The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Speak Up Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur Client: Women's Aid Organisation Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Rose Agency: OgilvyInteractive / Madrid Client: Acci?n Contra el hambre Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Chomp Champ Agency: Bernstein-Rein / Kansas City Client: Ruby Tuesday Category: New Media Innovation & Development / Games
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: New Media Innovation & Development / Games
MERRYDOWN Agency: Campbell Doyle Dye / London Client: MERRYDOWN Category: Trade / Color: Full Page or Spread - Campaign
Sculpture/Vase/Earthen Jar Agency: BBDO Bangkok Ltd. / Bangkok Client: Three Bond VIV Sales (Thailand) Co., Ltd. Category: Trade / Color: Full Page or Spread - Campaign
Draw the Line on Stock Art Agency: Leo Burnett / Chicago Client: Illustration Growers of America Category: Trade / Color: Full Page or Spread - Campaign
Keyword Campaign Agency: remerinc / Seattle Client: Corbis Category: Trade / Color: Full Page or Spread - Campaign
Giant Comb Agency: Leo Burnett / Bangkok Client: P&G Rejoice Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Tummy Tissue Agency: lowe shanghai / shanghai Client: Total Fitness Club Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Contagious Agency: Ogilvy South Africa / Cape Town Client: SANTA (South African National Tuberculosis Association) Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Nike iD Reuters Sign Agency: R/GA / New York Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Boomgate Agency: Saatchi & Saatchi / Sydney Client: Procter & Gamble Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Coca Cola Blak Agency: DoubleYou / Barcelona Client: Coca Cola France Category: Beyond the Banner / Promotional Advertising - Single
Saturn Sky Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Beyond the Banner / Promotional Advertising - Single
MG Credit Agency: VIEW. / Cascais Client: Montepio Geral Bank Category: Beyond the Banner / Promotional Advertising - Single
MIXER Agency: Bailey Lauerman / Omaha Client: Bailey Lauerman Category: Collateral Design / Self-Promotion - Single Only
DEUTSCHBAND Agency: feldmann+schultchen design studios GmbH / hamburg Client: feldmann+schultchen design studios Category: Collateral Design / Self-Promotion - Single Only
75% Ideator Agency: JWT / Mumbai Client: JWT India Category: Collateral Design / Self-Promotion - Single Only
Recycle Paper Agency: Latitude 23 Communications / New Delhi Client: Latitude 23 Category: Collateral Design / Self-Promotion - Single Only
2006 Typography Calendar Agency: Melinda Lawson / San Francisco Client: Pentagram Design Category: Collateral Design / Self-Promotion - Single Only
Just for Xmas Mailer Agency: Mother / London Client: Mother Category: Collateral Design / Self-Promotion - Single Only
Guns Agency: Naga DDB Malaysia / Petaling Jaya Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
Sandstrom Holiday Cards Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Design / Self-Promotion - Single Only
Tokyo Great Visual Greeting Agency: TOKYO GREAT VISUAL INC. / Tokyo Client: Tokyo Great Visual Category: Collateral Design / Self-Promotion - Single Only
Waste-Me-Not Calendar 2006 "mottainai" Agency: YOMIKO Advertising INC. / Tokyo Client: Yomiko itself Category: Collateral Design / Self-Promotion - Single Only
Mighty Mouse Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
MAD Wine packaging Agency: Asylum creative / Singapore Client: Auric Pacific Category: Package Design / Single
Covered with Fur Agency: HAKUHODO inc. / SHIBAURA 3-CHOME Client: UPLINK Category: Package Design / Single
Nail Biting Agency: Jung von Matt AG / Berlin Client: Schaefer Pharma GmbH Category: Package Design / Single
Full Sail 12-Pack Packaging Agency: Sandstrom Design / Portland Client: Full Sail Brewery Category: Package Design / Single
Session Bottle Agency: Sandstrom Design / Portland Client: Full Sail Brewery Category: Package Design / Single
Root: 1 Agency: Turner Duckworth / San Francisco Client: Click Wine Group Category: Package Design / Single
Jordan Summer Hoops Agency: Wieden+Kennedy / New York Client: Nike Brand Jordan (Work'm Sneaker) Category: Package Design / Single
The Cape Town Experience Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Corporation Category: New Media Innovation & Development / Animation
AWARDS Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: RSPCA Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Carbon Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur Client: Women's Aid Organisation Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
solo los personajes cambian Agency: blok design / Mexico Client: marco Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
"Prison Bars" Agency: Saatchi & Saatchi / Petaling Jaya Client: Amnesty International Malaysia Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Sixty Magazine Agency: Arnika / Hopewell Junction Client: VCU Adcenter Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Chopstick Agency: JWT / Singapore Client: Think Centre Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Help Us Stop It Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Wake Up with the King: Bed, Curtain, Dog Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / :30/:25 - Campaign
take back your vacation Agency: davidandgoliath / los angelos Client: universal orlando Category: Consumer Television / :30/:25 - Campaign
The LeBrons Agency: Epoch Films / New York Client: Nike, Inc. Category: Consumer Television / :30/:25 - Campaign
HP: Francois II, Road Trip, Cafe Society Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / :30/:25 - Campaign
Comedy Central Agency: Hungry Man / NY Client: Comedy Central Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
I'M NOT NORMAL Agency: la comunidad / Miami Beach Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here, Stays Here Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign

