The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Wall Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size Agency: Jung von Matt AG / Zürich Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Be the ball Agency: Whybin\TBWA / Auckland Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Dry Ice Agency: BBDO Malaysia / Kuala Lumpur Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Exercise Your Music Muscle Agency: Ground Zero Advertising / Los Angeles Client: Virgin Digital Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
The Worst F*cking Idea I've Ever Heard Agency: Leo Burnett Limited / London Client: Leo Burnett / Comic Relief Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Give Yourself A Break Agency: Net#Work BBDO / Hyde Park Client: Vigin Atlantic Airlines Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
LOVE Interactive Agency: JWT / london Client: Diageo - Smirnoff Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Single
Nike Battlegrounds: King of the Court Agency: @radical.media / New York Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Bar Napkins - Loin Cloth, Flag, Moustache Agency: Bartle Bogle Hegarty / New York Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Go Cards - Car, Cupboard, Elevator, Bleacher Agency: Bartle Bogle Hegarty / New York Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Hand Stamp - Name/Number Agency: Bartle Bogle Hegarty / New York Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Heeeaa! Agency: DDB Worldwide Pte Ltd / Singapore Client: J H Kim Taekwondo Institute Singapore Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
"Red Eye" Agency: FCB Johannesburg / Johannesburg Client: Adcock Ingram / Oculosan Eye Drops Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Kiss Agency: Grey Worldwide South Africa / Johannesburg Client: 3M Reclosable Fasteners Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Egg Agency: McCann Erickson Singapore / Singapore Client: Groupe SEB Singapore Pte Ltd Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Spine Agency: Ogilvy & Mather / Mexico, D.F. Client: Motorola Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Wall Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Jim Aitchison Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Shenzhen Mobile ATM Agency: Ogilvy & Mather, Guangzhou / Guangzhou Client: Shenzhen Mobile Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Taxi Window Agency: Ogilvy & Mather, Guangzhou / Guangzhou Client: Zhujiang Beer Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Edible Paper Agency: Saatchi & Saatchi GmbH / Frankfurt am Main Client: Diakonie Katastrophenhilfe (Emergency Aid) Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Thong Agency: TBWA\RAAD / Dubai Client: Bendon Lingerie Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Worst Boyfriend Agency: DDB New Zealand / Auckland Client: nzgirl Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Big Difference Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Google Campaign Agency: Think Tank 3 / New York Client: Think Tank 3 Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Mini Manhole Agency: Colenso BBDO / Auckland Client: Mini BMW Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
goo "Fill the city with questions!" Project Agency: DENTSU INC. Tokyo / Tokyo Client: NTT-Resonant Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Thunk Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Adcock Ingram Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Legs Agency: Arnold Australia / Sydney NSW Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator Agency: Clemenger BBDO / Wellington Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
America at your feet Agency: Fallon / Singapore Client: United Airlines Hong Kong Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Pedestrian crossing Agency: Grey Worldwide GmbH / Duesseldorf Client: Procter & Gamble (brand: Mr. Proper) Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Brought by DHL Agency: Jung von Matt AG / Berlin Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Door Handle Agency: JWT / Mumbai Client: United Breweries India Ltd. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Special K Parking Agency: JWT Paris / Levallois Perret Client: Kellogg's Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Giant Comb Agency: Leo Burnett / Bangkok Client: P&G Rejoice Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Beds Agency: Lowe Bull / Johannesburg Client: Unilever - AXE Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Firelighter Balloon Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Tokai Germany Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Nike iD Reuters Sign Agency: R/GA / New York Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Diver Recruitment FAQs Agency: Saatchi & Saatchi Singapore / Singapore Client: Republic of Singapore Navy Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Barge Resistance Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

2006 Advertising Silver Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06050A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nike

