The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Altoids Gum Print Campaign Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Abandoned Husbands Agency: OGILVY SOUTH AFRICA / JOHANNESBURG Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Auto Trader Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Cupboard Agency: Leo Burnett / London Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Toilet Paper Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Cat Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
What Happens Between Runs Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
BBC WORLD Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: BBC TELEVISION Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crossfox Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lightning Bolt/Paper Airplane/Unsubscribe Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
AXE Shower Gel Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals Agency: Bassat Ogilvy & Mather S.A. / Bacrelona Client: Dinopolis Teruel Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Run Agency: DDB Paris / Paris Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Volkswagen Range Agency: DDB Paris / Paris Client: Volkswagen LT Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Roadwork, Traffic Cop, Traffic Jam Agency: Fallon / Singapore Client: Volkswagen Asia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Man Vs. Bass Agency: Fort Franklin / Boston Client: ESPN, Inc Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike - Run Free: Road Agency: JWT / Shanghai Client: Nike Hong Kong Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Jinxed Agency: JWT Brazil / São Paulo Client: Kimberly-Clark Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Karate Agency: JWT Paris / Levallois Perret Client: Reckitt Benckiser O Cedar Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wafer thin Agency: KNSK Werbeagentur GmbH / Hamburg Client: WMF AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Danger Agency: Ogilvy & Mather / Mexico, D.F. Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milo - Football, Graduation, Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names Agency: Saatchi & Saatchi Singapore / Singapore Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stacks Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Reflections Agency: Saatchi and Saatchi / New York Client: Procter & Gamble/Cascade Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Storybook Agency: Saatchi and Saatchi / New York Client: Procter & Gamble/Pampers Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Socks campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: Ephydrol Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Anti-smoke campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT (Young Lungs Agaist Tobacco) Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ray Charles Agency: Lowe / Dubai Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single
ADENA Agency: CONTRAPUNTO / Madrid Client: ADENA Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Press Play Agency: DDB Brasil / São Paulo Client: Philips Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Stencil Insert Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Color: Full Page or Spread - Single
dog Agency: DDB / Brussels Client: VW Golf GTi Category: Consumer Magazine / Color: Full Page or Spread - Single
Jigsaw Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
PAINTING (CORDLESS TOOLS) Agency: DDB SPAIN / MADRID Client: ROBERT BOSCH ESPA?A Category: Consumer Magazine / Color: Full Page or Spread - Single
Egg Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Hachi Tei Restaurant Category: Consumer Magazine / Color: Full Page or Spread - Single
Car Crash Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Sustagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Monobrow Agency: Grey / Oslo Client: Oslo Hudpleiesenter Category: Consumer Magazine / Color: Full Page or Spread - Single
Hot Coals Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Jogger Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Ve Have Vays Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Stitch That Agency: Ogilvy / London Client: Harrods Category: Consumer Magazine / Color: Full Page or Spread - Single
Shark Agency: Ogilvy & Mather / Mexico, D.F. Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Single
Hour Glass Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Consumer Magazine / Color: Full Page or Spread - Single
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Spoon Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Football Agency: TBWA\G1 / Paris Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single

2006 Advertising Gold Pencil

Leo Burnett / Chicago

Altoids

Altoids Gum Print Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06009A

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Consumer Magazine / Color: Full Page or Spread - Campaign

06010A

2006 Advertising Bronze Pencil

OGILVY SOUTH AFRICA / JOHANNESBURG

Harley Davidson

Abandoned Husbands

Consumer Magazine / Color: Full Page or Spread - Campaign

06011A

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Auto Trader

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06005A

2006 Advertising Gold Pencil

Leo Burnett / London

Heinz

Cupboard

Consumer Magazine / Color: Full Page or Spread - Single

06006A

2006 Advertising Silver Pencil

DDB London / London

Harvey Nichols

Toilet Paper

Consumer Magazine / Color: Full Page or Spread - Single

06007A

2006 Advertising Bronze Pencil

DDB London / London

Harvey Nichols

Cat

Consumer Magazine / Color: Full Page or Spread - Single

06008A

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

What Happens Between Runs

Consumer Magazine / Color: Full Page or Spread - Campaign

06092A

2006 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

BBC TELEVISION

BBC WORLD

Consumer Magazine / Color: Full Page or Spread - Campaign

06093A

2006 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Names

Consumer Magazine / Color: Full Page or Spread - Campaign

06094A

2006 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Crossfox

Consumer Magazine / Color: Full Page or Spread - Campaign

06095A

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Lightning Bolt/Paper Airplane/Unsubscribe

