The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Grandma
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Genius/Mr. 80 SPF Wearer
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Genius Campaign 1
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Campaign
Grandma/Video/Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Sausage Biscuit
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Radio / Single
Starburst - Boyfriend
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear
Agency: The Richards Group / Dallas
Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral
Agency: ZiG / Toronto
Client: W Network Category: Consumer Radio / Single
The Isoldit Era
Agency: Big Bang Seattle / Seattle
Client: Isoldit on EBay Category: Consumer Radio / Campaign
Sport Graphics Radio
Agency: Bradley and Montgomery / Indianapolis
Client: Sport Graphics Category: Consumer Radio / Campaign
Overheard at DQ
Agency: Clarity Coverdale Fury / Minneapolis
Client: Dairy Queen Category: Consumer Radio / Campaign
Genius Campaign 2
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Campaign
From 0 to 100
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Radio / Campaign
Bud Radio Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Campaign
Match.com US campaign
Agency: Hanft Raboy and Partners / New York
Client: Match.com Category: Consumer Radio / Campaign
Half Hour of Happy
Agency: Oink Ink Radio / New York
Client: Wheel of Fortune Category: Consumer Radio / Campaign
Toyota parts and servicing
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign
Magical Moments
Agency: Sedgwick Rd. / Seattle
Client: Tower Records Category: Consumer Radio / Campaign
Gran Turismo 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Radio / Campaign
Tourists
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Campaign
Award:
2006 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma
Category:
Consumer Radio / Single
Annual ID:
06005R
Award:
2006 Advertising Silver Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. 80 SPF Wearer
Category:
Consumer Radio / Single
Annual ID:
06006R
Award:
2006 Advertising Bronze Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Video
Category:
Consumer Radio / Single
Annual ID:
06007R
Award:
2006 Advertising Gold Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Campaign
Annual ID:
06008R
Award:
2006 Advertising Silver Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma/Video/Backyard BBQ
Category:
Consumer Radio / Campaign
Annual ID:
06009R
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Annual ID:
06010R
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Sausage Biscuit
Category:
Consumer Radio / Single
Annual ID:
06021R
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Stumble
Category:
Consumer Radio / Single
Annual ID:
06022R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Backyard Bug Zapper Inventor
Category:
Consumer Radio / Single
Annual ID:
06023R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Basketball Court Sweat Wiper Upper
Category:
Consumer Radio / Single
Annual ID:
06024R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Jean Shorts Wearer
Category:
Consumer Radio / Single
Annual ID:
06025R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Las Vegas Trip Taker
Category:
Consumer Radio / Single
Annual ID:
06026R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Nosebleed Section fan
Category:
Consumer Radio / Single
Annual ID:
06027R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Liar
Category:
Consumer Radio / Single
Annual ID:
06028R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Backyard BBQ
Category:
Consumer Radio / Single
Annual ID:
06029R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Sushi
Category:
Consumer Radio / Single
Annual ID:
06030R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Bat
Category:
Consumer Radio / Single
Annual ID:
06031R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Navy
Category:
Consumer Radio / Single
Annual ID:
06032R
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Truth / Durban
Client:
Wonderbra
Title:
Parking Lot
Category:
Consumer Radio / Single
Annual ID:
06033R
Award:
2006 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
Monster
Title:
Puppet
Category:
Consumer Radio / Single
Annual ID:
06034R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Boyfriend
Category:
Consumer Radio / Single
Annual ID:
06035R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Emotional Guy
Category:
Consumer Radio / Single
Annual ID:
06036R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Sarcasm
Category:
Consumer Radio / Single
Annual ID:
06037R
Award:
2006 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Fruit of the Loom
Title:
Can't Over-Love Your Underwear
Category:
Consumer Radio / Single
Annual ID:
06038R
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Souvenirs
Category:
Consumer Radio / Single
Annual ID:
06039R
Award:
2006 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
W Network
Title:
Four Weddings and A Funeral
Category:
Consumer Radio / Single
Annual ID:
06040R
Award:
2006 Advertising Merit Award
Agency:
Big Bang Seattle / Seattle
Client:
Isoldit on EBay
Title:
The Isoldit Era
Category:
Consumer Radio / Campaign
Annual ID:
06041R
Award:
2006 Advertising Merit Award
Agency:
Bradley and Montgomery / Indianapolis
Client:
Sport Graphics
Title:
Sport Graphics Radio
Category:
Consumer Radio / Campaign
Annual ID:
06042R
Award:
2006 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Dairy Queen
Title:
Overheard at DQ
Category:
Consumer Radio / Campaign
Annual ID:
06043R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 2
Category:
Consumer Radio / Campaign
Annual ID:
06044R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
From 0 to 100
Category:
Consumer Radio / Campaign
Annual ID:
06045R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06046R
Award:
2006 Advertising Merit Award
Agency:
Hanft Raboy and Partners / New York
Client:
Match.com
Title:
Match.com US campaign
Category:
Consumer Radio / Campaign
Annual ID:
06047R
Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Vodafone
Title:
ManU Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06048R
Award:
2006 Advertising Merit Award
Agency:
Oink Ink Radio / New York
Client:
Wheel of Fortune
Title:
Half Hour of Happy
Category:
Consumer Radio / Campaign
Annual ID:
06049R
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation of Australia
Title:
Toyota parts and servicing
Category:
Consumer Radio / Campaign
Annual ID:
06050R
Award:
2006 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Tower Records
Title:
Magical Moments
Category:
Consumer Radio / Campaign
Annual ID:
06051R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Gran Turismo 4
Category:
Consumer Radio / Campaign
Annual ID:
06052R