The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Underground Theatre Agency: BBDO Atlanta / Atlanta Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear Agency: DDB Canada, Vancouver / Vancouver Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water Agency: Henderson Advertising / Greenville Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF Agency: Ogilvy & Mather Thailand / Bangkok Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign" Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sewing Pattern Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Extinction Agency: Saatchi & Saatchi Singapore / Singapore Client: Greenpeace Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Anti-smoke campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWII Story Agency: The Alchemy Partnership / Singapore Client: The Eurasian Association Singapore Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Legs Agency: Arnold Australia / Sydney NSW Client: International Campaign to Ban Landmine Category: Public Service/Political-Print / Outdoor and Posters - Single
INSECTS Agency: BBDO West / San Francisco Client: SAN FRANCISCO ZOOLOGICAL SOCIETY Category: Public Service/Political-Print / Outdoor and Posters - Single
Monsters - Hitler Agency: Euro RSCG India / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Trees Agency: JWT Philippines / Makati City Client: Green Peace Category: Public Service/Political-Print / Outdoor and Posters - Single
Blanket Agency: Lobedu Leo Burnett / Sunninghill Client: Salvation Army Category: Public Service/Political-Print / Outdoor and Posters - Single
Bag Agency: Ogilvy & Mather / Buenos Aires Client: Fundacion Vida SIlvestre Category: Public Service/Political-Print / Outdoor and Posters - Single
Fill in the blanks Agency: Ogilvy & Mather Limited / New Delhi Client: Seagram India Limited Category: Public Service/Political-Print / Outdoor and Posters - Single
Fill in the blanks (Poster) Agency: Ogilvy & Mather Limited / New Delhi Client: Seagram India Limited Category: Public Service/Political-Print / Outdoor and Posters - Single
Crocodile Agency: Ogilvy & Mather Thailand / Bangkok Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Single
Make a Stand Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Single
Polar Bear Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Single
Crossing Agency: Ogilvy Groep Nederland / Amsterdam Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Outdoor and Posters - Single
Still Here Bench Agency: OgilvyOne worldwide / London Client: Cancer Research UK Category: Public Service/Political-Print / Outdoor and Posters - Single
Cigarette Agency: TBWA\Chiat\Day / New York Client: American Cancer Society Category: Public Service/Political-Print / Outdoor and Posters - Single
Underground Theatre Agency: BBDO Atlanta / Atlanta Client: Hertz Theatre Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Monsters Agency: Euro RSCG India / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
American Values Agency: Middle Child / Lake Forest Client: Amnesty International Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
HT 'Plant More Trees' Agency: Ogilvy & Mather / Mumbai Client: Hindustan Times Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
WWF Agency: Ogilvy & Mather Thailand / Bangkok Client: WWF Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
German Foundation for Monument Protection "Bank Note Campaign" Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah" Agency: Saatchi & Saatchi / Petaling Jaya Client: Amnesty International Malaysia Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Equations Agency: Saatchi and Saatchi / New York Client: American Society for the Prevention of Cruelty to Animals (ASPCA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Exam Questions Agency: Saatchi and Saatchi / New York Client: Innocence in Danger Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Sixty Magazine Agency: Arnika / Hopewell Junction Client: VCU Adcenter Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Chopstick Agency: JWT / Singapore Client: Think Centre Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
MLB Agency: BBDO Atlanta / Atlanta Client: Change the Policy Category: Public Service/Political-Print / Newspaper or Magazine - Single
Poo Car Agency: DDB Canada, Toronto / Toronto Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Wire Agency: DDB Canada, Toronto / Toronto Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Monsters - Stalin Agency: Euro RSCG India / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Single
Shut Up! (Lady) Agency: JWT Lisbon / Alg Client: APAV Category: Public Service/Political-Print / Newspaper or Magazine - Single
Crossing Agency: Ogilvy Groep Nederland / Amsterdam Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Newspaper or Magazine - Single
Favorite Reading Agency: The Martin Agency / Richmond Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Named After Agency: The Martin Agency / Richmond Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single

2006 Advertising Merit Award

BBDO Atlanta / Atlanta

Hertz Theatre

Underground Theatre

Public Service/Political-Print / Outdoor and Posters - Campaign

06237A

2006 Advertising Merit Award

Colenso BBDO / Auckland

New Zealand Book Council

Pages

Public Service/Political-Print / Outdoor and Posters - Campaign

06238A

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

United Way

Alcoholic, Bruise, Tear

Public Service/Political-Print / Outdoor and Posters - Campaign

06239A

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

California Coastal Commission

California Coastal Commission Campaign

Public Service/Political-Print / Outdoor and Posters - Campaign

06240A

2006 Advertising Merit Award

Henderson Advertising / Greenville

American Red Cross

Area Under Water

Public Service/Political-Print / Outdoor and Posters - Campaign

06241A

2006 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

WWF

WWF

Public Service/Political-Print / Outdoor and Posters - Campaign

06242A

2006 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

German Foundation for Monument Protection "Bank Note Campaign"

Public Service/Political-Print / Outdoor and Posters - Campaign

06243A

2006 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt

Worldwide Fund for Nature (WWF)

