The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nike Considered Animation Agency: HunterGatherer / New York Client: Nike Category: Broadcast Design / Single
BRAND ID-"HUMAN SUIT" Agency: Sci Fi Channel / new york Client: SCI FI Category: Broadcast Design / Single
ASICS Lounge Helsinki Agency: Nordpol+ Hamburg / Hamburg Client: ASICS Europe B.V. Category: Environmental Design / Single
TAKEO PAPER SHOW [Aoyama Silver Fries] Agency: HAKUHODO Inc. / TOKYO Client: Takeo Company Limited Category: Environmental Design / Single
Dart Board Agency: BBDO / New York Client: Guinness Category: Environmental Design / Single
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Environmental Design / Single
UK Pavilion, Aichi Expo 05, Japan Agency: Land Design Studio / London Client: UK Government, Foreign & Commonwealth Office Category: Other Digital Media / Public Service/Non-Profit/ Educational
Making Sense of Modern Art Agency: Method / San Francisco Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational
PARAMOUNT COMEDY REBRAND IDENTS Agency: devilfish / London Client: PARAMOUNT COMEDY Category: Broadcast Design / Campaign
The Action Poetry Series Agency: Head Gear Animation / Toronto Client: The Sundance Channel Category: Broadcast Design / Campaign
Nike 06 Agency: Lobo / São Paulo Client: Nike Category: Broadcast Design / Campaign
MTV Sunday Stew Agency: HunterGatherer / New York Client: MTV Category: Broadcast Design / Campaign
Altoids Gum Print Campaign Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Abandoned Husbands Agency: OGILVY SOUTH AFRICA / JOHANNESBURG Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Project Gotham Racing 3 Agency: AKQA / San Francisco Client: Xbox Category: New Media Innovation & Development / Web Sites
Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: New Media Innovation & Development / Web Sites
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: New Media Innovation & Development / Web Sites
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: New Media Innovation & Development / Web Sites
Afro II Magzine Agency: Daddy buy me a Pony - a 9Nov Union Co / Cape Town Client: Spier Category: Publication Design / Magazine Design
See: The Potential of Place, Second Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
See: The Potential of Place, Third Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Perfect Dark Zero Agency: AKQA / San Francisco Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Viral and Email / Promotional Advertising
Her Past Agency: Dentsu Inc. / Tokyo Client: Japan Advertising Council Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Curve, Minivan, Walk Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Public Service/Political-Television / Campaign
Fair Enough TV Campaign 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Auto Trader Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
The Jump Agency: Saatchi & Saatchi GmbH / Frankfurt Client: A.R.T Studios Category: Online Movies / Business to Business
Nike Women Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
Names Agency: Clarity Coverdale Fury / Minneapolis Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Tokyo-Berlin Berlin-Tokyo Exhibition Agency: good design company co., inc. / Tokyo Client: MORI Art Museum Category: Public Service / Non-Profit / Educational / Posters - Single
ARCHIGRAM: experimental architecture 1961-1974 Agency: FLAME, inc. / tokyo Client: ART TOWER MITO Category: Public Service / Non-Profit / Educational / Posters - Single
FLETCH FORBES GILL Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
Real toys Agency: Grey Worldwide GmbH / Duesseldorf Client: Toys "R" Us Category: Environmental Design / Campaign
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
MAZE Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: SONY (M) SDN BHD Category: Collateral Design / Posters: Single
Complaints Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Web Sites / Promotional Advertising
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study" Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
From A-Class to S-Class Agency: Agency Republic / London Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Web Sites / Promotional Advertising
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
XBOX 360 Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Rally Race Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Easy Glide Agency: Proximity Singapore / Singapore Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Nike Sprint Sister - Interactive Shoestring Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single

2006 Design Gold Pencil

HunterGatherer / New York

Nike

Nike Considered Animation

Broadcast Design / Single

06048D

2006 Design Bronze Pencil

Sci Fi Channel / new york

SCI FI

BRAND ID-"HUMAN SUIT"

Broadcast Design / Single

06049D

2006 Design Gold Pencil

Nordpol+ Hamburg / Hamburg

ASICS Europe B.V.

ASICS Lounge Helsinki

Environmental Design / Single

06030D

2006 Design Silver Pencil

HAKUHODO Inc. / TOKYO

Takeo Company Limited

TAKEO PAPER SHOW [Aoyama Silver Fries]

