The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Saab "Saibu" Tour Agency: ADK / TOKYO Client: General Motors Category: Web Sites / Promotional Advertising
Nike Free Agency: AKQA / London Client: Nike Category: Web Sites / Promotional Advertising
Project Gotham Racing 3 Agency: AKQA / San Francisco Client: Xbox Category: Web Sites / Promotional Advertising
EIGHT THE PROJECT Agency: Aoi Advertising Promotion Inc. / Tokyo Client: Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe) Category: Web Sites / Promotional Advertising
Shiseido uno Agency: Dentsu / Tokyo Client: Shiseido Category: Web Sites / Promotional Advertising
The Bad Luck Test Agency: Forsman & Bodenfors / Gothenburg Client: IF Category: Web Sites / Promotional Advertising
My Life as a 10 Agency: Grupo W / Saltillo Client: Nike Category: Web Sites / Promotional Advertising
Beck Agency: Hi-ReS! / London Client: Beck/Interscope, US Category: Web Sites / Promotional Advertising
Lost Untold Agency: Hi-ReS! / London Client: Channel4, UK Category: Web Sites / Promotional Advertising
Red Bull Copilot: Downhill Agency: Odopod / San FRancisco Client: Red Bull Category: Web Sites / Promotional Advertising
Levi's? Square Cut Agency: OgilvyOne Worldwide / Singapore Client: Levi Strauss Asia Pacific Division Pte Ltd Category: Web Sites / Promotional Advertising
I FEEL LEGACY Agency: ONE SKY INC. / Tokyo Client: Fuji Heavy Industries Ltd. Category: Web Sites / Promotional Advertising
JUMP-IN.JP Agency: ONE SKY INC. / Tokyo Client: Microsoft Corporation(Japan) Category: Web Sites / Promotional Advertising
Levi's Jeans Agency: Bartle Bogle Hegarty / New York Client: LS & Co. Category: Consumer Television / Commercials of var. length - Campaign
PBA on ESPN Agency: Ground Zero Advertising / Los Angeles Client: ESPN Category: Consumer Television / Commercials of var. length - Campaign
anyfilms.net Agency: MargeotesFertittaPowell / New York Client: Samsung Category: New Media Innovation & Development / Movies
Allianz Arena Agency: Claus Koch Identity GmbH / Duesseldorf Client: Allianz AG/ Allianz M?nchen Stadion GmbH Category: Environmental Design / Campaign
Memories of Mt. Takao and Cherry Blossoms of the Four Seasons Agency: DENTSU INC. Tokyo / Tokyo Client: Ascot Corporation Category: Environmental Design / Campaign
BAUHAUS DESSAU / MIKIYA TAKIMOTO Agency: FLAME, inc. / tokyo Client: Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO Category: Environmental Design / Campaign
MEDITERRASSE Agency: Graphics & Designing Inc. / Tokyo Client: WORLD Co.,Ltd. Category: Environmental Design / Campaign
Bluephoria Agency: Hill Holliday New York / New York Client: Blue Man Group Category: Environmental Design / Campaign
Target Halloween Campaign 2005 Agency: Office: Jason Schulte Design / San Francisco Client: Target Category: Environmental Design / Campaign
Court TV Outdoor Agency: Trollb?ck + Company / New York City Client: Court TV Category: Environmental Design / Campaign
Mini Banners Agency: Domani Studios / Brooklyn Client: Crispin Porter + Bogusky Category: Banners - Dynamic / Promotional Advertising - Single
Good Samaritians Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Mother-In-Law Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Twinkies Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Bunso Agency: BBDO Guerrero Ortega / Makati City Client: UNICEF / Consuelo Foundation Inc. Category: Public Service/Political-Television / Single
High Rise Agency: Clemenger BBDO / Wellington Client: Land Transport NZ Category: Public Service/Political-Television / Single
Ed Agency: DDB Seattle / Seattle Client: Kaiser Family Foundation Category: Public Service/Political-Television / Single
Haunted Agency: Grey Worldwide / Melbourne Client: Transport Accident Commission (TAC) Category: Public Service/Political-Television / Single
Turtle Song Agency: Leopold Ketel & Partners / Portland Client: Oregon Coast Aquarium Category: Public Service/Political-Television / Single
Teleshop Agency: Mother / London Client: Amnesty International Category: Public Service/Political-Television / Single
Black Water Springs Agency: Publicis Mojo / Walsh Bay Client: WaterAid Australia Category: Public Service/Political-Television / Single
Lend a hand Agency: Saatchi & Saatchi / Sydney Client: UNIFEM Category: Public Service/Political-Television / Single
Worst Boyfriend Agency: DDB New Zealand / Auckland Client: nzgirl Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Tourist Campaign Agency: Fallon London / London Client: Tate Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Jordan Lifestyle Agency: Wieden+Kennedy / New York Client: Nike Brand Jordan - Lifestyle Collection Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
MERRYDOWN Agency: Campbell Doyle Dye / London Client: MERRYDOWN Category: Trade / Color: Full Page or Spread - Campaign
Sculpture/Vase/Earthen Jar Agency: BBDO Bangkok Ltd. / Bangkok Client: Three Bond VIV Sales (Thailand) Co., Ltd. Category: Trade / Color: Full Page or Spread - Campaign
Draw the Line on Stock Art Agency: Leo Burnett / Chicago Client: Illustration Growers of America Category: Trade / Color: Full Page or Spread - Campaign
Keyword Campaign Agency: remerinc / Seattle Client: Corbis Category: Trade / Color: Full Page or Spread - Campaign
Bru Agency: Kinetic Singapore / Singapore Client: Wong Coco Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Breathe Agency: Saatchi & Saatchi Singapore / Singapore Client: Weston Corporation - Reebok Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Travel Should Take You Places Agency: Young & Rubicam / Chicago Client: Hilton Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Legs Agency: Arnold Australia / Sydney NSW Client: International Campaign to Ban Landmine Category: Public Service/Political-Print / Outdoor and Posters - Single
INSECTS Agency: BBDO West / San Francisco Client: SAN FRANCISCO ZOOLOGICAL SOCIETY Category: Public Service/Political-Print / Outdoor and Posters - Single
Monsters - Hitler Agency: Euro RSCG India / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Trees Agency: JWT Philippines / Makati City Client: Green Peace Category: Public Service/Political-Print / Outdoor and Posters - Single

