The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Buildings Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Campaign
The Cleaning Ladies Campaign Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
AXE Residue Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Street Building Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Single
Succeed Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
Jordan Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
SPONGES Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ - SMART Category: Outdoor / Outdoor: Campaign
Nike Run Agency: DDB Paris / Paris Client: Nike Category: Outdoor / Outdoor: Campaign
Runners Agency: Fallon London / London Client: Sony Category: Outdoor / Outdoor: Campaign
Bugs Agency: Grey Worldwide / Auckland Client: Kiwicare Category: Outdoor / Outdoor: Campaign
Hell Agency: Jung von Matt AG / Berlin Client: Figueroa Brothers, Inc. Category: Outdoor / Outdoor: Campaign
For stuff that doesn?t fit everywhere Agency: Leo Burnett / Frankfurt am Main Client: Fiat Category: Outdoor / Outdoor: Campaign
Bones Agency: Lowe New York / New York Client: MilkPEP - Milk Processor Education Program Category: Outdoor / Outdoor: Campaign
Gift Giving Agency: Publicis West / Seattle Client: Washington's Lottery Category: Outdoor / Outdoor: Campaign
The wrong working environment campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: jobsintown.de Category: Outdoor / Outdoor: Campaign
LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Outdoor / Outdoor: Campaign
Video Call Backgrounds Agency: Y&R / Generator New Zealand / Auckland Client: Nokia Category: Outdoor / Outdoor: Campaign
Bottom Agency: Leo Burnett Limited / London Client: Kellogg's - All Bran Category: Outdoor / Outdoor: Single
Micra - Smallest turning circle in its class Agency: TBWA\ Germany / Berlin Client: Renault Nissan Deutschland Category: Outdoor / Outdoor: Single

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Buildings

Outdoor / Outdoor: Campaign

06021A

2006 Advertising Silver Pencil

Scholz & Friends Hamburg GmbH / Hamburg

BSH Bosch und Siemens Hausgeraete GmbH

The Cleaning Ladies Campaign

Outdoor / Outdoor: Campaign

06022A

2006 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Residue

Outdoor / Outdoor: Campaign

06023A

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Street Building

Outdoor / Outdoor: Single

06017A

2006 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Succeed

Outdoor / Outdoor: Single

06019A

2006 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Jordan

Outdoor / Outdoor: Single

06020A

2006 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ - SMART

SPONGES

Outdoor / Outdoor: Campaign

06132A

2006 Advertising Merit Award

DDB Paris / Paris

Nike

Nike Run

Outdoor / Outdoor: Campaign

06133A

2006 Advertising Merit Award

Fallon London / London

Sony

Runners

Outdoor / Outdoor: Campaign

06134A

2006 Advertising Merit Award

Grey Worldwide / Auckland

Kiwicare

Bugs

Outdoor / Outdoor: Campaign

06135A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

Figueroa Brothers, Inc.

Hell

Outdoor / Outdoor: Campaign

06136A

2006 Advertising Merit Award

Leo Burnett / Frankfurt am Main

Fiat

For stuff that doesn?t fit everywhere

Outdoor / Outdoor: Campaign

06137A

2006 Advertising Merit Award

Lowe New York / New York

MilkPEP - Milk Processor Education Program

Bones

Outdoor / Outdoor: Campaign

06138A

2006 Advertising Merit Award

Publicis West / Seattle

Washington's Lottery

Gift Giving

Outdoor / Outdoor: Campaign

06139A

2006 Advertising Merit Award

Scholz & Friends Berlin GmbH / Berlin

jobsintown.de

The wrong working environment campaign

Outdoor / Outdoor: Campaign

06140A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD

Outdoor / Outdoor: Campaign

06141A

2006 Advertising Merit Award

Y&R / Generator New Zealand / Auckland

Nokia

Video Call Backgrounds

Outdoor / Outdoor: Campaign

06142A

2006 Advertising Merit Award

Leo Burnett Limited / London

Kellogg's - All Bran

Bottom

Outdoor / Outdoor: Single

06130A

2006 Advertising Merit Award

TBWA\ Germany / Berlin

Renault Nissan Deutschland

Micra - Smallest turning circle in its class

Outdoor / Outdoor: Single

06131A

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