The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Alesse.ca
Agency: Anderson DDB Health & Lifestyle / Toronto
Client: Wyeth Canada Category: Web Sites / Public Service/Non-Profit/ Educational
The End of Silence ? The Frankfurt Auschwitz Process 1963-65
Agency: BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt
Client: Hessischer Rundfunk Category: Web Sites / Public Service/Non-Profit/ Educational
Museum of Desert
Agency: Grupo W / Saltillo
Client: Museo del Desierto Category: Web Sites / Public Service/Non-Profit/ Educational
Curating the City
Agency: Hello Design / Culver City
Client: Los Angeles Conservancy Category: Web Sites / Public Service/Non-Profit/ Educational
AshTrayMouth.com
Agency: Sedgwick Rd. / Seattle
Client: Washington State Department of Health Category: Web Sites / Public Service/Non-Profit/ Educational
Exhale
Agency: TribalDDB Canada / Vancouver
Client: Fraser Health Authority Category: Web Sites / Public Service/Non-Profit/ Educational
Mind Games: Head Space
Agency: Bloc Media / London
Client: Sony Computer Entertainment Europe Category: Brand Gaming / Promotional Advertising
Kalles striped Jumbo tube
Agency: Forsman & Bodenfors / Gothenburg
Client: Abba Seafood Category: Brand Gaming / Promotional Advertising
Battle Ready
Agency: Pop&Co. / New York City
Client: Cartoon Network Category: Brand Gaming / Promotional Advertising
Camera Phone
Agency: Leo Burnett / London
Client: Department for Transport - Teen Road Safety Category: Other Digital Media / Public Service/Non-Profit/ Educational
Fiat Idea - Test Drive
Agency: AgênciaClick / São Paulo
Client: Fiat Autom?veis Category: Banners - Dynamic / Business to Consumer - Campaign
Mouth/Eyes/Ear Banner Campaign
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Banners - Dynamic / Business to Consumer - Campaign
Caution
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Banners - Dynamic / Business to Consumer - Campaign
The scream scroll
Agency: JWT Hamburg / Hamburg
Client: Heide Park Soltau Category: Banners - Dynamic / Self-Promotion - Single
groundhog202
Agency: Red Tettemer / Philadelphia
Client: Pennsylvania Tourism Category: Online Movies / Promotional Advertising
Crimescene
Agency: Euro RSCG 4D Interactive / London
Client: Intel Category: Web Sites / Business to Business
KPF Website
Agency: Firstborn / New York
Client: Kohn Pedersen Fox Architects Category: Web Sites / Business to Business
Where is W?
Agency: DENTSU WEST JAPAN INC. / HIROSHIMA
Client: UI-Bellmony Category: Viral and Email / Promotional Advertising
Crossbar
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Viral and Email / Promotional Advertising
Coq Roq Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Mantropy Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim Category: Integrated Branding / Integrated Branding Campaign
RoofStudio Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
PLAY MUSIC PLAYER
Agency: Dentsu Inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Integrated Branding / Integrated Branding Campaign
1007
Agency: Euro RSCG 4D Interactive / London
Client: Peugeot Category: Integrated Branding / Integrated Branding Campaign
Not So Obvious
Agency: McKinney / Durham
Client: GroundWorks Dancetheater Category: Integrated Branding / Integrated Branding Campaign
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: New Media Innovation & Development / Movies
Help Us Stop It
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
News for a non-stop world
Agency: Agency Republic / London
Client: BBC World Service Category: Banners - Fixed Space / Business to Consumer - Campaign
Discover Elf Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Banners - Fixed Space / Business to Consumer - Campaign
Target Up2d8 Desktop
Agency: juxt interactive / Newport Beach
Client: Target Corporation Category: Other Digital Media / Business to Consumer
3M Everywhere
Agency: AKQA / London
Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch
Agency: Forsman & Bodenfors / Gothenburg
Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Help Desk II
Agency: OgilvyOne / New York
Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on
Agency: OgilvyOne / New York
Client: Lenovo Category: Beyond the Banner / Business to Business - Single
Bascule Inc.