2006 Interactive Merit Award

ADK / TOKYO

General Motors

Saab "Saibu" Tour

Web Sites / Promotional Advertising

06168N

2006 Interactive Merit Award

AKQA / London

Nike

Nike Free

Web Sites / Promotional Advertising

06169N

2006 Interactive Merit Award

AKQA / San Francisco

Xbox

Project Gotham Racing 3

Web Sites / Promotional Advertising

06170N

2006 Interactive Merit Award

Aoi Advertising Promotion Inc. / Tokyo

Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)

EIGHT THE PROJECT

Web Sites / Promotional Advertising

06171N

2006 Interactive Merit Award

Dentsu / Tokyo

Shiseido

Shiseido uno

Web Sites / Promotional Advertising

06172N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IF

The Bad Luck Test

Web Sites / Promotional Advertising

06173N

2006 Interactive Merit Award

Grupo W / Saltillo

Nike

My Life as a 10

Web Sites / Promotional Advertising

06174N

2006 Interactive Merit Award

Hi-ReS! / London

Beck/Interscope, US

Beck

Web Sites / Promotional Advertising

06175N

2006 Interactive Merit Award

Hi-ReS! / London

Channel4, UK

Lost Untold

Web Sites / Promotional Advertising

06176N

2006 Interactive Merit Award

Odopod / San FRancisco

Red Bull

Red Bull Copilot: Downhill

Web Sites / Promotional Advertising

06177N

2006 Interactive Merit Award

OgilvyOne Worldwide / Singapore

Levi Strauss Asia Pacific Division Pte Ltd

Levi's? Square Cut

Web Sites / Promotional Advertising

06178N

2006 Interactive Merit Award

ONE SKY INC. / Tokyo

Fuji Heavy Industries Ltd.

I FEEL LEGACY

Web Sites / Promotional Advertising

06179N

2006 Interactive Merit Award

ONE SKY INC. / Tokyo

Microsoft Corporation(Japan)

JUMP-IN.JP

Web Sites / Promotional Advertising

06180N

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

LS & Co.

Levi's Jeans

Consumer Television / Commercials of var. length - Campaign

06098T

2006 Advertising Merit Award

Ground Zero Advertising / Los Angeles

ESPN

PBA on ESPN

Consumer Television / Commercials of var. length - Campaign

06099T

2006 Interactive Merit Award

MargeotesFertittaPowell / New York

Samsung

anyfilms.net

New Media Innovation & Development / Movies

06250N

2006 Design Merit Award

Claus Koch Identity GmbH / Duesseldorf

Allianz AG/ Allianz M?nchen Stadion GmbH

Allianz Arena

Environmental Design / Campaign

06162D

2006 Design Merit Award

DENTSU INC. Tokyo / Tokyo

Ascot Corporation

Memories of Mt. Takao and Cherry Blossoms of the Four Seasons

Environmental Design / Campaign

06163D

2006 Design Merit Award

FLAME, inc. / tokyo

Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO

BAUHAUS DESSAU / MIKIYA TAKIMOTO

Environmental Design / Campaign

06164D

2006 Design Merit Award

Graphics & Designing Inc. / Tokyo

WORLD Co.,Ltd.

