The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dog
Agency: Bates Singapore Pte Ltd / Singapore
Client: AC Delco Shock Absorbers Category: Consumer Newspaper / Over 600 Lines: Campaign
Fiat Campaign
Agency: Leo Burnett / Madrid
Client: Fiat Category: Consumer Newspaper / Over 600 Lines: Campaign
Jungle Lodge
Agency: Leo Burnett India / Mumbai
Client: Maneland Jungle Lodge Category: Consumer Newspaper / Over 600 Lines: Campaign
Macy's One Day Sale
Agency: Lowe New York / New York
Client: Federated Department Stores Category: Consumer Newspaper / Over 600 Lines: Campaign
Scripts
Agency: Ogilvy South Africa / Johannesburg
Client: Multichoice DStv Category: Consumer Newspaper / Over 600 Lines: Campaign
Vault
Agency: Tonic Communications / UAE
Client: Sony Category: Consumer Newspaper / Over 600 Lines: Campaign
Nike Battlegrounds: King of the Court
Agency: @radical.media / New York
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Good Samaritians
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Mother-In-Law
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Twinkies
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Bunso
Agency: BBDO Guerrero Ortega / Makati City
Client: UNICEF / Consuelo Foundation Inc. Category: Public Service/Political-Television / Single
High Rise
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Public Service/Political-Television / Single
Ed
Agency: DDB Seattle / Seattle
Client: Kaiser Family Foundation Category: Public Service/Political-Television / Single
Haunted
Agency: Grey Worldwide / Melbourne
Client: Transport Accident Commission (TAC) Category: Public Service/Political-Television / Single
Turtle Song
Agency: Leopold Ketel & Partners / Portland
Client: Oregon Coast Aquarium Category: Public Service/Political-Television / Single
Teleshop
Agency: Mother / London
Client: Amnesty International Category: Public Service/Political-Television / Single
Black Water Springs
Agency: Publicis Mojo / Walsh Bay
Client: WaterAid Australia Category: Public Service/Political-Television / Single
Lend a hand
Agency: Saatchi & Saatchi / Sydney
Client: UNIFEM Category: Public Service/Political-Television / Single
Evidence
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Single
Door
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / :20 and Under - Single
COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
ELEVATOR
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
OFFICE
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Single
Legs
Agency: Arnold Australia / Sydney NSW
Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
America at your feet
Agency: Fallon / Singapore
Client: United Airlines Hong Kong Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Pedestrian crossing
Agency: Grey Worldwide GmbH / Duesseldorf
Client: Procter & Gamble (brand: Mr. Proper) Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Brought by DHL
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Door Handle
Agency: JWT / Mumbai
Client: United Breweries India Ltd. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Special K Parking
Agency: JWT Paris / Levallois Perret
Client: Kellogg's Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Giant Comb
Agency: Leo Burnett / Bangkok
Client: P&G Rejoice Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Beds
Agency: Lowe Bull / Johannesburg
Client: Unilever - AXE Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Firelighter Balloon
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Tokai Germany Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Diver Recruitment FAQs
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Republic of Singapore Navy Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Barge Resistance
Agency: TAXI / Toronto
Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Fair Enough
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
120 Not So Standard Features
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Keep it on all fours
Agency: Bartle Bogle Hegarty / New York
Client: Ford Multi-State Working Group Category: Integrated Branding / Integrated Branding Campaign
Change Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: GAP Category: Integrated Branding / Integrated Branding Campaign
Hardly Legal Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: YoungGuns International Advertising Awards Category: Integrated Branding / Integrated Branding Campaign
goo"Fill the city with questions!" Project
Agency: ground / Tokyo
Client: NTT-Resonant Inc. Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
le soir newspaper
Agency: mortierbrigade / brussels
Client: le soir newspaper Category: Integrated Branding / Integrated Branding Campaign
ESPN Brand Without Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Integrated Branding / Integrated Branding Campaign
Bar Napkins - Loin Cloth, Flag, Moustache
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Go Cards - Car, Cupboard, Elevator, Bleacher
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Hand Stamp - Name/Number
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Award:
2006 Advertising Merit Award
Agency:
Bates Singapore Pte Ltd / Singapore
Client:
AC Delco Shock Absorbers
Title:
Dog
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06065A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Madrid
Client:
Fiat
Title:
Fiat Campaign
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06066A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Maneland Jungle Lodge
Title:
Jungle Lodge
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06067A
Award:
2006 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Federated Department Stores
Title:
Macy's One Day Sale
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06068A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Multichoice DStv
Title:
Scripts
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06069A
Award:
2006 Advertising Merit Award
Agency:
Tonic Communications / UAE
Client:
Sony
Title:
Vault
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06070A
Award:
2006 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Nike
Title:
Nike Battlegrounds: King of the Court
Category:
Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Annual ID:
06265A
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Good Samaritians
Category:
Public Service/Political-Television / Single
Annual ID:
06035T
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Mother-In-Law
Category:
Public Service/Political-Television / Single
Annual ID:
06036T
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Twinkies
Category:
Public Service/Political-Television / Single
Annual ID:
06037T
Award:
2006 Advertising Merit Award
Agency:
BBDO Guerrero Ortega / Makati City
Client:
UNICEF / Consuelo Foundation Inc.
