The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Data visualisation Coca-Cola Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden Client: Coca-Cola Category: Other Digital Media / Business to Business
The scream scroll Agency: JWT Hamburg / Hamburg Client: Heide Park Soltau Category: Banners - Dynamic / Self-Promotion - Single
Bike2work Agency: Crispin Porter + Bogusky / Miami Client: Shimano Category: Banners - Fixed Space / Promotional Advertising - Single
Pause Agency: Netthink / Madrid Client: Anesvad - against the sexual abuse of children on the internet Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign
IS Mosaic on Reuters Board Agency: Team One / El Segundo Client: Lexus Category: Other Digital Media / Promotional Advertising
The Cape Town Experience Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Corporation Category: New Media Innovation & Development / Animation
Upside Down Agency: AgênciaClick / São Paulo Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Single
Fractal Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
RoofStudio-Peg Banner Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Personality Banner Agency: Crispin Porter + Bogusky / Miami Client: PINK Category: Banners - Fixed Space / Business to Consumer - Single
www.nikerunning.com Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Fixed Space / Business to Consumer - Single
Storm Agency: Freestyle Interactive / San Francisco Client: Dolby Category: Banners - Fixed Space / Business to Consumer - Single
HP Butterfly Banner Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners - Fixed Space / Business to Consumer - Single
Saturn Sky Sounds Banner Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Banners - Fixed Space / Business to Consumer - Single
Car crash Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Hands On the Real One! Agency: OgilvyOne / Beijing Client: Audi Category: Banners - Fixed Space / Business to Consumer - Single
HP DESIGNJET 130 Agency: Saatchi & Saatchi Singapore / Singapore Client: HP Asia Pacific Category: Banners - Fixed Space / Business to Consumer - Single
Mini Banners Agency: Domani Studios / Brooklyn Client: Crispin Porter + Bogusky Category: Banners - Dynamic / Promotional Advertising - Single
Reality Advertising Agency: DDB Brasil / São Paulo Client: Henkel Category: New Media Innovation & Development / Web Sites
Dentsu Creative School Agency: Dentsu Inc. / Tokyo Client: DENTSU INC. Category: New Media Innovation & Development / Web Sites
BILD Seite*1Girl - Digital Installation and Website Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: New Media Innovation & Development / Web Sites
Big Ideas Come From Big Pencils Agency: Leo Burnett and Arc Worldwide Canada / Toronto Client: Leo Burnett Canada Category: New Media Innovation & Development / Web Sites
McDonald's Corporate Website Agency: Tribal DDB Sydney / Sydney Client: McDonald's Australia Category: New Media Innovation & Development / Web Sites
3M Everywhere Agency: AKQA / London Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch Agency: Forsman & Bodenfors / Gothenburg Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Help Desk II Agency: OgilvyOne / New York Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on Agency: OgilvyOne / New York Client: Lenovo Category: Beyond the Banner / Business to Business - Single
Target Up2d8 Desktop Agency: juxt interactive / Newport Beach Client: Target Corporation Category: Other Digital Media / Business to Consumer
Coneman Agency: BEAM Interactive / Boston Client: MINI USA Category: Banners - Dynamic / Business to Consumer - Single
The Sneezer Unbelievable Agency: Dentsu Inc. / Tokyo Client: Fumakilla Co., Ltd. Category: Banners - Dynamic / Business to Consumer - Single
Cacique Rum - "listen to the call" Agency: DoubleYou / Barcelona Client: Diageo Category: Banners - Dynamic / Business to Consumer - Single
Monalisa Agency: Euro RSCG 4D / São Paulo Client: Reckitt Benckiser Category: Banners - Dynamic / Business to Consumer - Single
Wild Animus Pillings Agency: Lean Mean Fighting Machine / London Client: Too Far Publishing Category: Banners - Dynamic / Business to Consumer - Single
A3 Art of the H3ist "Break-in' banner Agency: McKinney / Durham Client: Audi of America, Inc. Category: Banners - Dynamic / Business to Consumer - Single
Smooth Operator Agency: Proximity Singapore / Singapore Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Norelco CNN Homepage Takeover Agency: Tribal DDB / New York Client: Philips Category: Banners - Dynamic / Business to Consumer - Single
Pong Agency: vccp / London Client: Dyson Category: Banners - Dynamic / Business to Consumer - Single
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: Viral and Email / Self-Promotion
www.nwyhstockimages.com Agency: NOWWASHYOURHANDS / LONDON Client: NOWWASHYOURHANDS Category: Viral and Email / Self-Promotion
MOTEL Agency: TAXI / Toronto Client: Ihaveanidea Category: Viral and Email / Self-Promotion
Feature Films Online Campaign 1 Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Online Movies / Business to Consumer
Life Agency: Johnson Cowan Hanrahan / Portland Client: Brooks Sports, Inc. Category: Online Movies / Business to Consumer
Camera Phone Agency: Leo Burnett / London Client: Department for Transport - Teen Road Safety Category: Online Movies / Business to Consumer
Penguin Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Online Movies / Business to Consumer
bboybattle.com Agency: Arnold / McLean Client: McDonald's Category: Viral and Email / Business to Consumer
Snickers Satisfies.com Agency: Atmosphere BBDO / New York Client: Masterfoods USA Category: Viral and Email / Business to Consumer
LOST Agency: Big Spaceship / Brooklyn Client: ABC Category: Viral and Email / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Viral and Email / Business to Consumer
Scavenger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Viral and Email / Business to Consumer
Jolly Good Call Agency: Crispin Porter + Bogusky / Miami Client: Virgin Atlantic Airways Category: Viral and Email / Business to Consumer

