The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Stop the Clock Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Campaign
OFFICE / GOLF / COACH Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
Milwaukee's Best Agency: Mother / New York Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
GOLF Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Gay Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Single
Wedding Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Single
Big Ad Agency: George Patterson Y&R / Melbourne Client: Carlton Draught Category: Consumer Television / Over :30 - Single - max. :90
Surf Camp Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir Agency: Wieden+Kennedy Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
Barefoot Run Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow Agency: TBWAChiatDay / San Francisco (180TBWA) Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
Don't Judge Campaign Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Campaign
Tyre / Twister / Robbery Agency: creativejuice/g1 / bangkok Client: Bangkok Insurance Category: Consumer Television / :30/:25 - Campaign
Bob, Wife, People Agency: Goodby, Silverstein & Partners / San Francisco Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
L'Equipe Child Agency: DDB PARIS / Paris Client: L'Equipe Category: Consumer Television / :30/:25 - Single
Concert Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Single
Ernie the Klepto Agency: TBWAChiatDay New York / New York Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer Agency: Wirz / BBDO / Zürich Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
XBOX 360 Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Power of Dreams Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Commercials of var. length - Campaign
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Starburst Agency: TBWA\Chiat\Day/New York Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Reincarnate Agency: Publicis Mojo / Melbourne Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
UnAustralian Agency: BMF / Pyrmont Client: Meat & Livestock Australia Category: Consumer Television / Under $50,000 Budget: Single
Accident Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Under $50,000 Budget: Single
Hummingbird Agency: Jung von Matt AG / Berlin Client: DHL Category: Consumer Television / Under $50,000 Budget: Single
iPsycho Agency: M&C Saatchi / santa monica Client: web.com Category: Consumer Television / Under $50,000 Budget: Single
Prank Call Agency: McCann Erickson Singapore / Singapore Client: Golden Star Gifts & Stationery Category: Consumer Television / Under $50,000 Budget: Single
T-Shirt Cannon Agency: Ogilvy & Mather, New York / New York Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Single
Massage Agency: Saatchi & Saatchi / Sydney Client: FOX SPORTS Category: Consumer Television / Under $50,000 Budget: Single
AXE Shower Gel Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :20 and Under - Campaign
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Evidence Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :20 and Under - Single
Door Agency: DDB Amsterdam / Amstelveen Client: Pon's Automobielhandel B.V. Category: Consumer Television / :20 and Under - Single
COACH Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
ELEVATOR Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
OFFICE Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Otter Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Single
Gimme the Ball Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Impossible Field Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Hoops Agency: 72andSunny / El Segundo Client: DC Shoes Category: Consumer Television / Over :30 - Single - max. :90
March of the Emperors Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Bleachers Agency: Fallon / Minneapolis Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Balls (60") Agency: Fallon London / London Client: Sony Category: Consumer Television / Over :30 - Single - max. :90
Stick Agency: BBDO / New York Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Joy Agency: McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Jump Rope Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Gap "Dust" Agency: MJZ / Los Angeles Client: Gap Category: Consumer Television / Over :30 - Single - max. :90

2006 Advertising Gold Pencil

JWT / london

Vodafone

Stop the Clock

Consumer Television / :20 and Under - Campaign

06027T

2006 Advertising Silver Pencil

TAXI / Toronto

Pfizer Canada, Viagra

OFFICE / GOLF / COACH

Consumer Television / :20 and Under - Campaign

06028T

2006 Advertising Bronze Pencil

Mother / New York

Miller Brewing Company

Milwaukee's Best

Consumer Television / :20 and Under - Campaign

06029T

2006 Advertising Gold Pencil

TAXI / Toronto

Pfizer Canada, Viagra

GOLF

Consumer Television / :20 and Under - Single

06024T

2006 Advertising Silver Pencil

JWT / london

Vodafone

Gay

Consumer Television / :20 and Under - Single

06025T

2006 Advertising Bronze Pencil

JWT / london

Vodafone

Wedding

Consumer Television / :20 and Under - Single

06026T

2006 Advertising Gold Pencil

George Patterson Y&R / Melbourne

Carlton Draught

Big Ad

Consumer Television / Over :30 - Single - max. :90

06008T

2006 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN Brand

Surf Camp

Consumer Television / Over :30 - Single - max. :90

06010T

2006 Advertising Silver Pencil

Wieden+Kennedy

Honda

Choir

Consumer Television / Over :30 - Single - max. :90

06011T

2006 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Barefoot Run

Consumer Television / Over :30 - Single - max. :90

06012T

2006 Advertising Bronze Pencil

TBWAChiatDay / San Francisco (180TBWA)

