The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Grandma Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Genius/Mr. 80 SPF Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Video Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Genius Campaign 1 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
Grandma/Video/Backyard BBQ Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Starburst Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Sausage Biscuit Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Radio / Single
Stumble Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Liar Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Radio / Single
Backyard BBQ Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Radio / Single
Parking Lot Agency: Lowe Bull Truth / Durban Client: Wonderbra Category: Consumer Radio / Single
Puppet Agency: saatchi & Saatchi / london Client: Monster Category: Consumer Radio / Single
Starburst - Boyfriend Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear Agency: The Richards Group / Dallas Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs Agency: Young & Rubicam / Chicago Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral Agency: ZiG / Toronto Client: W Network Category: Consumer Radio / Single
The Isoldit Era Agency: Big Bang Seattle / Seattle Client: Isoldit on EBay Category: Consumer Radio / Campaign
Sport Graphics Radio Agency: Bradley and Montgomery / Indianapolis Client: Sport Graphics Category: Consumer Radio / Campaign
Overheard at DQ Agency: Clarity Coverdale Fury / Minneapolis Client: Dairy Queen Category: Consumer Radio / Campaign
Genius Campaign 2 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
From 0 to 100 Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Radio / Campaign
Bud Radio Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch, Inc. Category: Consumer Radio / Campaign
Match.com US campaign Agency: Hanft Raboy and Partners / New York Client: Match.com Category: Consumer Radio / Campaign
ManU Radio Campaign Agency: JWT / london Client: Vodafone Category: Consumer Radio / Campaign
Half Hour of Happy Agency: Oink Ink Radio / New York Client: Wheel of Fortune Category: Consumer Radio / Campaign
Toyota parts and servicing Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign
Magical Moments Agency: Sedgwick Rd. / Seattle Client: Tower Records Category: Consumer Radio / Campaign
Gran Turismo 4 Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Radio / Campaign
Tourists Agency: Young & Rubicam / Chicago Client: The Travel Channel Category: Consumer Radio / Campaign

2006 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Grandma

Consumer Radio / Single

06005R

2006 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. 80 SPF Wearer

Consumer Radio / Single

06006R

2006 Advertising Bronze Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Video

Consumer Radio / Single

06007R

2006 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 1

Consumer Radio / Campaign

06008R

2006 Advertising Silver Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Grandma/Video/Backyard BBQ

Consumer Radio / Campaign

06009R

2006 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst

Consumer Radio / Campaign

06010R

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Sausage Biscuit

Consumer Radio / Single

06021R

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

ICBC

Stumble

Consumer Radio / Single

06022R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Backyard Bug Zapper Inventor

Consumer Radio / Single

06023R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Basketball Court Sweat Wiper Upper

Consumer Radio / Single

06024R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Jean Shorts Wearer

Consumer Radio / Single

06025R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Las Vegas Trip Taker

Consumer Radio / Single

06026R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Nosebleed Section fan

Consumer Radio / Single

06027R

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Liar

Consumer Radio / Single

06028R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Backyard BBQ

Consumer Radio / Single

06029R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Sushi

Consumer Radio / Single

06030R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch, Inc.

Bud Bat

Consumer Radio / Single

06031R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

Navy

Consumer Radio / Single

06032R

2006 Advertising Merit Award

Lowe Bull Truth / Durban

Wonderbra

Parking Lot

Consumer Radio / Single

06033R

2006 Advertising Merit Award

saatchi & Saatchi / london

Monster

Puppet

Consumer Radio / Single

06034R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Boyfriend

Consumer Radio / Single

06035R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Emotional Guy

Consumer Radio / Single

06036R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Sarcasm

Consumer Radio / Single

06037R

2006 Advertising Merit Award

The Richards Group / Dallas

Fruit of the Loom

Can't Over-Love Your Underwear

Consumer Radio / Single

06038R

2006 Advertising Merit Award

Young & Rubicam / Chicago

The Travel Channel

Souvenirs

Consumer Radio / Single

06039R

2006 Advertising Merit Award

ZiG / Toronto

W Network

Four Weddings and A Funeral

Consumer Radio / Single

06040R

2006 Advertising Merit Award

Big Bang Seattle / Seattle

Isoldit on EBay

The Isoldit Era

Consumer Radio / Campaign

06041R

2006 Advertising Merit Award

Bradley and Montgomery / Indianapolis

Sport Graphics

Sport Graphics Radio

Consumer Radio / Campaign

06042R

2006 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Dairy Queen

Overheard at DQ

Consumer Radio / Campaign

06043R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 2

Consumer Radio / Campaign

06044R

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

From 0 to 100

Consumer Radio / Campaign

06045R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch, Inc.

Bud Radio Campaign

Consumer Radio / Campaign

06046R

2006 Advertising Merit Award

Hanft Raboy and Partners / New York

Match.com

Match.com US campaign

Consumer Radio / Campaign

06047R

2006 Advertising Merit Award

JWT / london

Vodafone

ManU Radio Campaign

Consumer Radio / Campaign

06048R

2006 Advertising Merit Award

Oink Ink Radio / New York

Wheel of Fortune

Half Hour of Happy

Consumer Radio / Campaign

06049R

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation of Australia

Toyota parts and servicing

Consumer Radio / Campaign

06050R

2006 Advertising Merit Award

Sedgwick Rd. / Seattle

Tower Records

Magical Moments

Consumer Radio / Campaign

06051R

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Gran Turismo 4

Consumer Radio / Campaign

06052R

2006 Advertising Merit Award

Young & Rubicam / Chicago

The Travel Channel

Tourists

Consumer Radio / Campaign

06053R

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