The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Auto Trader
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Cupboard
Agency: Leo Burnett / London
Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
What Happens Between Runs
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
BBC WORLD
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: BBC TELEVISION Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crossfox
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lightning Bolt/Paper Airplane/Unsubscribe
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals
Agency: Bassat Ogilvy & Mather S.A. / Bacrelona
Client: Dinopolis Teruel Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Run
Agency: DDB Paris / Paris
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Volkswagen Range
Agency: DDB Paris / Paris
Client: Volkswagen LT Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Roadwork, Traffic Cop, Traffic Jam
Agency: Fallon / Singapore
Client: Volkswagen Asia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Man Vs. Bass
Agency: Fort Franklin / Boston
Client: ESPN, Inc Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike - Run Free: Road
Agency: JWT / Shanghai
Client: Nike Hong Kong Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Jinxed
Agency: JWT Brazil / São Paulo
Client: Kimberly-Clark Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Karate
Agency: JWT Paris / Levallois Perret
Client: Reckitt Benckiser O Cedar Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wafer thin
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Danger
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milo - Football, Graduation, Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stacks
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Reflections
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Cascade Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Storybook
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Pampers Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Socks campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Ephydrol Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT (Young Lungs Agaist Tobacco) Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ray Charles
Agency: Lowe / Dubai
Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single
ADENA
Agency: CONTRAPUNTO / Madrid
Client: ADENA Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Press Play
Agency: DDB Brasil / São Paulo
Client: Philips Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Stencil Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Color: Full Page or Spread - Single
dog
Agency: DDB / Brussels
Client: VW Golf GTi Category: Consumer Magazine / Color: Full Page or Spread - Single
Jigsaw
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
PAINTING (CORDLESS TOOLS)
Agency: DDB SPAIN / MADRID
Client: ROBERT BOSCH ESPA?A Category: Consumer Magazine / Color: Full Page or Spread - Single
Egg
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Hachi Tei Restaurant Category: Consumer Magazine / Color: Full Page or Spread - Single
Car Crash
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Sustagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Monobrow
Agency: Grey / Oslo
Client: Oslo Hudpleiesenter Category: Consumer Magazine / Color: Full Page or Spread - Single
Hot Coals
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Jogger
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Ve Have Vays
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Stitch That
Agency: Ogilvy / London
Client: Harrods Category: Consumer Magazine / Color: Full Page or Spread - Single
Shark
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Single
Hour Glass
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Consumer Magazine / Color: Full Page or Spread - Single
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Spoon
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Football
Agency: TBWA\G1 / Paris
Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoids Gum Print Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06009A
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06010A
Award:
2006 Advertising Bronze Pencil
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Harley Davidson
Title:
Abandoned Husbands
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06011A
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06005A
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
Heinz
Title:
Cupboard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06006A
Award:
2006 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Toilet Paper
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06007A
Award:
2006 Advertising Bronze Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Cat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06008A
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
What Happens Between Runs
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06092A
Award:
2006 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
BBC TELEVISION
Title:
BBC WORLD
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06093A
Award:
2006 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Names
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06094A
Award:
2006 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Crossfox
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06095A
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Lightning Bolt/Paper Airplane/Unsubscribe
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06096A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06097A
Award:
2006 Advertising Merit Award
Agency:
Bassat Ogilvy & Mather S.A. / Bacrelona
Client:
Dinopolis Teruel
Title:
Animals
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06098A
Award:
2006 Advertising Merit Award
Agency:
DDB Paris / Paris
Client:
Nike
Title:
Nike Run
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06099A
Award:
2006 Advertising Merit Award
Agency:
DDB Paris / Paris
Client:
Volkswagen LT
Title:
Volkswagen Range
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06100A
Award:
2006 Advertising Merit Award
Agency:
Fallon / Singapore
Client:
Volkswagen Asia
Title:
Roadwork, Traffic Cop, Traffic Jam
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06101A
Award:
2006 Advertising Merit Award
Agency:
Fort Franklin / Boston
Client:
ESPN, Inc
Title:
Man Vs. Bass
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06102A
Award:
2006 Advertising Merit Award
Agency:
JWT / Shanghai
Client:
Nike Hong Kong Ltd.
Title:
Nike - Run Free: Road
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06103A
Award:
2006 Advertising Merit Award
Agency:
JWT Brazil / São Paulo
Client:
Kimberly-Clark
Title:
Jinxed
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06104A
Award:
2006 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Reckitt Benckiser O Cedar
Title:
Karate
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06105A
Award:
2006 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
Wafer thin
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06106A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Volvo
Title:
Danger
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06107A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Football, Graduation, Frisbee
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06108A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Golite
Title:
Names
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06109A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Stacks
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06110A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Procter & Gamble/Cascade
Title:
Reflections
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06111A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Procter & Gamble/Pampers
Title:
Storybook
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06112A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Ephydrol
Title:
Socks campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06113A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT (Young Lungs Agaist Tobacco)
Title:
Anti-smoke campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06114A
Award:
2006 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Permark International
Title:
Durex XL Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06115A
Award:
2006 Advertising Merit Award
Agency:
Lowe / Dubai
Client:
Jumeirah Music Equipment
Title:
Ray Charles
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
06071A
Award:
2006 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
ADENA
Title:
ADENA
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06072A
Award:
2006 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Philips
Title:
Press Play
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06073A
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Stencil Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06074A
Award:
2006 Advertising Merit Award
Agency:
DDB / Brussels
Client:
VW Golf GTi
Title:
dog
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06075A
Award:
2006 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Jigsaw
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06076A
Award:
2006 Advertising Merit Award
Agency:
DDB SPAIN / MADRID
Client:
ROBERT BOSCH ESPA?A
Title:
PAINTING (CORDLESS TOOLS)
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06077A
Award:
2006 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Pte Ltd / Singapore
Client:
Hachi Tei Restaurant
Title:
Egg
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06078A
Award:
2006 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Sustagen
Title:
Car Crash
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06079A
Award:
2006 Advertising Merit Award
Agency:
Grey / Oslo
Client:
Oslo Hudpleiesenter
Title:
Monobrow
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06080A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Hot Coals
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06081A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Jogger
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06082A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Ve Have Vays
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06083A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy / London
Client:
Harrods
Title:
Stitch That
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06084A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Volvo
Title:
Shark
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06085A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Hour Glass
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06086A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Razor
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06087A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Spoon
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06088A
Award:
2006 Advertising Merit Award
Agency:
TBWA\G1 / Paris
Client:
Nissan
Title:
Micra Mini Prix Football
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06089A