2006 Interactive Merit Award

Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur

Women's Aid Organisation

Speak Up

Beyond the Banner / Public Service/Non-Profit/ Educational - Single

06133N

2006 Interactive Merit Award

OgilvyInteractive / Madrid

Acci?n Contra el hambre

Rose

Beyond the Banner / Public Service/Non-Profit/ Educational - Single

06134N

2006 Interactive Merit Award

Bernstein-Rein / Kansas City

Ruby Tuesday

Chomp Champ

New Media Innovation & Development / Games

06247N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

New Media Innovation & Development / Games

06248N

2006 Advertising Merit Award

Campbell Doyle Dye / London

MERRYDOWN

MERRYDOWN

Trade / Color: Full Page or Spread - Campaign

06146A

2006 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Three Bond VIV Sales (Thailand) Co., Ltd.

Sculpture/Vase/Earthen Jar

Trade / Color: Full Page or Spread - Campaign

06147A

2006 Advertising Merit Award

Leo Burnett / Chicago

Illustration Growers of America

Draw the Line on Stock Art

Trade / Color: Full Page or Spread - Campaign

06148A

2006 Advertising Merit Award

remerinc / Seattle

Corbis

Keyword Campaign

Trade / Color: Full Page or Spread - Campaign

06149A

2006 Advertising Merit Award

Leo Burnett / Bangkok

P&G Rejoice

Giant Comb

Exceptional Innovation in Marketing / Innovative Marketing - Single

06292A

2006 Advertising Merit Award

lowe shanghai / shanghai

Total Fitness Club

Tummy Tissue

Exceptional Innovation in Marketing / Innovative Marketing - Single

06293A

2006 Advertising Merit Award

Ogilvy South Africa / Cape Town

SANTA (South African National Tuberculosis Association)

