The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Monsters
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
American Values
Agency: Middle Child / Lake Forest
Client: Amnesty International Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
HT 'Plant More Trees'
Agency: Ogilvy & Mather / Mumbai
Client: Hindustan Times Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Equations
Agency: Saatchi and Saatchi / New York
Client: American Society for the Prevention of Cruelty to Animals (ASPCA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Exam Questions
Agency: Saatchi and Saatchi / New York
Client: Innocence in Danger Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Worst Boyfriend
Agency: DDB New Zealand / Auckland
Client: nzgirl Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Big Difference
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Google Campaign
Agency: Think Tank 3 / New York
Client: Think Tank 3 Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Golden Gate Fields
Agency: DDB San Francisco / San Francisco
Client: Golden Gate Fields Category: Consumer Television / Under $50,000 Budget: Campaign
SUNDANCE POETRY
Agency: JWT / New York
Client: SUNDANCE CHANNEL Category: Consumer Television / Under $50,000 Budget: Campaign
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Campaign
The Isoldit Era
Agency: Big Bang Seattle / Seattle
Client: Isoldit on EBay Category: Consumer Radio / Campaign
Sport Graphics Radio
Agency: Bradley and Montgomery / Indianapolis
Client: Sport Graphics Category: Consumer Radio / Campaign
Overheard at DQ
Agency: Clarity Coverdale Fury / Minneapolis
Client: Dairy Queen Category: Consumer Radio / Campaign
From 0 to 100
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Radio / Campaign
Bud Radio Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Campaign
Match.com US campaign
Agency: Hanft Raboy and Partners / New York
Client: Match.com Category: Consumer Radio / Campaign
Half Hour of Happy
Agency: Oink Ink Radio / New York
Client: Wheel of Fortune Category: Consumer Radio / Campaign
Toyota parts and servicing
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign
Magical Moments
Agency: Sedgwick Rd. / Seattle
Client: Tower Records Category: Consumer Radio / Campaign
Gran Turismo 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Radio / Campaign
Tourists
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Campaign
Toe Rings/Cover-Up/Candy Stores
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Radio / Campaign
Legs
Agency: Arnold Australia / Sydney NSW
Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
America at your feet
Agency: Fallon / Singapore
Client: United Airlines Hong Kong Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Pedestrian crossing
Agency: Grey Worldwide GmbH / Duesseldorf
Client: Procter & Gamble (brand: Mr. Proper) Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Brought by DHL
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Door Handle
Agency: JWT / Mumbai
Client: United Breweries India Ltd. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Special K Parking
Agency: JWT Paris / Levallois Perret
Client: Kellogg's Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Giant Comb
Agency: Leo Burnett / Bangkok
Client: P&G Rejoice Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Beds
Agency: Lowe Bull / Johannesburg
Client: Unilever - AXE Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Firelighter Balloon
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Tokai Germany Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Diver Recruitment FAQs
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Republic of Singapore Navy Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Barge Resistance
Agency: TAXI / Toronto
Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear
Agency: DDB Canada, Vancouver / Vancouver
Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water
Agency: Henderson Advertising / Greenville
Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06213A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06214A
Award:
2006 Advertising Merit Award
Agency:
Middle Child / Lake Forest
Client:
Amnesty International
Title:
American Values
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06215A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Hindustan Times
Title:
HT 'Plant More Trees'
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06216A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06217A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06218A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Amnesty International Malaysia
Title:
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06219A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
American Society for the Prevention of Cruelty to Animals (ASPCA)
Title:
Equations
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06221A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Innocence in Danger
Title:
Exam Questions
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06222A
Award:
2006 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
nzgirl
Title:
Worst Boyfriend
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06289A
Award:
2006 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA Sweden
Title:
Big Difference
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06290A
Award:
2006 Advertising Merit Award
Agency:
Think Tank 3 / New York
Client:
Think Tank 3
Title:
The Google Campaign
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06291A
Award:
2006 Advertising Merit Award
Agency:
DDB San Francisco / San Francisco
Client:
Golden Gate Fields
Title:
Golden Gate Fields
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06107T
Award:
2006 Advertising Merit Award
Agency:
JWT / New York
Client:
SUNDANCE CHANNEL
Title:
SUNDANCE POETRY
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06108T
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
New York Mets
Title:
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06109T
Award:
2006 Advertising Merit Award
Agency:
Big Bang Seattle / Seattle
Client:
Isoldit on EBay
Title:
The Isoldit Era
Category:
Consumer Radio / Campaign
Annual ID:
06041R
Award:
2006 Advertising Merit Award
Agency:
Bradley and Montgomery / Indianapolis
Client:
Sport Graphics
Title:
Sport Graphics Radio
Category:
Consumer Radio / Campaign
Annual ID:
06042R
Award:
2006 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Dairy Queen
Title:
Overheard at DQ
Category:
Consumer Radio / Campaign
Annual ID:
06043R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 2
Category:
Consumer Radio / Campaign
Annual ID:
06044R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
From 0 to 100
Category:
Consumer Radio / Campaign
Annual ID:
06045R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06046R
Award:
2006 Advertising Merit Award
Agency:
Hanft Raboy and Partners / New York
Client:
Match.com
Title:
Match.com US campaign
Category:
Consumer Radio / Campaign
Annual ID:
06047R
Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Vodafone
Title:
ManU Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06048R
Award:
2006 Advertising Merit Award
Agency:
Oink Ink Radio / New York
Client:
Wheel of Fortune
Title:
Half Hour of Happy
Category:
Consumer Radio / Campaign
Annual ID:
06049R
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation of Australia
Title:
Toyota parts and servicing
Category:
Consumer Radio / Campaign
Annual ID:
06050R
Award:
2006 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Tower Records
Title:
Magical Moments
Category:
Consumer Radio / Campaign
Annual ID:
06051R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Gran Turismo 4
Category:
Consumer Radio / Campaign
Annual ID:
06052R
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Tourists
Category:
Consumer Radio / Campaign
Annual ID:
06053R
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Toe Rings/Cover-Up/Candy Stores
Category:
Public Service/Political-Radio / Campaign
Annual ID:
06020R
Award:
2006 Advertising Merit Award
Agency:
Arnold Australia / Sydney NSW
Client:
International Campaign to Ban Landmines
Title:
Legs
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06266A
Award:
2006 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Car Elevator
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06267A
Award:
2006 Advertising Merit Award
Agency:
Fallon / Singapore
Client:
United Airlines Hong Kong
Title:
America at your feet
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06268A
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide GmbH / Duesseldorf
Client:
Procter & Gamble (brand: Mr. Proper)
Title:
Pedestrian crossing
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06269A
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Brought by DHL
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06270A
Award:
2006 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
United Breweries India Ltd.
Title:
Door Handle
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06271A
Award:
2006 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Kellogg's
Title:
Special K Parking
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06272A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
P&G Rejoice
Title:
Giant Comb
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06273A
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
Unilever - AXE
Title:
Beds
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06274A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06275A
Award:
2006 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt am Main
Client:
Tokai Germany
Title:
Firelighter Balloon
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06276A
Award:
2006 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD Reuters Sign
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06277A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Republic of Singapore Navy
Title:
Diver Recruitment FAQs
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06278A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Nike Canada, Nike Hockey Training
Title:
Barge Resistance
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06279A
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06237A
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Pages
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06238A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
United Way
Title:
Alcoholic, Bruise, Tear
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06239A
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
California Coastal Commission Campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06240A
Award:
2006 Advertising Merit Award
Agency:
Henderson Advertising / Greenville
Client:
American Red Cross
Title:
Area Under Water
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06241A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06242A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06243A
