The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Building Agency: Carmichael Lynch / Minneapolis Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
Rahmens The 15th public performance "ALICE" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
StepUpSpeakOut Radio Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
We Can Explain Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Seek Q + A Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
"Encore" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
"Smash" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television Under $50,000 Budget
FLAGS Agency: FOOTE CONE AND BELDING / Lisbon Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fake Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby/Old Man Agency: Giovanni, FCB / São Paulo Client: BMW do Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
HP Adaptive Enterprise Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Diamond + Schmitt Agency: TAXI / Toronto Client: Diamond + Schmitt Architects Inc Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Rheingold Street Artist Nightshade Project Agency: Powell / New York Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Grampians. Space to Think. Agency: Publicis Mojo / Melbourne Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Beyond Compare Tour Design Agency: Ogilvy & Mather / New York Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Karaoke Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Subtitles Agency: OgilvyInteractive / São Paulo Client: CNA - English School Category: Banners / Banner - Campaign
Campaign A Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Campaign
Fun, Anyone? Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main Client: Sony PlayStation Category: Banners / Banner - Campaign
HP Cord Music Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Campaign
SOS Online Campaign Agency: Fallon / Minneapolis Client: The Islands Of The Bahamas Ministry Of Tourism Category: Banners / Banner - Campaign
Angus Interventions Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
JC The Store Agency: Forsman & Bodenfors / Gothenburg Client: JC Clothes Category: Beyond the Banner
Forbidden Siren Agency: Randommedia / London Client: Sony Computer Entertainment Europe Category: Beyond the Banner
Saturn Relay Minisite Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Beyond the Banner
Art of Speed Agency: R/GA / New York Client: Nike Category: Beyond the Banner
Light Bulb Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Pendulum Agency: Fallon New York / New York Client: TIME Magazine Category: Outdoor / Outdoor: Single
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Outdoor / Outdoor: Single
Exam Cheat Note - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Police Officer - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
CHBL*3 Agency: JWT Shanghai / Shanghai Client: Nike Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Dr. Angus Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Chicken Fight Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
+hp Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Integrated Branding Campaign
ConQwest Urban Geo Game Agency: SS+K / New York Client: Qwest Category: Integrated Branding Campaign
Robots R50R Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign
Holiday Wishes Agency: Syrup / New York Client: SonyStyle Category: Integrated Branding Campaign
Senior Library Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York Client: School of Visual Arts Category: Publication Design / Book Jacket Design
2003 Awards Annual Agency: Leo Burnett Company / Chicago Client: Chicago Creative Club Category: Publication Design / Book Jacket Design
The Germanwings Realtime Screensaver Agency: NEUE DIGITALE GmbH / Frankfurt Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Truck Agency: Jung von Matt AG / Berlin Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
King Kong Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS Agency: Net#Work BBDO / Hyde Park Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Tattoo Agency: AgênciaClick / São Paulo Client: Instituto Nokia Category: Brand Gaming / Brand Gaming - Banners
Laying Hen Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Environmental Design / Environmental Design: Signage
Bookmark Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Environmental Design / Environmental Design: Signage
Vending Machine Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Prison visitor Agency: ZiG / Toronto Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single

2005 Design Bronze Pencil

Carmichael Lynch / Minneapolis

City of Minneapolis

Building

Brand and Corporate Identity Design / Logo/Trademark

05008D

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

Twinkle corporation

Rahmens The 15th public performance "ALICE"

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05014D

2005 Advertising Silver Pencil

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut Radio Campaign

Public Service/Political / Public Service/Political Radio: Campaign

05003R

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

We Can Explain

Integrated Branding Campaign / Integrated Branding

05008G

2005 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Q + A

Integrated Branding Campaign / Integrated Branding

05010G

2005 Advertising Gold Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Encore"

Consumer Television / Consumer Television Under $50,000 Budget

05026T

2005 Advertising Silver Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Smash"

Consumer Television / Consumer Television Under $50,000 Budget

05027T

2005 Advertising Bronze Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Consumer Television / Consumer Television Under $50,000 Budget

05115T

2005 Advertising Gold Pencil

FOOTE CONE AND BELDING / Lisbon

GRANDE REPORTAGEM MAGAZINE

FLAGS

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05014A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Molson

Fake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05015A

2005 Advertising Bronze Pencil

Giovanni, FCB / São Paulo

BMW do Brasil

Baby/Old Man

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05016A

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Adaptive Enterprise Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05026N

2005 Interactive Bronze Pencil

TAXI / Toronto

Diamond + Schmitt Architects Inc

Diamond + Schmitt

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05027N

2005 Design Gold Pencil

Powell / New York

Rheingold Beer

Rheingold Street Artist Nightshade Project

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05028D

2005 Design Silver Pencil

Publicis Mojo / Melbourne

Tourism Victoria

The Grampians. Space to Think.