Consumer Magazine / Color: Full Page or Spread - Campaign

06096A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Shower Gel

Consumer Magazine / Color: Full Page or Spread - Campaign

06097A

2006 Advertising Merit Award

Bassat Ogilvy & Mather S.A. / Bacrelona

Dinopolis Teruel

Animals

Consumer Magazine / Color: Full Page or Spread - Campaign

06098A

2006 Advertising Merit Award

DDB Paris / Paris

Nike

Nike Run

Consumer Magazine / Color: Full Page or Spread - Campaign

06099A

2006 Advertising Merit Award

DDB Paris / Paris

Volkswagen LT

Volkswagen Range

Consumer Magazine / Color: Full Page or Spread - Campaign

06100A

2006 Advertising Merit Award

Fallon / Singapore

Volkswagen Asia

Roadwork, Traffic Cop, Traffic Jam

Consumer Magazine / Color: Full Page or Spread - Campaign

06101A

2006 Advertising Merit Award

Fort Franklin / Boston

ESPN, Inc

Man Vs. Bass

Consumer Magazine / Color: Full Page or Spread - Campaign

06102A

2006 Advertising Merit Award

JWT / Shanghai

Nike Hong Kong Ltd.

Nike - Run Free: Road

Consumer Magazine / Color: Full Page or Spread - Campaign

06103A

2006 Advertising Merit Award

JWT Brazil / São Paulo

Kimberly-Clark

Jinxed

Consumer Magazine / Color: Full Page or Spread - Campaign

06104A

2006 Advertising Merit Award

JWT Paris / Levallois Perret

Reckitt Benckiser O Cedar

Karate

Consumer Magazine / Color: Full Page or Spread - Campaign

06105A

2006 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

WMF AG

Wafer thin

Consumer Magazine / Color: Full Page or Spread - Campaign

06106A

2006 Advertising Merit Award

Ogilvy & Mather / Mexico, D.F.

Volvo

Danger

Consumer Magazine / Color: Full Page or Spread - Campaign

06107A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football, Graduation, Frisbee

Consumer Magazine / Color: Full Page or Spread - Campaign

06108A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Golite

Names

Consumer Magazine / Color: Full Page or Spread - Campaign

06109A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Stacks

Consumer Magazine / Color: Full Page or Spread - Campaign

06110A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

Procter & Gamble/Cascade

Reflections

Consumer Magazine / Color: Full Page or Spread - Campaign

06111A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

Procter & Gamble/Pampers

Storybook

Consumer Magazine / Color: Full Page or Spread - Campaign

06112A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Ephydrol

Socks campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06113A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

YLAT (Young Lungs Agaist Tobacco)

Anti-smoke campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06114A

2006 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06115A

2006 Advertising Merit Award

Lowe / Dubai

Jumeirah Music Equipment

Ray Charles

Consumer Magazine / Black and White: Full Page or Spread - Single

06071A

2006 Advertising Merit Award

CONTRAPUNTO / Madrid

ADENA

ADENA

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06072A

2006 Advertising Merit Award

DDB Brasil / São Paulo

Philips

Press Play

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06073A

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Stencil Insert

Consumer Magazine / Color: Full Page or Spread - Single

06074A

2006 Advertising Merit Award

DDB / Brussels

VW Golf GTi

dog

Consumer Magazine / Color: Full Page or Spread - Single

06075A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Jigsaw

Consumer Magazine / Color: Full Page or Spread - Single

06076A

2006 Advertising Merit Award

DDB SPAIN / MADRID

ROBERT BOSCH ESPA?A

PAINTING (CORDLESS TOOLS)

Consumer Magazine / Color: Full Page or Spread - Single

06077A

2006 Advertising Merit Award

Dentsu Young & Rubicam Pte Ltd / Singapore

Hachi Tei Restaurant

Egg

Consumer Magazine / Color: Full Page or Spread - Single

06078A

2006 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Sustagen

Car Crash

Consumer Magazine / Color: Full Page or Spread - Single

06079A

2006 Advertising Merit Award

Grey / Oslo

Oslo Hudpleiesenter

Monobrow

Consumer Magazine / Color: Full Page or Spread - Single

06080A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Hot Coals

Consumer Magazine / Color: Full Page or Spread - Single

06081A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Jogger

Consumer Magazine / Color: Full Page or Spread - Single

06082A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Ve Have Vays

Consumer Magazine / Color: Full Page or Spread - Single

06083A

2006 Advertising Merit Award

Ogilvy / London

Harrods

Stitch That

Consumer Magazine / Color: Full Page or Spread - Single

06084A

2006 Advertising Merit Award

Ogilvy & Mather / Mexico, D.F.

Volvo

Shark

Consumer Magazine / Color: Full Page or Spread - Single

06085A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Hour Glass

Consumer Magazine / Color: Full Page or Spread - Single

06086A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Consumer Magazine / Color: Full Page or Spread - Single

06087A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Spoon

Consumer Magazine / Color: Full Page or Spread - Single

06088A

2006 Advertising Merit Award

TBWA\G1 / Paris

Nissan

Micra Mini Prix Football

Consumer Magazine / Color: Full Page or Spread - Single

06089A

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