The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Ravenstoke Agency: The Viral Factory / London Client: Unilever Category: Online Movies / Promotional Advertising
Nike Sprint Sister - Interactive Shoestring Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
adidas_1 Interactive Store Agency: OneDigital / Sydney Client: adidas Category: Other Digital Media / Business to Consumer
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Noise protection windows by Weru campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Complaints Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Tyre / Twister / Robbery Agency: creativejuice/g1 / bangkok Client: Bangkok Insurance Category: Consumer Television / :30/:25 - Campaign
Toilet Paper Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
ARCHIGRAM: experimental architecture 1961-1974 Agency: FLAME, inc. / tokyo Client: PIE BOOKS Category: Publication Design / Book Design
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Starburst Agency: TBWA\Chiat\Day/New York Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Confirmation Agency: Happy Forsman & Bodenfors / Gothenburg Client: Church of Sweden Category: Direct Mail / Campaign
Onion #2 Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Nike Run London Integrated Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign
See: The Potential of Place, Second Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Super Monkey Ball Deluxe Agency: Mekanism / San Francisco Client: Sega Category: Viral and Email / Business to Consumer
Divorce Lawyer Agency: john st. / toronto Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Jim Esch for Congress Logo Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Boony Doll Agency: George Patterson Y&R / Melbourne Client: VB Category: Other Digital Media / Promotional Advertising
The Cleaning Ladies Campaign Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
Genius/Mr. 80 SPF Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Alexandria Real Estate Agency: Opto Design / New York Client: Alexandria Real Estate Equities, Inc. Category: Brand and Corporate Identity Design / Annual Report
Just in Time Agency: DDB Brasil / São Paulo Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
Rally Race Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Confirmation Agency: Happy Forsman & Bodenfors / Gothenburg Client: Church of Sweden Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
IAPA - Adoption Agency: Ogilvy & Mather / Mumbai Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Feathered Dinosuars and the Origin and Flights exhibit Agency: DDB Canada, Toronto / Toronto Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Gay Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Single
Installation / Highlighter Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Trees Agency: JWT Philippines / Makati City Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
MAZE Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: SONY (M) SDN BHD Category: Collateral Design / Posters: Single
CHARLOTTE Agency: JWT / New York Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
Company brochure 2006 Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only
Communication Evolved Agency: tha ltd. / Tokyo Client: amana inc. Category: Web Sites / Business to Business
RoofStudio Campaign Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Succeed Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
iPod Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Pig mug Agency: HAKUHODO Inc / TOKYO Client: Franc franc Category: Package Design / Single
King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Escalator Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
"Graveyard" Agency: Everest Brand Solutions Pvt Ltd / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Concert Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Single
Cupboard Agency: Leo Burnett /London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
The Wall Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size Agency: Jung von Matt AG / Zürich Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

2006 Interactive Silver Pencil

The Viral Factory / London

Unilever

Ravenstoke

Online Movies / Promotional Advertising

06044N

2006 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nike Sprint Sister - Interactive Shoestring

Banners - Dynamic / Promotional Advertising - Single

06010N

2006 Interactive Silver Pencil

OneDigital / Sydney

adidas

adidas_1 Interactive Store

Other Digital Media / Business to Consumer

06051N

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Consumer Magazine / Color: Full Page or Spread - Campaign