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05029D

2005 Design Bronze Pencil

Ogilvy & Mather / New York

Dove

Beyond Compare Tour Design

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05030D

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Karaoke

Consumer Radio / Consumer Radio: Single

05004R

2005 Interactive Gold Pencil

OgilvyInteractive / São Paulo

CNA - English School

Subtitles

Banners / Banner - Campaign

05005N

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Virgin

Campaign A

Banners / Banner - Campaign

05006N

2005 Interactive Silver Pencil

OgilvyInteractive worldwide GmbH / Frankfurt am Main

Sony PlayStation

Fun, Anyone?

Banners / Banner - Campaign

05007N

2005 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Cord Music Campaign

Banners / Banner - Campaign

05008N

2005 Interactive Bronze Pencil

Fallon / Minneapolis

The Islands Of The Bahamas Ministry Of Tourism

SOS Online Campaign

Banners / Banner - Campaign

05009N

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Angus Interventions

Beyond the Banner

05010N

2005 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

JC Clothes

JC The Store

Beyond the Banner

05011N

2005 Interactive Silver Pencil

Randommedia / London

Sony Computer Entertainment Europe

Forbidden Siren

Beyond the Banner

05012N

2005 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Relay Minisite

Beyond the Banner

05013N

2005 Interactive Bronze Pencil

R/GA / New York

Nike

Art of Speed

Beyond the Banner

05014N

2005 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

The Economist

Light Bulb

Outdoor / Outdoor: Single

05017A

2005 Advertising Silver Pencil

Fallon New York / New York

TIME Magazine

Pendulum

Outdoor / Outdoor: Single

05018A

2005 Advertising Bronze Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Outdoor / Outdoor: Single

05019A

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Exam Cheat Note - Use the Shine

Collateral Advertising / Collateral Posters: Single

05033A

2005 Advertising Bronze Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Police Officer - Use the Shine

Collateral Advertising / Collateral Posters: Single

05034A

2005 Design Silver Pencil

JWT Shanghai / Shanghai

Nike

CHBL*3

Collateral Design / Point-of-Purchase and In-Store: Campaign

05020D

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Dr. Angus

Integrated Branding Campaign

05030N

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight

Integrated Branding Campaign

05032N

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

+hp

Integrated Branding Campaign

05033N

2005 Interactive Silver Pencil

SS+K / New York

Qwest

ConQwest Urban Geo Game

Integrated Branding Campaign

05034N

2005 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Robots R50R

Integrated Branding Campaign

05035N

2005 Interactive Bronze Pencil

Syrup / New York

SonyStyle

Holiday Wishes

Integrated Branding Campaign

05036N

2005 Design Gold Pencil

School of Visual Arts/Advertising & Graphic Design Dept. / New York

School of Visual Arts

Senior Library

Publication Design / Book Jacket Design

05031D

2005 Design Silver Pencil

Leo Burnett Company / Chicago

Chicago Creative Club

2003 Awards Annual

Publication Design / Book Jacket Design

05032D

2005 Interactive Silver Pencil

NEUE DIGITALE GmbH / Frankfurt

Germanwings

The Germanwings Realtime Screensaver

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05025N

2005 Advertising Gold Pencil

Jung von Matt AG / Berlin

DHL

Truck

Newspaper / Newspaper Over 600 Lines: Single

05001A

2005 Advertising Silver Pencil

DDB London / London

Volkswagen

King Kong

Newspaper / Newspaper Over 600 Lines: Single

05002A

2005 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

GENERAL MOTORS

STAMPS

Newspaper / Newspaper Over 600 Lines: Single

05003A

2005 Interactive Silver Pencil

AgênciaClick / São Paulo

Instituto Nokia

Tattoo

Brand Gaming / Brand Gaming - Banners

05037N

2005 Design Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Vier Pfoten e.V. Foundation for Animal Welfare

Laying Hen

Environmental Design / Environmental Design: Signage

05024D

2005 Design Silver Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Bookmark

Environmental Design / Environmental Design: Signage

05025D

2005 Advertising Gold Pencil

Rethink / Vancouver

BC Lions

Vending Machine

Consumer Television / Consumer Television :30/:25 Single

05015T

2005 Advertising Silver Pencil

ZiG / Toronto

Vim

Prison visitor

Consumer Television / Consumer Television :30/:25 Single

05016T

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