The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency Book Agency: DDB Canada, Vancouver / Vancouver Client: DDB Canada Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Fish Market Agency: Mullen / Wenham Client: Joshua Dalsimer Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Kangaroo/Sheep Agency: Saatchi & Saatchi / Sydney Client: Saatchi & Saatchi, Sydney Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Price of Crude, Road Less Traveled, Rest Stop,Stop the World Agency: Arnold / McLean Client: Amtrak Category: Small Space - Print / Color: Less than a Page - Campaign
Don't Drink & Drive Agency: JWT / london Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Campaign
XM Agency: Mullen / Wenham Client: XM Satellite Radio Category: Small Space - Print / Color: Less than a Page - Campaign
Survivor Agency: The Martin Agency / Richmond Client: CBS Category: Small Space - Print / Color: Less than a Page - Campaign
Fiat Idea - Test Drive Agency: AgênciaClick / São Paulo Client: Fiat Autom?veis Category: Banners - Dynamic / Business to Consumer - Campaign
Mouth/Eyes/Ear Banner Campaign Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Banners - Dynamic / Business to Consumer - Campaign
Caution Agency: Lowe Tesch / Stockholm Client: Saab Automobile Category: Banners - Dynamic / Business to Consumer - Campaign
The Flight That Fought Back Agency: Imaginary Forces / Los Angeles, CA Client: Discovery Communications Category: Broadcast Design / Single
Treadmill Agency: Lobo / São Paulo Client: Banco Real Category: Broadcast Design / Single
NOGGIN Anthem Agency: MTV Networks / New York Client: NOGGIN Brand Comm. Category: Broadcast Design / Single
NOGGIN Halloween Song Agency: MTV Networks / New York Client: NOGGIN BRAND COMM. Category: Broadcast Design / Single
Seattle International Film Festival Bumper "B.L.T." Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Single
Seattle International Film Festival Bumper "Foreign Delites" Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Single
Wake Up with the King: Bed, Curtain, Dog Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / :30/:25 - Campaign
take back your vacation Agency: davidandgoliath / los angelos Client: universal orlando Category: Consumer Television / :30/:25 - Campaign
The LeBrons Agency: Epoch Films / New York Client: Nike, Inc. Category: Consumer Television / :30/:25 - Campaign
HP: Francois II, Road Trip, Cafe Society Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / :30/:25 - Campaign
Comedy Central Agency: Hungry Man / NY Client: Comedy Central Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
I'M NOT NORMAL Agency: la comunidad / Miami Beach Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here, Stays Here Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Bass Master Classic Agency: Fort Franklin/Boston Client: ESPN Category: Consumer Television / :30/:25 - Campaign
The LeBrons Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Campaign
ESPN SportsCenter Campaign Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Campaign
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :30/:25 - Campaign
Apple Pro Applications Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Campaign
Graphite Packaging Agency: DDB Melbourne / Melbourne Client: PZ Cussons Category: Package Design / Campaign
Au Chocolat Packaging Agency: Duffy & Partners / minneapolis Client: Thymes Category: Package Design / Campaign
giraffe Agency: Dynamite Brothers Syndicate / Tokyo Client: Park Project Inc. Category: Package Design / Campaign
Invitation to the Humanities Agency: HAKUHODO CREATIVE VOX Inc. / TOKYO Client: The University of Tokyo Category: Package Design / Campaign
Marc Hellner EP and LP Agency: Hans Seeger / Wauwatosa Client: Peacefrog Records Category: Package Design / Campaign
Triumf Ice Cream Agency: Happy Forsman & Bodenfors / Gothenburg Client: Triumfglass Category: Package Design / Campaign
Whataburger To-Go Bag Campaign Agency: McGarrah/Jessee / Austin Client: Whataburger Category: Package Design / Campaign
Oregon Garden Compost Packaging Agency: Sandstrom Design / Portland Client: Threemile Canyon Farms Category: Package Design / Campaign
Japanese locally produced wine Agency: Tokyu Agency Inc. / Tokyo Client: Mercian Category: Package Design / Campaign
Heavenly Wine Agency: Turner Duckworth / San Francisco Client: Heavenly Marketing Category: Package Design / Campaign
Homebase Own Brand Agency: Turner Duckworth / San Francisco Client: Homebase Stores Ltd Category: Package Design / Campaign
Research lab website Agency: Agency Republic / London Client: Egg Category: Beyond the Banner / Business to Consumer - Single
Child's Play Agency: AgênciaClick / São Paulo Client: The Coca-Cola Company Category: Beyond the Banner / Business to Consumer - Single
Boy Agency: AlmapBBDO / São Paulo Client: Bauducco Category: Beyond the Banner / Business to Consumer - Single
New Beetle Force of Good Website Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Passat Minisite Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Chill Text Generator Agency: Crispin Porter + Bogusky / Miami Client: Coke Zero Category: Beyond the Banner / Business to Consumer - Single
Best seats in the house Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
The Duel Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
Cross country mouse skiing Agency: Daddy AB / Gothenburg Client: TeliaSonera AB Category: Beyond the Banner / Business to Consumer - Single
A long wait Agency: Daddy AB / Gothenburg Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

