The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Clock Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
landing banner Agency: glue London / London Client: COI Royal Navy Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Reality Advertising Agency: DDB Brasil / São Paulo Client: Henkel Category: New Media Innovation & Development / Web Sites
Dentsu Creative School Agency: Dentsu Inc. / Tokyo Client: DENTSU INC. Category: New Media Innovation & Development / Web Sites
BILD Seite*1Girl - Digital Installation and Website Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: New Media Innovation & Development / Web Sites
Big Ideas Come From Big Pencils Agency: Leo Burnett and Arc Worldwide Canada / Toronto Client: Leo Burnett Canada Category: New Media Innovation & Development / Web Sites
McDonald's Corporate Website Agency: Tribal DDB Sydney / Sydney Client: McDonald's Australia Category: New Media Innovation & Development / Web Sites
Underworld Evolution Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Business to Consumer
Run Agency: DDB Brasil / São Paulo Client: Companhia Athletica (GYM) Category: Brand Gaming / Business to Consumer
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: Brand Gaming / Business to Consumer
REFLEX KOLO Agency: Max Weber / Warsaw Client: SANITEC KOLO Category: Brand Gaming / Business to Consumer
The Inside Job Agency: RMG Connect Australia / Sydney Client: Samsung Category: Brand Gaming / Business to Consumer
groundhog202 Agency: Red Tettemer / Philadelphia Client: Pennsylvania Tourism Category: Online Movies / Promotional Advertising
Help Us Stop It Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Research lab website Agency: Agency Republic / London Client: Egg Category: Beyond the Banner / Business to Consumer - Single
Child's Play Agency: AgênciaClick / São Paulo Client: The Coca-Cola Company Category: Beyond the Banner / Business to Consumer - Single
Boy Agency: AlmapBBDO / São Paulo Client: Bauducco Category: Beyond the Banner / Business to Consumer - Single
New Beetle Force of Good Website Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Passat Minisite Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Chill Text Generator Agency: Crispin Porter + Bogusky / Miami Client: Coke Zero Category: Beyond the Banner / Business to Consumer - Single
Best seats in the house Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
The Duel Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
Cross country mouse skiing Agency: Daddy AB / Gothenburg Client: TeliaSonera AB Category: Beyond the Banner / Business to Consumer - Single
A long wait Agency: Daddy AB / Gothenburg Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
An adjustable world Agency: Daddy AB / Gothenburg Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
Kamasutra Agency: DDB Brasil / São Paulo Client: Tok&Stok Category: Beyond the Banner / Business to Consumer - Single
GTI Online Painting Book Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
VW Fox Online Campaign Special Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
Design your own tube Agency: Forsman & Bodenfors / Gothenburg Client: Abba Seafood Category: Beyond the Banner / Business to Consumer - Single
Acura RL Interactive Showroom Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
The RSX Institute Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
TSX Diaries Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
Virgin Atlantic Phobias Self-help Agency: NetX / Sydney Client: Virgin Atlantic Airways Category: Beyond the Banner / Business to Consumer - Single
Toyota Aygo Agency: North Kingdom / Skellefte Client: Toyota Sweden Category: Beyond the Banner / Business to Consumer - Single
Power Vision, Entertain Yourself Agency: Organic, Inc. / San Francisco Client: Sprint Category: Beyond the Banner / Business to Consumer - Single
Happy Birthday Penguin Agency: POKE / London Client: Penguin Books Category: Beyond the Banner / Business to Consumer - Single
Valentine's Day Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Beyond the Banner / Business to Consumer - Single
Nike Basketball The Family Agency: R/GA / New York Client: Nike Category: Beyond the Banner / Business to Consumer - Single
Lovely Football Agency: StrawberryFrog / Amsterdam Client: Asics: Onitsuka Tiger Category: Beyond the Banner / Business to Consumer - Single
MINI DOMINATRIX Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
MINI SCENARIO SIMULATOR Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Cuervot?n 2006 Mini-Site Agency: Tribal DDB / New York Client: Jose Cuervo Category: Beyond the Banner / Business to Consumer - Single
Virtual Spa Agency: Wysiwyg Comunicaci?n Interactiva / Madrid Client: Nokia Category: Beyond the Banner / Business to Consumer - Single
bboybattle.com Agency: Arnold / McLean Client: McDonald's Category: Viral and Email / Business to Consumer
Snickers Satisfies.com Agency: Atmosphere BBDO / New York Client: Masterfoods USA Category: Viral and Email / Business to Consumer
LOST Agency: Big Spaceship / Brooklyn Client: ABC Category: Viral and Email / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Viral and Email / Business to Consumer
Scavenger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Viral and Email / Business to Consumer
Jolly Good Call Agency: Crispin Porter + Bogusky / Miami Client: Virgin Atlantic Airways Category: Viral and Email / Business to Consumer
Cockerel, christmas and sick Agency: glue London / London Client: Virgin Trains Category: Viral and Email / Business to Consumer

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Greenpeace

Clock

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

06078N

2006 Interactive Merit Award

glue London / London

COI Royal Navy

landing banner

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

06079N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Henkel

Reality Advertising

New Media Innovation & Development / Web Sites

06242N

2006 Interactive Merit Award

Dentsu Inc. / Tokyo

DENTSU INC.

