The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Backflip Woman
Agency: Leo Burnett Greater China / Hong Kong
Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Where do you see yourself?
Agency: The Martin Agency / Richmond
Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Adultery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Pizza Hut Delivery
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign
Run Run Run - Calendar
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Intertool Poster Campaign "Extreme Longlife"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland Category: Collateral Advertising / Collateral: Self-Promotion
Yearbook
Agency: BBDO Atlanta / ATLANTA
Client: Cingular Category: Collateral Advertising / Collateral Posters: Single
Grand Canyon
Agency: BBDO / Bangkok
Client: Daimler Chryler Co.,ltd Category: Collateral Advertising / Collateral Posters: Single
Bottle Illusion
Agency:
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
The graduate
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Marathon
Agency: JWT Vietnam / Ho Chi Minh City
Client: Nike Category: Collateral Advertising / Collateral Posters: Single
"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
Parachute
Agency: McCann Erickson Singapore / Singapore
Client: Microsoft Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Whiteboard
Agency: Naga DDB Sdn Bhd / -
Client: EUT Fashion (Wonderbra) Category: Collateral Advertising / Collateral Posters: Single
School Photo
Agency: Naga DDB Sdn Bhd / -
Client: Nikon Sdn. Bhd. Category: Collateral Advertising / Collateral Posters: Single
Cuctus
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Unilever Thai Holding Category: Collateral Advertising / Collateral Posters: Single
Grass
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Unilever Thai Holding Category: Collateral Advertising / Collateral Posters: Single
Table Cloth
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Pizza Hut Restaurants Sdn Bhd Category: Collateral Advertising / Collateral Posters: Single
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Birds
Agency: Ogilvy Mexico / M?xico
Client: Land Rover Category: Collateral Advertising / Collateral Posters: Single
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Advertising / Collateral Posters: Single
Bugs
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Long Life Bulbs Category: Collateral Advertising / Collateral Posters: Single
Side-Impact Protection
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes Benz A-Class Category: Collateral Advertising / Collateral Posters: Single
Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Single
Arnika Book
Agency: Arnika / Richmond
Client: Arnika Category: Collateral Advertising / Collateral: Self-Promotion
Living Room
Agency: DDB Canada / Vancouver
Client: DDB Canada Category: Collateral Advertising / Collateral: Self-Promotion
Ned + Linda
Agency: Block / Leederville
Client: Ned McNeilage, Linda Knight Category: Collateral Advertising / Collateral: Self-Promotion
"The Turbobrake-Campaign"
Agency: Scholz & Friends / Berlin
Client: Mitsubishi Motors Deutschland GmbH Category: Collateral Advertising / Collateral Posters: Campaign
Stamps
Agency: Foote Cone & Belding Malaysia / Kuala Lumpur
Client: RayTan Florist Category: Collateral Advertising / Collateral Posters: Campaign
Earthquake/Plane Crash/Flood
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Victorinox Category: Collateral Advertising / Collateral Posters: Campaign
Band Aid No Water
Agency: McCann Erickson India / Mumbai
Client: Band Aid Washproof Category: Collateral Advertising / Collateral Posters: Campaign
Parachute/Wrestling/Football
Agency: McCann Erickson Singapore / Singapore
Client: Microsoft Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Still got milk?
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh Category: Collateral Advertising / Collateral Posters: Campaign
Portable CD Player / Shaver / Remote Control Car
Agency: Publicis Malaysia / kuala Lumpur
Client: GP Battery Marketing Category: Collateral Advertising / Collateral Posters: Campaign
Burn Out
Agency: Saatchi & Saatchi / London
Client: Crest Category: Collateral Advertising / Collateral Posters: Campaign
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: EUT Marketing Category: Collateral Advertising / Collateral Posters: Campaign
Believe
Agency: Spearhead / Seattle
Client: Seattle Magic Category: Collateral Advertising / Collateral Posters: Campaign
Bow
Agency: Arnold Worldwide / Toronto
Client: Volkswagen Canada Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Found
Agency: BBDO Atlanta / Atlanta
Client: Polartec/ High Country Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ashton
Agency:
Client: In Touch Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Mini Mouse
Agency: BBDO / Singapore
Client: BMW Malaysia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Gold Pencil
Agency:
Leo Burnett Greater China / Hong Kong
Client:
Y+ Yoga Center
Title:
Backflip Woman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05026A
Award:
2005 Advertising Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05030A
Award:
2005 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Exam Cheat Note - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05033A
Award:
2005 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Dick Gerdes
Title:
Where do you see yourself?
