The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Power of Dreams Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Commercials of var. length - Campaign
Stop the Clock Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Campaign
Altoids Gum Print Campaign Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Stella Artois Coupon Agency: Lowe New York / New York Client: Stella Artois Category: Small Space - Print / Color: Less than a Page - Campaign
Uncarriable Carrier Bags Agency: Mother / London Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Calendar Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Longest Night Appeal Agency: Grey Worldwide / Melbourne Client: Open Family Category: Public Service/Political-Radio / Campaign
Don't Judge Campaign Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Campaign
Cupboard Agency: Leo Burnett / London Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Grandma Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
GOLF Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Genius Campaign 1 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
Beans Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Counterfeit DVD Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Non-Broadcast / Single
Street Building Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Single
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Fair Enough Pilot Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Big Ad Agency: George Patterson Y&R / Melbourne Client: Carlton Draught Category: Consumer Television / Over :30 - Single - max. :90
SILENCE Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: DEPT FOR TRANSPORT Category: Public Service/Political-Radio / Single
Auto Trader Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
L'Equipe Child Agency: DDB PARIS / Paris Client: L'Equipe Category: Consumer Television / :30/:25 - Single
Buildings Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Campaign
Noitulove Agency: AMV BBDO / London Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90

2006 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Power of Dreams

Consumer Television / Commercials of var. length - Campaign

06030T

2006 Advertising Gold Pencil

JWT / london

Vodafone

Stop the Clock

Consumer Television / :20 and Under - Campaign

06027T

2006 Advertising Gold Pencil

Leo Burnett / Chicago

Altoids

Altoids Gum Print Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06009A

2006 Advertising Gold Pencil

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06310A

2006 Advertising Gold Pencil

Lowe New York / New York

Stella Artois

Stella Artois Coupon

Small Space - Print / Color: Less than a Page - Campaign

06012A

2006 Advertising Gold Pencil

Mother / London

Mother

Uncarriable Carrier Bags

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06038A

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Calendar

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06030A

2006 Advertising Gold Pencil

Grey Worldwide / Melbourne

Open Family

Longest Night Appeal

Public Service/Political-Radio / Campaign

06004R

2006 Advertising Gold Pencil

DDB Los Angeles / Venice

Ameriquest Mortgage

Don't Judge Campaign

Consumer Television / :30/:25 - Campaign

06021T

2006 Advertising Gold Pencil

Leo Burnett / London

Heinz

Cupboard

Consumer Magazine / Color: Full Page or Spread - Single

06006A

2006 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Grandma

Consumer Radio / Single

06005R

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

06001G

2006 Advertising Gold Pencil

TAXI / Toronto

Pfizer Canada, Viagra

GOLF

Consumer Television / :20 and Under - Single

06024T

2006 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 1

Consumer Radio / Campaign

06008R

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Beans

Collateral Advertising / Point-of-Purchase and In-Store: Single

06027A

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit DVD

Non-Broadcast / Single

06034T

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Street Building

Outdoor / Outdoor: Single

06017A

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs

Public Service/Political-Television / Campaign

06005T

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Fair Enough Pilot

Public Service/Political-Television / Single

06001T

2006 Advertising Gold Pencil

George Patterson Y&R / Melbourne

Carlton Draught

Big Ad

Consumer Television / Over :30 - Single - max. :90

06008T

2006 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

DEPT FOR TRANSPORT

SILENCE

Public Service/Political-Radio / Single

06001R

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Auto Trader

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06005A

2006 Advertising Gold Pencil

DDB PARIS / Paris

L'Equipe

L'Equipe Child

Consumer Television / :30/:25 - Single

06016T

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Buildings

Outdoor / Outdoor: Campaign

06021A

2006 Advertising Gold Pencil

AMV BBDO / London

Guinness

Noitulove

Consumer Television / Over :30 - Single - max. :90

06009T

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