The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Grrr
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
Beyond Music
Agency: la comunidad / Miami Beach
Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Burberry New Dots
Agency: TUGBOAT / Minato-ku
Client: Sanyo Shokai Ltd. Category: Brand and Corporate Identity / Corporate Identity
Unstoppable
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Laying Hen
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Environmental Design / Environmental Design: Signage
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
Truck
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
Impossible is Nothing - Basketball
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Campaign
Karaoke
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
We Can Explain
Agency: Rethink / Vancouver
Client: Science World Category: Integrated Branding Campaign / Integrated Branding
"Petrol station TDI" campaign
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Backflip Woman
Agency: Leo Burnett Greater China / Hong Kong
Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Fiesta Virals
Agency: Ogilvy & Mather / London
Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dr. Angus
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
OroVerde "Painting Book" Campaign "Dark Times"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: OroVerde Rainforest Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Saw
Agency: Hi-ReS! London / London
Client: Lions Gate Films, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
Yoga, Karaoke, Shakespeare
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Paperclip
Agency: Tonic Communications / Dubai
Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Outdoor / Outdoor: Campaign
Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Boardroom
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
Vidpak
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
Dreams
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Interactive Salaryman
Agency: Dentsu / Tokyo
Client: Interactive Salaryman Category: Self-Promotion / Self-Promotion - Web Sites
JUBES - Juicy Cubes
Agency: Kinetic Singapore / Singapore
Client: Wong CoCo Category: Package Design / Product Packaging: Campaign
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
FLAGS
Agency: FOOTE CONE AND BELDING / Lisbon
Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
8 Seconds
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
"Encore"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
French Good Grades Poster Series
Agency: Charles S. Anderson Design Company / Minneapolis
Client: French Paper Company Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Subtitles
Agency: OgilvyInteractive / São Paulo
Client: CNA - English School Category: Banners / Banner - Campaign
Vending Machine
Agency: Rethink / Vancouver
Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Impossible Sprint
Agency: TBWAJapan / Tokyo
Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Love scene/Special FX/Good Cop. Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Senior Library
Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York
Client: School of Visual Arts Category: Publication Design / Book Jacket Design
Rheingold Street Artist Nightshade Project
Agency: Powell / New York
Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Devoted to Biking
Agency: Diesel / Montreal
Client: Guru Bicycle Corp. Category: Brand Gaming / Brand Gaming - Websites
25 years of Research Surveys
Agency: King James RSVP / Cape Town
Client: Research Surveys Category: Brand and Corporate Identity / Booklet/Brochure
GIONGO GITAIGO JISHO
Agency: Hakuhodo Inc. / Tokyo
Client: PIE BOOKS Category: Publication Design / Consumer Magazine Full Issue
the detroit issue
Agency: Bartle Bogle Hegarty / New York
Client: BIG magazine Category: Publication Design / Consumer Magazine Full Issue
Pro Helvetia 2005 Programme
Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN
Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
Tall Buildings
Agency: For Office Use Only / New York
Client: The Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Laurie DeMartino Design Co-Label Poster
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co Category: Collateral Design / Self-Promotion - Single Only
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Toilet Paper
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Light Bulb
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Ameriquest
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Grrr
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05009T
Award:
2005 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Annual ID:
05031N
Award:
2005 Advertising Gold Pencil
Agency:
la comunidad / Miami Beach
Client:
VH 1
Title:
Beyond Music
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05023T
Award:
2005 Advertising Gold Pencil
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Sony PlayStation 2
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05024T
Award:
2005 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
Sanyo Shokai Ltd.
