The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Battlegrounds: King of the Court
Agency: @radical.media / New York
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
John Adams
Agency: Batey (Pte) Ltd / Singapore
Client: Sphere Category: Small Space - Print / Color: Less than a Page - Single
Don't Drink & Drive - Black Seat Leon
Agency: JWT / london
Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Single
Don't Drink & Drive - Vauxhall Astra
Agency: JWT / london
Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Single
Eraser
Agency: Saatchi & Saatchi / Mumbai
Client: Procter & Gamble Category: Small Space - Print / Color: Less than a Page - Single
Bulbs
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Lego Singapore Pte Ltd Category: Small Space - Print / Color: Less than a Page - Single
Lizard
Agency: The Martin Agency / Richmond
Client: CBS Category: Small Space - Print / Color: Less than a Page - Single
UnAustralian
Agency: BMF / Pyrmont
Client: Meat & Livestock Australia Category: Consumer Television / Under $50,000 Budget: Single
Accident
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Under $50,000 Budget: Single
Hummingbird
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Consumer Television / Under $50,000 Budget: Single
iPsycho
Agency: M&C Saatchi / santa monica
Client: web.com Category: Consumer Television / Under $50,000 Budget: Single
Prank Call
Agency: McCann Erickson Singapore / Singapore
Client: Golden Star Gifts & Stationery Category: Consumer Television / Under $50,000 Budget: Single
T-Shirt Cannon
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Single
Massage
Agency: Saatchi & Saatchi / Sydney
Client: FOX SPORTS Category: Consumer Television / Under $50,000 Budget: Single
Mini Manhole
Agency: Colenso BBDO / Auckland
Client: Mini BMW Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
goo "Fill the city with questions!" Project
Agency: DENTSU INC. Tokyo / Tokyo
Client: NTT-Resonant Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER
Agency: TAXI / Toronto
Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Thunk
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Adcock Ingram Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Sausage Biscuit
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Radio / Single
Starburst - Boyfriend
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear
Agency: The Richards Group / Dallas
Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral
Agency: ZiG / Toronto
Client: W Network Category: Consumer Radio / Single
Levi's Jeans
Agency: Bartle Bogle Hegarty / New York
Client: LS & Co. Category: Consumer Television / Commercials of var. length - Campaign
PBA on ESPN
Agency: Ground Zero Advertising / Los Angeles
Client: ESPN Category: Consumer Television / Commercials of var. length - Campaign
Giant Comb
Agency: Leo Burnett / Bangkok
Client: P&G Rejoice Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Tummy Tissue
Agency: lowe shanghai / shanghai
Client: Total Fitness Club Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Contagious
Agency: Ogilvy South Africa / Cape Town
Client: SANTA (South African National Tuberculosis Association) Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Boomgate
Agency: Saatchi & Saatchi / Sydney
Client: Procter & Gamble Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Dry Ice
Agency: BBDO Malaysia / Kuala Lumpur
Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Red Cup
Agency: Creature / Seattle
Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Exercise Your Music Muscle
Agency: Ground Zero Advertising / Los Angeles
Client: Virgin Digital Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
The Worst F*cking Idea I've Ever Heard
Agency: Leo Burnett Limited / London
Client: Leo Burnett / Comic Relief Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Give Yourself A Break
Agency: Net#Work BBDO / Hyde Park
Client: Vigin Atlantic Airlines Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Award:
2006 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Nike
Title:
Nike Battlegrounds: King of the Court
Category:
Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Annual ID:
06265A
Award:
2006 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
Sphere
Title:
John Adams
Category:
Small Space - Print / Color: Less than a Page - Single
Annual ID:
06116A
Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Trader Media - Autotrader
Title:
Don't Drink & Drive - Black Seat Leon
Category:
Small Space - Print / Color: Less than a Page - Single
Annual ID:
06117A
Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Trader Media - Autotrader
Title:
Don't Drink & Drive - Vauxhall Astra
Category:
Small Space - Print / Color: Less than a Page - Single
Annual ID:
06118A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Mumbai
Client:
Procter & Gamble
Title:
Eraser
Category:
Small Space - Print / Color: Less than a Page - Single
Annual ID:
06119A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Lego Singapore Pte Ltd
Title:
Bulbs
Category:
Small Space - Print / Color: Less than a Page - Single
Annual ID:
06120A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
CBS
Title:
Lizard
Category:
Small Space - Print / Color: Less than a Page - Single
Annual ID:
06121A
Award:
2006 Advertising Merit Award
Agency:
BMF / Pyrmont
Client:
Meat & Livestock Australia
Title:
UnAustralian
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06100T
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Accident
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06101T
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Hummingbird
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06102T
Award:
2006 Advertising Merit Award
Agency:
M&C Saatchi / santa monica
Client:
web.com
Title:
iPsycho
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06103T
Award:
2006 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Golden Star Gifts & Stationery
Title:
Prank Call
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06104T
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
New York Mets
Title:
T-Shirt Cannon
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06105T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
FOX SPORTS
Title:
Massage
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06106T
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Mini BMW
Title:
Mini Manhole
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Annual ID:
06280A
Award:
2006 Advertising Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
NTT-Resonant Inc.