Agency: Bascule Inc. / Minato-ku
Client: Bascule Inc. Category: Web Sites / Self-Promotion
boone/oakley advertising web site
Agency: boone/oakley advertising / Charlotte
Client: boone/oakley advertising Category: Web Sites / Self-Promotion
Campana Brothers
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Campana Brothers Category: Web Sites / Self-Promotion
SHU AKASHI
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: SHU AKASHI Category: Web Sites / Self-Promotion
Virtual christmas market
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt Group Category: Web Sites / Self-Promotion
Kinetic V4
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Web Sites / Self-Promotion
Makine's Web Site
Agency: Makine Studios, Inc / Venice
Client: Makine Studios Category: Web Sites / Self-Promotion
McKinney's "Audi A3 Art of the H3ist" microsite
Agency: McKinney / Durham
Client: McKinney Category: Web Sites / Self-Promotion
Mother London website
Agency: POKE / London
Client: Mother Advertising Category: Web Sites / Self-Promotion
Wysiwyg
Agency: Wysiwyg Comunicaci?n Interactiva / Madrid
Client: Wysiwyg Category: Web Sites / Self-Promotion
bboybattle.com
Agency: Arnold / McLean
Client: McDonald's Category: Viral and Email / Business to Consumer
Snickers Satisfies.com
Agency: Atmosphere BBDO / New York
Client: Masterfoods USA Category: Viral and Email / Business to Consumer
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Viral and Email / Business to Consumer
Scavenger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Agency:
Anderson DDB Health & Lifestyle / Toronto
Client:
Wyeth Canada
Title:
Alesse.ca
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06197N
Award:
2006 Interactive Merit Award
Agency:
BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt
Client:
Hessischer Rundfunk
Title:
The End of Silence ? The Frankfurt Auschwitz Process 1963-65
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06198N
Award:
2006 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Museo del Desierto
Title:
Museum of Desert
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06199N
Award:
2006 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Los Angeles Conservancy
Title:
Curating the City
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06200N
Award:
2006 Interactive Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Washington State Department of Health
Title:
AshTrayMouth.com
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06201N
Award:
2006 Interactive Merit Award
Agency:
TribalDDB Canada / Vancouver
Client:
Fraser Health Authority
Title:
Exhale
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06202N
Award:
2006 Interactive Merit Award
Agency:
Bloc Media / London
Client:
Sony Computer Entertainment Europe
Title:
Mind Games: Head Space
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06208N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Abba Seafood
Title:
Kalles striped Jumbo tube
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06209N
Award:
2006 Interactive Merit Award
Agency:
Pop&Co. / New York City
Client:
Cartoon Network
Title:
Battle Ready
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06210N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
Department for Transport - Teen Road Safety
Title:
Camera Phone
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06254N
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Fiat Autom?veis
Title:
Fiat Idea - Test Drive
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06090N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Mouth/Eyes/Ear Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06091N
Award:
2006 Interactive Merit Award
Agency:
Lowe Tesch / Stockholm
Client:
Saab Automobile
Title:
Caution
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06092N
Award:
2006 Interactive Merit Award
Agency:
JWT Hamburg / Hamburg
Client:
Heide Park Soltau
Title:
The scream scroll
Category:
Banners - Dynamic / Self-Promotion - Single
Annual ID:
06094N
Award:
2006 Interactive Merit Award
Agency:
Red Tettemer / Philadelphia
Client:
Pennsylvania Tourism
Title:
groundhog202
Category:
Online Movies / Promotional Advertising
Annual ID:
06240N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Intel
Title:
Crimescene
Category:
Web Sites / Business to Business
Annual ID:
06181N
Award:
2006 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Kohn Pedersen Fox Architects
Title:
KPF Website
Category:
Web Sites / Business to Business
Annual ID:
06182N
Award:
2006 Interactive Merit Award
Agency:
DENTSU WEST JAPAN INC. / HIROSHIMA
Client:
UI-Bellmony
Title:
Where is W?
