The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Noitulove
Agency: AMV BBDO / London
Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Nike Run London Integrated
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Lynxjet Launch
Agency: Lowe Hunt / Sydney
Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
redwhiteblue/here/there/everywhere
Agency: anothermountainman communications / Causeway Bay
Client: mccm creations / anothermountainman communications Category: Publication Design / Book Design
The Senior Library
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS Category: Publication Design / Book Design
colour your day
Agency: Ando bv / The Hague
Client: Ando bv Category: Publication Design / Book Design
Communication Evolved
Agency: tha ltd. / Tokyo
Client: amana inc. Category: Web Sites / Business to Business
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Campaign
125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Posters: Campaign
Confirmation
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Church of Sweden Category: Direct Mail / Campaign
Don't Judge Campaign
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Campaign
Tyre / Twister / Robbery
Agency: creativejuice/g1 / bangkok
Client: Bangkok Insurance Category: Consumer Television / :30/:25 - Campaign
Bob, Wife, People
Agency: Goodby, Silverstein & Partners / San Francisco
Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Curve, Minivan, Walk
Agency: DDB Canada, Vancouver / Vancouver
Client: ICBC Category: Public Service/Political-Television / Campaign
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Punchbag
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Counterfeit DVD
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Non-Broadcast / Single
Onion #2
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Big Ad
Agency: George Patterson Y&R / Melbourne
Client: Carlton Draught Category: Consumer Television / Over :30 - Single - max. :90
Surf Camp
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir
Agency: Wieden+Kennedy
Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
Barefoot Run
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow
Agency: TBWAChiatDay / San Francisco (180TBWA)
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rally Race
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Easy Glide
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Divorce Lawyer
Agency: john st. / toronto
Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Lean Mean Fighting Machine 2054
Agency: Lean Mean Fighting Machine / London
Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
FedEx T-Shirt
Agency: BBDO / New York
Client: FedEx Category: Brand and Corporate Identity Design / Corporate Identity - Single
Greek
Agency: FCB Cape Town South Africa / Cape Town
Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single
Private Detectives
Agency: Ogilvy & Mather pvt ltd / new delhi
Client: C Roy Category: Brand and Corporate Identity Design / Corporate Identity - Single
MINI CONVERTIBLE-IZER-OMETER
Agency: TAXI / Toronto
Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Slap Some Sense into a Victim
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Send an Elf
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06057N
Award:
2006 Advertising Gold Pencil
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06009T
Award:
2006 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike Run London Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06058N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06059N
Award:
2006 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoidia
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06060N
Award:
2006 Interactive Bronze Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06061N
Award:
2006 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06062N
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06001G
Award:
2006 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06002G
Award:
2006 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06003G
Award:
2006 Advertising Bronze Pencil
Agency:
Lowe Hunt / Sydney
Client:
Unilever Australasia
Title:
Lynxjet Launch
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06004G
Award:
2006 Design Gold Pencil
Agency:
anothermountainman communications / Causeway Bay
Client:
mccm creations / anothermountainman communications
Title:
redwhiteblue/here/there/everywhere
Category:
Publication Design / Book Design
Annual ID:
06036D
Award:
2006 Design Gold Pencil
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
The Senior Library
Category:
Publication Design / Book Design
Annual ID:
06037D
Award:
2006 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
PIE BOOKS
Title:
ARCHIGRAM: experimental architecture 1961-1974
Category:
Publication Design / Book Design
Annual ID:
06038D
Award:
2006 Design Bronze Pencil
Agency:
Ando bv / The Hague
Client:
Ando bv
Title:
colour your day
Category:
Publication Design / Book Design
Annual ID:
06039D
Award:
2006 Interactive Silver Pencil
Agency:
tha ltd. / Tokyo
Client:
amana inc.
Title:
Communication Evolved
Category:
Web Sites / Business to Business
Annual ID:
06029N
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06036A
Award:
2006 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories Print Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06037A
Award:
2006 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Church of Sweden
Title:
Confirmation
Category:
Direct Mail / Campaign
Annual ID:
06046D
Award:
2006 Design Bronze Pencil
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
Books
Category:
Direct Mail / Campaign
Annual ID:
06047D
Award:
2006 Advertising Gold Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Don't Judge Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06021T
Award:
2006 Advertising Silver Pencil
Agency:
creativejuice/g1 / bangkok
Client:
Bangkok Insurance
Title:
Tyre / Twister / Robbery
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06022T
Award:
2006 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
ACE Hardware
Title:
Bob, Wife, People
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06023T
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Annual ID:
06005T
Award:
2006 Advertising Bronze Pencil
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Curve, Minivan, Walk
Category:
Public Service/Political-Television / Campaign
Annual ID:
06006T
Award:
2006 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Fair Enough TV Campaign 2
Category:
Public Service/Political-Television / Campaign
Annual ID:
06007T
Award:
2006 Advertising Bronze Pencil
Agency:
72andSunny / El Segundo, McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
XBOX 360
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06015T
Award:
2006 Interactive Silver Pencil
Agency:
Agency.com / London
Client:
NSPCC
Title:
Punchbag
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
06006N
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit DVD
Category:
Non-Broadcast / Single
Annual ID:
06034T
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Onion #2
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Annual ID:
06016A
Award:
2006 Advertising Gold Pencil
Agency:
George Patterson Y&R / Melbourne
Client:
Carlton Draught
Title:
Big Ad
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06008T
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
Surf Camp
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06010T
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy
Client:
Honda
Title:
Choir
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06011T
Award:
2006 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Barefoot Run
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06012T
Award:
2006 Advertising Bronze Pencil
Agency:
TBWAChiatDay / San Francisco (180TBWA)
Client:
adidas International
Title:
Hello Tommorrow
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06013T
Award:
2006 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06014T
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoids Gum Print Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06009A
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06010A
Award:
2006 Advertising Bronze Pencil
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Harley Davidson
Title:
Abandoned Husbands
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06011A
Award:
2006 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06007N
Award:
2006 Interactive Bronze Pencil
Agency:
Proximity Singapore / Singapore
Client:
WD-40
Title:
Easy Glide
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06008N
Award:
2006 Advertising Gold Pencil
Agency:
Mother / London
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Annual ID:
06038A
Award:
2006 Advertising Silver Pencil
Agency:
john st. / toronto
Client:
James Mahon
Title:
Divorce Lawyer
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Annual ID:
06039A
Award:
2006 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Lean Mean Fighting Machine
Title:
Lean Mean Fighting Machine 2054
Category:
Beyond the Banner / Self-Promotion - Campaign
Annual ID:
06016N
Award:
2006 Design Gold Pencil
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx T-Shirt
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06006D
Award:
2006 Design Silver Pencil
Agency:
FCB Cape Town South Africa / Cape Town
Client:
Greek Restaurant
Title:
Greek
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06007D
Award:
2006 Design Bronze Pencil
Agency:
Ogilvy & Mather pvt ltd / new delhi
Client:
C Roy
Title:
Private Detectives
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06008D
Award:
2006 Interactive Gold Pencil
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
MINI CONVERTIBLE-IZER-OMETER
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06012N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Slap Some Sense into a Victim
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06013N
Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
Send an Elf
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06014N