DDB Canada

Agency Book

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06202A

2006 Advertising Merit Award

Mullen / Wenham

Joshua Dalsimer

Fish Market

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06203A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Saatchi & Saatchi, Sydney

Kangaroo/Sheep

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06204A

2006 Advertising Merit Award

Arnold / McLean

Amtrak

Price of Crude, Road Less Traveled, Rest Stop,Stop the World

Small Space - Print / Color: Less than a Page - Campaign

06122A

2006 Advertising Merit Award

JWT / london

Trader Media - Autotrader

Don't Drink & Drive

Small Space - Print / Color: Less than a Page - Campaign

06123A

2006 Advertising Merit Award

Mullen / Wenham

XM Satellite Radio

XM

Small Space - Print / Color: Less than a Page - Campaign

06124A

2006 Advertising Merit Award

The Martin Agency / Richmond

CBS

Survivor

Small Space - Print / Color: Less than a Page - Campaign

06125A

2006 Interactive Merit Award

AgênciaClick / São Paulo

Fiat Autom?veis

Fiat Idea - Test Drive

Banners - Dynamic / Business to Consumer - Campaign

06090N

2006 Interactive Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Mouth/Eyes/Ear Banner Campaign

Banners - Dynamic / Business to Consumer - Campaign

06091N

2006 Interactive Merit Award

Lowe Tesch / Stockholm

Saab Automobile

Caution

Banners - Dynamic / Business to Consumer - Campaign

06092N

2006 Design Merit Award

Imaginary Forces / Los Angeles, CA

Discovery Communications

The Flight That Fought Back

Broadcast Design / Single

06188D

2006 Design Merit Award

Lobo / São Paulo

Banco Real

Treadmill

Broadcast Design / Single

06189D

2006 Design Merit Award

MTV Networks / New York

NOGGIN Brand Comm.

NOGGIN Anthem

Broadcast Design / Single

06190D

2006 Design Merit Award

MTV Networks / New York

NOGGIN BRAND COMM.

NOGGIN Halloween Song

Broadcast Design / Single

06191D

2006 Design Merit Award

WONGDOODY / Seattle

Seattle International Film Festival

Seattle International Film Festival Bumper "B.L.T."

Broadcast Design / Single

06192D

2006 Design Merit Award

WONGDOODY / Seattle

Seattle International Film Festival

Seattle International Film Festival Bumper "Foreign Delites"

Broadcast Design / Single

06193D

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Wake Up with the King: Bed, Curtain, Dog

Consumer Television / :30/:25 - Campaign

06078T

2006 Advertising Merit Award

davidandgoliath / los angelos

universal orlando

take back your vacation

Consumer Television / :30/:25 - Campaign

06079T

2006 Advertising Merit Award

Epoch Films / New York

Nike, Inc.