adidas International

Hello Tommorrow

Consumer Television / Over :30 - Single - max. :90

06013T

2006 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit

Consumer Television / Over :30 - Single - max. :90

06014T

2006 Advertising Gold Pencil

DDB Los Angeles / Venice

Ameriquest Mortgage

Don't Judge Campaign

Consumer Television / :30/:25 - Campaign

06021T

2006 Advertising Silver Pencil

creativejuice/g1 / bangkok

Bangkok Insurance

Tyre / Twister / Robbery

Consumer Television / :30/:25 - Campaign

06022T

2006 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

ACE Hardware

Bob, Wife, People

Consumer Television / :30/:25 - Campaign

06023T

2006 Advertising Gold Pencil

DDB PARIS / Paris

L'Equipe

L'Equipe Child

Consumer Television / :30/:25 - Single

06016T

2006 Advertising Silver Pencil

DDB Los Angeles / Venice

Ameriquest Mortgage

Concert

Consumer Television / :30/:25 - Single

06017T

2006 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Press Conference

Consumer Television / :30/:25 - Single

06018T

2006 Advertising Bronze Pencil

TBWAChiatDay New York / New York

Masterfoods - Starburst

Ernie the Klepto

Consumer Television / :30/:25 - Single

06019T

2006 Advertising Bronze Pencil

Wirz / BBDO / Zürich

Swiss Assurance Mobiliar

Photographer

Consumer Television / :30/:25 - Single

06020T

2006 Advertising Bronze Pencil

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

XBOX 360

Consumer Television / Over :30 - Campaign

06015T

2006 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Power of Dreams

Consumer Television / Commercials of var. length - Campaign

06030T

2006 Advertising Silver Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / Commercials of var. length - Campaign

06031T

2006 Advertising Silver Pencil

TBWA\Chiat\Day/New York

Masterfoods - Starburst

Starburst

Consumer Television / Commercials of var. length - Campaign

06032T

2006 Advertising Bronze Pencil

Publicis Mojo / Melbourne

Nike Australia

Reincarnate

Consumer Television / Commercials of var. length - Campaign

06033T

2006 Advertising Merit Award

BMF / Pyrmont

Meat & Livestock Australia

UnAustralian

Consumer Television / Under $50,000 Budget: Single

06100T

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Accident

Consumer Television / Under $50,000 Budget: Single

06101T

2006 Advertising Merit Award

Jung von Matt AG / Berlin

DHL

Hummingbird

Consumer Television / Under $50,000 Budget: Single

06102T

2006 Advertising Merit Award

M&C Saatchi / santa monica

web.com

iPsycho

Consumer Television / Under $50,000 Budget: Single

06103T

2006 Advertising Merit Award

McCann Erickson Singapore / Singapore

Golden Star Gifts & Stationery

Prank Call

Consumer Television / Under $50,000 Budget: Single

06104T

2006 Advertising Merit Award

Ogilvy & Mather, New York / New York

New York Mets

T-Shirt Cannon

Consumer Television / Under $50,000 Budget: Single

06105T

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

FOX SPORTS

Massage

Consumer Television / Under $50,000 Budget: Single

06106T

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Shower Gel

Consumer Television / :20 and Under - Campaign

06096T

2006 Advertising Merit Award

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / :20 and Under - Campaign

06097T

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Evidence

Consumer Television / :20 and Under - Single

06090T

2006 Advertising Merit Award

DDB Amsterdam / Amstelveen

Pon's Automobielhandel B.V.

Door

Consumer Television / :20 and Under - Single

06091T

2006 Advertising Merit Award

TAXI / Toronto

Pfizer Canada, Viagra

COACH

Consumer Television / :20 and Under - Single

06092T

2006 Advertising Merit Award

TAXI / Toronto

Pfizer Canada, Viagra

ELEVATOR

Consumer Television / :20 and Under - Single

06093T

2006 Advertising Merit Award

TAXI / Toronto

Pfizer Canada, Viagra

OFFICE

Consumer Television / :20 and Under - Single

06094T

2006 Advertising Merit Award

Young & Rubicam / Chicago

Miller Brewing Company

Otter

Consumer Television / :20 and Under - Single

06095T

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Gimme the Ball

Consumer Television / Over :30 - Single - max. :90

06047T

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Impossible Field

Consumer Television / Over :30 - Single - max. :90

06048T

2006 Advertising Merit Award

72andSunny / El Segundo

DC Shoes

Hoops

Consumer Television / Over :30 - Single - max. :90

06049T

2006 Advertising Merit Award

BETC Euro RSCG / Paris

CANAL+

March of the Emperors

Consumer Television / Over :30 - Single - max. :90

06050T

2006 Advertising Merit Award

Fallon / Minneapolis

Starbucks

Bleachers

Consumer Television / Over :30 - Single - max. :90

06051T

2006 Advertising Merit Award

Fallon London / London

Sony

Balls (60")

Consumer Television / Over :30 - Single - max. :90

06052T

2006 Advertising Merit Award

BBDO / New York

FedEx

Stick

Consumer Television / Over :30 - Single - max. :90

06053T

2006 Advertising Merit Award

McCann-Erickson / San Francisco

Microsoft XBOX 360

Joy

Consumer Television / Over :30 - Single - max. :90

06054T

2006 Advertising Merit Award

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

Jump Rope

Consumer Television / Over :30 - Single - max. :90

06055T

2006 Advertising Merit Award

MJZ / Los Angeles

Gap

Gap "Dust"

Consumer Television / Over :30 - Single - max. :90

06056T

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