The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

3M Everywhere Agency: AKQA / London Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch Agency: Forsman & Bodenfors / Gothenburg Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Help Desk II Agency: OgilvyOne / New York Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on Agency: OgilvyOne / New York Client: Lenovo Category: Beyond the Banner / Business to Business - Single
Nike Run London 3G Agency: AKQA / London Client: Nike Category: Wireless / Business to Consumer
Levi's? Mobile Audio Mixer (MAX) Agency: Lateral Net Ltd / London Client: Levi Strauss and Co. Europe Category: Wireless / Business to Consumer
BEYES EDIT STORE Agency: 777interactive / Tokyo Client: Sony Family Club Inc. Category: Web Sites / E-Commerce
Puma Football Agency: BEAM Interactive / Boston Client: Puma Category: Web Sites / E-Commerce
Nike iD Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
I just go wherever my shoes take me Agency: Wysiwyg Comunicaci?n Interactiva / Madrid Client: Camper Category: Web Sites / E-Commerce
Speak Up Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur Client: Women's Aid Organisation Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Rose Agency: OgilvyInteractive / Madrid Client: Acci?n Contra el hambre Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Nike Sprint Sister Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Fixed Space / Promotional Advertising - Campaign
bboybattle.com Agency: Arnold / McLean Client: McDonald's Category: Viral and Email / Business to Consumer
Snickers Satisfies.com Agency: Atmosphere BBDO / New York Client: Masterfoods USA Category: Viral and Email / Business to Consumer
LOST Agency: Big Spaceship / Brooklyn Client: ABC Category: Viral and Email / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Viral and Email / Business to Consumer
Scavenger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Viral and Email / Business to Consumer
Jolly Good Call Agency: Crispin Porter + Bogusky / Miami Client: Virgin Atlantic Airways Category: Viral and Email / Business to Consumer
Cockerel, christmas and sick Agency: glue London / London Client: Virgin Trains Category: Viral and Email / Business to Consumer
Exercise Your Music Muscle Agency: Ground Zero Advertising / Los Angeles Client: Virgin Digital Category: Viral and Email / Business to Consumer
Stingray Agency: Leo Burnett / Frankfurt Client: Revell Category: Viral and Email / Business to Consumer
Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger" Agency: McKinney / Durham Client: Audi of America, Inc. Category: Viral and Email / Business to Consumer
SEGA LABS: The Making of Full Auto Agency: Mekanism / San Francisco Client: SEGA Category: Viral and Email / Business to Consumer
Crashtest Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Viral and Email / Business to Consumer
Power Vision, Entertain Yourself Agency: Organic, Inc. / San Francisco Client: Sprint Category: Viral and Email / Business to Consumer
Miller Revue Agency: POKE / London Client: SAB Miller (International) Category: Viral and Email / Business to Consumer
Floss Yo Grill Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
Valentine's Day Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
9-Hour Gesture Agency: Dentsu / Tokyo Client: Bascule Inc. Category: New Media Innovation & Development / Banners
IS Mosaic on Reuters Board Agency: Team One / El Segundo Client: Lexus Category: Other Digital Media / Promotional Advertising
Mini Banners Agency: Domani Studios / Brooklyn Client: Crispin Porter + Bogusky Category: Banners - Dynamic / Promotional Advertising - Single
Crimescene Agency: Euro RSCG 4D Interactive / London Client: Intel Category: Web Sites / Business to Business
KPF Website Agency: Firstborn / New York Client: Kohn Pedersen Fox Architects Category: Web Sites / Business to Business
Underworld Evolution Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Business to Consumer
Run Agency: DDB Brasil / São Paulo Client: Companhia Athletica (GYM) Category: Brand Gaming / Business to Consumer
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: Brand Gaming / Business to Consumer
REFLEX KOLO Agency: Max Weber / Warsaw Client: SANITEC KOLO Category: Brand Gaming / Business to Consumer
The Inside Job Agency: RMG Connect Australia / Sydney Client: Samsung Category: Brand Gaming / Business to Consumer
Bike2work Agency: Crispin Porter + Bogusky / Miami Client: Shimano Category: Banners - Fixed Space / Promotional Advertising - Single
Alesse.ca Agency: Anderson DDB Health & Lifestyle / Toronto Client: Wyeth Canada Category: Web Sites / Public Service/Non-Profit/ Educational
The End of Silence ? The Frankfurt Auschwitz Process 1963-65 Agency: BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt Client: Hessischer Rundfunk Category: Web Sites / Public Service/Non-Profit/ Educational
Museum of Desert Agency: Grupo W / Saltillo Client: Museo del Desierto Category: Web Sites / Public Service/Non-Profit/ Educational
Curating the City Agency: Hello Design / Culver City Client: Los Angeles Conservancy Category: Web Sites / Public Service/Non-Profit/ Educational
AshTrayMouth.com Agency: Sedgwick Rd. / Seattle Client: Washington State Department of Health Category: Web Sites / Public Service/Non-Profit/ Educational
Exhale Agency: TribalDDB Canada / Vancouver Client: Fraser Health Authority Category: Web Sites / Public Service/Non-Profit/ Educational
Mind Games: Head Space Agency: Bloc Media / London Client: Sony Computer Entertainment Europe Category: Brand Gaming / Promotional Advertising
Kalles striped Jumbo tube Agency: Forsman & Bodenfors / Gothenburg Client: Abba Seafood Category: Brand Gaming / Promotional Advertising
Battle Ready Agency: Pop&Co. / New York City Client: Cartoon Network Category: Brand Gaming / Promotional Advertising
News for a non-stop world Agency: Agency Republic / London Client: BBC World Service Category: Banners - Fixed Space / Business to Consumer - Campaign

