The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

"As much as we love You, we hate the design" Agency: Happy Forsman & Bodenfors / Gothenburg Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Doll Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Nadezhda Russian Restaurant Category: Direct Mail / Single
Hot Sauce Packaging Agency: Neiman Group / Harrisburg Client: TorchBearer Sauces Category: Package Design / Campaign
Lovely Voice Agency: ant / Tokyo Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself Agency: Framfab Denmark / Copenhagen Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
Transformer Agency: OgilvyInteractive / Frankfurt Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign
Be the ball Agency: Whybin\TBWA / Auckland Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Hifana: Channel H DVD Packaging Agency: Wieden+Kennedy / Tokyo Client: Hifana Category: Package Design / Single
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Babes on Cars Agency: Jung von Matt AG / 20357 Hamburg Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Easy Glide Agency: Proximity Singapore / Singapore Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Panty Poker Agency: Crispin Porter + Bogusky / Miami Client: PINK Category: Brand Gaming / Business to Consumer
Hakuhodo & Hakuhodo DY media partners Recruit 2007 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc. Category: Web Sites / Self-Promotion
FLETCH FORBES GILL Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
BRAND ID-"HUMAN SUIT" Agency: Sci Fi Channel / new york Client: SCI FI Category: Broadcast Design / Single
Starburst Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Books Agency: Rediffusion DYR / Mumbai Client: Midland Bookshop Category: Direct Mail / Campaign
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Environmental Design / Single
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: New Media Innovation & Development / Web Sites
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
Making Sense of Modern Art Agency: Method / San Francisco Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational
Emphysema Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT Category: Public Service/Political-Radio / Single
G8 Rally Website Agency: Agency Republic / London Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
Curve, Minivan, Walk Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Public Service/Political-Television / Campaign
Fair Enough TV Campaign 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
AXE Residue Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
MTV Sunday Stew Agency: HunterGatherer / New York Client: MTV Category: Broadcast Design / Campaign
Bob, Wife, People Agency: Goodby, Silverstein & Partners / San Francisco Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
Private Detectives Agency: Ogilvy & Mather pvt ltd / new delhi Client: C Roy Category: Brand and Corporate Identity Design / Corporate Identity - Single
Athletes Agency: Saatchi and Saatchi / New York Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
Perfectly Organised Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
mamamoto Agency: Ligalux GmbH / Hamburg Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Extinction Agency: Saatchi & Saatchi Singapore / Singapore Client: Greenpeace Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
AXE Mmmousepad Agency: Lowe / Dubai Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia Agency: Leo Burnett / Chicago Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Ernie the Klepto Agency: TBWAChiatDay New York / New York Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer Agency: Wirz / BBDO / Zürich Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
Candle Agency: TBWA\Paris / Boulogne-Billancourt Client: Amnesty Category: Public Service/Political-Television / Single
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Posters: Single
Video Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Cat Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Organs Agency: Ogilvy & Mather Limited / New Delhi Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Reincarnate Agency: Publicis Mojo / Melbourne Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
Perfect Dark Zero Agency: AKQA / San Francisco Client: Xbox Category: Viral and Email / Promotional Advertising

2006 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

Happy Forsman & Bodenfors

"As much as we love You, we hate the design"

Collateral Design / Self-Promotion - Single Only

06029D

2006 Design Bronze Pencil

Dentsu Young & Rubicam Pte Ltd / Singapore

Nadezhda Russian Restaurant

Doll

Direct Mail / Single

06045D

2006 Design Bronze Pencil

Neiman Group / Harrisburg

TorchBearer Sauces

Hot Sauce Packaging

Package Design / Campaign

06023D

2006 Interactive Bronze Pencil

ant / Tokyo

LOVELY POP

Lovely Voice

Banners - Fixed Space / Business to Consumer - Single

06002N

2006 Interactive Bronze Pencil

Framfab Denmark / Copenhagen

Nike

Identify yourself

Banners - Fixed Space / Business to Consumer - Single

06003N

2006 Interactive Bronze Pencil

OgilvyInteractive / Frankfurt

PlayStation Portable

Transformer

Banners - Dynamic / Business to Consumer - Campaign

06009N

2006 Advertising Bronze Pencil

Whybin\TBWA / Auckland

adidas

Be the ball

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06049A

2006 Design Bronze Pencil

Wieden+Kennedy / Tokyo

Hifana

Hifana: Channel H DVD Packaging

Package Design / Single

06020D

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Consumer Newspaper / Over 600 Lines: Single

06002A

2006 Advertising Bronze Pencil

Jung von Matt AG / 20357 Hamburg

Cars-and-Boxes

Babes on Cars

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06032A

2006 Interactive Bronze Pencil

Proximity Singapore / Singapore

WD-40

Easy Glide

Banners - Dynamic / Business to Consumer - Single

06008N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

PINK

Panty Poker

Brand Gaming / Business to Consumer

06034N

2006 Interactive Bronze Pencil

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc.