Category:
Viral and Email / Promotional Advertising
Annual ID:
06230N
Award:
2006 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike
Title:
Crossbar
Category:
Viral and Email / Promotional Advertising
Annual ID:
06231N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Coq Roq Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06255N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06256N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Maxim
Title:
Mantropy Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06257N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06258N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
PLAY MUSIC PLAYER
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06259N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Peugeot
Title:
1007
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06260N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
GroundWorks Dancetheater
Title:
Not So Obvious
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06261N
Award:
2006 Interactive Merit Award
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
New Media Innovation & Development / Movies
Annual ID:
06250N
Award:
2006 Interactive Merit Award
Agency:
Agency.com / London
Client:
NSPCC
Title:
Help Us Stop It
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Annual ID:
06080N
Award:
2006 Interactive Merit Award
Agency:
Agency Republic / London
Client:
BBC World Service
Title:
News for a non-stop world
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
06074N
Award:
2006 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
Discover Elf Banner Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
06075N
Award:
2006 Interactive Merit Award
Agency:
juxt interactive / Newport Beach
Client:
Target Corporation
Title:
Target Up2d8 Desktop
Category:
Other Digital Media / Business to Consumer
Annual ID:
06251N
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
3M Corporate
Title:
3M Everywhere
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06129N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Ministry of Health and Social Affairs
Title:
Retouch
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06130N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
IBM
Title:
Help Desk II
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06131N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
Lenovo
Title:
Which side are you on
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06132N
Award:
2006 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku
Client:
Bascule Inc.
Title:
Bascule Inc.
Category:
Web Sites / Self-Promotion
Annual ID:
06187N
Award:
2006 Interactive Merit Award
Agency:
boone/oakley advertising / Charlotte
Client:
boone/oakley advertising
Title:
boone/oakley advertising web site
Category:
Web Sites / Self-Promotion
Annual ID:
06188N
Award:
2006 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Campana Brothers
Title:
Campana Brothers
Category:
Web Sites / Self-Promotion
Annual ID:
06189N
Award:
2006 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
SHU AKASHI
Title:
SHU AKASHI
Category:
Web Sites / Self-Promotion
Annual ID:
06190N
Award:
2006 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Jung von Matt Group
Title:
Virtual christmas market
Category:
Web Sites / Self-Promotion
Annual ID:
06191N
Award:
2006 Interactive Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V4
Category:
Web Sites / Self-Promotion
Annual ID:
06192N
Award:
2006 Interactive Merit Award
Agency:
Makine Studios, Inc / Venice
Client:
Makine Studios
Title:
Makine's Web Site
Category:
Web Sites / Self-Promotion
Annual ID:
06193N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
McKinney
Title:
McKinney's "Audi A3 Art of the H3ist" microsite
Category:
Web Sites / Self-Promotion
Annual ID:
06194N
Award:
2006 Interactive Merit Award
Agency:
POKE / London
Client:
Mother Advertising
Title:
Mother London website
Category:
Web Sites / Self-Promotion
Annual ID:
06195N
Award:
2006 Interactive Merit Award
Agency:
Wysiwyg Comunicaci?n Interactiva / Madrid
Client:
Wysiwyg
Title:
Wysiwyg
Category:
Web Sites / Self-Promotion
Annual ID:
06196N
Award:
2006 Interactive Merit Award
Agency:
Arnold / McLean
Client:
McDonald's
Title:
bboybattle.com
Category:
Viral and Email / Business to Consumer
Annual ID:
06214N
Award:
2006 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
Masterfoods USA
Title:
Snickers Satisfies.com
Category:
Viral and Email / Business to Consumer
Annual ID:
06215N
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
ABC
Title:
LOST
Category:
Viral and Email / Business to Consumer
Annual ID:
06216N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
SithSense
Category:
Viral and Email / Business to Consumer
Annual ID:
06217N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Scavenger
Category:
Viral and Email / Business to Consumer
Annual ID:
06218N
