The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Grandma
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single


Genius/Mr. 80 SPF Wearer
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single


Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single


Genius Campaign 1
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Campaign


Grandma/Video/Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign


Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Campaign


Sausage Biscuit
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Radio / Single


Genius/Mr. Backyard Bug Zapper Inventor
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single


Genius/Mr. Basketball Court Sweat Wiper Upper
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single


Genius/Mr. Jean Shorts Wearer
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single


Genius/Mr. Las Vegas Trip Taker
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single


Genius/Mr. Nosebleed Section fan
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single


Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single


Sushi
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single


Bud Bat
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single


Navy
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Radio / Single


Starburst - Boyfriend
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single


Starburst - Emotional Guy
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single


Starburst - Sarcasm
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single


Can't Over-Love Your Underwear
Agency: The Richards Group / Dallas
Client: Fruit of the Loom Category: Consumer Radio / Single


Souvenirs
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Single


Four Weddings and A Funeral
Agency: ZiG / Toronto
Client: W Network Category: Consumer Radio / Single


The Isoldit Era
Agency: Big Bang Seattle / Seattle
Client: Isoldit on EBay Category: Consumer Radio / Campaign


Sport Graphics Radio
Agency: Bradley and Montgomery / Indianapolis
Client: Sport Graphics Category: Consumer Radio / Campaign


Overheard at DQ
Agency: Clarity Coverdale Fury / Minneapolis
Client: Dairy Queen Category: Consumer Radio / Campaign


Genius Campaign 2
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Campaign


From 0 to 100
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Radio / Campaign


Bud Radio Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Campaign


Match.com US campaign
Agency: Hanft Raboy and Partners / New York
Client: Match.com Category: Consumer Radio / Campaign


Half Hour of Happy
Agency: Oink Ink Radio / New York
Client: Wheel of Fortune Category: Consumer Radio / Campaign


Toyota parts and servicing
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign


Magical Moments
Agency: Sedgwick Rd. / Seattle
Client: Tower Records Category: Consumer Radio / Campaign


Gran Turismo 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Radio / Campaign


Tourists
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Campaign


Award:
2006 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma
Category:
Consumer Radio / Single
Annual ID:
06005R

Award:
2006 Advertising Silver Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. 80 SPF Wearer
Category:
Consumer Radio / Single
Annual ID:
06006R

Award:
2006 Advertising Bronze Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Video
Category:
Consumer Radio / Single
Annual ID:
06007R

Award:
2006 Advertising Gold Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Campaign
Annual ID:
06008R

Award:
2006 Advertising Silver Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma/Video/Backyard BBQ
Category:
Consumer Radio / Campaign
Annual ID:
06009R

Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Annual ID:
06010R

Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Sausage Biscuit
Category:
Consumer Radio / Single
Annual ID:
06021R

Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Stumble
Category:
Consumer Radio / Single
Annual ID:
06022R

Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Backyard Bug Zapper Inventor
Category:
Consumer Radio / Single
Annual ID:
06023R

Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Basketball Court Sweat Wiper Upper
Category:
Consumer Radio / Single
Annual ID:
06024R

Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Jean Shorts Wearer
Category:
Consumer Radio / Single
Annual ID:
06025R

Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Las Vegas Trip Taker
Category:
Consumer Radio / Single
Annual ID:
06026R

Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Nosebleed Section fan
Category:
Consumer Radio / Single
Annual ID:
06027R

Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Liar
Category:
Consumer Radio / Single
Annual ID:
06028R

Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Backyard BBQ
Category:
Consumer Radio / Single
Annual ID:
06029R

Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Sushi
Category:
Consumer Radio / Single
Annual ID:
06030R

Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Bat
Category:
Consumer Radio / Single
Annual ID:
06031R

Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Navy
Category:
Consumer Radio / Single
Annual ID:
06032R

Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Truth / Durban
Client:
Wonderbra
Title:
Parking Lot
Category:
Consumer Radio / Single
Annual ID:
06033R

Award:
2006 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
Monster
Title:
Puppet
Category:
Consumer Radio / Single
Annual ID:
06034R

Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Boyfriend
Category:
Consumer Radio / Single
Annual ID:
06035R

Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Emotional Guy
Category:
Consumer Radio / Single
Annual ID:
06036R

Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Sarcasm
Category:
Consumer Radio / Single
Annual ID:
06037R

Award:
2006 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Fruit of the Loom
Title:
Can't Over-Love Your Underwear
Category:
Consumer Radio / Single
Annual ID:
06038R

Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Souvenirs
Category:
Consumer Radio / Single
Annual ID:
06039R

Award:
2006 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
W Network
Title:
Four Weddings and A Funeral
Category:
Consumer Radio / Single
Annual ID:
06040R

Award:
2006 Advertising Merit Award
Agency:
Big Bang Seattle / Seattle
Client:
Isoldit on EBay
Title:
The Isoldit Era
Category:
Consumer Radio / Campaign
Annual ID:
06041R

Award:
2006 Advertising Merit Award
Agency:
Bradley and Montgomery / Indianapolis
Client:
Sport Graphics
Title:
Sport Graphics Radio
Category:
Consumer Radio / Campaign
Annual ID:
06042R

Award:
2006 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Dairy Queen
Title:
Overheard at DQ
Category:
Consumer Radio / Campaign
Annual ID:
06043R

Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 2
Category:
Consumer Radio / Campaign
Annual ID:
06044R

Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
From 0 to 100
Category:
Consumer Radio / Campaign
Annual ID:
06045R

Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06046R

Award:
2006 Advertising Merit Award
Agency:
Hanft Raboy and Partners / New York
Client:
Match.com
Title:
Match.com US campaign
Category:
Consumer Radio / Campaign
Annual ID:
06047R

Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Vodafone
Title:
ManU Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06048R

Award:
2006 Advertising Merit Award
Agency:
Oink Ink Radio / New York
Client:
Wheel of Fortune
Title:
Half Hour of Happy
Category:
Consumer Radio / Campaign
Annual ID:
06049R

Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation of Australia
Title:
Toyota parts and servicing
Category:
Consumer Radio / Campaign
Annual ID:
06050R

Award:
2006 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Tower Records
Title:
Magical Moments
Category:
Consumer Radio / Campaign
Annual ID:
06051R

Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Gran Turismo 4
Category:
Consumer Radio / Campaign
Annual ID:
06052R