Environmental Design / Single

06031D

2006 Design Silver Pencil

BBDO / New York

Guinness

Dart Board

Environmental Design / Single

06032D

2006 Design Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Environmental Design / Single

06033D

2006 Interactive Gold Pencil

Land Design Studio / London

UK Government, Foreign & Commonwealth Office

UK Pavilion, Aichi Expo 05, Japan

Other Digital Media / Public Service/Non-Profit/ Educational

06055N

2006 Interactive Bronze Pencil

Method / San Francisco

San Francisco Museum of Modern Art

Making Sense of Modern Art

Other Digital Media / Public Service/Non-Profit/ Educational

06056N

2006 Design Gold Pencil

devilfish / London

PARAMOUNT COMEDY

PARAMOUNT COMEDY REBRAND IDENTS

Broadcast Design / Campaign

06050D

2006 Design Gold Pencil

Head Gear Animation / Toronto

The Sundance Channel

The Action Poetry Series

Broadcast Design / Campaign

06051D

2006 Design Silver Pencil

Lobo / São Paulo

Nike

Nike 06

Broadcast Design / Campaign

06052D

2006 Design Bronze Pencil

HunterGatherer / New York

MTV

MTV Sunday Stew

Broadcast Design / Campaign

06053D

2006 Advertising Gold Pencil

Leo Burnett / Chicago

Altoids

Altoids Gum Print Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06009A

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Consumer Magazine / Color: Full Page or Spread - Campaign

06010A

2006 Advertising Bronze Pencil

OGILVY SOUTH AFRICA / JOHANNESBURG

Harley Davidson

Abandoned Husbands

Consumer Magazine / Color: Full Page or Spread - Campaign

06011A

2006 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Project Gotham Racing 3

New Media Innovation & Development / Web Sites

06046N

2006 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

New Media Innovation & Development / Web Sites

06047N

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

New Media Innovation & Development / Web Sites

06048N

2006 Interactive Bronze Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

New Media Innovation & Development / Web Sites

06049N

2006 Design Gold Pencil

Daddy buy me a Pony - a 9Nov Union Co / Cape Town

Spier

Afro II Magzine

Publication Design / Magazine Design

06040D

2006 Design Silver Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Second Issue

Publication Design / Magazine Design

06041D

2006 Design Bronze Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Third Issue

Publication Design / Magazine Design

06042D

2006 Interactive Bronze Pencil

AKQA / San Francisco

Xbox

Perfect Dark Zero

Viral and Email / Promotional Advertising

06039N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Viral and Email / Promotional Advertising

06040N

2006 Interactive Gold Pencil

Dentsu Inc. / Tokyo

Japan Advertising Council

Her Past

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

06011N

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs

Public Service/Political-Television / Campaign

06005T

2006 Advertising Bronze Pencil

DDB Canada, Vancouver / Vancouver

ICBC

Curve, Minivan, Walk

Public Service/Political-Television / Campaign

06006T

2006 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Fair Enough TV Campaign 2

Public Service/Political-Television / Campaign

06007T

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Auto Trader

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06005A

2006 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

A.R.T Studios

The Jump

Online Movies / Business to Business

06045N

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Women

Web Sites / E-Commerce

06030N

2006 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

MADD

Names

Public Service/Political-Print / Outdoor and Posters - Campaign

06046A

2006 Design Gold Pencil

good design company co., inc. / Tokyo

MORI Art Museum

Tokyo-Berlin Berlin-Tokyo Exhibition

Public Service / Non-Profit / Educational / Posters - Single

06054D

2006 Design Silver Pencil

FLAME, inc. / tokyo

ART TOWER MITO

ARCHIGRAM: experimental architecture 1961-1974

Public Service / Non-Profit / Educational / Posters - Single

06055D

2006 Design Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

D&AD

FLETCH FORBES GILL

Public Service / Non-Profit / Educational / Posters - Single

06056D

2006 Design Silver Pencil

Grey Worldwide GmbH / Duesseldorf

Toys "R" Us

Real toys

Environmental Design / Campaign

06034D

2006 Design Bronze Pencil

BBDO / New York

FedEx/Kinko's

Installations

Environmental Design / Campaign

06035D

2006 Design Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

SONY (M) SDN BHD

MAZE

Collateral Design / Posters: Single

06024D

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Complaints

Small Space - Print / Black and White: Less than a Page - Single

06014A

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Earrings

Small Space - Print / Black and White: Less than a Page - Single

06015A

2006 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

Web Sites / Promotional Advertising

06024N

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

Web Sites / Promotional Advertising

06025N

2006 Interactive Silver Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Humor Study"

Web Sites / Promotional Advertising

06026N

2006 Interactive Bronze Pencil

Agency Republic / London

Mercedes-Benz Passenger Cars UK

From A-Class to S-Class

Web Sites / Promotional Advertising

06027N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Web Sites / Promotional Advertising

06028N

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installations

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06053A

2006 Advertising Bronze Pencil

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

XBOX 360

Consumer Television / Over :30 - Campaign

06015T

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Rally Race

Banners - Dynamic / Business to Consumer - Single

06007N

2006 Interactive Bronze Pencil

Proximity Singapore / Singapore

WD-40

Easy Glide

Banners - Dynamic / Business to Consumer - Single

06008N

2006 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nike Sprint Sister - Interactive Shoestring

Banners - Dynamic / Promotional Advertising - Single

06010N

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