Hakuhodo & Hakuhodo DY media partners Recruit 2007

Web Sites / Self-Promotion

06032N

2006 Design Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

D&AD

FLETCH FORBES GILL

Public Service / Non-Profit / Educational / Posters - Single

06056D

2006 Design Bronze Pencil

Sci Fi Channel / new york

SCI FI

BRAND ID-"HUMAN SUIT"

Broadcast Design / Single

06049D

2006 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst

Consumer Radio / Campaign

06010R

2006 Design Bronze Pencil

Rediffusion DYR / Mumbai

Midland Bookshop

Books

Direct Mail / Campaign

06047D

2006 Advertising Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Public Service/Political-Print / Outdoor and Posters - Single

06045A

2006 Design Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Environmental Design / Single

06033D

2006 Interactive Bronze Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

New Media Innovation & Development / Web Sites

06049N

2006 Design Bronze Pencil

BBDO / New York

FedEx/Kinko's

Installations

Environmental Design / Campaign

06035D

2006 Interactive Bronze Pencil

Method / San Francisco

San Francisco Museum of Modern Art

Making Sense of Modern Art

Other Digital Media / Public Service/Non-Profit/ Educational

06056N

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

YLAT

Emphysema

Public Service/Political-Radio / Single

06003R

2006 Interactive Bronze Pencil

Agency Republic / London

Comic Relief

G8 Rally Website

Web Sites / Public Service/Non-Profit/ Educational

06033N

2006 Advertising Bronze Pencil

DDB Canada, Vancouver / Vancouver

ICBC

Curve, Minivan, Walk

Public Service/Political-Television / Campaign

06006T

2006 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Fair Enough TV Campaign 2

Public Service/Political-Television / Campaign

06007T

2006 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Residue

Outdoor / Outdoor: Campaign

06023A

2006 Design Bronze Pencil

HunterGatherer / New York

MTV

MTV Sunday Stew

Broadcast Design / Campaign

06053D

2006 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

ACE Hardware

Bob, Wife, People

Consumer Television / :30/:25 - Campaign

06023T

2006 Design Bronze Pencil

Ogilvy & Mather pvt ltd / new delhi

C Roy

Private Detectives

Brand and Corporate Identity Design / Corporate Identity - Single

06008D

2006 Advertising Bronze Pencil

Saatchi and Saatchi / New York

General Mills Inc./Wheaties

Athletes

Small Space - Print / Color: Less than a Page - Campaign

06013A

2006 Advertising Bronze Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

BISLEY GmbH

Perfectly Organised

Trade / Color: Full Page or Spread - Campaign

06026A

2006 Design Bronze Pencil

Ligalux GmbH / Hamburg

mamamoto

mamamoto

Brand and Corporate Identity Design / Corporate Identity - Campaign

06013D

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Greenpeace

Extinction

Public Service/Political-Print / Newspaper or Magazine - Campaign

06220A

2006 Advertising Bronze Pencil

Lowe / Dubai

Unilever Arabia - AXE

AXE Mmmousepad

Exceptional Innovation in Marketing / Innovative Marketing - Single

06052A

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06059N

2006 Interactive Bronze Pencil

Leo Burnett / Chicago

Altoids

Altoidia

Integrated Branding / Integrated Branding Campaign

06060N

2006 Interactive Bronze Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Integrated Branding / Integrated Branding Campaign

06061N

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike iD

Integrated Branding / Integrated Branding Campaign

06062N

2006 Advertising Bronze Pencil

TBWAChiatDay New York / New York

Masterfoods - Starburst

Ernie the Klepto

Consumer Television / :30/:25 - Single

06019T

2006 Advertising Bronze Pencil

Wirz / BBDO / Zürich

Swiss Assurance Mobiliar

Photographer

Consumer Television / :30/:25 - Single

06020T

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Amnesty

Candle

Public Service/Political-Television / Single

06004T

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Collateral Advertising / Posters: Single

06034A

2006 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Brochure

Collateral Advertising / Posters: Single

06035A

2006 Advertising Bronze Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Video

Consumer Radio / Single

06007R

2006 Advertising Bronze Pencil

DDB London / London

Harvey Nichols

Cat

Consumer Magazine / Color: Full Page or Spread - Single

06008A

2006 Design Bronze Pencil

Ogilvy & Mather Limited / New Delhi

ORBO

Organs

Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)

06063D

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Collateral Advertising / Point-of-Purchase and In-Store: Single

06029A

2006 Advertising Bronze Pencil

Publicis Mojo / Melbourne

Nike Australia

Reincarnate

Consumer Television / Commercials of var. length - Campaign

06033T

2006 Interactive Bronze Pencil

AKQA / San Francisco

Xbox

Perfect Dark Zero

Viral and Email / Promotional Advertising

06039N

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