2006 Interactive Merit Award

AKQA / London

3M Corporate

3M Everywhere

Beyond the Banner / Business to Business - Single

06129N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Ministry of Health and Social Affairs

Retouch

Beyond the Banner / Business to Business - Single

06130N

2006 Interactive Merit Award

OgilvyOne / New York

IBM

Help Desk II

Beyond the Banner / Business to Business - Single

06131N

2006 Interactive Merit Award

OgilvyOne / New York

Lenovo

Which side are you on

Beyond the Banner / Business to Business - Single

06132N

2006 Interactive Merit Award

AKQA / London

Nike

Nike Run London 3G

Wireless / Business to Consumer

06212N

2006 Interactive Merit Award

Lateral Net Ltd / London

Levi Strauss and Co. Europe

Levi's? Mobile Audio Mixer (MAX)

Wireless / Business to Consumer

06213N

2006 Interactive Merit Award

777interactive / Tokyo

Sony Family Club Inc.

BEYES EDIT STORE

Web Sites / E-Commerce

06183N

2006 Interactive Merit Award

BEAM Interactive / Boston

Puma

Puma Football

Web Sites / E-Commerce

06184N

2006 Interactive Merit Award

R/GA / New York

Nike

Nike iD

Web Sites / E-Commerce

06185N

2006 Interactive Merit Award

Wysiwyg Comunicaci?n Interactiva / Madrid

Camper

I just go wherever my shoes take me

Web Sites / E-Commerce

06186N

2006 Interactive Merit Award

Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur

Women's Aid Organisation

Speak Up

Beyond the Banner / Public Service/Non-Profit/ Educational - Single

06133N

2006 Interactive Merit Award

OgilvyInteractive / Madrid

Acci?n Contra el hambre

Rose

Beyond the Banner / Public Service/Non-Profit/ Educational - Single

06134N

2006 Interactive Merit Award

DoubleYou / Barcelona

American Nike

Nike Sprint Sister

Banners - Fixed Space / Promotional Advertising - Campaign

06077N

2006 Interactive Merit Award

Arnold / McLean

McDonald's

bboybattle.com

Viral and Email / Business to Consumer

06214N

2006 Interactive Merit Award

Atmosphere BBDO / New York

Masterfoods USA

Snickers Satisfies.com

Viral and Email / Business to Consumer

06215N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

ABC

LOST

Viral and Email / Business to Consumer

06216N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Viral and Email / Business to Consumer

06217N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

Scavenger

Viral and Email / Business to Consumer

06218N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin Atlantic Airways

Jolly Good Call

Viral and Email / Business to Consumer

06219N

2006 Interactive Merit Award

glue London / London

Virgin Trains

Cockerel, christmas and sick

Viral and Email / Business to Consumer

06220N

2006 Interactive Merit Award

Ground Zero Advertising / Los Angeles

Virgin Digital

Exercise Your Music Muscle

Viral and Email / Business to Consumer

06221N

2006 Interactive Merit Award

Leo Burnett / Frankfurt

Revell

Stingray

Viral and Email / Business to Consumer

06222N

2006 Interactive Merit Award

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger"