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05038A
Award:
2005 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Shine
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05035A
Award:
2005 Advertising Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05027A
Award:
2005 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Adultery
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05028A
Award:
2005 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05031A
Award:
2005 Advertising Bronze Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Police Officer - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05034A
Award:
2005 Advertising Bronze Pencil
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
Pizza Hut Delivery
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05036A
Award:
2005 Advertising Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05037A
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
Nike
Title:
Run Run Run - Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05029A
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Intertool GmbH, Switzerland
Title:
Intertool Poster Campaign "Extreme Longlife"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05032A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / ATLANTA
Client:
Cingular
Title:
Yearbook
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05242A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Daimler Chryler Co.,ltd
Title:
Grand Canyon
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05243A
Award:
2005 Advertising Merit Award
Agency:
Client:
Guinness
Title:
Bottle Illusion
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05244A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
The graduate
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05245A
Award:
2005 Advertising Merit Award
Agency:
JWT Vietnam / Ho Chi Minh City
Client:
Nike
Title:
Marathon
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05246A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Sugar"
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05247A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Tommy"
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05248A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Microsoft Singapore Pte Ltd
Title:
Parachute
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05249A
Award:
2005 Advertising Merit Award
Agency:
Naga DDB Sdn Bhd / -
Client:
EUT Fashion (Wonderbra)
Title:
Whiteboard
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05250A
Award:
2005 Advertising Merit Award
Agency:
Naga DDB Sdn Bhd / -
Client:
Nikon Sdn. Bhd.
Title:
School Photo
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05251A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Unilever Thai Holding
Title:
Cuctus
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05252A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Unilever Thai Holding
Title:
Grass
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05253A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Pizza Hut Restaurants Sdn Bhd
Title:
Table Cloth
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05254A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
The Economist
Title:
Cube
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05255A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy Mexico / M?xico
Client:
Land Rover
Title:
Birds
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05256A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05257A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Osram Long Life Bulbs
Title:
Bugs
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05258A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes Benz A-Class
Title:
Side-Impact Protection
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05259A
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Sleeping
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05260A
Award:
2005 Advertising Merit Award
Agency:
Arnika / Richmond
Client:
Arnika
Title:
Arnika Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05271A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
DDB Canada
Title:
Living Room
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05272A
Award:
2005 Advertising Merit Award
Agency:
Block / Leederville
Client:
Ned McNeilage, Linda Knight
Title:
Ned + Linda
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05273A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Mitsubishi Motors Deutschland GmbH
Title:
"The Turbobrake-Campaign"
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05261A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Malaysia / Kuala Lumpur
Client:
RayTan Florist
Title:
Stamps
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05262A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Victorinox
Title:
Earthquake/Plane Crash/Flood
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05263A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson India / Mumbai
Client:
Band Aid Washproof
Title:
Band Aid No Water
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05264A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Microsoft Singapore Pte Ltd
Title:
Parachute/Wrestling/Football
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05265A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Parmalat - Everfresh
Title:
Still got milk?
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05266A
Award:
2005 Advertising Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
GP Battery Marketing
Title:
Portable CD Player / Shaver / Remote Control Car
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05267A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Crest
Title:
Burn Out
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05268A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
EUT Marketing
Title:
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05269A
Award:
2005 Advertising Merit Award
Agency:
Spearhead / Seattle
Client:
Seattle Magic
Title:
Believe
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05270A
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Toronto
Client:
Volkswagen Canada
Title:
Bow
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05212A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Polartec/ High Country
Title:
Found
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05213A
Award:
2005 Advertising Merit Award
Agency:
Client:
In Touch Magazine
Title:
Ashton
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05214A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
BMW Malaysia
Title:
Mini Mouse
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05215A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05216A
