The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Auto Trader
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign


Cupboard
Agency: Leo Burnett / London
Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single


Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single


Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single


What Happens Between Runs
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign


BBC WORLD
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: BBC TELEVISION Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Names
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Crossfox
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Lightning Bolt/Paper Airplane/Unsubscribe
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign


AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Animals
Agency: Bassat Ogilvy & Mather S.A. / Bacrelona
Client: Dinopolis Teruel Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Nike Run
Agency: DDB Paris / Paris
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Volkswagen Range
Agency: DDB Paris / Paris
Client: Volkswagen LT Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Roadwork, Traffic Cop, Traffic Jam
Agency: Fallon / Singapore
Client: Volkswagen Asia Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Man Vs. Bass
Agency: Fort Franklin / Boston
Client: ESPN, Inc Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Nike - Run Free: Road
Agency: JWT / Shanghai
Client: Nike Hong Kong Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Jinxed
Agency: JWT Brazil / São Paulo
Client: Kimberly-Clark Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Karate
Agency: JWT Paris / Levallois Perret
Client: Reckitt Benckiser O Cedar Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Wafer thin
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Danger
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Milo - Football, Graduation, Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Names
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Stacks
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Reflections
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Cascade Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Storybook
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Pampers Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Socks campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Ephydrol Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT (Young Lungs Agaist Tobacco) Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Ray Charles
Agency: Lowe / Dubai
Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single


ADENA
Agency: CONTRAPUNTO / Madrid
Client: ADENA Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign


Press Play
Agency: DDB Brasil / São Paulo
Client: Philips Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign


Stencil Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Color: Full Page or Spread - Single


dog
Agency: DDB / Brussels
Client: VW Golf GTi Category: Consumer Magazine / Color: Full Page or Spread - Single


Jigsaw
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single


PAINTING (CORDLESS TOOLS)
Agency: DDB SPAIN / MADRID
Client: ROBERT BOSCH ESPA?A Category: Consumer Magazine / Color: Full Page or Spread - Single


Egg
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Hachi Tei Restaurant Category: Consumer Magazine / Color: Full Page or Spread - Single


Car Crash
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Sustagen Category: Consumer Magazine / Color: Full Page or Spread - Single


Monobrow
Agency: Grey / Oslo
Client: Oslo Hudpleiesenter Category: Consumer Magazine / Color: Full Page or Spread - Single


Hot Coals
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single


Jogger
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single


Ve Have Vays
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single


Stitch That
Agency: Ogilvy / London
Client: Harrods Category: Consumer Magazine / Color: Full Page or Spread - Single


Shark
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Single


Hour Glass
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Consumer Magazine / Color: Full Page or Spread - Single


Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single


Spoon
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single


Micra Mini Prix Football
Agency: TBWA\G1 / Paris
Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single


Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoids Gum Print Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06009A

Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06010A

Award:
2006 Advertising Bronze Pencil
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Harley Davidson
Title:
Abandoned Husbands
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06011A

Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06005A

Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
Heinz
Title:
Cupboard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06006A

Award:
2006 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Toilet Paper
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06007A

Award:
2006 Advertising Bronze Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Cat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06008A

Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
What Happens Between Runs
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06092A

Award:
2006 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
BBC TELEVISION
Title:
BBC WORLD
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06093A

Award:
2006 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Names
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06094A

Award:
2006 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Crossfox
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06095A

Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Lightning Bolt/Paper Airplane/Unsubscribe
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06096A

Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06097A

Award:
2006 Advertising Merit Award
Agency:
Bassat Ogilvy & Mather S.A. / Bacrelona
Client:
Dinopolis Teruel
Title:
Animals
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06098A

Award:
2006 Advertising Merit Award
Agency:
DDB Paris / Paris
Client:
Nike
Title:
Nike Run
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06099A

Award:
2006 Advertising Merit Award
Agency:
DDB Paris / Paris
Client:
Volkswagen LT
Title:
Volkswagen Range
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06100A

Award:
2006 Advertising Merit Award
Agency:
Fallon / Singapore
Client:
Volkswagen Asia
Title:
Roadwork, Traffic Cop, Traffic Jam
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06101A

Award:
2006 Advertising Merit Award
Agency:
Fort Franklin / Boston
Client:
ESPN, Inc
Title:
Man Vs. Bass
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06102A

Award:
2006 Advertising Merit Award
Agency:
JWT / Shanghai
Client:
Nike Hong Kong Ltd.
Title:
Nike - Run Free: Road
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06103A

Award:
2006 Advertising Merit Award
Agency:
JWT Brazil / São Paulo
Client:
Kimberly-Clark
Title:
Jinxed
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06104A

Award:
2006 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Reckitt Benckiser O Cedar
Title:
Karate
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06105A

Award:
2006 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
Wafer thin
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06106A

Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Volvo
Title:
Danger
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06107A

Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Football, Graduation, Frisbee
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06108A

Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Golite
Title:
Names
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06109A

Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Stacks
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06110A

Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Procter & Gamble/Cascade
Title:
Reflections
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06111A

Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Procter & Gamble/Pampers
Title:
Storybook
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06112A

Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Ephydrol
Title:
Socks campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06113A

Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT (Young Lungs Agaist Tobacco)
Title:
Anti-smoke campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06114A

Award:
2006 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Permark International
Title:
Durex XL Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06115A

Award:
2006 Advertising Merit Award
Agency:
Lowe / Dubai
Client:
Jumeirah Music Equipment
Title:
Ray Charles
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
06071A

Award:
2006 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
ADENA
Title:
ADENA
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06072A

Award:
2006 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Philips
Title:
Press Play
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06073A

Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Stencil Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06074A

Award:
2006 Advertising Merit Award
Agency:
DDB / Brussels
Client:
VW Golf GTi
Title:
dog
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06075A

Award:
2006 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Jigsaw
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06076A

Award:
2006 Advertising Merit Award
Agency:
DDB SPAIN / MADRID
Client:
ROBERT BOSCH ESPA?A
Title:
PAINTING (CORDLESS TOOLS)
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06077A

Award:
2006 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Pte Ltd / Singapore
Client:
Hachi Tei Restaurant
Title:
Egg
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06078A

Award:
2006 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Sustagen
Title:
Car Crash
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06079A

Award:
2006 Advertising Merit Award
Agency:
Grey / Oslo
Client:
Oslo Hudpleiesenter
Title:
Monobrow
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06080A

Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Hot Coals
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06081A

Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Jogger
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06082A

Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Ve Have Vays
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06083A

Award:
2006 Advertising Merit Award
Agency:
Ogilvy / London
Client:
Harrods
Title:
Stitch That
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06084A

Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Volvo
Title:
Shark
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06085A

Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Hour Glass
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06086A

Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Razor
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06087A

Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Spoon
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06088A
