The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign


Grrr
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single


Impossible is Nothing - Basketball
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Campaign


Goldspot
Agency: Mother / London
Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign


Soken DVD
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Soken Electronics (Thailand) Co. Ltd. Category: Consumer Television / Consumer Television Over :30 Campaign


2004 Promotional Mailers
Agency: Sandstrom Design / Portland
Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign


25 years of Research Surveys
Agency: King James RSVP / Cape Town
Client: Research Surveys Category: Brand and Corporate Identity / Booklet/Brochure


Pulling String
Agency: Kinetic Singapore / Singapore
Client: Pulling String Category: Brand and Corporate Identity / Booklet/Brochure


Faces and surfaces
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Brand and Corporate Identity / Booklet/Brochure


Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


adidas Sport Style Y-3
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Aiwaworld
Agency: Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City
Client: Aiwa Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Toshiba Presents FM Festival 2004
Agency: Dentsu / Tokyo
Client: TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Vodafone Design File
Agency: HAKUHODO i-studio / Minato ku
Client: Vodafone Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


HP Adaptive Enterprise Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Diamond + Schmitt
Agency: TAXI / Toronto
Client: Diamond + Schmitt Architects Inc Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Vidpak
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity


Rheingold Street Artist Nightshade Project
Agency: Powell / New York
Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor


The Grampians. Space to Think.
Agency: Publicis Mojo / Melbourne
Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor


Beyond Compare Tour Design
Agency: Ogilvy & Mather / New York
Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor


Beyond Music
Agency: la comunidad / Miami Beach
Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign


Sony PlayStation 2
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign


First Dibs
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign


STOPPING DISTANCE
Agency: marketforce / West Perth
Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single


OroVerde "Painting Book" Campaign "Dark Times"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: OroVerde Rainforest Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail


VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Agency: 601Bisang / Seoul
Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail


Hope
Agency: OgilvyInteractive Brazil / São Paulo
Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


Morph
Agency: OgilvyInteractive / São Paulo
Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


Words Save lives
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


Light Bulb
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single


Pendulum
Agency: Fallon New York / New York
Client: TIME Magazine Category: Outdoor / Outdoor: Single


Dr. Angus
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign


Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign


+hp
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Integrated Branding Campaign


ConQwest Urban Geo Game
Agency: SS+K / New York
Client: Qwest Category: Integrated Branding Campaign


Robots R50R
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign


Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign


Pizza Hut Delivery
Agency: BBDO Singapore Pte Ltd / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign


Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign


Laurie DeMartino Design Co-Label Poster
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co Category: Collateral Design / Self-Promotion - Single Only


W+K 12 Book of Wisdom
Agency: Wieden + Kennedy / Portland
Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only


Hold My Skateboard While I Kiss Your Girlfriend
Agency: J Walter Thompson / London
Client: JWT Category: Collateral Design / Self-Promotion - Single Only


Burberry New Dots
Agency: TUGBOAT / Minato-ku
Client: Sanyo Shokai Ltd. Category: Brand and Corporate Identity / Corporate Identity


Laurie DeMartino Design Co-Identity System
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co Category: Brand and Corporate Identity / Corporate Identity


Atmosphere Corporate Identity
Agency: King James RSVP / Cape Town
Client: Atmosphere PR Category: Brand and Corporate Identity / Corporate Identity


MINI Robot Configurator
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA Category: E-Commerce / E-Commerce B2C - Web Sites


Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single


Award:
2005 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Annual ID:
05031N

Award:
2005 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Grrr
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05009T

Award:
2005 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day San Francisco / San Francisco
Client:
adidas
Title:
Impossible is Nothing - Basketball
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05012T

Award:
2005 Advertising Silver Pencil
Agency:
Mother / London
Client:
Orange Consumer
Title:
Goldspot
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05013T

Award:
2005 Advertising Bronze Pencil
Agency:
Euro RSCG Flagship Ltd. / Bangkok
Client:
Soken Electronics (Thailand) Co. Ltd.
Title:
Soken DVD
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05014T

Award:
2005 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper
Title:
2004 Promotional Mailers
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
05039D

Award:
2005 Design Gold Pencil
Agency:
King James RSVP / Cape Town
Client:
Research Surveys
Title:
25 years of Research Surveys
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05001D

Award:
2005 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Pulling String
Title:
Pulling String
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05002D

Award:
2005 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Faces and surfaces
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05003D

Award:
2005 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05020N

Award:
2005 Interactive Gold Pencil
Agency:
NEUE DIGITALE GmbH / Frankfurt
Client:
adidas-Salomon AG
Title:
adidas Sport Style Y-3
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05021N

Award:
2005 Interactive Silver Pencil
Agency:
Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City
Client:
Aiwa
Title:
Aiwaworld
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05022N

Award:
2005 Interactive Silver Pencil
Agency:
Dentsu / Tokyo
Client:
TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd.
Title:
Toshiba Presents FM Festival 2004
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05023N

Award:
2005 Interactive Bronze Pencil
Agency:
HAKUHODO i-studio / Minato ku
Client:
Vodafone
Title:
Vodafone Design File
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05024N

