The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Coca Cola Blak
Agency: DoubleYou / Barcelona
Client: Coca Cola France Category: Beyond the Banner / Promotional Advertising - Single
Saturn Sky Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Beyond the Banner / Promotional Advertising - Single
MG Credit
Agency: VIEW. / Cascais
Client: Montepio Geral Bank Category: Beyond the Banner / Promotional Advertising - Single
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Monsters
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
American Values
Agency: Middle Child / Lake Forest
Client: Amnesty International Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
HT 'Plant More Trees'
Agency: Ogilvy & Mather / Mumbai
Client: Hindustan Times Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Equations
Agency: Saatchi and Saatchi / New York
Client: American Society for the Prevention of Cruelty to Animals (ASPCA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Exam Questions
Agency: Saatchi and Saatchi / New York
Client: Innocence in Danger Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Worst Boyfriend
Agency: DDB New Zealand / Auckland
Client: nzgirl Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Big Difference
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Google Campaign
Agency: Think Tank 3 / New York
Client: Think Tank 3 Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Cape Town Experience
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Corporation Category: New Media Innovation & Development / Animation
Golden Gate Fields
Agency: DDB San Francisco / San Francisco
Client: Golden Gate Fields Category: Consumer Television / Under $50,000 Budget: Campaign
SUNDANCE POETRY
Agency: JWT / New York
Client: SUNDANCE CHANNEL Category: Consumer Television / Under $50,000 Budget: Campaign
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Campaign
The Isoldit Era
Agency: Big Bang Seattle / Seattle
Client: Isoldit on EBay Category: Consumer Radio / Campaign
Sport Graphics Radio
Agency: Bradley and Montgomery / Indianapolis
Client: Sport Graphics Category: Consumer Radio / Campaign
Overheard at DQ
Agency: Clarity Coverdale Fury / Minneapolis
Client: Dairy Queen Category: Consumer Radio / Campaign
From 0 to 100
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Radio / Campaign
Bud Radio Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Campaign
Match.com US campaign
Agency: Hanft Raboy and Partners / New York
Client: Match.com Category: Consumer Radio / Campaign
Half Hour of Happy
Agency: Oink Ink Radio / New York
Client: Wheel of Fortune Category: Consumer Radio / Campaign
Toyota parts and servicing
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign
Magical Moments
Agency: Sedgwick Rd. / Seattle
Client: Tower Records Category: Consumer Radio / Campaign
Gran Turismo 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Radio / Campaign
Tourists
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Campaign
3M Everywhere
Agency: AKQA / London
Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch
Agency: Forsman & Bodenfors / Gothenburg
Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Help Desk II
Agency: OgilvyOne / New York
Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on
Agency: OgilvyOne / New York
Client: Lenovo Category: Beyond the Banner / Business to Business - Single
Toe Rings/Cover-Up/Candy Stores
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Radio / Campaign
MIXER
Agency: Bailey Lauerman / Omaha
Client: Bailey Lauerman Category: Collateral Design / Self-Promotion - Single Only
DEUTSCHBAND
Agency: feldmann+schultchen design studios GmbH / hamburg
Client: feldmann+schultchen design studios Category: Collateral Design / Self-Promotion - Single Only
75% Ideator
Agency: JWT / Mumbai
Client: JWT India Category: Collateral Design / Self-Promotion - Single Only
Recycle Paper
Agency: Latitude 23 Communications / New Delhi
Client: Latitude 23 Category: Collateral Design / Self-Promotion - Single Only
2006 Typography Calendar
Agency: Melinda Lawson / San Francisco
Client: Pentagram Design Category: Collateral Design / Self-Promotion - Single Only
Just for Xmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Design / Self-Promotion - Single Only
Guns
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
Sandstrom Holiday Cards
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Collateral Design / Self-Promotion - Single Only
Tokyo Great Visual Greeting
Agency: TOKYO GREAT VISUAL INC. / Tokyo
Client: Tokyo Great Visual Category: Collateral Design / Self-Promotion - Single Only
Waste-Me-Not Calendar 2006 "mottainai"
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Collateral Design / Self-Promotion - Single Only
Bike2work
Agency: Crispin Porter + Bogusky / Miami
Client: Shimano Category: Banners - Fixed Space / Promotional Advertising - Single
Legs
Agency: Arnold Australia / Sydney NSW
Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single