The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Noitulove
Agency: AMV BBDO / London
Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Cupboard
Agency: Leo Burnett / London
Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
The Noise protection windows by Weru campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Perfectly Organised
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
L'Equipe Child
Agency: DDB PARIS / Paris
Client: L'Equipe Category: Consumer Television / :30/:25 - Single
Concert
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Single
Ernie the Klepto
Agency: TBWAChiatDay New York / New York
Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer
Agency: Wirz / BBDO / Zürich
Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
The Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size
Agency: Jung von Matt AG / Zürich
Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Be the ball
Agency: Whybin\TBWA / Auckland
Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Red Cup
Agency: Creature / Seattle
Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
2005 Holiday Card
Agency: Office: Jason Schulte Design / San Francisco
Client: Office: Jason Schulte Design Category: Collateral Design / Self-Promotion - Single Only
Company brochure 2006
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only
"As much as we love You, we hate the design"
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Trees
Agency: JWT Philippines / Makati City
Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
Cig Egret
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
Genius Campaign 1
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Campaign
Grandma/Video/Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
UK Pavilion, Aichi Expo 05, Japan
Agency: Land Design Studio / London
Client: UK Government, Foreign & Commonwealth Office Category: Other Digital Media / Public Service/Non-Profit/ Educational
Making Sense of Modern Art
Agency: Method / San Francisco
Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational
Longest Night Appeal
Agency: Grey Worldwide / Melbourne
Client: Open Family Category: Public Service/Political-Radio / Campaign
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Online Movies / Business to Consumer
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Buildings
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego Category: Outdoor / Outdoor: Campaign
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
AXE Residue
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Filigree Packaging
Agency: Duffy & Partners / minneapolis
Client: Thymes Category: Package Design / Campaign
Little Monsters
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Campaign
Hot Sauce Packaging
Agency: Neiman Group / Harrisburg
Client: TorchBearer Sauces Category: Package Design / Campaign
Punchbag
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Nike Run London Integrated
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Rally Race
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Easy Glide
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
FedEx T-Shirt
Agency: BBDO / New York
Client: FedEx Category: Brand and Corporate Identity Design / Corporate Identity - Single
Greek
Agency: FCB Cape Town South Africa / Cape Town
Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single
Private Detectives
Agency: Ogilvy & Mather pvt ltd / new delhi
Client: C Roy Category: Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2006 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06057N
Award:
2006 Advertising Gold Pencil
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06009T
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
Heinz
Title:
Cupboard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06006A
Award:
2006 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Toilet Paper
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06007A
Award:
2006 Advertising Bronze Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Cat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06008A
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Weru AG
Title:
The Noise protection windows by Weru campaign
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06025A
Award:
2006 Advertising Bronze Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
BISLEY GmbH
Title:
Perfectly Organised
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06026A
Award:
2006 Advertising Silver Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06050A
Award:
2006 Advertising Gold Pencil
Agency:
DDB PARIS / Paris
Client:
L'Equipe
Title:
L'Equipe Child
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06016T
Award:
2006 Advertising Silver Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Concert
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06017T
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Press Conference
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06018T
Award:
2006 Advertising Bronze Pencil
Agency:
TBWAChiatDay New York / New York
Client:
Masterfoods - Starburst
Title:
Ernie the Klepto
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06019T
Award:
2006 Advertising Bronze Pencil
Agency:
Wirz / BBDO / Zürich
Client:
Swiss Assurance Mobiliar
Title:
Photographer
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06020T
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nike
Title:
The Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06047A
Award:
2006 Advertising Silver Pencil
Agency:
Jung von Matt AG / Zürich
Client:
MINI
Title:
Size
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06048A
Award:
2006 Advertising Bronze Pencil
Agency:
Whybin\TBWA / Auckland
Client:
adidas
Title:
Be the ball
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06049A
Award:
2006 Advertising Gold Pencil
Agency:
Creature / Seattle
Client:
Starbucks
Title:
Red Cup
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06310A
Award:
2006 Design Gold Pencil
Agency:
Office: Jason Schulte Design / San Francisco
Client:
Office: Jason Schulte Design
Title:
2005 Holiday Card
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06027D
Award:
2006 Design Silver Pencil
Agency:
E.Co.,Ltd. / Tokyo
Client:
E.Co.,ltd.