Dentsu Creative School

New Media Innovation & Development / Web Sites

06243N

2006 Interactive Merit Award

Jung von Matt AG / Hamburg

Axel Springer AG

BILD Seite*1Girl - Digital Installation and Website

New Media Innovation & Development / Web Sites

06244N

2006 Interactive Merit Award

Leo Burnett and Arc Worldwide Canada / Toronto

Leo Burnett Canada

Big Ideas Come From Big Pencils

New Media Innovation & Development / Web Sites

06245N

2006 Interactive Merit Award

Tribal DDB Sydney / Sydney

McDonald's Australia

McDonald's Corporate Website

New Media Innovation & Development / Web Sites

06246N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld Evolution Game

Brand Gaming / Business to Consumer

06203N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Companhia Athletica (GYM)

Run

Brand Gaming / Business to Consumer

06204N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

Brand Gaming / Business to Consumer

06205N

2006 Interactive Merit Award

Max Weber / Warsaw

SANITEC KOLO

REFLEX KOLO

Brand Gaming / Business to Consumer

06206N

2006 Interactive Merit Award

RMG Connect Australia / Sydney

Samsung

The Inside Job

Brand Gaming / Business to Consumer

06207N

2006 Interactive Merit Award

Red Tettemer / Philadelphia

Pennsylvania Tourism

groundhog202

Online Movies / Promotional Advertising

06240N

2006 Interactive Merit Award

Agency.com / London

NSPCC

Help Us Stop It

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign

06080N

2006 Interactive Merit Award

Agency Republic / London

Egg

Research lab website

Beyond the Banner / Business to Consumer - Single

06096N

2006 Interactive Merit Award

AgênciaClick / São Paulo

The Coca-Cola Company

Child's Play

Beyond the Banner / Business to Consumer - Single

06097N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Bauducco

Boy

Beyond the Banner / Business to Consumer - Single

06098N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

New Beetle Force of Good Website

Beyond the Banner / Business to Consumer - Single

06099N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Passat Minisite

Beyond the Banner / Business to Consumer - Single

06100N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Coke Zero

Chill Text Generator

Beyond the Banner / Business to Consumer - Single

06101N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

Best seats in the house

Beyond the Banner / Business to Consumer - Single

06102N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

The Duel

Beyond the Banner / Business to Consumer - Single

06103N

2006 Interactive Merit Award

Daddy AB / Gothenburg

TeliaSonera AB

Cross country mouse skiing

Beyond the Banner / Business to Consumer - Single

06104N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Volkswagen Sverige

A long wait

Beyond the Banner / Business to Consumer - Single

06105N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Volkswagen Sverige

An adjustable world

Beyond the Banner / Business to Consumer - Single

06106N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Tok&Stok

Kamasutra

Beyond the Banner / Business to Consumer - Single

06107N

2006 Interactive Merit Award

DDB Germany / Berlin

Volkswagen AG

GTI Online Painting Book

Beyond the Banner / Business to Consumer - Single

06108N

2006 Interactive Merit Award

DDB Germany / Berlin

Volkswagen AG

VW Fox Online Campaign Special

Beyond the Banner / Business to Consumer - Single

06109N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Abba Seafood

Design your own tube

Beyond the Banner / Business to Consumer - Single

06110N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

Acura RL Interactive Showroom

Beyond the Banner / Business to Consumer - Single

06111N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

The RSX Institute

Beyond the Banner / Business to Consumer - Single

06112N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

TSX Diaries

Beyond the Banner / Business to Consumer - Single

06113N

2006 Interactive Merit Award

NetX / Sydney

Virgin Atlantic Airways

Virgin Atlantic Phobias Self-help

Beyond the Banner / Business to Consumer - Single

06114N

2006 Interactive Merit Award

North Kingdom / Skellefte

Toyota Sweden

Toyota Aygo

Beyond the Banner / Business to Consumer - Single

06115N

2006 Interactive Merit Award

Organic, Inc. / San Francisco

Sprint

Power Vision, Entertain Yourself

Beyond the Banner / Business to Consumer - Single

06116N

2006 Interactive Merit Award

POKE / London

Penguin Books

Happy Birthday Penguin

Beyond the Banner / Business to Consumer - Single

06117N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Valentine's Day

Beyond the Banner / Business to Consumer - Single

06118N

2006 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball The Family

Beyond the Banner / Business to Consumer - Single

06119N

2006 Interactive Merit Award

StrawberryFrog / Amsterdam

Asics: Onitsuka Tiger

Lovely Football

Beyond the Banner / Business to Consumer - Single

06120N

2006 Interactive Merit Award

TAXI / Toronto

MINI Canada

MINI DOMINATRIX

Beyond the Banner / Business to Consumer - Single

06121N

2006 Interactive Merit Award

TAXI / Toronto

MINI Canada

MINI SCENARIO SIMULATOR

Beyond the Banner / Business to Consumer - Single

06122N

2006 Interactive Merit Award

Tribal DDB / New York

Jose Cuervo

Cuervot?n 2006 Mini-Site

Beyond the Banner / Business to Consumer - Single

06123N

2006 Interactive Merit Award

Wysiwyg Comunicaci?n Interactiva / Madrid

Nokia

Virtual Spa

Beyond the Banner / Business to Consumer - Single

06124N

2006 Interactive Merit Award

Arnold / McLean

McDonald's

bboybattle.com

Viral and Email / Business to Consumer

06214N

2006 Interactive Merit Award

Atmosphere BBDO / New York

Masterfoods USA

Snickers Satisfies.com

Viral and Email / Business to Consumer

06215N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

ABC

LOST

Viral and Email / Business to Consumer

06216N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Viral and Email / Business to Consumer

06217N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

Scavenger

Viral and Email / Business to Consumer

06218N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin Atlantic Airways

Jolly Good Call

Viral and Email / Business to Consumer

06219N

2006 Interactive Merit Award

glue London / London

Virgin Trains

Cockerel, christmas and sick

Viral and Email / Business to Consumer

06220N

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