The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
SEGA LABS: The Making of Full Auto
Agency: Mekanism / San Francisco
Client: SEGA Category: Viral and Email / Business to Consumer
Crashtest
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany Category: Viral and Email / Business to Consumer
Power Vision, Entertain Yourself
Agency: Organic, Inc. / San Francisco
Client: Sprint Category: Viral and Email / Business to Consumer
Miller Revue
Agency: POKE / London
Client: SAB Miller (International) Category: Viral and Email / Business to Consumer
Floss Yo Grill
Agency: Publicis & Hal Riney / San Francisco
Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
Valentine's Day
Agency: Publicis & Hal Riney / San Francisco
Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
Speak Up
Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client: Women's Aid Organisation Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Rose
Agency: OgilvyInteractive / Madrid
Client: Acci?n Contra el hambre Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Clock
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
landing banner
Agency: glue London / London
Client: COI Royal Navy Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
groundhog202
Agency: Red Tettemer / Philadelphia
Client: Pennsylvania Tourism Category: Online Movies / Promotional Advertising
BEYES EDIT STORE
Agency: 777interactive / Tokyo
Client: Sony Family Club Inc. Category: Web Sites / E-Commerce
I just go wherever my shoes take me
Agency: Wysiwyg Comunicaci?n Interactiva / Madrid
Client: Camper Category: Web Sites / E-Commerce
Mini Banners
Agency: Domani Studios / Brooklyn
Client: Crispin Porter + Bogusky Category: Banners - Dynamic / Promotional Advertising - Single
Data visualisation Coca-Cola
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Coca-Cola Category: Other Digital Media / Business to Business
Levi's? Mobile Audio Mixer (MAX)
Agency: Lateral Net Ltd / London
Client: Levi Strauss and Co. Europe Category: Wireless / Business to Consumer
Chomp Champ
Agency: Bernstein-Rein / Kansas City
Client: Ruby Tuesday Category: New Media Innovation & Development / Games
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: New Media Innovation & Development / Games
Saab "Saibu" Tour
Agency: ADK / TOKYO
Client: General Motors Category: Web Sites / Promotional Advertising
Project Gotham Racing 3
Agency: AKQA / San Francisco
Client: Xbox Category: Web Sites / Promotional Advertising
EIGHT THE PROJECT
Agency: Aoi Advertising Promotion Inc. / Tokyo
Client: Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe) Category: Web Sites / Promotional Advertising
The Bad Luck Test
Agency: Forsman & Bodenfors / Gothenburg
Client: IF Category: Web Sites / Promotional Advertising
My Life as a 10
Agency: Grupo W / Saltillo
Client: Nike Category: Web Sites / Promotional Advertising
Beck
Agency: Hi-ReS! / London
Client: Beck/Interscope, US Category: Web Sites / Promotional Advertising
Lost Untold
Agency: Hi-ReS! / London
Client: Channel4, UK Category: Web Sites / Promotional Advertising
Red Bull Copilot: Downhill
Agency: Odopod / San FRancisco
Client: Red Bull Category: Web Sites / Promotional Advertising
Levi's? Square Cut
Agency: OgilvyOne Worldwide / Singapore
Client: Levi Strauss Asia Pacific Division Pte Ltd Category: Web Sites / Promotional Advertising
I FEEL LEGACY
Agency: ONE SKY INC. / Tokyo
Client: Fuji Heavy Industries Ltd. Category: Web Sites / Promotional Advertising
JUMP-IN.JP
Agency: ONE SKY INC. / Tokyo
Client: Microsoft Corporation(Japan) Category: Web Sites / Promotional Advertising
The scream scroll
Agency: JWT Hamburg / Hamburg
Client: Heide Park Soltau Category: Banners - Dynamic / Self-Promotion - Single
Bascule Inc.
