The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
The Jump Agency: Saatchi & Saatchi GmbH / Frankfurt Client: A.R.T Studios Category: Online Movies / Business to Business
Saturn Sky Dome Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Digital Media / Business to Consumer
Renault Megane Sport Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Viral and Email / Business to Consumer
Run Agency: DDB Brasil / São Paulo Client: Companhia Athletica (GYM) Category: Banners - Fixed Space / Business to Consumer - Campaign
MINI CONVERTIBLE-IZER-OMETER Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Web Sites / Promotional Advertising
Her Past Agency: Dentsu Inc. / Tokyo Client: Japan Advertising Council Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
UK Pavilion, Aichi Expo 05, Japan Agency: Land Design Studio / London Client: UK Government, Foreign & Commonwealth Office Category: Other Digital Media / Public Service/Non-Profit/ Educational
Crossbar Agency: Framfab Denmark / Copenhagen Client: Nike Category: Online Movies / Promotional Advertising
Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Boony Doll Agency: George Patterson Y&R / Melbourne Client: VB Category: Other Digital Media / Promotional Advertising
Just in Time Agency: DDB Brasil / São Paulo Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
Nike Sprint Sister - Interactive Shoestring Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
Project Gotham Racing 3 Agency: AKQA / San Francisco Client: Xbox Category: New Media Innovation & Development / Web Sites
Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: New Media Innovation & Development / Web Sites
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: New Media Innovation & Development / Web Sites
adidas_1 Interactive Store Agency: OneDigital / Sydney Client: adidas Category: Other Digital Media / Business to Consumer
Rally Race Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Lean Mean Fighting Machine 2054 Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
Super Monkey Ball Deluxe Agency: Mekanism / San Francisco Client: Sega Category: Viral and Email / Business to Consumer
RoofStudio Campaign Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
ABSOLUT METROPOLIS. Agency: Great Works / Stockholm Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
Punchbag Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study" Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
Big Ideas Come From Big Pencils Agency: Leo Burnett and Arc Worldwide Canada / Toronto Client: Leo Burnett Canada Category: Web Sites / Self-Promotion
Ravenstoke Agency: The Viral Factory / London Client: Unilever Category: Online Movies / Promotional Advertising
Communication Evolved Agency: tha ltd. / Tokyo Client: amana inc. Category: Web Sites / Business to Business
Nike Run London Integrated Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Infiniti Interactive Mirrors Agency: Mindflood / Santa Ana Client: Infiniti Division, Nissan North America Category: Other Digital Media / Promotional Advertising
Lovely Voice Agency: ant / Tokyo Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself Agency: Framfab Denmark / Copenhagen Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: New Media Innovation & Development / Web Sites
IS Hologram Agency: Team One / El Segundo Client: Lexus Category: Other Digital Media / Business to Consumer
Easy Glide Agency: Proximity Singapore / Singapore Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
anyfilms.net Agency: MargeotesFertittaPowell / New York Client: Samsung Category: Online Movies / Business to Consumer
Otter Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Watchmechange Agency: Crispin Porter + Bogusky / Miami Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus Agency: TEQUILA / Los Angeles Client: Sony PlayStation Category: Viral and Email / Business to Consumer
Real Handwritten Post Cards Agency: ?kestam.Holst / Stockholm Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Web Sites / Business to Consumer
Animal Vision Agency: Lowe Tesch / Stockholm Client: Saab Automobile Category: Web Sites / Business to Consumer
Slap Some Sense into a Victim Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Send an Elf Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Specialized Body Geometry Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Specialized Category: Beyond the Banner / Business to Consumer - Single
Transformer Agency: OgilvyInteractive / Frankfurt Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign

2006 Interactive Best of Show Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

06057N

2006 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

A.R.T Studios

The Jump

Online Movies / Business to Business

06045N

2006 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Sky Dome

Other Digital Media / Business to Consumer

06050N

2006 Interactive Gold Pencil

Nordpol+ Hamburg / Hamburg

Renault Germany

Renault Megane Sport

Viral and Email / Business to Consumer

06035N

2006 Interactive Gold Pencil

DDB Brasil / São Paulo

Companhia Athletica (GYM)

Run

Banners - Fixed Space / Business to Consumer - Campaign

06004N

2006 Interactive Gold Pencil

TAXI / Toronto

MINI Canada

MINI CONVERTIBLE-IZER-OMETER

Beyond the Banner / Business to Consumer - Single

06012N

2006 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

Web Sites / Promotional Advertising

06024N

2006 Interactive Gold Pencil

Dentsu Inc. / Tokyo

Japan Advertising Council

Her Past

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

06011N

2006 Interactive Gold Pencil

Land Design Studio / London

UK Government, Foreign & Commonwealth Office

UK Pavilion, Aichi Expo 05, Japan

Other Digital Media / Public Service/Non-Profit/ Educational

06055N

2006 Interactive Gold Pencil

Framfab Denmark / Copenhagen

Nike

Crossbar

Online Movies / Promotional Advertising

06043N

2006 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

06057N

2006 Interactive Silver Pencil

George Patterson Y&R / Melbourne

VB

Boony Doll

Other Digital Media / Promotional Advertising

06053N

2006 Interactive Silver Pencil

DDB Brasil / São Paulo

Fedex

Just in Time

Banners - Fixed Space / Business to Consumer - Single

06001N

2006 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nike Sprint Sister - Interactive Shoestring