Contagious

Exceptional Innovation in Marketing / Innovative Marketing - Single

06294A

2006 Advertising Merit Award

R/GA / New York

Nike

Nike iD Reuters Sign

Exceptional Innovation in Marketing / Innovative Marketing - Single

06295A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Procter & Gamble

Boomgate

Exceptional Innovation in Marketing / Innovative Marketing - Single

06296A

2006 Interactive Merit Award

DoubleYou / Barcelona

Coca Cola France

Coca Cola Blak

Beyond the Banner / Promotional Advertising - Single

06126N

2006 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Sky Microsite

Beyond the Banner / Promotional Advertising - Single

06127N

2006 Interactive Merit Award

VIEW. / Cascais

Montepio Geral Bank

MG Credit

Beyond the Banner / Promotional Advertising - Single

06128N

2006 Design Merit Award

Bailey Lauerman / Omaha

Bailey Lauerman

MIXER

Collateral Design / Self-Promotion - Single Only

06146D

2006 Design Merit Award

feldmann+schultchen design studios GmbH / hamburg

feldmann+schultchen design studios

DEUTSCHBAND

Collateral Design / Self-Promotion - Single Only

06147D

2006 Design Merit Award

JWT / Mumbai

JWT India

75% Ideator

Collateral Design / Self-Promotion - Single Only

06148D

2006 Design Merit Award

Latitude 23 Communications / New Delhi

Latitude 23

Recycle Paper

Collateral Design / Self-Promotion - Single Only

06149D

2006 Design Merit Award

Melinda Lawson / San Francisco

Pentagram Design

2006 Typography Calendar

Collateral Design / Self-Promotion - Single Only

06150D

2006 Design Merit Award

Mother / London

Mother

Just for Xmas Mailer

Collateral Design / Self-Promotion - Single Only

06151D

2006 Design Merit Award

Naga DDB Malaysia / Petaling Jaya

Naga DDB Malaysia

Guns

Collateral Design / Self-Promotion - Single Only

06152D

2006 Design Merit Award

Sandstrom Design / Portland

Sandstrom Design

Sandstrom Holiday Cards

Collateral Design / Self-Promotion - Single Only

06153D

2006 Design Merit Award

TOKYO GREAT VISUAL INC. / Tokyo

Tokyo Great Visual

Tokyo Great Visual Greeting

Collateral Design / Self-Promotion - Single Only

06154D

2006 Design Merit Award

YOMIKO Advertising INC. / Tokyo

Yomiko itself

Waste-Me-Not Calendar 2006 "mottainai"

Collateral Design / Self-Promotion - Single Only

06155D

2006 Design Merit Award

Apple Computer / Cupertino

Apple Computer

Mighty Mouse

Package Design / Single

06094D

2006 Design Merit Award

Asylum creative / Singapore

Auric Pacific

MAD Wine packaging

Package Design / Single

06095D

2006 Design Merit Award

HAKUHODO inc. / SHIBAURA 3-CHOME

UPLINK

Covered with Fur

Package Design / Single

06096D

2006 Design Merit Award

Jung von Matt AG / Berlin

Schaefer Pharma GmbH

Nail Biting

Package Design / Single

06097D

2006 Design Merit Award

Sandstrom Design / Portland

Full Sail Brewery

Full Sail 12-Pack Packaging

Package Design / Single

06098D

2006 Design Merit Award

Sandstrom Design / Portland

Full Sail Brewery

Session Bottle

Package Design / Single

06099D

2006 Design Merit Award

Turner Duckworth / San Francisco

Click Wine Group

Root: 1

Package Design / Single

06100D

2006 Design Merit Award

Wieden+Kennedy / New York

Nike Brand Jordan (Work'm Sneaker)

Jordan Summer Hoops

Package Design / Single

06101D

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars Corporation

The Cape Town Experience

New Media Innovation & Development / Animation

06249N

2006 Design Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

RSPCA

AWARDS

Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)

06217D

2006 Design Merit Award

Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur

Women's Aid Organisation

Carbon

Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)

06218D

2006 Design Merit Award

blok design / Mexico

marco

solo los personajes cambian

Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)

06219D

2006 Design Merit Award

Saatchi & Saatchi / Petaling Jaya

Amnesty International Malaysia

"Prison Bars"

Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)

06220D

2006 Advertising Merit Award

Arnika / Hopewell Junction

VCU Adcenter

Sixty Magazine

Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single

06248A

2006 Advertising Merit Award

JWT / Singapore

Think Centre

Chopstick

Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single

06249A

2006 Interactive Merit Award

Agency.com / London

NSPCC

Help Us Stop It

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign

06080N

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Wake Up with the King: Bed, Curtain, Dog

Consumer Television / :30/:25 - Campaign

06078T

2006 Advertising Merit Award

davidandgoliath / los angelos

universal orlando

take back your vacation

Consumer Television / :30/:25 - Campaign

06079T

2006 Advertising Merit Award

Epoch Films / New York

Nike, Inc.

The LeBrons

Consumer Television / :30/:25 - Campaign

06080T

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP: Francois II, Road Trip, Cafe Society

Consumer Television / :30/:25 - Campaign

06081T

2006 Advertising Merit Award

Hungry Man / NY

Comedy Central

Comedy Central

Consumer Television / :30/:25 - Campaign

06082T

2006 Advertising Merit Award

BBDO / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

06083T

2006 Advertising Merit Award

la comunidad / Miami Beach

Virgin Mobile

I'M NOT NORMAL

Consumer Television / :30/:25 - Campaign

06084T

2006 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

What Happens Here, Stays Here

Consumer Television / :30/:25 - Campaign

06085T

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