The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Web Sites / Promotional Advertising
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study" Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
From A-Class to S-Class Agency: Agency Republic / London Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Web Sites / Promotional Advertising
Power of Dreams Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Commercials of var. length - Campaign
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Starburst Agency: TBWA\Chiat\Day/New York Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Reincarnate Agency: Publicis Mojo / Melbourne Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
Real toys Agency: Grey Worldwide GmbH / Duesseldorf Client: Toys "R" Us Category: Environmental Design / Campaign
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
Nike Sprint Sister - Interactive Shoestring Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
Fair Enough Pilot Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Kickoff Agency: The Brooklyn Brothers / New York Client: United Nations Mine Action Service Category: Public Service/Political-Television / Single
Magic Agency: Leo Burnett / Lima Client: Ponle Corazon (Foundation Against Cancer) Category: Public Service/Political-Television / Single
Candle Agency: TBWA\Paris / Boulogne-Billancourt Client: Amnesty Category: Public Service/Political-Television / Single
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Confirmation Agency: Happy Forsman & Bodenfors / Gothenburg Client: Church of Sweden Category: Direct Mail / Campaign
Books Agency: Rediffusion DYR / Mumbai Client: Midland Bookshop Category: Direct Mail / Campaign
The Noise protection windows by Weru campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Perfectly Organised Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
Heart Blood Veins/Foot Blood Veins/Lung Blood Veins Agency: BBDO Bangkok Ltd. / Bangkok Client: Daimler Chrysler (Thailand) Co., Ltd. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
"Graveyard" Agency: Everest Brand Solutions Pvt Ltd / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Jim Esch for Congress Identity Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Opolis ID package Agency: Opolis / Portland Client: Opolis Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
WAX Agency: WAX partnership / Calgary Client: WAX partnership Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Thymes Identity Campaign Agency: Duffy & Partners / minneapolis Client: Thymes Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
mamamoto Agency: Ligalux GmbH / Hamburg Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Trees Agency: JWT Philippines / Makati City Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
Cig Egret Agency: Goodby, Silverstein & Partners / San Francisco Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
Just in Time Agency: DDB Brasil / São Paulo Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
Lovely Voice Agency: ant / Tokyo Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself Agency: Framfab Denmark / Copenhagen Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
MAZE Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: SONY (M) SDN BHD Category: Collateral Design / Posters: Single
Nike Considered Animation Agency: HunterGatherer / New York Client: Nike Category: Broadcast Design / Single
BRAND ID-"HUMAN SUIT" Agency: Sci Fi Channel / new york Client: SCI FI Category: Broadcast Design / Single
Run Agency: DDB Brasil / São Paulo Client: Companhia Athletica (GYM) Category: Banners - Fixed Space / Business to Consumer - Campaign
RoofStudio Campaign Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Nike Run London Integrated Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia Agency: Leo Burnett / Chicago Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Street Building Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Single
Succeed Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
Jordan Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
Altoids Gum Print Campaign Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Abandoned Husbands Agency: OGILVY SOUTH AFRICA / JOHANNESBURG Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign

2006 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

Web Sites / Promotional Advertising

06024N

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

Web Sites / Promotional Advertising

06025N

2006 Interactive Silver Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Humor Study"

Web Sites / Promotional Advertising

06026N

2006 Interactive Bronze Pencil

Agency Republic / London

Mercedes-Benz Passenger Cars UK

From A-Class to S-Class

Web Sites / Promotional Advertising

06027N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Web Sites / Promotional Advertising

06028N

2006 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Power of Dreams

Consumer Television / Commercials of var. length - Campaign

06030T

2006 Advertising Silver Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / Commercials of var. length - Campaign

06031T

2006 Advertising Silver Pencil

TBWA\Chiat\Day/New York

Masterfoods - Starburst

Starburst

Consumer Television / Commercials of var. length - Campaign

06032T

2006 Advertising Bronze Pencil

Publicis Mojo / Melbourne

Nike Australia

Reincarnate

Consumer Television / Commercials of var. length - Campaign

06033T

2006 Design Silver Pencil

Grey Worldwide GmbH / Duesseldorf

Toys "R" Us

Real toys

Environmental Design / Campaign

06034D

2006 Design Bronze Pencil

BBDO / New York

FedEx/Kinko's

Installations

Environmental Design / Campaign

06035D

2006 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nike Sprint Sister - Interactive Shoestring

Banners - Dynamic / Promotional Advertising - Single

06010N

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Fair Enough Pilot

Public Service/Political-Television / Single

06001T

2006 Advertising Silver Pencil

The Brooklyn Brothers / New York

United Nations Mine Action Service

Kickoff

Public Service/Political-Television / Single

06002T

2006 Advertising Silver Pencil

Leo Burnett / Lima

Ponle Corazon (Foundation Against Cancer)