Viral and Email / Business to Consumer

06223N

2006 Interactive Merit Award

Mekanism / San Francisco

SEGA

SEGA LABS: The Making of Full Auto

Viral and Email / Business to Consumer

06224N

2006 Interactive Merit Award

Nordpol+ Hamburg / Hamburg

Renault Germany

Crashtest

Viral and Email / Business to Consumer

06225N

2006 Interactive Merit Award

Organic, Inc. / San Francisco

Sprint

Power Vision, Entertain Yourself

Viral and Email / Business to Consumer

06226N

2006 Interactive Merit Award

POKE / London

SAB Miller (International)

Miller Revue

Viral and Email / Business to Consumer

06227N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Floss Yo Grill

Viral and Email / Business to Consumer

06228N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Valentine's Day

Viral and Email / Business to Consumer

06229N

2006 Interactive Merit Award

Dentsu / Tokyo

Bascule Inc.

9-Hour Gesture

New Media Innovation & Development / Banners

06241N

2006 Interactive Merit Award

Team One / El Segundo

Lexus

IS Mosaic on Reuters Board

Other Digital Media / Promotional Advertising

06252N

2006 Interactive Merit Award

Domani Studios / Brooklyn

Crispin Porter + Bogusky

Mini Banners

Banners - Dynamic / Promotional Advertising - Single

06093N

2006 Interactive Merit Award

Euro RSCG 4D Interactive / London

Intel

Crimescene

Web Sites / Business to Business

06181N

2006 Interactive Merit Award

Firstborn / New York

Kohn Pedersen Fox Architects

KPF Website

Web Sites / Business to Business

06182N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld Evolution Game

Brand Gaming / Business to Consumer

06203N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Companhia Athletica (GYM)

Run

Brand Gaming / Business to Consumer

06204N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

Brand Gaming / Business to Consumer

06205N

2006 Interactive Merit Award

Max Weber / Warsaw

SANITEC KOLO

REFLEX KOLO

Brand Gaming / Business to Consumer

06206N

2006 Interactive Merit Award

RMG Connect Australia / Sydney

Samsung

The Inside Job

Brand Gaming / Business to Consumer

06207N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Shimano

Bike2work

Banners - Fixed Space / Promotional Advertising - Single

06076N

2006 Interactive Merit Award

Anderson DDB Health & Lifestyle / Toronto

Wyeth Canada

Alesse.ca

Web Sites / Public Service/Non-Profit/ Educational

06197N

2006 Interactive Merit Award

BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt

Hessischer Rundfunk

The End of Silence ? The Frankfurt Auschwitz Process 1963-65

Web Sites / Public Service/Non-Profit/ Educational

06198N

2006 Interactive Merit Award

Grupo W / Saltillo

Museo del Desierto

Museum of Desert

Web Sites / Public Service/Non-Profit/ Educational

06199N

2006 Interactive Merit Award

Hello Design / Culver City

Los Angeles Conservancy

Curating the City

Web Sites / Public Service/Non-Profit/ Educational

06200N

2006 Interactive Merit Award

Sedgwick Rd. / Seattle

Washington State Department of Health

AshTrayMouth.com

Web Sites / Public Service/Non-Profit/ Educational

06201N

2006 Interactive Merit Award

TribalDDB Canada / Vancouver

Fraser Health Authority

Exhale

Web Sites / Public Service/Non-Profit/ Educational

06202N

2006 Interactive Merit Award

Bloc Media / London

Sony Computer Entertainment Europe

Mind Games: Head Space

Brand Gaming / Promotional Advertising

06208N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Abba Seafood

Kalles striped Jumbo tube

Brand Gaming / Promotional Advertising

06209N

2006 Interactive Merit Award

Pop&Co. / New York City

Cartoon Network

Battle Ready

Brand Gaming / Promotional Advertising

06210N

2006 Interactive Merit Award

Agency Republic / London

BBC World Service

News for a non-stop world

Banners - Fixed Space / Business to Consumer - Campaign

06074N

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