Sewing Pattern

Public Service/Political-Print / Outdoor and Posters - Campaign

06244A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Greenpeace

Extinction

Public Service/Political-Print / Outdoor and Posters - Campaign

06245A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

YLAT

Anti-smoke campaign

Public Service/Political-Print / Outdoor and Posters - Campaign

06246A

2006 Advertising Merit Award

The Alchemy Partnership / Singapore

The Eurasian Association Singapore

WWII Story

Public Service/Political-Print / Outdoor and Posters - Campaign

06247A

2006 Advertising Merit Award

Arnold Australia / Sydney NSW

International Campaign to Ban Landmine

Legs

Public Service/Political-Print / Outdoor and Posters - Single

06223A

2006 Advertising Merit Award

BBDO West / San Francisco

SAN FRANCISCO ZOOLOGICAL SOCIETY

INSECTS

Public Service/Political-Print / Outdoor and Posters - Single

06224A

2006 Advertising Merit Award

Euro RSCG India / Mumbai

Cancer Patients Aid Association

Monsters - Hitler

Public Service/Political-Print / Outdoor and Posters - Single

06225A

2006 Advertising Merit Award

JWT Philippines / Makati City

Green Peace

Trees

Public Service/Political-Print / Outdoor and Posters - Single

06226A

2006 Advertising Merit Award

Lobedu Leo Burnett / Sunninghill

Salvation Army

Blanket

Public Service/Political-Print / Outdoor and Posters - Single

06227A

2006 Advertising Merit Award

Ogilvy & Mather / Buenos Aires

Fundacion Vida SIlvestre

Bag

Public Service/Political-Print / Outdoor and Posters - Single

06228A

2006 Advertising Merit Award

Ogilvy & Mather Limited / New Delhi

Seagram India Limited

Fill in the blanks

Public Service/Political-Print / Outdoor and Posters - Single

06229A

2006 Advertising Merit Award

Ogilvy & Mather Limited / New Delhi

Seagram India Limited

Fill in the blanks (Poster)

Public Service/Political-Print / Outdoor and Posters - Single

06230A

2006 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

WWF

Crocodile

Public Service/Political-Print / Outdoor and Posters - Single

06231A

2006 Advertising Merit Award

Ogilvy Beijing / Beijing

WWF

Make a Stand

Public Service/Political-Print / Outdoor and Posters - Single

06232A

2006 Advertising Merit Award

Ogilvy Beijing / Beijing

WWF

Polar Bear

Public Service/Political-Print / Outdoor and Posters - Single

06233A

2006 Advertising Merit Award

Ogilvy Groep Nederland / Amsterdam

Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)

Crossing

Public Service/Political-Print / Outdoor and Posters - Single

06234A

2006 Advertising Merit Award

OgilvyOne worldwide / London

Cancer Research UK

Still Here Bench

Public Service/Political-Print / Outdoor and Posters - Single

06235A

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

American Cancer Society

Cigarette

Public Service/Political-Print / Outdoor and Posters - Single

06236A

2006 Advertising Merit Award

BBDO Atlanta / Atlanta

Hertz Theatre

Underground Theatre

Public Service/Political-Print / Newspaper or Magazine - Campaign

06213A

2006 Advertising Merit Award

Euro RSCG India / Mumbai

Cancer Patients Aid Association

Monsters

Public Service/Political-Print / Newspaper or Magazine - Campaign

06214A

2006 Advertising Merit Award

Middle Child / Lake Forest

Amnesty International

American Values

Public Service/Political-Print / Newspaper or Magazine - Campaign

06215A

2006 Advertising Merit Award

Ogilvy & Mather / Mumbai

Hindustan Times

HT 'Plant More Trees'

Public Service/Political-Print / Newspaper or Magazine - Campaign

06216A

2006 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

WWF

WWF

Public Service/Political-Print / Newspaper or Magazine - Campaign

06217A

2006 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

German Foundation for Monument Protection "Bank Note Campaign"

Public Service/Political-Print / Newspaper or Magazine - Campaign

06218A

2006 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Amnesty International Malaysia

"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"

Public Service/Political-Print / Newspaper or Magazine - Campaign

06219A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

American Society for the Prevention of Cruelty to Animals (ASPCA)

Equations

Public Service/Political-Print / Newspaper or Magazine - Campaign

06221A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

Innocence in Danger

Exam Questions

Public Service/Political-Print / Newspaper or Magazine - Campaign

06222A

2006 Advertising Merit Award

Arnika / Hopewell Junction

VCU Adcenter

Sixty Magazine

Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single

06248A

2006 Advertising Merit Award

JWT / Singapore

Think Centre

Chopstick

Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single

06249A

2006 Advertising Merit Award

BBDO Atlanta / Atlanta

Change the Policy

MLB

Public Service/Political-Print / Newspaper or Magazine - Single

06205A

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Royal Ontario Museum

Poo Car

Public Service/Political-Print / Newspaper or Magazine - Single

06206A

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Royal Ontario Museum

Wire

Public Service/Political-Print / Newspaper or Magazine - Single

06207A

2006 Advertising Merit Award

Euro RSCG India / Mumbai

Cancer Patients Aid Association

Monsters - Stalin

Public Service/Political-Print / Newspaper or Magazine - Single

06208A

2006 Advertising Merit Award

JWT Lisbon / Alg

APAV

Shut Up! (Lady)

Public Service/Political-Print / Newspaper or Magazine - Single

06209A

2006 Advertising Merit Award

Ogilvy Groep Nederland / Amsterdam

Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)

Crossing

Public Service/Political-Print / Newspaper or Magazine - Single

06210A

2006 Advertising Merit Award

The Martin Agency / Richmond

JFK Library

Favorite Reading

Public Service/Political-Print / Newspaper or Magazine - Single

06211A

2006 Advertising Merit Award

The Martin Agency / Richmond

JFK Library

Named After

Public Service/Political-Print / Newspaper or Magazine - Single

06212A

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