Magazine, Mop, Register Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
WW II Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Read it before hollywood does Agency: leo burnett prague / Prague Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Home Improvement Agency: Saatchi & Saatchi Australia / Sydney Client: UNIFEM Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
STATISTICS II Agency: SHACKLETON / MADRID Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Missing Posters Agency: Y&R Singapore / Singapore Client: SPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Drill/Voice/Flag Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Choose or Lose Agency: Blue Rock / New York Client: MTV Category: Public Service/Political / Public Service/Political Television: Campaign
Toothpaste Agency: DDB Canada / Vancouver Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Underpants Agency: DDB Canada / Vancouver Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hands Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Match Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Funda??o SOS Mata Atl?ntica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wounded POW Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Pavement 1 Agency: J. Walter Thompson Lisbon / Lisbon Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Soccer Agency: M&C Saatchi Singapore / Singapore Client: Think Centre Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Chaplin Agency: Ogilvy & Mather / Singapore Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Water World 3 Agency: Ogilvy & Mather Advertising / Bangkok Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Words Save Lives Agency: publicismojo auckland / Auckland Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bush vs. Bush Agency: Shong! / Seattle Client: Think, Feel, Vote Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bear Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Elephant Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Door Agency: TBWAPHS Helsinki Ltd / Helsinki Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Flag Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
We Gave Blood Agency: BMF Advertising / Pyrmont Client: Australian Red Cross Blood Service Category: Public Service/Political / Public Service/Political Television: Single

2005 Advertising Silver Pencil

CC&E Advertising / Guangzhou

WWF

Eye Chart

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05046A

2005 Advertising Silver Pencil

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut Radio Campaign

Public Service/Political / Public Service/Political Radio: Campaign

05003R

2005 Advertising Gold Pencil

Ogilvy & Mather / Singapore

Anglican Welfare Council

Chaplin/ Churchill/ Newton

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05042A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Tickets

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05043A

2005 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Bangkok

WWF Thailand

Global Warming

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05044A

2005 Advertising Gold Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene/Special FX/Good Cop. Bad Cop

Public Service/Political / Public Service/Political Television: Campaign

05006T

2005 Advertising Silver Pencil

DDB Canada / Vancouver

BC SPCA

Dad, Husband, Roommates

Public Service/Political / Public Service/Political Television: Campaign

05007T

2005 Advertising Silver Pencil

Leo Burnett / São Paulo

The Akatu Institute for Conscious Consumption

Favela

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05039A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising / Bangkok

National Park Wildlife and Plant Conservation Dept.

Axe

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05040A

2005 Advertising Bronze Pencil

publicismojo auckland / Auckland

New Zealand Coastguard

Waves

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05041A

2005 Advertising Gold Pencil

DDB Canada / Vancouver

BC SPCA

Roommates

Public Service/Political / Public Service/Political Television: Single

05001T

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

Boardroom

Public Service/Political / Public Service/Political Television: Single

05002T

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Good Cop/Bad Cop

Public Service/Political / Public Service/Political Television: Single

05003T

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene

Public Service/Political / Public Service/Political Television: Single

05004T

2005 Advertising Bronze Pencil

Saatchi & Saatchi / London

NSPCC

Ventriloquist

Public Service/Political / Public Service/Political Television: Single

05005T

2005 Advertising Silver Pencil

marketforce / West Perth

OFFICE OF ROAD SAFETY

STOPPING DISTANCE

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05045A

2005 Advertising Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

8 Seconds

Public Service/Political / Public Service/Political Radio: Single

05001R

2005 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Kills More

Public Service/Political / Public Service/Political Radio: Single

05002R

2005 Advertising Merit Award

Colenso BBDO / Auckland

Auckland Regional Council

Trees

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05311A

2005 Advertising Merit Award

Colenso BBDO / Auckland

New Zealand Book Council

Keep Reading

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05312A

2005 Advertising Merit Award

leo burnett prague / Prague

Association of librarians of the Czech Republic

Read it before Hollywood does

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05313A

2005 Advertising Merit Award

Ogilvy & Mather / Santiago

National Corporation Against Child Abuse

Box

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05314A

2005 Advertising Merit Award

publicismojo auckland / Auckland

New Zealand Blood Service

Volunteers Needed Campaign

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05315A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

IFAW

Barcode Cage

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05316A

2005 Advertising Merit Award

SHACKLETON / MADRID

SAVE THE CHILDREN

REPETITIONS

Public Service/Political / Public Service/Political Radio: Campaign

05014R

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

RSPCA

Broiler Chickens

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05288A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Magazine, Mop, Register

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05289A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

WW II

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05290A

2005 Advertising Merit Award

leo burnett prague / Prague

Association of librarians of the Czech Republic

Read it before hollywood does

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05291A

2005 Advertising Merit Award

Saatchi & Saatchi Australia / Sydney

UNIFEM

Home Improvement

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05292A

2005 Advertising Merit Award

SHACKLETON / MADRID

SAVE THE CHILDREN

STATISTICS II

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05293A

2005 Advertising Merit Award

Y&R Singapore / Singapore

SPCA

Missing Posters

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05294A

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Drill/Voice/Flag

Public Service/Political / Public Service/Political Television: Campaign

05042T

2005 Advertising Merit Award

Blue Rock / New York

MTV

Choose or Lose

Public Service/Political / Public Service/Political Television: Campaign

05043T

2005 Advertising Merit Award

DDB Canada / Vancouver

First United Mission

Toothpaste

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05274A

2005 Advertising Merit Award

DDB Canada / Vancouver

First United Mission

Underpants

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05275A

2005 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Buenos Aires Zoo

Hands

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05276A

2005 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Funda??o SOS Mata Atl?ntica

Match

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05277A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

Wounded POW

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05278A

2005 Advertising Merit Award

J. Walter Thompson Lisbon / Lisbon

Salvation Army

Pavement 1

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05279A

2005 Advertising Merit Award

M&C Saatchi Singapore / Singapore

Think Centre

Soccer

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05280A

2005 Advertising Merit Award

Ogilvy & Mather / Singapore

Anglican Welfare Council

Chaplin

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05281A

2005 Advertising Merit Award

Ogilvy & Mather Advertising / Bangkok

WWF Thailand

Water World 3

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05282A

2005 Advertising Merit Award

publicismojo auckland / Auckland

Amnesty International

Words Save Lives

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05283A

2005 Advertising Merit Award

Shong! / Seattle

Think, Feel, Vote

Bush vs. Bush

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05284A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

IFAW

Bear

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05285A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

IFAW

Elephant

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05286A

2005 Advertising Merit Award

TBWAPHS Helsinki Ltd / Helsinki

Amnesty International

Door

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05287A

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Flag

Public Service/Political / Public Service/Political Television: Single

05031T

2005 Advertising Merit Award

BMF Advertising / Pyrmont

Australian Red Cross Blood Service

We Gave Blood

Public Service/Political / Public Service/Political Television: Single

05033T

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