Award:
2005 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Adaptive Enterprise Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05026N

Award:
2005 Interactive Bronze Pencil
Agency:
TAXI / Toronto
Client:
Diamond + Schmitt Architects Inc
Title:
Diamond + Schmitt
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05027N

Award:
2005 Design Gold Pencil
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Vidpak
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
05044D

Award:
2005 Design Gold Pencil
Agency:
Powell / New York
Client:
Rheingold Beer
Title:
Rheingold Street Artist Nightshade Project
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05028D

Award:
2005 Design Silver Pencil
Agency:
Publicis Mojo / Melbourne
Client:
Tourism Victoria
Title:
The Grampians. Space to Think.
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05029D

Award:
2005 Design Bronze Pencil
Agency:
Ogilvy & Mather / New York
Client:
Dove
Title:
Beyond Compare Tour Design
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05030D

Award:
2005 Advertising Gold Pencil
Agency:
la comunidad / Miami Beach
Client:
VH 1
Title:
Beyond Music
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05023T

Award:
2005 Advertising Gold Pencil
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Sony PlayStation 2
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05024T

Award:
2005 Advertising Bronze Pencil
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
First Dibs
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05025T

Award:
2005 Advertising Silver Pencil
Agency:
marketforce / West Perth
Client:
OFFICE OF ROAD SAFETY
Title:
STOPPING DISTANCE
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05045A

Award:
2005 Design Gold Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
OroVerde Rainforest Foundation
Title:
OroVerde "Painting Book" Campaign "Dark Times"
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05048D

Award:
2005 Design Silver Pencil
Agency:
601Bisang / Seoul
Client:
VIDAK(Visual Information Design Association of Korea)
Title:
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05049D

Award:
2005 Interactive Silver Pencil
Agency:
OgilvyInteractive Brazil / São Paulo
Client:
GRAACC
Title:
Hope
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05053N

Award:
2005 Interactive Bronze Pencil
Agency:
OgilvyInteractive / São Paulo
Client:
GRAACC
Title:
Morph
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05054N

Award:
2005 Interactive Bronze Pencil
Agency:
publicismojo auckland / Auckland
Client:
Amnesty International
Title:
Words Save lives
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05055N

Award:
2005 Advertising Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Light Bulb
Category:
Outdoor / Outdoor: Single
Annual ID:
05017A

Award:
2005 Advertising Silver Pencil
Agency:
Fallon New York / New York
Client:
TIME Magazine
Title:
Pendulum
Category:
Outdoor / Outdoor: Single
Annual ID:
05018A

Award:
2005 Advertising Bronze Pencil
Agency:
TBWAJapan / Tokyo
Client:
adidas
Title:
Impossible Sprint
Category:
Outdoor / Outdoor: Single
Annual ID:
05019A

Award:
2005 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Dr. Angus
Category:
Integrated Branding Campaign
Annual ID:
05030N

Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight
Category:
Integrated Branding Campaign
Annual ID:
05032N

Award:
2005 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
+hp
Category:
Integrated Branding Campaign
Annual ID:
05033N

Award:
2005 Interactive Silver Pencil
Agency:
SS+K / New York
Client:
Qwest
Title:
ConQwest Urban Geo Game
Category:
Integrated Branding Campaign
Annual ID:
05034N

Award:
2005 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Robots R50R
Category:
Integrated Branding Campaign
Annual ID:
05035N

Award:
2005 Interactive Bronze Pencil
Agency:
Syrup / New York
Client:
SonyStyle
Title:
Holiday Wishes
Category:
Integrated Branding Campaign
Annual ID:
05036N

Award:
2005 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Shine
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05035A

Award:
2005 Advertising Bronze Pencil
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
Pizza Hut Delivery
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05036A

Award:
2005 Advertising Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05037A

Award:
2005 Design Gold Pencil
Agency:
Laurie DeMartino Design Co. / Minneapolis
Client:
Laurie DeMartino Design Co
Title:
Laurie DeMartino Design Co-Label Poster
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05021D

Award:
2005 Design Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
W+K 12
Title:
W+K 12 Book of Wisdom
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05022D

Award:
2005 Design Bronze Pencil
Agency:
J Walter Thompson / London
Client:
JWT
Title:
Hold My Skateboard While I Kiss Your Girlfriend
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05023D

Award:
2005 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
Sanyo Shokai Ltd.
Title:
Burberry New Dots
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05004D

Award:
2005 Design Silver Pencil
Agency:
Laurie DeMartino Design Co. / Minneapolis
Client:
Laurie DeMartino Design Co
Title:
Laurie DeMartino Design Co-Identity System
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05005D

Award:
2005 Design Bronze Pencil
Agency:
King James RSVP / Cape Town
Client:
Atmosphere PR
Title:
Atmosphere Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05006D

Award:
2005 Interactive Silver Pencil
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
MINI USA
Title:
MINI Robot Configurator
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05029N

Award:
2005 Interactive Silver Pencil
Agency:
Poke / London
Client:
Orange
Title:
Paper Film Festival
Category:
Wireless
Annual ID:
05046N