Title:
Company brochure 2006
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06028D
Award:
2006 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Happy Forsman & Bodenfors
Title:
"As much as we love You, we hate the design"
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06029D
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoids Gum Print Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06009A
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06010A
Award:
2006 Advertising Bronze Pencil
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Harley Davidson
Title:
Abandoned Husbands
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06011A
Award:
2006 Advertising Silver Pencil
Agency:
JWT Philippines / Makati City
Client:
Green Peace
Title:
Trees
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06040A
Award:
2006 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
Cig Egret
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06041A
Award:
2006 Advertising Gold Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Campaign
Annual ID:
06008R
Award:
2006 Advertising Silver Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma/Video/Backyard BBQ
Category:
Consumer Radio / Campaign
Annual ID:
06009R
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Annual ID:
06010R
Award:
2006 Interactive Gold Pencil
Agency:
Land Design Studio / London
Client:
UK Government, Foreign & Commonwealth Office
Title:
UK Pavilion, Aichi Expo 05, Japan
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06055N
Award:
2006 Interactive Bronze Pencil
Agency:
Method / San Francisco
Client:
San Francisco Museum of Modern Art
Title:
Making Sense of Modern Art
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06056N
Award:
2006 Advertising Gold Pencil
Agency:
Grey Worldwide / Melbourne
Client:
Open Family
Title:
Longest Night Appeal
Category:
Public Service/Political-Radio / Campaign
Annual ID:
06004R
Award:
2006 Interactive Bronze Pencil
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
Online Movies / Business to Consumer
Annual ID:
06041N
Award:
2006 Interactive Bronze Pencil
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Online Movies / Business to Consumer
Annual ID:
06042N
Award:
2006 Advertising Gold Pencil
Agency:
Ogilvy & Mather Santiago / Santiago
Client:
Lego
Title:
Buildings
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06021A
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
BSH Bosch und Siemens Hausgeraete GmbH
Title:
The Cleaning Ladies Campaign
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06022A
Award:
2006 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Residue
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06023A
Award:
2006 Design Gold Pencil
Agency:
Duffy & Partners / minneapolis
Client:
Thymes
Title:
Filigree Packaging
Category:
Package Design / Campaign
Annual ID:
06021D
Award:
2006 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Little Monsters
Category:
Package Design / Campaign
Annual ID:
06022D
Award:
2006 Design Bronze Pencil
Agency:
Neiman Group / Harrisburg
Client:
TorchBearer Sauces
Title:
Hot Sauce Packaging
Category:
Package Design / Campaign
Annual ID:
06023D
Award:
2006 Interactive Silver Pencil
Agency:
Agency.com / London
Client:
NSPCC
Title:
Punchbag
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
06006N
Award:
2006 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike Run London Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06058N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06059N
Award:
2006 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoidia
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06060N
Award:
2006 Interactive Bronze Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06061N
Award:
2006 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06062N
Award:
2006 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06007N
Award:
2006 Interactive Bronze Pencil
Agency:
Proximity Singapore / Singapore
Client:
WD-40
Title:
Easy Glide
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06008N
Award:
2006 Design Gold Pencil
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx T-Shirt
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06006D
Award:
2006 Design Silver Pencil
Agency:
FCB Cape Town South Africa / Cape Town
Client:
Greek Restaurant
Title:
Greek
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06007D
Award:
2006 Design Bronze Pencil
Agency:
Ogilvy & Mather pvt ltd / new delhi
Client:
C Roy
Title:
Private Detectives
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06008D
