The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Extinction Agency: Saatchi & Saatchi Singapore / Singapore Client: Greenpeace Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Be the ball Agency: Whybin\TBWA / Auckland Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Lynxjet Launch Agency: Lowe Hunt / Sydney Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
Milwaukee's Best Agency: Mother / New York Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Reincarnate Agency: Publicis Mojo / Melbourne Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
125 Calories Print Campaign Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Posters: Campaign
Emphysema Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT Category: Public Service/Political-Radio / Single
XBOX 360 Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Posters: Single
Candle Agency: TBWA\Paris / Boulogne-Billancourt Client: Amnesty Category: Public Service/Political-Television / Single
AXE Mmmousepad Agency: Lowe / Dubai Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Perfectly Organised Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
Babes on Cars Agency: Jung von Matt AG / 20357 Hamburg Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Barefoot Run Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow Agency: TBWAChiatDay / San Francisco (180TBWA) Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Video Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Wedding Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Single
Athletes Agency: Saatchi and Saatchi / New York Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
Starburst Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Curve, Minivan, Walk Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Public Service/Political-Television / Campaign
Fair Enough TV Campaign 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
AXE Residue Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Jordan Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
Abandoned Husbands Agency: OGILVY SOUTH AFRICA / JOHANNESBURG Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Cig Egret Agency: Goodby, Silverstein & Partners / San Francisco Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Cat Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Bob, Wife, People Agency: Goodby, Silverstein & Partners / San Francisco Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
Ernie the Klepto Agency: TBWAChiatDay New York / New York Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer Agency: Wirz / BBDO / Zürich Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Campaign

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Greenpeace

Extinction

Public Service/Political-Print / Newspaper or Magazine - Campaign

06220A

2006 Advertising Bronze Pencil

Whybin\TBWA / Auckland

adidas

Be the ball

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06049A

2006 Advertising Bronze Pencil

Lowe Hunt / Sydney

Unilever Australasia

Lynxjet Launch

Integrated Branding / Integrated Branding Campaign

06004G

2006 Advertising Bronze Pencil

Mother / New York

Miller Brewing Company

Milwaukee's Best

Consumer Television / :20 and Under - Campaign

06029T

2006 Advertising Bronze Pencil

Publicis Mojo / Melbourne

Nike Australia

Reincarnate

Consumer Television / Commercials of var. length - Campaign

06033T

2006 Advertising Bronze Pencil

BBDO / New York

Guinness

125 Calories Print Campaign

Collateral Advertising / Posters: Campaign

06037A

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

YLAT

Emphysema

Public Service/Political-Radio / Single

06003R

2006 Advertising Bronze Pencil

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

XBOX 360

Consumer Television / Over :30 - Campaign

06015T

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Collateral Advertising / Posters: Single

06034A

2006 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Brochure

Collateral Advertising / Posters: Single

06035A

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Amnesty

Candle

Public Service/Political-Television / Single

06004T

2006 Advertising Bronze Pencil

Lowe / Dubai

Unilever Arabia - AXE

AXE Mmmousepad

Exceptional Innovation in Marketing / Innovative Marketing - Single

06052A

2006 Advertising Bronze Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

BISLEY GmbH

Perfectly Organised

Trade / Color: Full Page or Spread - Campaign

06026A

2006 Advertising Bronze Pencil

Jung von Matt AG / 20357 Hamburg

Cars-and-Boxes

Babes on Cars

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06032A

2006 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Barefoot Run

Consumer Television / Over :30 - Single - max. :90

06012T

2006 Advertising Bronze Pencil

TBWAChiatDay / San Francisco (180TBWA)

adidas International

Hello Tommorrow

Consumer Television / Over :30 - Single - max. :90

06013T

2006 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit

Consumer Television / Over :30 - Single - max. :90

06014T

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Consumer Newspaper / Over 600 Lines: Single

06002A

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Collateral Advertising / Point-of-Purchase and In-Store: Single

06029A

2006 Advertising Bronze Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Video

Consumer Radio / Single

06007R

2006 Advertising Bronze Pencil

JWT / london

Vodafone

Wedding

Consumer Television / :20 and Under - Single

06026T

2006 Advertising Bronze Pencil

Saatchi and Saatchi / New York

General Mills Inc./Wheaties

Athletes

Small Space - Print / Color: Less than a Page - Campaign

06013A

2006 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst

Consumer Radio / Campaign

06010R

2006 Advertising Bronze Pencil

DDB Canada, Vancouver / Vancouver

ICBC

Curve, Minivan, Walk

Public Service/Political-Television / Campaign

06006T

2006 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Fair Enough TV Campaign 2

Public Service/Political-Television / Campaign

06007T

2006 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Residue

Outdoor / Outdoor: Campaign

06023A

2006 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Jordan

Outdoor / Outdoor: Single

06020A

2006 Advertising Bronze Pencil

OGILVY SOUTH AFRICA / JOHANNESBURG

Harley Davidson

Abandoned Husbands

Consumer Magazine / Color: Full Page or Spread - Campaign

06011A

2006 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Coastal Commission

Cig Egret

Public Service/Political-Print / Newspaper or Magazine - Single

06041A

2006 Advertising Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Public Service/Political-Print / Outdoor and Posters - Single

06045A

2006 Advertising Bronze Pencil

DDB London / London

Harvey Nichols

Cat

Consumer Magazine / Color: Full Page or Spread - Single

06008A

2006 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

ACE Hardware

Bob, Wife, People

Consumer Television / :30/:25 - Campaign

06023T

2006 Advertising Bronze Pencil

TBWAChiatDay New York / New York

Masterfoods - Starburst

Ernie the Klepto

Consumer Television / :30/:25 - Single

06019T

2006 Advertising Bronze Pencil

Wirz / BBDO / Zürich

Swiss Assurance Mobiliar

Photographer

Consumer Television / :30/:25 - Single

06020T

2006 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Consumer Newspaper / Over 600 Lines: Campaign

06004A

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