2006 Interactive Merit Award

SCHOLZ & VOLKMER GmbH / Wiesbaden

Coca-Cola

Data visualisation Coca-Cola

Other Digital Media / Business to Business

06253N

2006 Interactive Merit Award

JWT Hamburg / Hamburg

Heide Park Soltau

The scream scroll

Banners - Dynamic / Self-Promotion - Single

06094N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Shimano

Bike2work

Banners - Fixed Space / Promotional Advertising - Single

06076N

2006 Interactive Merit Award

Netthink / Madrid

Anesvad - against the sexual abuse of children on the internet

Pause

Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign

06135N

2006 Interactive Merit Award

Team One / El Segundo

Lexus

IS Mosaic on Reuters Board

Other Digital Media / Promotional Advertising

06252N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars Corporation

The Cape Town Experience

New Media Innovation & Development / Animation

06249N

2006 Interactive Merit Award

AgênciaClick / São Paulo

The Coca-Cola Company

Upside Down

Banners - Fixed Space / Business to Consumer - Single

06063N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Fractal

Banners - Fixed Space / Business to Consumer - Single

06064N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

RoofStudio-Peg Banner

Banners - Fixed Space / Business to Consumer - Single

06065N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

PINK

Personality Banner

Banners - Fixed Space / Business to Consumer - Single

06066N

2006 Interactive Merit Award

DoubleYou / Barcelona

American Nike

www.nikerunning.com

Banners - Fixed Space / Business to Consumer - Single

06067N

2006 Interactive Merit Award

Freestyle Interactive / San Francisco

Dolby

Storm

Banners - Fixed Space / Business to Consumer - Single

06068N

2006 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

HP Butterfly Banner

Banners - Fixed Space / Business to Consumer - Single

06069N

2006 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Sky Sounds Banner

Banners - Fixed Space / Business to Consumer - Single

06070N

2006 Interactive Merit Award

Nordpol+ Hamburg / Hamburg

Renault Germany

Car crash

Banners - Fixed Space / Business to Consumer - Single

06071N

2006 Interactive Merit Award

OgilvyOne / Beijing

Audi

Get Your Hands On the Real One!

Banners - Fixed Space / Business to Consumer - Single

06072N

2006 Interactive Merit Award

Saatchi & Saatchi Singapore / Singapore

HP Asia Pacific

HP DESIGNJET 130

Banners - Fixed Space / Business to Consumer - Single

06073N

2006 Interactive Merit Award

Domani Studios / Brooklyn

Crispin Porter + Bogusky

Mini Banners

Banners - Dynamic / Promotional Advertising - Single

06093N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Henkel

Reality Advertising

New Media Innovation & Development / Web Sites

06242N

2006 Interactive Merit Award

Dentsu Inc. / Tokyo

DENTSU INC.