Magic

Public Service/Political-Television / Single

06003T

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Amnesty

Candle

Public Service/Political-Television / Single

06004T

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installations

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06053A

2006 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Church of Sweden

Confirmation

Direct Mail / Campaign

06046D

2006 Design Bronze Pencil

Rediffusion DYR / Mumbai

Midland Bookshop

Books

Direct Mail / Campaign

06047D

2006 Advertising Silver Pencil

Scholz & Friends Berlin GmbH / Berlin

Weru AG

The Noise protection windows by Weru campaign

Trade / Color: Full Page or Spread - Campaign

06025A

2006 Advertising Bronze Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

BISLEY GmbH

Perfectly Organised

Trade / Color: Full Page or Spread - Campaign

06026A

2006 Design Gold Pencil

BBDO Bangkok Ltd. / Bangkok

Daimler Chrysler (Thailand) Co., Ltd.

Heart Blood Veins/Foot Blood Veins/Lung Blood Veins

Collateral Design / Point-of-Purchase and In-Store: Campaign

06026D

2006 Advertising Silver Pencil

Everest Brand Solutions Pvt Ltd / Mumbai

Cancer Patients Aid Association

"Graveyard"

Public Service/Political-Print / Outdoor and Posters - Single

06044A

2006 Advertising Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Public Service/Political-Print / Outdoor and Posters - Single

06045A

2006 Design Gold Pencil

Archrival / Lincoln

Jim Esch for Congress

Jim Esch for Congress Identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

06009D

2006 Design Gold Pencil

Opolis / Portland

Opolis

Opolis ID package

Brand and Corporate Identity Design / Corporate Identity - Campaign

06010D

2006 Design Gold Pencil

WAX partnership / Calgary

WAX partnership

WAX

Brand and Corporate Identity Design / Corporate Identity - Campaign

06011D

2006 Design Silver Pencil

Duffy & Partners / minneapolis

Thymes

Thymes Identity Campaign

Brand and Corporate Identity Design / Corporate Identity - Campaign

06012D

2006 Design Bronze Pencil

Ligalux GmbH / Hamburg

mamamoto

mamamoto

Brand and Corporate Identity Design / Corporate Identity - Campaign

06013D

2006 Advertising Silver Pencil

JWT Philippines / Makati City

Green Peace

Trees

Public Service/Political-Print / Newspaper or Magazine - Single

06040A

2006 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Coastal Commission

Cig Egret

Public Service/Political-Print / Newspaper or Magazine - Single

06041A

2006 Interactive Silver Pencil

DDB Brasil / São Paulo

Fedex

Just in Time

Banners - Fixed Space / Business to Consumer - Single

06001N

2006 Interactive Bronze Pencil

ant / Tokyo

LOVELY POP

Lovely Voice

Banners - Fixed Space / Business to Consumer - Single

06002N

2006 Interactive Bronze Pencil

Framfab Denmark / Copenhagen

Nike

Identify yourself

Banners - Fixed Space / Business to Consumer - Single

06003N

2006 Design Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

SONY (M) SDN BHD

MAZE

Collateral Design / Posters: Single

06024D

2006 Design Gold Pencil

HunterGatherer / New York

Nike

Nike Considered Animation

Broadcast Design / Single

06048D

2006 Design Bronze Pencil

Sci Fi Channel / new york

SCI FI

BRAND ID-"HUMAN SUIT"

Broadcast Design / Single

06049D

2006 Interactive Gold Pencil

DDB Brasil / São Paulo

Companhia Athletica (GYM)

Run

Banners - Fixed Space / Business to Consumer - Campaign

06004N

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

RoofStudio Campaign

Banners - Fixed Space / Business to Consumer - Campaign

06005N

2006 Interactive Silver Pencil

AKQA / London

Nike

Nike Run London Integrated

Integrated Branding / Integrated Branding Campaign

06058N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06059N

2006 Interactive Bronze Pencil

Leo Burnett / Chicago

Altoids

Altoidia

Integrated Branding / Integrated Branding Campaign

06060N

2006 Interactive Bronze Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Integrated Branding / Integrated Branding Campaign

06061N

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike iD

Integrated Branding / Integrated Branding Campaign

06062N

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Street Building

Outdoor / Outdoor: Single

06017A

2006 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Succeed

Outdoor / Outdoor: Single

06019A

2006 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Jordan

Outdoor / Outdoor: Single

06020A

2006 Advertising Gold Pencil

Leo Burnett / Chicago

Altoids

Altoids Gum Print Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06009A

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Consumer Magazine / Color: Full Page or Spread - Campaign

06010A

2006 Advertising Bronze Pencil

OGILVY SOUTH AFRICA / JOHANNESBURG

Harley Davidson

Abandoned Husbands

Consumer Magazine / Color: Full Page or Spread - Campaign

06011A

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