The Wall

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06047A

2006 Advertising Silver Pencil

Jung von Matt AG / Zürich

MINI

Size

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06048A

2006 Advertising Bronze Pencil

Whybin\TBWA / Auckland

adidas

Be the ball

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06049A

2006 Advertising Gold Pencil

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06310A

2006 Advertising Merit Award

BBDO Malaysia / Kuala Lumpur

PepsiCo International

Dry Ice

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06284A

2006 Advertising Merit Award

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06285A

2006 Advertising Merit Award

Ground Zero Advertising / Los Angeles

Virgin Digital

Exercise Your Music Muscle

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06286A

2006 Advertising Merit Award

Leo Burnett Limited / London

Leo Burnett / Comic Relief

The Worst F*cking Idea I've Ever Heard

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06287A

2006 Advertising Merit Award

Net#Work BBDO / Hyde Park

Vigin Atlantic Airlines

Give Yourself A Break

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06288A

2006 Advertising Merit Award

JWT / london

Diageo - Smirnoff

LOVE Interactive

Exceptional Innovation in Media / Innovative Use of Media - Television: Single

06264A

2006 Advertising Merit Award

@radical.media / New York

Nike

Nike Battlegrounds: King of the Court

Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign

06265A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever

Bar Napkins - Loin Cloth, Flag, Moustache

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06251A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever

Go Cards - Car, Cupboard, Elevator, Bleacher

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06252A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever

Hand Stamp - Name/Number

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06253A

2006 Advertising Merit Award

DDB Worldwide Pte Ltd / Singapore

J H Kim Taekwondo Institute Singapore

Heeeaa!

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06254A

2006 Advertising Merit Award

FCB Johannesburg / Johannesburg

Adcock Ingram / Oculosan Eye Drops

"Red Eye"

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06255A

2006 Advertising Merit Award

Grey Worldwide South Africa / Johannesburg

3M Reclosable Fasteners

Kiss

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06256A

2006 Advertising Merit Award

McCann Erickson Singapore / Singapore

Groupe SEB Singapore Pte Ltd

Egg

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06257A

2006 Advertising Merit Award

Ogilvy & Mather / Mexico, D.F.

Motorola

Spine

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06258A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Jim Aitchison

Wall

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06259A

2006 Advertising Merit Award

Ogilvy & Mather, Guangzhou / Guangzhou

Shenzhen Mobile

Shenzhen Mobile ATM

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06260A

2006 Advertising Merit Award

Ogilvy & Mather, Guangzhou / Guangzhou

Zhujiang Beer

Taxi Window

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06261A

2006 Advertising Merit Award

Saatchi & Saatchi GmbH / Frankfurt am Main

Diakonie Katastrophenhilfe (Emergency Aid)

Edible Paper

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06262A

2006 Advertising Merit Award

TBWA\RAAD / Dubai

Bendon Lingerie

Thong

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06263A

2006 Advertising Merit Award

DDB New Zealand / Auckland

nzgirl

Worst Boyfriend

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06289A

2006 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Big Difference

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06290A

2006 Advertising Merit Award

Think Tank 3 / New York

Think Tank 3

The Google Campaign

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06291A

2006 Advertising Merit Award

Colenso BBDO / Auckland

Mini BMW

Mini Manhole

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06280A

2006 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

NTT-Resonant Inc.

goo "Fill the city with questions!" Project

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06281A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06282A

2006 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Adcock Ingram

Thunk

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06283A

2006 Advertising Merit Award

Arnold Australia / Sydney NSW

International Campaign to Ban Landmines

Legs

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06266A

2006 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport NZ

Car Elevator

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06267A

2006 Advertising Merit Award

Fallon / Singapore

United Airlines Hong Kong

America at your feet

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06268A

2006 Advertising Merit Award

Grey Worldwide GmbH / Duesseldorf

Procter & Gamble (brand: Mr. Proper)

Pedestrian crossing

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06269A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

DHL

Brought by DHL

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06270A

2006 Advertising Merit Award

JWT / Mumbai

United Breweries India Ltd.

Door Handle

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06271A

2006 Advertising Merit Award

JWT Paris / Levallois Perret

Kellogg's

Special K Parking

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06272A

2006 Advertising Merit Award

Leo Burnett / Bangkok

P&G Rejoice

Giant Comb

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06273A

2006 Advertising Merit Award

Lowe Bull / Johannesburg

Unilever - AXE

Beds

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06274A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06275A

2006 Advertising Merit Award

Publicis Frankfurt GmbH / Frankfurt am Main

Tokai Germany

Firelighter Balloon

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06276A

2006 Advertising Merit Award

R/GA / New York

Nike

Nike iD Reuters Sign

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06277A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Republic of Singapore Navy

Diver Recruitment FAQs

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06278A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

Barge Resistance

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06279A

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