The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

bboybattle.com Agency: Arnold / McLean Client: McDonald's Category: Viral and Email / Business to Consumer
Snickers Satisfies.com Agency: Atmosphere BBDO / New York Client: Masterfoods USA Category: Viral and Email / Business to Consumer
LOST Agency: Big Spaceship / Brooklyn Client: ABC Category: Viral and Email / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Viral and Email / Business to Consumer
Scavenger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Viral and Email / Business to Consumer
Jolly Good Call Agency: Crispin Porter + Bogusky / Miami Client: Virgin Atlantic Airways Category: Viral and Email / Business to Consumer
Cockerel, christmas and sick Agency: glue London / London Client: Virgin Trains Category: Viral and Email / Business to Consumer
Exercise Your Music Muscle Agency: Ground Zero Advertising / Los Angeles Client: Virgin Digital Category: Viral and Email / Business to Consumer
Stingray Agency: Leo Burnett / Frankfurt Client: Revell Category: Viral and Email / Business to Consumer
Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger" Agency: McKinney / Durham Client: Audi of America, Inc. Category: Viral and Email / Business to Consumer
SEGA LABS: The Making of Full Auto Agency: Mekanism / San Francisco Client: SEGA Category: Viral and Email / Business to Consumer
Crashtest Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Viral and Email / Business to Consumer
Power Vision, Entertain Yourself Agency: Organic, Inc. / San Francisco Client: Sprint Category: Viral and Email / Business to Consumer
Miller Revue Agency: POKE / London Client: SAB Miller (International) Category: Viral and Email / Business to Consumer
Floss Yo Grill Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
Valentine's Day Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
LOVE Interactive Agency: JWT / london Client: Diageo - Smirnoff Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Single
Impossible Field Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Design / Posters: Campaign
Empire, Capitol, Silver Posters Agency: Arnold / McLean Client: Amtrak Category: Collateral Design / Posters: Campaign
Studio No. 7 poster camaign Agency: Arnold / St. Louis Client: Jack Daniel's Tennessee Whiskey Category: Collateral Design / Posters: Campaign
Dinner party posters Agency: Asylum creative / Singapore Client: Asylum Category: Collateral Design / Posters: Campaign
Conqueror White Paper Agency: BBDO Singapore Pte Ltd / Singapore Client: W.S. Papers Category: Collateral Design / Posters: Campaign
Fringe Festival Campaign Agency: Carmichael Lynch Thorburn / Minneapolis Client: Fringe Festival Category: Collateral Design / Posters: Campaign
MIWA LOCK POSTER Agency: E.Co.,Ltd. / Tokyo Client: MIWA LOCK Co.,Ltd Category: Collateral Design / Posters: Campaign
Silverscreen Agency: Fallon / Minneapolis Client: Nordstrom Category: Collateral Design / Posters: Campaign
American Legacy Foundation Campaign Agency: GSD&M / Austin Client: American Legacy Foundation Category: Collateral Design / Posters: Campaign
Dexter Russell Campaign Agency: BBDO / New York Client: Dexter Russell Category: Collateral Design / Posters: Campaign
125 Calories Print Campaign Agency: BBDO / New York Client: Guinness Category: Collateral Design / Posters: Campaign
mrs. Kapoor guest house Agency: Leo Burnett India / Mumbai Client: mrs. Kapoor guest house Category: Collateral Design / Posters: Campaign
SPONGES Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ - SMART Category: Outdoor / Outdoor: Campaign
Nike Run Agency: DDB Paris / Paris Client: Nike Category: Outdoor / Outdoor: Campaign
Runners Agency: Fallon London / London Client: Sony Category: Outdoor / Outdoor: Campaign
Bugs Agency: Grey Worldwide / Auckland Client: Kiwicare Category: Outdoor / Outdoor: Campaign
Hell Agency: Jung von Matt AG / Berlin Client: Figueroa Brothers, Inc. Category: Outdoor / Outdoor: Campaign
For stuff that doesn?t fit everywhere Agency: Leo Burnett / Frankfurt am Main Client: Fiat Category: Outdoor / Outdoor: Campaign
Bones Agency: Lowe New York / New York Client: MilkPEP - Milk Processor Education Program Category: Outdoor / Outdoor: Campaign
Gift Giving Agency: Publicis West / Seattle Client: Washington's Lottery Category: Outdoor / Outdoor: Campaign
The wrong working environment campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: jobsintown.de Category: Outdoor / Outdoor: Campaign
LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Outdoor / Outdoor: Campaign
Video Call Backgrounds Agency: Y&R / Generator New Zealand / Auckland Client: Nokia Category: Outdoor / Outdoor: Campaign
Underworld Evolution Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Business to Consumer
Run Agency: DDB Brasil / São Paulo Client: Companhia Athletica (GYM) Category: Brand Gaming / Business to Consumer
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: Brand Gaming / Business to Consumer
REFLEX KOLO Agency: Max Weber / Warsaw Client: SANITEC KOLO Category: Brand Gaming / Business to Consumer
The Inside Job Agency: RMG Connect Australia / Sydney Client: Samsung Category: Brand Gaming / Business to Consumer
Nike Sprint Sister Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Fixed Space / Promotional Advertising - Campaign
9-Hour Gesture Agency: Dentsu / Tokyo Client: Bascule Inc. Category: New Media Innovation & Development / Banners
Bar Napkins - Loin Cloth, Flag, Moustache Agency: Bartle Bogle Hegarty / New York Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Go Cards - Car, Cupboard, Elevator, Bleacher Agency: Bartle Bogle Hegarty / New York Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Hand Stamp - Name/Number Agency: Bartle Bogle Hegarty / New York Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single