Title:
Burberry New Dots
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05004D
Award:
2005 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
adidas
Title:
Unstoppable
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05008T
Award:
2005 Design Gold Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Vier Pfoten e.V. Foundation for Animal Welfare
Title:
Laying Hen
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05024D
Award:
2005 Advertising Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05030A
Award:
2005 Advertising Gold Pencil
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Truck
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05001A
Award:
2005 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day San Francisco / San Francisco
Client:
adidas
Title:
Impossible is Nothing - Basketball
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05012T
Award:
2005 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Karaoke
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05004R
Award:
2005 Advertising Gold Pencil
Agency:
Rethink / Vancouver
Client:
Science World
Title:
We Can Explain
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05008G
Award:
2005 Advertising Gold Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
"Petrol station TDI" campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05004A
Award:
2005 Advertising Gold Pencil
Agency:
Leo Burnett Greater China / Hong Kong
Client:
Y+ Yoga Center
Title:
Backflip Woman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05026A
Award:
2005 Advertising Gold Pencil
Agency:
Ogilvy & Mather / London
Client:
Ford
Title:
Fiesta Virals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05005G
Award:
2005 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Dr. Angus
Category:
Integrated Branding Campaign
Annual ID:
05030N
Award:
2005 Design Gold Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
OroVerde Rainforest Foundation
Title:
OroVerde "Painting Book" Campaign "Dark Times"
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05048D
Award:
2005 Interactive Gold Pencil
Agency:
Hi-ReS! London / London
Client:
Lions Gate Films, USA
Title:
Saw
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05015N
Award:
2005 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Yoga, Karaoke, Shakespeare
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05005R
Award:
2005 Advertising Gold Pencil
Agency:
Tonic Communications / Dubai
Client:
Sony
Title:
Paperclip
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05011A
Award:
2005 Advertising Gold Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05020A
Award:
2005 Advertising Gold Pencil
Agency:
DDB Canada / Vancouver
Client:
BC SPCA
Title:
Roommates
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05001T
Award:
2005 Advertising Gold Pencil
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Boardroom
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05002T
Award:
2005 Design Gold Pencil
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Vidpak
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
05044D
Award:
2005 Design Gold Pencil
Agency:
Lobo / São Paulo
Client:
Diesel
Title:
Dreams
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05040D
Award:
2005 Interactive Gold Pencil
Agency:
Dentsu / Tokyo
Client:
Interactive Salaryman
Title:
Interactive Salaryman
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05047N
Award:
2005 Design Gold Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Wong CoCo
Title:
JUBES - Juicy Cubes
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05012D
Award:
2005 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Virgin PPV
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05028T
Award:
2005 Advertising Gold Pencil
Agency:
FOOTE CONE AND BELDING / Lisbon
Client:
GRANDE REPORTAGEM MAGAZINE
Title:
FLAGS
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05014A
Award:
2005 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
8 Seconds
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05001R
Award:
2005 Advertising Gold Pencil
Agency:
Element 79 Partners / Chicago
Client:
Chicago Music Exchange
Title:
"Encore"
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05026T
Award:
2005 Design Gold Pencil
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
French Paper Company
Title:
French Good Grades Poster Series
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05016D
Award:
2005 Interactive Gold Pencil
Agency:
OgilvyInteractive / São Paulo
Client:
CNA - English School
Title:
Subtitles
Category:
Banners / Banner - Campaign
Annual ID:
05005N
Award:
2005 Advertising Gold Pencil
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
Vending Machine
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05015T
Award:
2005 Advertising Gold Pencil
Agency:
TBWAJapan / Tokyo
Client:
adidas
Title:
Impossible Sprint
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05001G
Award:
2005 Advertising Gold Pencil
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Love scene/Special FX/Good Cop. Bad Cop
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05006T
Award:
2005 Design Gold Pencil
Agency:
School of Visual Arts/Advertising & Graphic Design Dept. / New York
Client:
School of Visual Arts
Title:
Senior Library
Category:
Publication Design / Book Jacket Design
Annual ID:
05031D
Award:
2005 Design Gold Pencil
Agency:
Powell / New York
Client:
Rheingold Beer
Title:
Rheingold Street Artist Nightshade Project
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05028D
Award:
2005 Interactive Gold Pencil
Agency:
Diesel / Montreal
Client:
Guru Bicycle Corp.
Title:
Devoted to Biking
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05038N
Award:
2005 Design Gold Pencil
Agency:
King James RSVP / Cape Town
Client:
Research Surveys
Title:
25 years of Research Surveys
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05001D
Award:
2005 Design Gold Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
PIE BOOKS
Title:
GIONGO GITAIGO JISHO
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05033D
Award:
2005 Design Gold Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
BIG magazine
Title:
the detroit issue
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05034D
Award:
2005 Design Gold Pencil
Agency:
Daddy buy me a Pony a 9November Union Company / CAPE TOWN
Client:
Pro Helvetia ( Swiss arts Council)
Title:
Pro Helvetia 2005 Programme
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05036D
Award:
2005 Interactive Gold Pencil
Agency:
For Office Use Only / New York
Client:
The Museum of Modern Art
Title:
Tall Buildings
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05049N
Award:
2005 Design Gold Pencil
Agency:
Laurie DeMartino Design Co. / Minneapolis
Client:
Laurie DeMartino Design Co
Title:
Laurie DeMartino Design Co-Label Poster
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05021D
Award:
2005 Advertising Gold Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Bisley office equipment
Title:
New Order
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05023A
Award:
2005 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Haircut
Category:
Banners / Banner - Single
Annual ID:
05001N
Award:
2005 Interactive Gold Pencil
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
World Wide Fund for Nature Japan
Title:
Toilet Paper
Category:
Banners / Banner - Single
Annual ID:
05002N
Award:
2005 Advertising Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Light Bulb
Category:
Outdoor / Outdoor: Single
Annual ID:
05017A
Award:
2005 Advertising Gold Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest
Title:
Ameriquest
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05019T
