The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Golden Gate Fields
Agency: DDB San Francisco / San Francisco
Client: Golden Gate Fields Category: Consumer Television / Under $50,000 Budget: Campaign
SUNDANCE POETRY
Agency: JWT / New York
Client: SUNDANCE CHANNEL Category: Consumer Television / Under $50,000 Budget: Campaign
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Campaign
UnAustralian
Agency: BMF / Pyrmont
Client: Meat & Livestock Australia Category: Consumer Television / Under $50,000 Budget: Single
Accident
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Under $50,000 Budget: Single
Hummingbird
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Consumer Television / Under $50,000 Budget: Single
iPsycho
Agency: M&C Saatchi / santa monica
Client: web.com Category: Consumer Television / Under $50,000 Budget: Single
Prank Call
Agency: McCann Erickson Singapore / Singapore
Client: Golden Star Gifts & Stationery Category: Consumer Television / Under $50,000 Budget: Single
T-Shirt Cannon
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Single
Massage
Agency: Saatchi & Saatchi / Sydney
Client: FOX SPORTS Category: Consumer Television / Under $50,000 Budget: Single
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Evidence
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Single
Door
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / :20 and Under - Single
COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
ELEVATOR
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
OFFICE
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Single
Downhill Racer/Raw Texas/Check Point
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Television / Over :30 - Campaign
Short Cuts
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Over :30 - Campaign
H3 Campaign
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Campaign
Imprints
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sky Diver
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Doctor
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Policemen
Agency: DDB Mexico / Mexico City
Client: Volkswagen Mexico Category: Consumer Television / :30/:25 - Single
PBA on ESPN - "Crossword"
Agency: Ground Zero Advertising / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Dollhouse"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Laundry"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
Starbucks "Bleachers"
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / :30/:25 - Single
"Jogger"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: UMW Toyota Motor Category: Consumer Television / :30/:25 - Single
Sheepboys
Agency: TBWA\Chiat\Day/New York
Client: Masterfoods - Skittles Category: Consumer Television / :30/:25 - Single
Performance Enhancers
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Single
Wake Up with the King: Bed, Curtain, Dog
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
take back your vacation
Agency: davidandgoliath / los angelos
Client: universal orlando Category: Consumer Television / :30/:25 - Campaign
The LeBrons
Agency: Epoch Films / New York
Client: Nike, Inc. Category: Consumer Television / :30/:25 - Campaign
HP: Francois II, Road Trip, Cafe Society
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / :30/:25 - Campaign
Comedy Central
Agency: Hungry Man / NY
Client: Comedy Central Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
I'M NOT NORMAL
Agency: la comunidad / Miami Beach
Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here, Stays Here
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Bass Master Classic
Agency: Fort Franklin/Boston
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
The LeBrons
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Campaign
ESPN SportsCenter Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :30/:25 - Campaign
Gimme the Ball
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Impossible Field
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Hoops
Agency: 72andSunny / El Segundo
Client: DC Shoes Category: Consumer Television / Over :30 - Single - max. :90
March of the Emperors
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Bleachers
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Merit Award
Agency:
DDB San Francisco / San Francisco
Client:
Golden Gate Fields
Title:
Golden Gate Fields
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06107T
Award:
2006 Advertising Merit Award
Agency:
JWT / New York
Client:
SUNDANCE CHANNEL
Title:
SUNDANCE POETRY
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06108T
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
New York Mets
Title:
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06109T
Award:
2006 Advertising Merit Award
Agency:
BMF / Pyrmont
Client:
Meat & Livestock Australia
Title:
UnAustralian
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06100T
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Accident
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06101T
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Hummingbird
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06102T
Award:
2006 Advertising Merit Award
Agency:
M&C Saatchi / santa monica
Client:
web.com
Title:
iPsycho
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06103T
Award:
2006 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Golden Star Gifts & Stationery
Title:
Prank Call
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06104T
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
New York Mets
Title:
T-Shirt Cannon
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06105T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
FOX SPORTS
Title:
Massage
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06106T
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06096T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06097T
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Evidence
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06090T
Award:
2006 Advertising Merit Award
Agency:
DDB Amsterdam / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
Door
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06091T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
COACH
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06092T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
ELEVATOR
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06093T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
OFFICE
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06094T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06095T
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Downhill Racer/Raw Texas/Check Point
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06063T
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Short Cuts
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06064T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
H3 Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06065T
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Imprints
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06066T
Award:
2006 Advertising Merit Award
Agency:
DDB/Chicago
Client:
Anheuser-Busch
Title:
Sky Diver
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06067T
Award:
2006 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06068T
Award:
2006 Advertising Merit Award
Agency:
DDB Mexico / Mexico City
Client:
Volkswagen Mexico
Title:
Policemen
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06069T
Award:
2006 Advertising Merit Award
Agency:
DDB / Paris
Client:
L'Equipe
Title:
L'Equipe
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06070T
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
ESPN
Title:
PBA on ESPN - "Crossword"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06071T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
ESPN "Dollhouse"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06072T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
ESPN "Laundry"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06073T
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Starbucks
Title:
Starbucks "Bleachers"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06074T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
UMW Toyota Motor
Title:
"Jogger"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06075T
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day/New York
Client:
Masterfoods - Skittles
Title:
Sheepboys
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06076T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
Performance Enhancers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06077T
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Wake Up with the King: Bed, Curtain, Dog
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06078T
Award:
2006 Advertising Merit Award
Agency:
davidandgoliath / los angelos
Client:
universal orlando
Title:
take back your vacation
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06079T
Award:
2006 Advertising Merit Award
Agency:
Epoch Films / New York
Client:
Nike, Inc.
Title:
The LeBrons
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06080T
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
HP: Francois II, Road Trip, Cafe Society
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06081T
Award:
2006 Advertising Merit Award
Agency:
Hungry Man / NY
Client:
Comedy Central
Title:
Comedy Central
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06082T
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06083T
Award:
2006 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Virgin Mobile
Title:
I'M NOT NORMAL
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06084T
Award:
2006 Advertising Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
What Happens Here, Stays Here
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06085T
Award:
2006 Advertising Merit Award
Agency:
Fort Franklin/Boston
Client:
ESPN
Title:
Bass Master Classic
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06086T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
The LeBrons
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06087T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
ESPN SportsCenter Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06088T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06089T
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Gimme the Ball
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06047T
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Field
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06048T
Award:
2006 Advertising Merit Award
Agency:
72andSunny / El Segundo
Client:
DC Shoes
Title:
Hoops
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06049T
Award:
2006 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
March of the Emperors
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06050T
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Starbucks
Title:
Bleachers
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06051T
