The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Noitulove
Agency: AMV BBDO / London
Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Buildings
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego Category: Outdoor / Outdoor: Campaign
Stop the Clock
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Campaign
Stella Artois Coupon
Agency: Lowe New York / New York
Client: Stella Artois Category: Small Space - Print / Color: Less than a Page - Campaign
Street Building
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego Category: Outdoor / Outdoor: Single
Big Ad
Agency: George Patterson Y&R / Melbourne
Client: Carlton Draught Category: Consumer Television / Over :30 - Single - max. :90
Grandma
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
GOLF
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Power of Dreams
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Commercials of var. length - Campaign
L'Equipe Child
Agency: DDB PARIS / Paris
Client: L'Equipe Category: Consumer Television / :30/:25 - Single
Don't Judge Campaign
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Campaign
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Red Cup
Agency: Creature / Seattle
Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Cupboard
Agency: Leo Burnett / London
Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Counterfeit DVD
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Non-Broadcast / Single
Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Longest Night Appeal
Agency: Grey Worldwide / Melbourne
Client: Open Family Category: Public Service/Political-Radio / Campaign
Calendar
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Auto Trader
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Genius Campaign 1
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Campaign
Beans
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
SILENCE
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DEPT FOR TRANSPORT Category: Public Service/Political-Radio / Single
Award:
2006 Advertising Gold Pencil
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06009T
Award:
2006 Advertising Gold Pencil
Agency:
Ogilvy & Mather Santiago / Santiago
Client:
Lego
Title:
Buildings
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06021A
Award:
2006 Advertising Gold Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Stop the Clock
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06027T
Award:
2006 Advertising Gold Pencil
Agency:
Lowe New York / New York
Client:
Stella Artois
Title:
Stella Artois Coupon
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06012A
Award:
2006 Advertising Gold Pencil
Agency:
Ogilvy & Mather Santiago / Santiago
Client:
Lego
Title:
Street Building
Category:
Outdoor / Outdoor: Single
Annual ID:
06017A
Award:
2006 Advertising Gold Pencil
Agency:
George Patterson Y&R / Melbourne
Client:
Carlton Draught
Title:
Big Ad
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06008T
Award:
2006 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma
Category:
Consumer Radio / Single
Annual ID:
06005R
Award:
2006 Advertising Gold Pencil
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
GOLF
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06024T
Award:
2006 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Power of Dreams
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06030T
Award:
2006 Advertising Gold Pencil
Agency:
DDB PARIS / Paris
Client:
L'Equipe
Title:
L'Equipe Child
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06016T
Award:
2006 Advertising Gold Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Don't Judge Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06021T
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Annual ID:
06001T
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Annual ID:
06005T
Award:
2006 Advertising Gold Pencil
Agency:
Creature / Seattle
Client:
Starbucks
Title:
Red Cup
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06310A
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
Heinz
Title:
Cupboard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06006A
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit DVD
Category:
Non-Broadcast / Single
Annual ID:
06034T
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoids Gum Print Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06009A
Award:
2006 Advertising Gold Pencil
Agency:
Grey Worldwide / Melbourne
Client:
Open Family
Title:
Longest Night Appeal
Category:
Public Service/Political-Radio / Campaign
Annual ID:
06004R
Award:
2006 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Calendar
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06030A
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06001G
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06005A
Award:
2006 Advertising Gold Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Campaign
Annual ID:
06008R
Award:
2006 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Beans
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06027A
Award:
2006 Advertising Gold Pencil
Agency:
Mother / London
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Annual ID:
06038A