The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Grandma
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Genius/Mr. 80 SPF Wearer
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Genius Campaign 1
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Campaign
Grandma/Video/Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Sausage Biscuit
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Radio / Single
Starburst - Boyfriend
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear
Agency: The Richards Group / Dallas
Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral
Agency: ZiG / Toronto
Client: W Network Category: Consumer Radio / Single
The Isoldit Era
Agency: Big Bang Seattle / Seattle
Client: Isoldit on EBay Category: Consumer Radio / Campaign
Sport Graphics Radio
Agency: Bradley and Montgomery / Indianapolis
Client: Sport Graphics Category: Consumer Radio / Campaign
Overheard at DQ
Agency: Clarity Coverdale Fury / Minneapolis
Client: Dairy Queen Category: Consumer Radio / Campaign
Genius Campaign 2
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Campaign
From 0 to 100
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Radio / Campaign
Bud Radio Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Campaign
Match.com US campaign
Agency: Hanft Raboy and Partners / New York
Client: Match.com Category: Consumer Radio / Campaign
Half Hour of Happy
Agency: Oink Ink Radio / New York
Client: Wheel of Fortune Category: Consumer Radio / Campaign
Toyota parts and servicing
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign
Magical Moments
Agency: Sedgwick Rd. / Seattle
Client: Tower Records Category: Consumer Radio / Campaign
Gran Turismo 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Radio / Campaign
Tourists
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Campaign
Award:
2006 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma
Category:
Consumer Radio / Single
Annual ID:
06005R
Award:
2006 Advertising Silver Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. 80 SPF Wearer
Category:
Consumer Radio / Single
Annual ID:
06006R
Award:
2006 Advertising Bronze Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Video
Category:
Consumer Radio / Single
Annual ID:
06007R
Award:
2006 Advertising Gold Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Campaign
Annual ID:
06008R
Award:
2006 Advertising Silver Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma/Video/Backyard BBQ
Category:
Consumer Radio / Campaign
Annual ID:
06009R
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Annual ID:
06010R
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Sausage Biscuit
Category:
Consumer Radio / Single
Annual ID:
06021R
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Stumble
Category:
Consumer Radio / Single
Annual ID:
06022R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Backyard Bug Zapper Inventor
Category:
Consumer Radio / Single
Annual ID:
06023R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Basketball Court Sweat Wiper Upper
Category:
Consumer Radio / Single
Annual ID:
06024R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Jean Shorts Wearer
Category:
Consumer Radio / Single
Annual ID:
06025R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Las Vegas Trip Taker
Category:
Consumer Radio / Single
Annual ID:
06026R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Nosebleed Section fan
Category:
Consumer Radio / Single
Annual ID:
06027R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Liar
Category:
Consumer Radio / Single
Annual ID:
06028R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Backyard BBQ
Category:
Consumer Radio / Single
Annual ID:
06029R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Sushi
Category:
Consumer Radio / Single
Annual ID:
06030R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Bat
Category:
Consumer Radio / Single
Annual ID:
06031R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Navy
Category:
Consumer Radio / Single
Annual ID:
06032R
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Truth / Durban
Client:
Wonderbra
Title:
Parking Lot
Category:
Consumer Radio / Single
Annual ID:
06033R
Award:
2006 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
Monster
Title:
Puppet
Category:
Consumer Radio / Single
Annual ID:
06034R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Boyfriend
Category:
Consumer Radio / Single
Annual ID:
06035R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Emotional Guy
Category:
Consumer Radio / Single
Annual ID:
06036R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Sarcasm
Category:
Consumer Radio / Single
Annual ID:
06037R
Award:
2006 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Fruit of the Loom
Title:
Can't Over-Love Your Underwear
Category:
Consumer Radio / Single
Annual ID:
06038R
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Souvenirs
Category:
Consumer Radio / Single
Annual ID:
06039R
Award:
2006 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
W Network
Title:
Four Weddings and A Funeral
Category:
Consumer Radio / Single
Annual ID:
06040R
Award:
2006 Advertising Merit Award
Agency:
Big Bang Seattle / Seattle
Client:
Isoldit on EBay
Title:
The Isoldit Era
Category:
Consumer Radio / Campaign
Annual ID:
06041R
Award:
2006 Advertising Merit Award
Agency:
Bradley and Montgomery / Indianapolis
Client:
Sport Graphics
Title:
Sport Graphics Radio
Category:
Consumer Radio / Campaign
Annual ID:
06042R
Award:
2006 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Dairy Queen
Title:
Overheard at DQ
Category:
Consumer Radio / Campaign
Annual ID:
06043R
Award:
2006 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 2
Category:
Consumer Radio / Campaign
Annual ID:
06044R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
From 0 to 100
Category:
Consumer Radio / Campaign
Annual ID:
06045R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06046R
Award:
2006 Advertising Merit Award
Agency:
Hanft Raboy and Partners / New York
Client:
Match.com
Title:
Match.com US campaign
Category:
Consumer Radio / Campaign
Annual ID:
06047R
Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Vodafone
Title:
ManU Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06048R
Award:
2006 Advertising Merit Award
Agency:
Oink Ink Radio / New York
Client:
Wheel of Fortune
Title:
Half Hour of Happy
Category:
Consumer Radio / Campaign
Annual ID:
06049R
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation of Australia
Title:
Toyota parts and servicing
Category:
Consumer Radio / Campaign
Annual ID:
06050R
Award:
2006 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Tower Records
Title:
Magical Moments
Category:
Consumer Radio / Campaign
Annual ID:
06051R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Gran Turismo 4
Category:
Consumer Radio / Campaign
Annual ID:
06052R