Banners - Dynamic / Promotional Advertising - Single

06010N

2006 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Project Gotham Racing 3

New Media Innovation & Development / Web Sites

06046N

2006 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

New Media Innovation & Development / Web Sites

06047N

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

New Media Innovation & Development / Web Sites

06048N

2006 Interactive Silver Pencil

OneDigital / Sydney

adidas

adidas_1 Interactive Store

Other Digital Media / Business to Consumer

06051N

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Rally Race

Banners - Dynamic / Business to Consumer - Single

06007N

2006 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Lean Mean Fighting Machine

Lean Mean Fighting Machine 2054

Beyond the Banner / Self-Promotion - Campaign

06016N

2006 Interactive Silver Pencil

Mekanism / San Francisco

Sega

Super Monkey Ball Deluxe

Viral and Email / Business to Consumer

06036N

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

RoofStudio Campaign

Banners - Fixed Space / Business to Consumer - Campaign

06005N

2006 Interactive Silver Pencil

Great Works / Stockholm

V&S ABSOLUT SPIRITS

ABSOLUT METROPOLIS.

Web Sites / Business to Consumer

06017N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Originals

Web Sites / Business to Consumer

06018N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

Web Sites / Business to Consumer

06019N

2006 Interactive Silver Pencil

Agency.com / London

NSPCC

Punchbag

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

06006N

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

Web Sites / Promotional Advertising

06025N

2006 Interactive Silver Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Humor Study"

Web Sites / Promotional Advertising

06026N

2006 Interactive Silver Pencil

Leo Burnett and Arc Worldwide Canada / Toronto

Leo Burnett Canada

Big Ideas Come From Big Pencils

Web Sites / Self-Promotion

06031N

2006 Interactive Silver Pencil

The Viral Factory / London

Unilever

Ravenstoke

Online Movies / Promotional Advertising

06044N

2006 Interactive Silver Pencil

tha ltd. / Tokyo

amana inc.

Communication Evolved

Web Sites / Business to Business

06029N

2006 Interactive Silver Pencil

AKQA / London

Nike

Nike Run London Integrated

Integrated Branding / Integrated Branding Campaign

06058N

2006 Interactive Bronze Pencil

Mindflood / Santa Ana

Infiniti Division, Nissan North America

Infiniti Interactive Mirrors

Other Digital Media / Promotional Advertising

06054N

2006 Interactive Bronze Pencil

ant / Tokyo

LOVELY POP

Lovely Voice

Banners - Fixed Space / Business to Consumer - Single

06002N

2006 Interactive Bronze Pencil

Framfab Denmark / Copenhagen

Nike

Identify yourself

Banners - Fixed Space / Business to Consumer - Single

06003N

2006 Interactive Bronze Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

New Media Innovation & Development / Web Sites

06049N

2006 Interactive Bronze Pencil

Team One / El Segundo

Lexus

IS Hologram

Other Digital Media / Business to Consumer

06052N

2006 Interactive Bronze Pencil

Proximity Singapore / Singapore

WD-40

Easy Glide

Banners - Dynamic / Business to Consumer - Single

06008N

2006 Interactive Bronze Pencil

MargeotesFertittaPowell / New York

Samsung

anyfilms.net

Online Movies / Business to Consumer

06041N

2006 Interactive Bronze Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Otter

Online Movies / Business to Consumer

06042N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

GAP

Watchmechange

Viral and Email / Business to Consumer

06037N

2006 Interactive Bronze Pencil

TEQUILA / Los Angeles

Sony PlayStation

Shadow of the Colossus

Viral and Email / Business to Consumer

06038N

2006 Interactive Bronze Pencil

?kestam.Holst / Stockholm

Posten (Swedish Post Office)

Real Handwritten Post Cards

Web Sites / Business to Consumer

06020N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Web Sites / Business to Consumer

06021N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Roofstudio

Web Sites / Business to Consumer

06022N

2006 Interactive Bronze Pencil

Lowe Tesch / Stockholm

Saab Automobile

Animal Vision

Web Sites / Business to Consumer

06023N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Slap Some Sense into a Victim

Beyond the Banner / Business to Consumer - Single

06013N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

Send an Elf

Beyond the Banner / Business to Consumer - Single

06014N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Specialized

Specialized Body Geometry Microsite

Beyond the Banner / Business to Consumer - Single

06015N

2006 Interactive Bronze Pencil

OgilvyInteractive / Frankfurt

PlayStation Portable

Transformer

Banners - Dynamic / Business to Consumer - Campaign

06009N

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