The LeBrons

Consumer Television / :30/:25 - Campaign

06080T

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP: Francois II, Road Trip, Cafe Society

Consumer Television / :30/:25 - Campaign

06081T

2006 Advertising Merit Award

Hungry Man / NY

Comedy Central

Comedy Central

Consumer Television / :30/:25 - Campaign

06082T

2006 Advertising Merit Award

BBDO / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

06083T

2006 Advertising Merit Award

la comunidad / Miami Beach

Virgin Mobile

I'M NOT NORMAL

Consumer Television / :30/:25 - Campaign

06084T

2006 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

What Happens Here, Stays Here

Consumer Television / :30/:25 - Campaign

06085T

2006 Advertising Merit Award

Fort Franklin/Boston

ESPN

Bass Master Classic

Consumer Television / :30/:25 - Campaign

06086T

2006 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

The LeBrons

Consumer Television / :30/:25 - Campaign

06087T

2006 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

ESPN SportsCenter Campaign

Consumer Television / :30/:25 - Campaign

06088T

2006 Advertising Merit Award

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / :30/:25 - Campaign

06089T

2006 Design Merit Award

Apple Computer / Cupertino

Apple Computer

Apple Pro Applications

Package Design / Campaign

06102D

2006 Design Merit Award

DDB Melbourne / Melbourne

PZ Cussons

Graphite Packaging

Package Design / Campaign

06103D

2006 Design Merit Award

Duffy & Partners / minneapolis

Thymes

Au Chocolat Packaging

Package Design / Campaign

06104D

2006 Design Merit Award

Dynamite Brothers Syndicate / Tokyo

Park Project Inc.

giraffe

Package Design / Campaign

06105D

2006 Design Merit Award

HAKUHODO CREATIVE VOX Inc. / TOKYO

The University of Tokyo

Invitation to the Humanities

Package Design / Campaign

06106D

2006 Design Merit Award

Hans Seeger / Wauwatosa

Peacefrog Records

Marc Hellner EP and LP

Package Design / Campaign

06107D

2006 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Triumfglass

Triumf Ice Cream

Package Design / Campaign

06108D

2006 Design Merit Award

McGarrah/Jessee / Austin

Whataburger

Whataburger To-Go Bag Campaign

Package Design / Campaign

06109D

2006 Design Merit Award

Sandstrom Design / Portland

Threemile Canyon Farms

Oregon Garden Compost Packaging

Package Design / Campaign

06110D

2006 Design Merit Award

Tokyu Agency Inc. / Tokyo

Mercian

Japanese locally produced wine

Package Design / Campaign

06111D

2006 Design Merit Award

Turner Duckworth / San Francisco

Heavenly Marketing

Heavenly Wine

Package Design / Campaign

06112D

2006 Design Merit Award

Turner Duckworth / San Francisco

Homebase Stores Ltd

Homebase Own Brand

Package Design / Campaign

06113D

2006 Interactive Merit Award

Agency Republic / London

Egg

Research lab website

Beyond the Banner / Business to Consumer - Single

06096N

2006 Interactive Merit Award

AgênciaClick / São Paulo

The Coca-Cola Company

Child's Play

Beyond the Banner / Business to Consumer - Single

06097N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Bauducco

Boy

Beyond the Banner / Business to Consumer - Single

06098N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

New Beetle Force of Good Website

Beyond the Banner / Business to Consumer - Single

06099N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Passat Minisite

Beyond the Banner / Business to Consumer - Single

06100N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Coke Zero

Chill Text Generator

Beyond the Banner / Business to Consumer - Single

06101N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

Best seats in the house

Beyond the Banner / Business to Consumer - Single

06102N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

The Duel

Beyond the Banner / Business to Consumer - Single

06103N

2006 Interactive Merit Award

Daddy AB / Gothenburg

TeliaSonera AB

Cross country mouse skiing

Beyond the Banner / Business to Consumer - Single

06104N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Volkswagen Sverige

A long wait

Beyond the Banner / Business to Consumer - Single

06105N

Follow Us