The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Auto Trader
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Cupboard
Agency: Leo Burnett / London
Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
What Happens Between Runs
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
BBC WORLD
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: BBC TELEVISION Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crossfox
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lightning Bolt/Paper Airplane/Unsubscribe
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals
Agency: Bassat Ogilvy & Mather S.A. / Bacrelona
Client: Dinopolis Teruel Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Run
Agency: DDB Paris / Paris
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Volkswagen Range
Agency: DDB Paris / Paris
Client: Volkswagen LT Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Roadwork, Traffic Cop, Traffic Jam
Agency: Fallon / Singapore
Client: Volkswagen Asia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Man Vs. Bass
Agency: Fort Franklin / Boston
Client: ESPN, Inc Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike - Run Free: Road
Agency: JWT / Shanghai
Client: Nike Hong Kong Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Jinxed
Agency: JWT Brazil / São Paulo
Client: Kimberly-Clark Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Karate
Agency: JWT Paris / Levallois Perret
Client: Reckitt Benckiser O Cedar Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wafer thin
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Danger
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milo - Football, Graduation, Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stacks
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Reflections
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Cascade Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Storybook
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Pampers Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Socks campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Ephydrol Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT (Young Lungs Agaist Tobacco) Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ray Charles
Agency: Lowe / Dubai
Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single
ADENA
Agency: CONTRAPUNTO / Madrid
Client: ADENA Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Press Play
Agency: DDB Brasil / São Paulo
Client: Philips Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Stencil Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Color: Full Page or Spread - Single
dog
Agency: DDB / Brussels
Client: VW Golf GTi Category: Consumer Magazine / Color: Full Page or Spread - Single
Jigsaw
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
PAINTING (CORDLESS TOOLS)
Agency: DDB SPAIN / MADRID
Client: ROBERT BOSCH ESPA?A Category: Consumer Magazine / Color: Full Page or Spread - Single
Egg
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Hachi Tei Restaurant Category: Consumer Magazine / Color: Full Page or Spread - Single
Car Crash
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Sustagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Monobrow
Agency: Grey / Oslo
Client: Oslo Hudpleiesenter Category: Consumer Magazine / Color: Full Page or Spread - Single
Hot Coals
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Jogger
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Ve Have Vays
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Stitch That
Agency: Ogilvy / London
Client: Harrods Category: Consumer Magazine / Color: Full Page or Spread - Single
Shark
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Single
Hour Glass
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Consumer Magazine / Color: Full Page or Spread - Single
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Spoon
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Football
Agency: TBWA\G1 / Paris
Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoids Gum Print Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06009A
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06010A
Award:
2006 Advertising Bronze Pencil
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Harley Davidson
Title:
Abandoned Husbands
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06011A
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06005A
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
Heinz
Title:
Cupboard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06006A
Award:
2006 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Toilet Paper
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06007A
Award:
2006 Advertising Bronze Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Cat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06008A
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
What Happens Between Runs
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06092A
Award:
2006 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
BBC TELEVISION
Title:
BBC WORLD
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06093A
Award:
2006 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Names
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06094A
Award:
2006 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Crossfox
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06095A
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Lightning Bolt/Paper Airplane/Unsubscribe
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06096A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06097A
Award:
2006 Advertising Merit Award
Agency:
Bassat Ogilvy & Mather S.A. / Bacrelona
Client:
Dinopolis Teruel
Title:
Animals
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06098A
Award:
2006 Advertising Merit Award
Agency:
DDB Paris / Paris
Client:
Nike
Title:
Nike Run
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06099A
Award:
2006 Advertising Merit Award
Agency:
DDB Paris / Paris
Client:
Volkswagen LT
Title:
Volkswagen Range
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06100A
Award:
2006 Advertising Merit Award
Agency:
Fallon / Singapore
Client:
Volkswagen Asia
Title:
Roadwork, Traffic Cop, Traffic Jam
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06101A
Award:
2006 Advertising Merit Award
Agency:
Fort Franklin / Boston
Client:
ESPN, Inc
Title:
Man Vs. Bass
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06102A
Award:
2006 Advertising Merit Award
Agency:
JWT / Shanghai
Client:
Nike Hong Kong Ltd.
Title:
Nike - Run Free: Road
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06103A
Award:
2006 Advertising Merit Award
Agency:
JWT Brazil / São Paulo
Client:
Kimberly-Clark
Title:
Jinxed
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06104A
Award:
2006 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Reckitt Benckiser O Cedar
Title:
Karate
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06105A
Award:
2006 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
Wafer thin
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06106A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Volvo
Title:
Danger
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06107A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Football, Graduation, Frisbee
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06108A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Golite
Title:
Names
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06109A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Stacks
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06110A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Procter & Gamble/Cascade
Title:
Reflections
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06111A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Procter & Gamble/Pampers
Title:
Storybook
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06112A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Ephydrol
Title:
Socks campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06113A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT (Young Lungs Agaist Tobacco)
Title:
Anti-smoke campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06114A
Award:
2006 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Permark International
Title:
Durex XL Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06115A
Award:
2006 Advertising Merit Award
Agency:
Lowe / Dubai
Client:
Jumeirah Music Equipment
Title:
Ray Charles
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
06071A
Award:
2006 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
ADENA
Title:
ADENA
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06072A
Award:
2006 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Philips
Title:
Press Play
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06073A
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Stencil Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06074A
Award:
2006 Advertising Merit Award
Agency:
DDB / Brussels
Client:
VW Golf GTi
Title:
dog
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06075A
Award:
2006 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Jigsaw
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06076A
Award:
2006 Advertising Merit Award
Agency:
DDB SPAIN / MADRID
Client:
ROBERT BOSCH ESPA?A
Title:
PAINTING (CORDLESS TOOLS)
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06077A
Award:
2006 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Pte Ltd / Singapore
Client:
Hachi Tei Restaurant
Title:
Egg
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06078A
Award:
2006 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Sustagen
Title:
Car Crash
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06079A
Award:
2006 Advertising Merit Award
Agency:
Grey / Oslo
Client:
Oslo Hudpleiesenter
Title:
Monobrow
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06080A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Hot Coals
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06081A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Jogger
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06082A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Ve Have Vays
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06083A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy / London
Client:
Harrods
Title:
Stitch That
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06084A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Volvo
Title:
Shark
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06085A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Hour Glass
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06086A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Razor
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06087A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Spoon
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06088A
Award:
2006 Advertising Merit Award
Agency:
TBWA\G1 / Paris
Client:
Nissan
Title:
Micra Mini Prix Football
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06089A