Title:
Bunso
Category:
Public Service/Political-Television / Single
Annual ID:
06038T
Award:
2006 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
High Rise
Category:
Public Service/Political-Television / Single
Annual ID:
06039T
Award:
2006 Advertising Merit Award
Agency:
DDB Seattle / Seattle
Client:
Kaiser Family Foundation
Title:
Ed
Category:
Public Service/Political-Television / Single
Annual ID:
06040T
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
Transport Accident Commission (TAC)
Title:
Haunted
Category:
Public Service/Political-Television / Single
Annual ID:
06041T
Award:
2006 Advertising Merit Award
Agency:
Leopold Ketel & Partners / Portland
Client:
Oregon Coast Aquarium
Title:
Turtle Song
Category:
Public Service/Political-Television / Single
Annual ID:
06042T
Award:
2006 Advertising Merit Award
Agency:
Mother / London
Client:
Amnesty International
Title:
Teleshop
Category:
Public Service/Political-Television / Single
Annual ID:
06043T
Award:
2006 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
WaterAid Australia
Title:
Black Water Springs
Category:
Public Service/Political-Television / Single
Annual ID:
06044T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
UNIFEM
Title:
Lend a hand
Category:
Public Service/Political-Television / Single
Annual ID:
06045T
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Evidence
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06090T
Award:
2006 Advertising Merit Award
Agency:
DDB Amsterdam / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
Door
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06091T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
COACH
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06092T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
ELEVATOR
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06093T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
OFFICE
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06094T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06095T
Award:
2006 Advertising Merit Award
Agency:
Arnold Australia / Sydney NSW
Client:
International Campaign to Ban Landmines
Title:
Legs
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06266A
Award:
2006 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Car Elevator
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06267A
Award:
2006 Advertising Merit Award
Agency:
Fallon / Singapore
Client:
United Airlines Hong Kong
Title:
America at your feet
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06268A
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide GmbH / Duesseldorf
Client:
Procter & Gamble (brand: Mr. Proper)
Title:
Pedestrian crossing
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06269A
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Brought by DHL
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06270A
Award:
2006 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
United Breweries India Ltd.
Title:
Door Handle
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06271A
Award:
2006 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Kellogg's
Title:
Special K Parking
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06272A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
P&G Rejoice
Title:
Giant Comb
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06273A
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
Unilever - AXE
Title:
Beds
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06274A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06275A
Award:
2006 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt am Main
Client:
Tokai Germany
Title:
Firelighter Balloon
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06276A
Award:
2006 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD Reuters Sign
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06277A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Republic of Singapore Navy
Title:
Diver Recruitment FAQs
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06278A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Nike Canada, Nike Hockey Training
Title:
Barge Resistance
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06279A
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Fair Enough
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06301G
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
120 Not So Standard Features
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06302G
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Ford Multi-State Working Group
Title:
Keep it on all fours
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06303G
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
GAP
Title:
Change Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06304G
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
YoungGuns International Advertising Awards
Title:
Hardly Legal Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06305G
Award:
2006 Advertising Merit Award
Agency:
ground / Tokyo
Client:
NTT-Resonant Inc.
Title:
goo"Fill the city with questions!" Project
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06306G
Award:
2006 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06307G
Award:
2006 Advertising Merit Award
Agency:
mortierbrigade / brussels
Client:
le soir newspaper
Title:
le soir newspaper
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06308G
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
ESPN Brand Without Sports Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06309G
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Bar Napkins - Loin Cloth, Flag, Moustache
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06251A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Go Cards - Car, Cupboard, Elevator, Bleacher
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06252A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Hand Stamp - Name/Number
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06253A