MEDITERRASSE

Environmental Design / Campaign

06165D

2006 Design Merit Award

Hill Holliday New York / New York

Blue Man Group

Bluephoria

Environmental Design / Campaign

06166D

2006 Design Merit Award

Office: Jason Schulte Design / San Francisco

Target

Target Halloween Campaign 2005

Environmental Design / Campaign

06167D

2006 Design Merit Award

Trollb?ck + Company / New York City

Court TV

Court TV Outdoor

Environmental Design / Campaign

06168D

2006 Interactive Merit Award

Domani Studios / Brooklyn

Crispin Porter + Bogusky

Mini Banners

Banners - Dynamic / Promotional Advertising - Single

06093N

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Good Samaritians

Public Service/Political-Television / Single

06035T

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Mother-In-Law

Public Service/Political-Television / Single

06036T

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Twinkies

Public Service/Political-Television / Single

06037T

2006 Advertising Merit Award

BBDO Guerrero Ortega / Makati City

UNICEF / Consuelo Foundation Inc.

Bunso

Public Service/Political-Television / Single

06038T

2006 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport NZ

High Rise

Public Service/Political-Television / Single

06039T

2006 Advertising Merit Award

DDB Seattle / Seattle

Kaiser Family Foundation

Ed

Public Service/Political-Television / Single

06040T

2006 Advertising Merit Award

Grey Worldwide / Melbourne

Transport Accident Commission (TAC)

Haunted

Public Service/Political-Television / Single

06041T

2006 Advertising Merit Award

Leopold Ketel & Partners / Portland

Oregon Coast Aquarium

Turtle Song

Public Service/Political-Television / Single

06042T

2006 Advertising Merit Award

Mother / London

Amnesty International

Teleshop

Public Service/Political-Television / Single

06043T

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

WaterAid Australia

Black Water Springs

Public Service/Political-Television / Single

06044T

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

UNIFEM

Lend a hand

Public Service/Political-Television / Single

06045T

2006 Advertising Merit Award

DDB New Zealand / Auckland

nzgirl

Worst Boyfriend

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06297A

2006 Advertising Merit Award

Fallon London / London

Tate

Tourist Campaign

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06298A

2006 Advertising Merit Award

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06299A

2006 Advertising Merit Award

Wieden+Kennedy / New York

Nike Brand Jordan - Lifestyle Collection

Jordan Lifestyle

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06300A

2006 Advertising Merit Award

Campbell Doyle Dye / London

MERRYDOWN

MERRYDOWN

Trade / Color: Full Page or Spread - Campaign

06146A

2006 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Three Bond VIV Sales (Thailand) Co., Ltd.

Sculpture/Vase/Earthen Jar

Trade / Color: Full Page or Spread - Campaign

06147A

2006 Advertising Merit Award

Leo Burnett / Chicago

Illustration Growers of America

Draw the Line on Stock Art

Trade / Color: Full Page or Spread - Campaign

06148A

2006 Advertising Merit Award

remerinc / Seattle

Corbis

Keyword Campaign

Trade / Color: Full Page or Spread - Campaign

06149A

2006 Design Merit Award

Kinetic Singapore / Singapore

Wong Coco

Bru

Collateral Design / Point-of-Purchase and In-Store: Campaign

06143D

2006 Design Merit Award

Saatchi & Saatchi Singapore / Singapore

Weston Corporation - Reebok

Breathe

Collateral Design / Point-of-Purchase and In-Store: Campaign

06144D

2006 Design Merit Award

Young & Rubicam / Chicago

Hilton

Travel Should Take You Places

Collateral Design / Point-of-Purchase and In-Store: Campaign

06145D

2006 Advertising Merit Award

Arnold Australia / Sydney NSW

International Campaign to Ban Landmine

Legs

Public Service/Political-Print / Outdoor and Posters - Single

06223A

2006 Advertising Merit Award

BBDO West / San Francisco

SAN FRANCISCO ZOOLOGICAL SOCIETY

INSECTS

Public Service/Political-Print / Outdoor and Posters - Single

06224A

2006 Advertising Merit Award

Euro RSCG India / Mumbai

Cancer Patients Aid Association

Monsters - Hitler

Public Service/Political-Print / Outdoor and Posters - Single

06225A

2006 Advertising Merit Award

JWT Philippines / Makati City

Green Peace

Trees

Public Service/Political-Print / Outdoor and Posters - Single

06226A

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