Agency: Bascule Inc. / Minato-ku
Client: Bascule Inc. Category: Web Sites / Self-Promotion
boone/oakley advertising web site
Agency: boone/oakley advertising / Charlotte
Client: boone/oakley advertising Category: Web Sites / Self-Promotion
Campana Brothers
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Campana Brothers Category: Web Sites / Self-Promotion
SHU AKASHI
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: SHU AKASHI Category: Web Sites / Self-Promotion
Virtual christmas market
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt Group Category: Web Sites / Self-Promotion
Kinetic V4
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Web Sites / Self-Promotion
Makine's Web Site
Agency: Makine Studios, Inc / Venice
Client: Makine Studios Category: Web Sites / Self-Promotion
McKinney's "Audi A3 Art of the H3ist" microsite
Agency: McKinney / Durham
Client: McKinney Category: Web Sites / Self-Promotion
Mother London website
Agency: POKE / London
Client: Mother Advertising Category: Web Sites / Self-Promotion
Wysiwyg
Agency: Wysiwyg Comunicaci?n Interactiva / Madrid
Client: Wysiwyg Category: Web Sites / Self-Promotion
Help Us Stop It
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Nike Sprint Sister
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Fixed Space / Promotional Advertising - Campaign
Pause
Agency: Netthink / Madrid
Client: Anesvad - against the sexual abuse of children on the internet Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign
Crimescene
Agency: Euro RSCG 4D Interactive / London
Client: Intel Category: Web Sites / Business to Business
KPF Website
Agency: Firstborn / New York
Client: Kohn Pedersen Fox Architects Category: Web Sites / Business to Business
Award:
2006 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
SEGA
Title:
SEGA LABS: The Making of Full Auto
Category:
Viral and Email / Business to Consumer
Annual ID:
06224N
Award:
2006 Interactive Merit Award
Agency:
Nordpol+ Hamburg / Hamburg
Client:
Renault Germany
Title:
Crashtest
Category:
Viral and Email / Business to Consumer
Annual ID:
06225N
Award:
2006 Interactive Merit Award
Agency:
Organic, Inc. / San Francisco
Client:
Sprint
Title:
Power Vision, Entertain Yourself
Category:
Viral and Email / Business to Consumer
Annual ID:
06226N
Award:
2006 Interactive Merit Award
Agency:
POKE / London
Client:
SAB Miller (International)
Title:
Miller Revue
Category:
Viral and Email / Business to Consumer
Annual ID:
06227N
Award:
2006 Interactive Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Peter Kim Jewelry
Title:
Floss Yo Grill
Category:
Viral and Email / Business to Consumer
Annual ID:
06228N
Award:
2006 Interactive Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Peter Kim Jewelry
Title:
Valentine's Day
Category:
Viral and Email / Business to Consumer
Annual ID:
06229N
Award:
2006 Interactive Merit Award
Agency:
Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Speak Up
Category:
Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Annual ID:
06133N
Award:
2006 Interactive Merit Award
Agency:
OgilvyInteractive / Madrid
Client:
Acci?n Contra el hambre
Title:
Rose
Category:
Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Annual ID:
06134N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Clock
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
06078N
Award:
2006 Interactive Merit Award
Agency:
glue London / London
Client:
COI Royal Navy
Title:
landing banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
06079N
Award:
2006 Interactive Merit Award
Agency:
Red Tettemer / Philadelphia
Client:
Pennsylvania Tourism
Title:
groundhog202
Category:
Online Movies / Promotional Advertising
Annual ID:
06240N
Award:
2006 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Sony Family Club Inc.
Title:
BEYES EDIT STORE
Category:
Web Sites / E-Commerce
Annual ID:
06183N
Award:
2006 Interactive Merit Award
Agency:
BEAM Interactive / Boston
Client:
Puma
Title:
Puma Football
Category:
Web Sites / E-Commerce
Annual ID:
06184N
Award:
2006 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD
Category:
Web Sites / E-Commerce
Annual ID:
06185N
Award:
2006 Interactive Merit Award
Agency:
Wysiwyg Comunicaci?n Interactiva / Madrid
Client:
Camper
Title:
I just go wherever my shoes take me
Category:
Web Sites / E-Commerce
Annual ID:
06186N
Award:
2006 Interactive Merit Award
Agency:
Domani Studios / Brooklyn
Client:
Crispin Porter + Bogusky
Title:
Mini Banners
Category:
Banners - Dynamic / Promotional Advertising - Single
Annual ID:
06093N
Award:
2006 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Coca-Cola
Title:
Data visualisation Coca-Cola
Category:
Other Digital Media / Business to Business
Annual ID:
06253N
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Run London 3G
Category:
Wireless / Business to Consumer
Annual ID:
06212N
Award:
2006 Interactive Merit Award
Agency:
Lateral Net Ltd / London
Client:
Levi Strauss and Co. Europe
Title:
Levi's? Mobile Audio Mixer (MAX)
Category:
Wireless / Business to Consumer
Annual ID:
06213N
Award:
2006 Interactive Merit Award
Agency:
Bernstein-Rein / Kansas City
Client:
Ruby Tuesday
Title:
Chomp Champ
Category:
New Media Innovation & Development / Games
Annual ID:
06247N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Nokia
Title:
Nokia 20Lives
Category:
New Media Innovation & Development / Games
Annual ID:
06248N
Award:
2006 Interactive Merit Award
Agency:
ADK / TOKYO
Client:
General Motors
Title:
Saab "Saibu" Tour
Category:
Web Sites / Promotional Advertising
Annual ID:
06168N
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Free
Category:
Web Sites / Promotional Advertising
Annual ID:
06169N
Award:
2006 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
Web Sites / Promotional Advertising
Annual ID:
06170N
Award:
2006 Interactive Merit Award
Agency:
Aoi Advertising Promotion Inc. / Tokyo
Client:
Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)
Title:
EIGHT THE PROJECT
Category:
Web Sites / Promotional Advertising
Annual ID:
06171N
Award:
2006 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Shiseido
Title:
Shiseido uno
Category:
Web Sites / Promotional Advertising
Annual ID:
06172N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IF
Title:
The Bad Luck Test
Category:
Web Sites / Promotional Advertising
Annual ID:
06173N
Award:
2006 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Nike
Title:
My Life as a 10
Category:
Web Sites / Promotional Advertising
Annual ID:
06174N
Award:
2006 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Beck/Interscope, US
Title:
Beck
Category:
Web Sites / Promotional Advertising
Annual ID:
06175N
Award:
2006 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Channel4, UK
Title:
Lost Untold
Category:
Web Sites / Promotional Advertising
Annual ID:
06176N
Award:
2006 Interactive Merit Award
Agency:
Odopod / San FRancisco
Client:
Red Bull
Title:
Red Bull Copilot: Downhill
Category:
Web Sites / Promotional Advertising
Annual ID:
06177N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Singapore
Client:
Levi Strauss Asia Pacific Division Pte Ltd
Title:
Levi's? Square Cut
Category:
Web Sites / Promotional Advertising
Annual ID:
06178N
Award:
2006 Interactive Merit Award
Agency:
ONE SKY INC. / Tokyo
Client:
Fuji Heavy Industries Ltd.
Title:
I FEEL LEGACY
Category:
Web Sites / Promotional Advertising
Annual ID:
06179N
Award:
2006 Interactive Merit Award
Agency:
ONE SKY INC. / Tokyo
Client:
Microsoft Corporation(Japan)
Title:
JUMP-IN.JP
Category:
Web Sites / Promotional Advertising
Annual ID:
06180N
Award:
2006 Interactive Merit Award
Agency:
JWT Hamburg / Hamburg
Client:
Heide Park Soltau
Title:
The scream scroll
Category:
Banners - Dynamic / Self-Promotion - Single
Annual ID:
06094N
Award:
2006 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku
Client:
Bascule Inc.
Title:
Bascule Inc.
Category:
Web Sites / Self-Promotion
Annual ID:
06187N
Award:
2006 Interactive Merit Award
Agency:
boone/oakley advertising / Charlotte
Client:
boone/oakley advertising
Title:
boone/oakley advertising web site
Category:
Web Sites / Self-Promotion
Annual ID:
06188N
Award:
2006 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Campana Brothers
Title:
Campana Brothers
Category:
Web Sites / Self-Promotion
Annual ID:
06189N
Award:
2006 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
SHU AKASHI
Title:
SHU AKASHI
Category:
Web Sites / Self-Promotion
Annual ID:
06190N
Award:
2006 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Jung von Matt Group
Title:
Virtual christmas market
Category:
Web Sites / Self-Promotion
Annual ID:
06191N
Award:
2006 Interactive Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V4
Category:
Web Sites / Self-Promotion
Annual ID:
06192N
Award:
2006 Interactive Merit Award
Agency:
Makine Studios, Inc / Venice
Client:
Makine Studios
Title:
Makine's Web Site
Category:
Web Sites / Self-Promotion
Annual ID:
06193N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
McKinney
Title:
McKinney's "Audi A3 Art of the H3ist" microsite
Category:
Web Sites / Self-Promotion
Annual ID:
06194N
Award:
2006 Interactive Merit Award
Agency:
POKE / London
Client:
Mother Advertising
Title:
Mother London website
Category:
Web Sites / Self-Promotion
Annual ID:
06195N
Award:
2006 Interactive Merit Award
Agency:
Wysiwyg Comunicaci?n Interactiva / Madrid
Client:
Wysiwyg
Title:
Wysiwyg
Category:
Web Sites / Self-Promotion
Annual ID:
06196N
Award:
2006 Interactive Merit Award
Agency:
Agency.com / London
Client:
NSPCC
Title:
Help Us Stop It
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Annual ID:
06080N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike Sprint Sister
Category:
Banners - Fixed Space / Promotional Advertising - Campaign
Annual ID:
06077N
Award:
2006 Interactive Merit Award
Agency:
Netthink / Madrid
Client:
Anesvad - against the sexual abuse of children on the internet
Title:
Pause
Category:
Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign
Annual ID:
06135N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Intel
Title:
Crimescene
Category:
Web Sites / Business to Business
Annual ID:
06181N
Award:
2006 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Kohn Pedersen Fox Architects
Title:
KPF Website
Category:
Web Sites / Business to Business
Annual ID:
06182N