The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Santa Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Trade / Color: Full Page or Spread - Single
Mickey Agency: LKM / Charlotte Client: North Carolina Travel & Tourism Category: Trade / Color: Full Page or Spread - Single
30 YEARS Agency: TAXI / Toronto Client: George Simhoni Photography Category: Trade / Color: Full Page or Spread - Single
Sausage Biscuit Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Radio / Single
Stumble Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Liar Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Radio / Single
Backyard BBQ Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Radio / Single
Parking Lot Agency: Lowe Bull Truth / Durban Client: Wonderbra Category: Consumer Radio / Single
Puppet Agency: saatchi & Saatchi / london Client: Monster Category: Consumer Radio / Single
Starburst - Boyfriend Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear Agency: The Richards Group / Dallas Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs Agency: Young & Rubicam / Chicago Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral Agency: ZiG / Toronto Client: W Network Category: Consumer Radio / Single
The Isoldit Era Agency: Big Bang Seattle / Seattle Client: Isoldit on EBay Category: Consumer Radio / Campaign
Sport Graphics Radio Agency: Bradley and Montgomery / Indianapolis Client: Sport Graphics Category: Consumer Radio / Campaign
Overheard at DQ Agency: Clarity Coverdale Fury / Minneapolis Client: Dairy Queen Category: Consumer Radio / Campaign
Genius Campaign 2 Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
From 0 to 100 Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Radio / Campaign
Bud Radio Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch, Inc. Category: Consumer Radio / Campaign
Match.com US campaign Agency: Hanft Raboy and Partners / New York Client: Match.com Category: Consumer Radio / Campaign
ManU Radio Campaign Agency: JWT / london Client: Vodafone Category: Consumer Radio / Campaign
Half Hour of Happy Agency: Oink Ink Radio / New York Client: Wheel of Fortune Category: Consumer Radio / Campaign
Toyota parts and servicing Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign
Magical Moments Agency: Sedgwick Rd. / Seattle Client: Tower Records Category: Consumer Radio / Campaign
Gran Turismo 4 Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Radio / Campaign
Tourists Agency: Young & Rubicam / Chicago Client: The Travel Channel Category: Consumer Radio / Campaign
Giant Comb Agency: Leo Burnett / Bangkok Client: P&G Rejoice Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Tummy Tissue Agency: lowe shanghai / shanghai Client: Total Fitness Club Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Contagious Agency: Ogilvy South Africa / Cape Town Client: SANTA (South African National Tuberculosis Association) Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Nike iD Reuters Sign Agency: R/GA / New York Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Boomgate Agency: Saatchi & Saatchi / Sydney Client: Procter & Gamble Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Gimme the Ball Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Impossible Field Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Hoops Agency: 72andSunny / El Segundo Client: DC Shoes Category: Consumer Television / Over :30 - Single - max. :90
March of the Emperors Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Bleachers Agency: Fallon / Minneapolis Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Balls (60") Agency: Fallon London / London Client: Sony Category: Consumer Television / Over :30 - Single - max. :90
Stick Agency: BBDO / New York Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Joy Agency: McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Jump Rope Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Santa

Trade / Color: Full Page or Spread - Single

06143A

2006 Advertising Merit Award

LKM / Charlotte

North Carolina Travel & Tourism

Mickey

Trade / Color: Full Page or Spread - Single

06144A

2006 Advertising Merit Award

TAXI / Toronto

George Simhoni Photography

30 YEARS

Trade / Color: Full Page or Spread - Single

06145A

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Sausage Biscuit

Consumer Radio / Single

06021R

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

ICBC

Stumble

Consumer Radio / Single

06022R

2006 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Backyard Bug Zapper Inventor

Consumer Radio / Single

06023R

2006 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Basketball Court Sweat Wiper Upper

Consumer Radio / Single

06024R

2006 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Jean Shorts Wearer

Consumer Radio / Single

06025R

2006 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Las Vegas Trip Taker

Consumer Radio / Single

06026R

2006 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Nosebleed Section fan

Consumer Radio / Single

06027R

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Liar

Consumer Radio / Single

06028R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Backyard BBQ

Consumer Radio / Single

06029R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Sushi

Consumer Radio / Single

06030R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch, Inc.