2006 Interactive Merit Award

Arnold / McLean

McDonald's

bboybattle.com

Viral and Email / Business to Consumer

06214N

2006 Interactive Merit Award

Atmosphere BBDO / New York

Masterfoods USA

Snickers Satisfies.com

Viral and Email / Business to Consumer

06215N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

ABC

LOST

Viral and Email / Business to Consumer

06216N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Viral and Email / Business to Consumer

06217N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

Scavenger

Viral and Email / Business to Consumer

06218N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin Atlantic Airways

Jolly Good Call

Viral and Email / Business to Consumer

06219N

2006 Interactive Merit Award

glue London / London

Virgin Trains

Cockerel, christmas and sick

Viral and Email / Business to Consumer

06220N

2006 Interactive Merit Award

Ground Zero Advertising / Los Angeles

Virgin Digital

Exercise Your Music Muscle

Viral and Email / Business to Consumer

06221N

2006 Interactive Merit Award

Leo Burnett / Frankfurt

Revell

Stingray

Viral and Email / Business to Consumer

06222N

2006 Interactive Merit Award

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger"

Viral and Email / Business to Consumer

06223N

2006 Interactive Merit Award

Mekanism / San Francisco

SEGA

SEGA LABS: The Making of Full Auto

Viral and Email / Business to Consumer

06224N

2006 Interactive Merit Award

Nordpol+ Hamburg / Hamburg

Renault Germany

Crashtest

Viral and Email / Business to Consumer

06225N

2006 Interactive Merit Award

Organic, Inc. / San Francisco

Sprint

Power Vision, Entertain Yourself

Viral and Email / Business to Consumer

06226N

2006 Interactive Merit Award

POKE / London

SAB Miller (International)