Title:
goo "Fill the city with questions!" Project
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Annual ID:
06281A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Nike Canada, Nike Hockey Training
Title:
BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Annual ID:
06282A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Adcock Ingram
Title:
Thunk
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Annual ID:
06283A
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Sausage Biscuit
Category:
Consumer Radio / Single
Annual ID:
06021R
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Stumble
Category:
Consumer Radio / Single
Annual ID:
06022R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Backyard Bug Zapper Inventor
Category:
Consumer Radio / Single
Annual ID:
06023R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Basketball Court Sweat Wiper Upper
Category:
Consumer Radio / Single
Annual ID:
06024R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Jean Shorts Wearer
Category:
Consumer Radio / Single
Annual ID:
06025R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Las Vegas Trip Taker
Category:
Consumer Radio / Single
Annual ID:
06026R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Nosebleed Section fan
Category:
Consumer Radio / Single
Annual ID:
06027R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Liar
Category:
Consumer Radio / Single
Annual ID:
06028R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Backyard BBQ
Category:
Consumer Radio / Single
Annual ID:
06029R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Sushi
Category:
Consumer Radio / Single
Annual ID:
06030R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Bat
Category:
Consumer Radio / Single
Annual ID:
06031R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Navy
Category:
Consumer Radio / Single
Annual ID:
06032R
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Truth / Durban
Client:
Wonderbra
Title:
Parking Lot
Category:
Consumer Radio / Single
Annual ID:
06033R
Award:
2006 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
Monster
Title:
Puppet
Category:
Consumer Radio / Single
Annual ID:
06034R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Boyfriend
Category:
Consumer Radio / Single
Annual ID:
06035R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Emotional Guy
Category:
Consumer Radio / Single
Annual ID:
06036R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Sarcasm
Category:
Consumer Radio / Single
Annual ID:
06037R
Award:
2006 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Fruit of the Loom
Title:
Can't Over-Love Your Underwear
Category:
Consumer Radio / Single
Annual ID:
06038R
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Souvenirs
Category:
Consumer Radio / Single
Annual ID:
06039R
Award:
2006 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
W Network
Title:
Four Weddings and A Funeral
Category:
Consumer Radio / Single
Annual ID:
06040R
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
LS & Co.
Title:
Levi's Jeans
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06098T
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
ESPN
Title:
PBA on ESPN
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06099T
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
P&G Rejoice
Title:
Giant Comb
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06292A
Award:
2006 Advertising Merit Award
Agency:
lowe shanghai / shanghai
Client:
Total Fitness Club
Title:
Tummy Tissue
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06293A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
SANTA (South African National Tuberculosis Association)
Title:
Contagious
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06294A
Award:
2006 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD Reuters Sign
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06295A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Procter & Gamble
Title:
Boomgate
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06296A
Award:
2006 Advertising Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
PepsiCo International
Title:
Dry Ice
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06284A
Award:
2006 Advertising Merit Award
Agency:
Creature / Seattle
Client:
Starbucks
Title:
Red Cup
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06285A
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
Virgin Digital
Title:
Exercise Your Music Muscle
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06286A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett Limited / London
Client:
Leo Burnett / Comic Relief
Title:
The Worst F*cking Idea I've Ever Heard
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06287A
Award:
2006 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
Vigin Atlantic Airlines
Title:
Give Yourself A Break
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06288A