Dentsu Creative School

New Media Innovation & Development / Web Sites

06243N

2006 Interactive Merit Award

Jung von Matt AG / Hamburg

Axel Springer AG

BILD Seite*1Girl - Digital Installation and Website

New Media Innovation & Development / Web Sites

06244N

2006 Interactive Merit Award

Leo Burnett and Arc Worldwide Canada / Toronto

Leo Burnett Canada

Big Ideas Come From Big Pencils

New Media Innovation & Development / Web Sites

06245N

2006 Interactive Merit Award

Tribal DDB Sydney / Sydney

McDonald's Australia

McDonald's Corporate Website

New Media Innovation & Development / Web Sites

06246N

2006 Interactive Merit Award

AKQA / London

3M Corporate

3M Everywhere

Beyond the Banner / Business to Business - Single

06129N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Ministry of Health and Social Affairs

Retouch

Beyond the Banner / Business to Business - Single

06130N

2006 Interactive Merit Award

OgilvyOne / New York

IBM

Help Desk II

Beyond the Banner / Business to Business - Single

06131N

2006 Interactive Merit Award

OgilvyOne / New York

Lenovo

Which side are you on

Beyond the Banner / Business to Business - Single

06132N

2006 Interactive Merit Award

juxt interactive / Newport Beach

Target Corporation

Target Up2d8 Desktop

Other Digital Media / Business to Consumer

06251N

2006 Interactive Merit Award

BEAM Interactive / Boston

MINI USA

Coneman

Banners - Dynamic / Business to Consumer - Single

06081N

2006 Interactive Merit Award

Dentsu Inc. / Tokyo

Fumakilla Co., Ltd.

The Sneezer Unbelievable

Banners - Dynamic / Business to Consumer - Single

06082N

2006 Interactive Merit Award

DoubleYou / Barcelona

Diageo

Cacique Rum - "listen to the call"

Banners - Dynamic / Business to Consumer - Single

06083N

2006 Interactive Merit Award

Euro RSCG 4D / São Paulo

Reckitt Benckiser

Monalisa

Banners - Dynamic / Business to Consumer - Single

06084N

2006 Interactive Merit Award

Lean Mean Fighting Machine / London

Too Far Publishing

Wild Animus Pillings

Banners - Dynamic / Business to Consumer - Single

06085N

2006 Interactive Merit Award

McKinney / Durham

Audi of America, Inc.

A3 Art of the H3ist "Break-in' banner

Banners - Dynamic / Business to Consumer - Single

06086N

2006 Interactive Merit Award

Proximity Singapore / Singapore

WD-40

Smooth Operator

Banners - Dynamic / Business to Consumer - Single

06087N

2006 Interactive Merit Award

Tribal DDB / New York

Philips

Norelco CNN Homepage Takeover

Banners - Dynamic / Business to Consumer - Single

06088N

2006 Interactive Merit Award

vccp / London

Dyson

Pong

Banners - Dynamic / Business to Consumer - Single

06089N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

Viral and Email / Self-Promotion

06232N

2006 Interactive Merit Award

NOWWASHYOURHANDS / LONDON

NOWWASHYOURHANDS

www.nwyhstockimages.com

Viral and Email / Self-Promotion

06233N

2006 Interactive Merit Award

TAXI / Toronto

Ihaveanidea

MOTEL

Viral and Email / Self-Promotion

06234N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Feature Films Online Campaign 1

Online Movies / Business to Consumer

06236N

2006 Interactive Merit Award

Johnson Cowan Hanrahan / Portland

Brooks Sports, Inc.

Life

Online Movies / Business to Consumer

06237N

2006 Interactive Merit Award

Leo Burnett / London

Department for Transport - Teen Road Safety

Camera Phone

Online Movies / Business to Consumer

06238N

2006 Interactive Merit Award

Young & Rubicam / Chicago

Miller Brewing Company

Penguin

Online Movies / Business to Consumer

06239N

2006 Interactive Merit Award

Arnold / McLean

McDonald's

bboybattle.com

Viral and Email / Business to Consumer

06214N

2006 Interactive Merit Award

Atmosphere BBDO / New York

Masterfoods USA

Snickers Satisfies.com

Viral and Email / Business to Consumer

06215N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

ABC

LOST

Viral and Email / Business to Consumer

06216N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Viral and Email / Business to Consumer

06217N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

Scavenger

Viral and Email / Business to Consumer

06218N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin Atlantic Airways

Jolly Good Call

Viral and Email / Business to Consumer

06219N

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