Bud Bat

Consumer Radio / Single

06031R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

Navy

Consumer Radio / Single

06032R

2006 Advertising Merit Award

Lowe Bull Truth / Durban

Wonderbra

Parking Lot

Consumer Radio / Single

06033R

2006 Advertising Merit Award

saatchi & Saatchi / london

Monster

Puppet

Consumer Radio / Single

06034R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Boyfriend

Consumer Radio / Single

06035R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Emotional Guy

Consumer Radio / Single

06036R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Sarcasm

Consumer Radio / Single

06037R

2006 Advertising Merit Award

The Richards Group / Dallas

Fruit of the Loom

Can't Over-Love Your Underwear

Consumer Radio / Single

06038R

2006 Advertising Merit Award

Young & Rubicam / Chicago

The Travel Channel

Souvenirs

Consumer Radio / Single

06039R

2006 Advertising Merit Award

ZiG / Toronto

W Network

Four Weddings and A Funeral

Consumer Radio / Single

06040R

2006 Advertising Merit Award

Big Bang Seattle / Seattle

Isoldit on EBay

The Isoldit Era

Consumer Radio / Campaign

06041R

2006 Advertising Merit Award

Bradley and Montgomery / Indianapolis

Sport Graphics

Sport Graphics Radio

Consumer Radio / Campaign

06042R

2006 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Dairy Queen

Overheard at DQ

Consumer Radio / Campaign

06043R

2006 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius Campaign 2

Consumer Radio / Campaign

06044R

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

From 0 to 100

Consumer Radio / Campaign

06045R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch, Inc.

Bud Radio Campaign

Consumer Radio / Campaign

06046R

2006 Advertising Merit Award

Hanft Raboy and Partners / New York

Match.com

Match.com US campaign

Consumer Radio / Campaign

06047R

2006 Advertising Merit Award

JWT / london

Vodafone

ManU Radio Campaign

Consumer Radio / Campaign

06048R

2006 Advertising Merit Award

Oink Ink Radio / New York

Wheel of Fortune

Half Hour of Happy

Consumer Radio / Campaign

06049R

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation of Australia

Toyota parts and servicing

Consumer Radio / Campaign

06050R

2006 Advertising Merit Award

Sedgwick Rd. / Seattle

Tower Records

Magical Moments

Consumer Radio / Campaign

06051R

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Gran Turismo 4

Consumer Radio / Campaign

06052R

2006 Advertising Merit Award

Young & Rubicam / Chicago

The Travel Channel

Tourists

Consumer Radio / Campaign

06053R

2006 Advertising Merit Award

Leo Burnett / Bangkok

P&G Rejoice

Giant Comb

Exceptional Innovation in Marketing / Innovative Marketing - Single

06292A

2006 Advertising Merit Award

lowe shanghai / shanghai

Total Fitness Club

Tummy Tissue

Exceptional Innovation in Marketing / Innovative Marketing - Single

06293A

2006 Advertising Merit Award

Ogilvy South Africa / Cape Town

SANTA (South African National Tuberculosis Association)

Contagious

Exceptional Innovation in Marketing / Innovative Marketing - Single

06294A

2006 Advertising Merit Award

R/GA / New York

Nike

Nike iD Reuters Sign

Exceptional Innovation in Marketing / Innovative Marketing - Single

06295A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Procter & Gamble

Boomgate

Exceptional Innovation in Marketing / Innovative Marketing - Single

06296A

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Gimme the Ball

Consumer Television / Over :30 - Single - max. :90

06047T

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Impossible Field

Consumer Television / Over :30 - Single - max. :90

06048T

2006 Advertising Merit Award

72andSunny / El Segundo

DC Shoes

Hoops

Consumer Television / Over :30 - Single - max. :90

06049T

2006 Advertising Merit Award

BETC Euro RSCG / Paris

CANAL+

March of the Emperors

Consumer Television / Over :30 - Single - max. :90

06050T

2006 Advertising Merit Award

Fallon / Minneapolis

Starbucks

Bleachers

Consumer Television / Over :30 - Single - max. :90

06051T

2006 Advertising Merit Award

Fallon London / London

Sony

Balls (60")

Consumer Television / Over :30 - Single - max. :90

06052T

2006 Advertising Merit Award

BBDO / New York

FedEx

Stick

Consumer Television / Over :30 - Single - max. :90

06053T

2006 Advertising Merit Award

McCann-Erickson / San Francisco

Microsoft XBOX 360

Joy

Consumer Television / Over :30 - Single - max. :90

06054T

2006 Advertising Merit Award

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

Jump Rope

Consumer Television / Over :30 - Single - max. :90

06055T

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