06010A

2006 Advertising Silver Pencil

Scholz & Friends Berlin GmbH / Berlin

Weru AG

The Noise protection windows by Weru campaign

Trade / Color: Full Page or Spread - Campaign

06025A

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Complaints

Small Space - Print / Black and White: Less than a Page - Single

06014A

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Earrings

Small Space - Print / Black and White: Less than a Page - Single

06015A

2006 Advertising Silver Pencil

creativejuice/g1 / bangkok

Bangkok Insurance

Tyre / Twister / Robbery

Consumer Television / :30/:25 - Campaign

06022T

2006 Advertising Silver Pencil

DDB London / London

Harvey Nichols

Toilet Paper

Consumer Magazine / Color: Full Page or Spread - Single

06007A

2006 Design Silver Pencil

FLAME, inc. / tokyo

PIE BOOKS

ARCHIGRAM: experimental architecture 1961-1974

Publication Design / Book Design

06038D

2006 Advertising Silver Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / Commercials of var. length - Campaign

06031T

2006 Advertising Silver Pencil

TBWA\Chiat\Day/New York

Masterfoods - Starburst

Starburst

Consumer Television / Commercials of var. length - Campaign

06032T

2006 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Church of Sweden

Confirmation

Direct Mail / Campaign

06046D

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Onion #2

Small Space - Print / Black and White: Less than a Page - Campaign

06016A

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installations

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06053A

2006 Interactive Silver Pencil

AKQA / London

Nike

Nike Run London Integrated

Integrated Branding / Integrated Branding Campaign

06058N

2006 Design Silver Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Second Issue

Publication Design / Magazine Design

06041D

2006 Interactive Silver Pencil

Mekanism / San Francisco

Sega

Super Monkey Ball Deluxe

Viral and Email / Business to Consumer

06036N

2006 Advertising Silver Pencil

john st. / toronto

James Mahon

Divorce Lawyer

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06039A

2006 Design Silver Pencil

Archrival / Lincoln

Jim Esch for Congress

Jim Esch for Congress Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06015D

2006 Interactive Silver Pencil

George Patterson Y&R / Melbourne

VB

Boony Doll

Other Digital Media / Promotional Advertising

06053N

2006 Advertising Silver Pencil

Scholz & Friends Hamburg GmbH / Hamburg

BSH Bosch und Siemens Hausgeraete GmbH

The Cleaning Ladies Campaign

Outdoor / Outdoor: Campaign

06022A

2006 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. 80 SPF Wearer

Consumer Radio / Single

06006R

2006 Design Silver Pencil

Opto Design / New York

Alexandria Real Estate Equities, Inc.

Alexandria Real Estate

Brand and Corporate Identity Design / Annual Report

06001D

2006 Interactive Silver Pencil

DDB Brasil / São Paulo

Fedex

Just in Time

Banners - Fixed Space / Business to Consumer - Single

06001N

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Rally Race

Banners - Dynamic / Business to Consumer - Single

06007N

2006 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Church of Sweden

Confirmation

Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)

06062D

2006 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)

IAPA - Adoption

Public Service/Political-Print / Newspaper or Magazine - Campaign

06042A

2006 Advertising Silver Pencil

DDB Canada, Toronto / Toronto

Royal Ontario Museum

Feathered Dinosuars and the Origin and Flights exhibit

Public Service/Political-Print / Newspaper or Magazine - Campaign

06043A

2006 Advertising Silver Pencil

JWT / london

Vodafone

Gay

Consumer Television / :20 and Under - Single

06025T

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installation / Highlighter

Exceptional Innovation in Marketing / Innovative Marketing - Single

06051A

2006 Advertising Silver Pencil

JWT Philippines / Makati City

Green Peace

Trees

Public Service/Political-Print / Newspaper or Magazine - Single

06040A

2006 Design Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

SONY (M) SDN BHD

MAZE

Collateral Design / Posters: Single

06024D

2006 Advertising Silver Pencil

JWT / New York

PARTNERSHIP FOR A DRUG FREE AMERICA

CHARLOTTE

Public Service/Political-Radio / Single

06002R

2006 Design Silver Pencil

E.Co.,Ltd. / Tokyo

E.Co.,ltd.

Company brochure 2006

Collateral Design / Self-Promotion - Single Only

06028D

2006 Interactive Silver Pencil

tha ltd. / Tokyo

amana inc.

Communication Evolved

Web Sites / Business to Business

06029N

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

RoofStudio Campaign

Banners - Fixed Space / Business to Consumer - Campaign

06005N

2006 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Succeed

Outdoor / Outdoor: Single

06019A

2006 Design Silver Pencil

Apple Computer / Cupertino

Apple Computer

iPod

Package Design / Single

06018D

2006 Design Silver Pencil

HAKUHODO Inc / TOKYO

Franc franc

Pig mug

Package Design / Single

06019D

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

King Integrated

Integrated Branding / Integrated Branding Campaign

06002G

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06003G

2006 Advertising Silver Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette (M) Sdn Bhd

Escalator

Collateral Advertising / Point-of-Purchase and In-Store: Single

06028A

2006 Advertising Silver Pencil

Everest Brand Solutions Pvt Ltd / Mumbai

Cancer Patients Aid Association

"Graveyard"

Public Service/Political-Print / Outdoor and Posters - Single

06044A

2006 Advertising Silver Pencil

DDB Los Angeles / Venice

Ameriquest Mortgage

Concert

Consumer Television / :30/:25 - Single

06017T

2006 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Press Conference

Consumer Television / :30/:25 - Single

06018T

2006 Advertising Silver Pencil

Leo Burnett /London

Heinz

Cupboard

Consumer Newspaper / Over 600 Lines: Single

06001A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nike

The Wall

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06047A

2006 Advertising Silver Pencil

Jung von Matt AG / Zürich

MINI

Size

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06048A

2006 Advertising Silver Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06050A

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