The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Noitulove
Agency: AMV BBDO / London
Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Stella Artois Coupon
Agency: Lowe New York / New York
Client: Stella Artois Category: Small Space - Print / Color: Less than a Page - Campaign
Don't Judge Campaign
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Campaign
GOLF
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Street Building
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego Category: Outdoor / Outdoor: Single
SILENCE
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DEPT FOR TRANSPORT Category: Public Service/Political-Radio / Single
Red Cup
Agency: Creature / Seattle
Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Cupboard
Agency: Leo Burnett / London
Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Calendar
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Beans
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Buildings
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego Category: Outdoor / Outdoor: Campaign
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Big Ad
Agency: George Patterson Y&R / Melbourne
Client: Carlton Draught Category: Consumer Television / Over :30 - Single - max. :90
Noitulove
Agency: AMV BBDO / London
Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit DVD
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Non-Broadcast / Single
L'Equipe Child
Agency: DDB / Paris
Client: L'Equipe Category: Consumer Television / :30/:25 - Single
Longest Night Appeal
Agency: Grey Worldwide / Melbourne
Client: Open Family Category: Public Service/Political-Radio / Campaign
Auto Trader
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Grandma
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Power of Dreams
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Commercials of var. length - Campaign
Stop the Clock
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Campaign
Divorce Lawyer
Agency: john st. / toronto
Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Tyre / Twister / Robbery
Agency: creativejuice/g1 / bangkok
Client: Bangkok Insurance Category: Consumer Television / :30/:25 - Campaign
Installation / Highlighter
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Succeed
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
Complaints
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
The Noise protection windows by Weru campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
CHARLOTTE
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
The Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size
Agency: Jung von Matt AG / Zürich
Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Milo - Football/Graduation/Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Escalator
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
Kickoff
Agency: The Brooklyn Brothers / New York
Client: United Nations Mine Action Service Category: Public Service/Political-Television / Single
Magic
Agency: Leo Burnett / Lima
Client: Ponle Corazon (Foundation Against Cancer) Category: Public Service/Political-Television / Single
Surf Camp
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir
Agency: Wieden+Kennedy
Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
Onion #2
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Names
Agency: Clarity Coverdale Fury / Minneapolis
Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Best of Show Pencil
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06009T
Award:
2006 Advertising Gold Pencil
Agency:
Mother / London
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Annual ID:
06038A
Award:
2006 Advertising Gold Pencil
Agency:
Lowe New York / New York
Client:
Stella Artois
Title:
Stella Artois Coupon
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06012A
Award:
2006 Advertising Gold Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Don't Judge Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06021T
Award:
2006 Advertising Gold Pencil
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
GOLF
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06024T
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06001G
Award:
2006 Advertising Gold Pencil
Agency:
Ogilvy & Mather Santiago / Santiago
Client:
Lego
Title:
Street Building
Category:
Outdoor / Outdoor: Single
Annual ID:
06017A
Award:
2006 Advertising Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
DEPT FOR TRANSPORT
Title:
SILENCE
Category:
Public Service/Political-Radio / Single
Annual ID:
06001R
Award:
2006 Advertising Gold Pencil
Agency:
Creature / Seattle
Client:
Starbucks
Title:
Red Cup
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06310A
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
Heinz
Title:
Cupboard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06006A
Award:
2006 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Calendar
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06030A
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Annual ID:
06005T
Award:
2006 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Beans
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06027A
Award:
2006 Advertising Gold Pencil
Agency:
Ogilvy & Mather Santiago / Santiago
Client:
Lego
Title:
Buildings
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06021A
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Annual ID:
06001T
Award:
2006 Advertising Gold Pencil
Agency:
George Patterson Y&R / Melbourne
Client:
Carlton Draught
Title:
Big Ad
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06008T
Award:
2006 Advertising Gold Pencil
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06009T
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit DVD
Category:
Non-Broadcast / Single
Annual ID:
06034T
Award:
2006 Advertising Gold Pencil
Agency:
DDB / Paris
Client:
L'Equipe
Title:
L'Equipe Child
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06016T
Award:
2006 Advertising Gold Pencil
Agency:
Grey Worldwide / Melbourne
Client:
Open Family
Title:
Longest Night Appeal
Category:
Public Service/Political-Radio / Campaign
Annual ID:
06004R
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06005A
Award:
2006 Advertising Gold Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Campaign
Annual ID:
06008R
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoids Gum Print Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06009A
Award:
2006 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma
Category:
Consumer Radio / Single
Annual ID:
06005R
Award:
2006 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Power of Dreams
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06030T
Award:
2006 Advertising Gold Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Stop the Clock
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06027T
Award:
2006 Advertising Silver Pencil
Agency:
john st. / toronto
Client:
James Mahon
Title:
Divorce Lawyer
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Annual ID:
06039A
Award:
2006 Advertising Silver Pencil
Agency:
creativejuice/g1 / bangkok
Client:
Bangkok Insurance
Title:
Tyre / Twister / Robbery
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06022T
Award:
2006 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installation / Highlighter
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06051A
Award:
2006 Advertising Silver Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Gay
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06025T
Award:
2006 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06002G
Award:
2006 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06003G
Award:
2006 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
The Economist
Title:
Succeed
Category:
Outdoor / Outdoor: Single
Annual ID:
06019A
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Complaints
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06014A
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Earrings
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06015A
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Weru AG
Title:
The Noise protection windows by Weru campaign
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06025A
Award:
2006 Advertising Silver Pencil
Agency:
JWT / New York
Client:
PARTNERSHIP FOR A DRUG FREE AMERICA
Title:
CHARLOTTE
Category:
Public Service/Political-Radio / Single
Annual ID:
06002R
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nike
Title:
The Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06047A
Award:
2006 Advertising Silver Pencil
Agency:
Jung von Matt AG / Zürich
Client:
MINI
Title:
Size
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06048A
Award:
2006 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Toilet Paper
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06007A
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Football/Graduation/Frisbee
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06031A
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette (M) Sdn Bhd
Title:
Escalator
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06028A
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
BSH Bosch und Siemens Hausgeraete GmbH
Title:
The Cleaning Ladies Campaign
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06022A
Award:
2006 Advertising Silver Pencil
Agency:
The Brooklyn Brothers / New York
Client:
United Nations Mine Action Service
Title:
Kickoff
Category:
Public Service/Political-Television / Single
Annual ID:
06002T
Award:
2006 Advertising Silver Pencil
Agency:
Leo Burnett / Lima
Client:
Ponle Corazon (Foundation Against Cancer)
Title:
Magic
Category:
Public Service/Political-Television / Single
Annual ID:
06003T
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
Surf Camp
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06010T
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy
Client:
Honda
Title:
Choir
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06011T
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Onion #2
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Annual ID:
06016A
Award:
2006 Advertising Silver Pencil
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MADD
Title:
Names
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06046A
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06036A