Miller Revue

Viral and Email / Business to Consumer

06227N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Floss Yo Grill

Viral and Email / Business to Consumer

06228N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Valentine's Day

Viral and Email / Business to Consumer

06229N

2006 Advertising Merit Award

JWT / london

Diageo - Smirnoff

LOVE Interactive

Exceptional Innovation in Media / Innovative Use of Media - Television: Single

06264A

2006 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

Impossible Field

Collateral Design / Posters: Campaign

06125D

2006 Design Merit Award

Arnold / McLean

Amtrak

Empire, Capitol, Silver Posters

Collateral Design / Posters: Campaign

06126D

2006 Design Merit Award

Arnold / St. Louis

Jack Daniel's Tennessee Whiskey

Studio No. 7 poster camaign

Collateral Design / Posters: Campaign

06127D

2006 Design Merit Award

Asylum creative / Singapore

Asylum

Dinner party posters

Collateral Design / Posters: Campaign

06128D

2006 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

W.S. Papers

Conqueror White Paper

Collateral Design / Posters: Campaign

06129D

2006 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Fringe Festival

Fringe Festival Campaign

Collateral Design / Posters: Campaign

06130D

2006 Design Merit Award

E.Co.,Ltd. / Tokyo

MIWA LOCK Co.,Ltd

MIWA LOCK POSTER

Collateral Design / Posters: Campaign

06131D

2006 Design Merit Award

Fallon / Minneapolis

Nordstrom

Silverscreen

Collateral Design / Posters: Campaign

06132D

2006 Design Merit Award

GSD&M / Austin

American Legacy Foundation

American Legacy Foundation Campaign

Collateral Design / Posters: Campaign

06133D

2006 Design Merit Award

BBDO / New York

Dexter Russell

Dexter Russell Campaign

Collateral Design / Posters: Campaign

06134D

2006 Design Merit Award

BBDO / New York

Guinness

125 Calories Print Campaign

Collateral Design / Posters: Campaign

06135D

2006 Design Merit Award

Leo Burnett India / Mumbai

mrs. Kapoor guest house

mrs. Kapoor guest house

Collateral Design / Posters: Campaign

06136D

2006 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ - SMART

SPONGES

Outdoor / Outdoor: Campaign

06132A

2006 Advertising Merit Award

DDB Paris / Paris

Nike

Nike Run

Outdoor / Outdoor: Campaign

06133A

2006 Advertising Merit Award

Fallon London / London

Sony

Runners

Outdoor / Outdoor: Campaign

06134A

2006 Advertising Merit Award

Grey Worldwide / Auckland

Kiwicare

Bugs

Outdoor / Outdoor: Campaign

06135A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

Figueroa Brothers, Inc.

Hell

Outdoor / Outdoor: Campaign

06136A

2006 Advertising Merit Award

Leo Burnett / Frankfurt am Main

Fiat

For stuff that doesn?t fit everywhere

Outdoor / Outdoor: Campaign

06137A

2006 Advertising Merit Award

Lowe New York / New York

MilkPEP - Milk Processor Education Program

Bones

Outdoor / Outdoor: Campaign

06138A

2006 Advertising Merit Award

Publicis West / Seattle

Washington's Lottery

Gift Giving

Outdoor / Outdoor: Campaign

06139A

2006 Advertising Merit Award

Scholz & Friends Berlin GmbH / Berlin

jobsintown.de

The wrong working environment campaign

Outdoor / Outdoor: Campaign

06140A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD

Outdoor / Outdoor: Campaign

06141A

2006 Advertising Merit Award

Y&R / Generator New Zealand / Auckland

Nokia

Video Call Backgrounds

Outdoor / Outdoor: Campaign

06142A

2006 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld Evolution Game

Brand Gaming / Business to Consumer

06203N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Companhia Athletica (GYM)

Run

Brand Gaming / Business to Consumer

06204N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

Brand Gaming / Business to Consumer

06205N

2006 Interactive Merit Award

Max Weber / Warsaw

SANITEC KOLO

REFLEX KOLO

Brand Gaming / Business to Consumer

06206N

2006 Interactive Merit Award

RMG Connect Australia / Sydney

Samsung

The Inside Job

Brand Gaming / Business to Consumer

06207N

2006 Interactive Merit Award

DoubleYou / Barcelona

American Nike

Nike Sprint Sister

Banners - Fixed Space / Promotional Advertising - Campaign

06077N

2006 Interactive Merit Award

Dentsu / Tokyo

Bascule Inc.

9-Hour Gesture

New Media Innovation & Development / Banners

06241N

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever

Bar Napkins - Loin Cloth, Flag, Moustache

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06251A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever

Go Cards - Car, Cupboard, Elevator, Bleacher

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06252A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever

Hand Stamp - Name/Number

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06253A

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