The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Communication Evolved Agency: tha ltd. / Tokyo Client: amana inc. Category: Web Sites / Business to Business
Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Web Sites / Promotional Advertising
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study" Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
From A-Class to S-Class Agency: Agency Republic / London Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Web Sites / Promotional Advertising
G8 Rally Website Agency: Agency Republic / London Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
ABSOLUT METROPOLIS. Agency: Great Works / Stockholm Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
Real Handwritten Post Cards Agency: ?kestam.Holst / Stockholm Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Web Sites / Business to Consumer
Animal Vision Agency: Lowe Tesch / Stockholm Client: Saab Automobile Category: Web Sites / Business to Consumer
Big Ideas Come From Big Pencils Agency: Leo Burnett and Arc Worldwide Canada / Toronto Client: Leo Burnett Canada Category: Web Sites / Self-Promotion
Hakuhodo & Hakuhodo DY media partners Recruit 2007 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc. Category: Web Sites / Self-Promotion
Nike Women Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
Crimescene Agency: Euro RSCG 4D Interactive / London Client: Intel Category: Web Sites / Business to Business
KPF Website Agency: Firstborn / New York Client: Kohn Pedersen Fox Architects Category: Web Sites / Business to Business
Saab "Saibu" Tour Agency: ADK / TOKYO Client: General Motors Category: Web Sites / Promotional Advertising
Nike Free Agency: AKQA / London Client: Nike Category: Web Sites / Promotional Advertising
Project Gotham Racing 3 Agency: AKQA / San Francisco Client: Xbox Category: Web Sites / Promotional Advertising
EIGHT THE PROJECT Agency: Aoi Advertising Promotion Inc. / Tokyo Client: Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe) Category: Web Sites / Promotional Advertising
Shiseido uno Agency: Dentsu / Tokyo Client: Shiseido Category: Web Sites / Promotional Advertising
The Bad Luck Test Agency: Forsman & Bodenfors / Gothenburg Client: IF Category: Web Sites / Promotional Advertising
My Life as a 10 Agency: Grupo W / Saltillo Client: Nike Category: Web Sites / Promotional Advertising
Beck Agency: Hi-ReS! / London Client: Beck/Interscope, US Category: Web Sites / Promotional Advertising
Lost Untold Agency: Hi-ReS! / London Client: Channel4, UK Category: Web Sites / Promotional Advertising
Red Bull Copilot: Downhill Agency: Odopod / San FRancisco Client: Red Bull Category: Web Sites / Promotional Advertising
Levi's? Square Cut Agency: OgilvyOne Worldwide / Singapore Client: Levi Strauss Asia Pacific Division Pte Ltd Category: Web Sites / Promotional Advertising
I FEEL LEGACY Agency: ONE SKY INC. / Tokyo Client: Fuji Heavy Industries Ltd. Category: Web Sites / Promotional Advertising
JUMP-IN.JP Agency: ONE SKY INC. / Tokyo Client: Microsoft Corporation(Japan) Category: Web Sites / Promotional Advertising
Alesse.ca Agency: Anderson DDB Health & Lifestyle / Toronto Client: Wyeth Canada Category: Web Sites / Public Service/Non-Profit/ Educational
The End of Silence ? The Frankfurt Auschwitz Process 1963-65 Agency: BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt Client: Hessischer Rundfunk Category: Web Sites / Public Service/Non-Profit/ Educational
Museum of Desert Agency: Grupo W / Saltillo Client: Museo del Desierto Category: Web Sites / Public Service/Non-Profit/ Educational
Curating the City Agency: Hello Design / Culver City Client: Los Angeles Conservancy Category: Web Sites / Public Service/Non-Profit/ Educational
AshTrayMouth.com Agency: Sedgwick Rd. / Seattle Client: Washington State Department of Health Category: Web Sites / Public Service/Non-Profit/ Educational
Exhale Agency: TribalDDB Canada / Vancouver Client: Fraser Health Authority Category: Web Sites / Public Service/Non-Profit/ Educational
Shiroganeya Agency: 7779 / Tokyo Client: Hoshino resort Category: Web Sites / Business to Consumer
Viking Line Dance Agency: ?kestam.Holst / Stockholm Client: Viking Line Category: Web Sites / Business to Consumer
Website Havaianas Agency: AlmapBBDO / São Paulo Client: Havaianas Category: Web Sites / Business to Consumer
Seeds of Imagination Agency: Atmosphere BBDO / New York Client: GE Category: Web Sites / Business to Consumer
Snickers Satisfies.com Agency: Atmosphere BBDO / New York Client: Masterfoods USA Category: Web Sites / Business to Consumer
Underworld Evolution Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Web Sites / Business to Consumer
TBS Humor Study Agency: Big Spaceship / Brooklyn Client: TBS, Mother Category: Web Sites / Business to Consumer
Jordan Brand Jumpman23 Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Web Sites / Business to Consumer
The Corpse Bride Official Movie Website Agency: BLITZ / Beverly Hills Client: Warner Bros. Category: Web Sites / Business to Consumer
100 Minute Company Agency: Butler, Shine, Stern & Partners / Sausalito Client: nick(it) Category: Web Sites / Business to Consumer
Counterfeit Website Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Web Sites / Business to Consumer
adidas 1.1 shoe Agency: de-construct / London Client: adidas Category: Web Sites / Business to Consumer

2006 Interactive Silver Pencil

tha ltd. / Tokyo

amana inc.

Communication Evolved

Web Sites / Business to Business

06029N

2006 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

Web Sites / Promotional Advertising

06024N

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

Web Sites / Promotional Advertising

06025N

2006 Interactive Silver Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Humor Study"

Web Sites / Promotional Advertising

06026N

2006 Interactive Bronze Pencil

Agency Republic / London

Mercedes-Benz Passenger Cars UK

From A-Class to S-Class

Web Sites / Promotional Advertising

06027N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Web Sites / Promotional Advertising

06028N

2006 Interactive Bronze Pencil

Agency Republic / London

Comic Relief

G8 Rally Website

Web Sites / Public Service/Non-Profit/ Educational

06033N

2006 Interactive Silver Pencil

Great Works / Stockholm

V&S ABSOLUT SPIRITS

ABSOLUT METROPOLIS.

Web Sites / Business to Consumer

06017N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Originals

Web Sites / Business to Consumer

06018N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

Web Sites / Business to Consumer

06019N

2006 Interactive Bronze Pencil

?kestam.Holst / Stockholm

Posten (Swedish Post Office)

Real Handwritten Post Cards

Web Sites / Business to Consumer

06020N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Web Sites / Business to Consumer

06021N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Roofstudio

Web Sites / Business to Consumer

06022N

2006 Interactive Bronze Pencil

Lowe Tesch / Stockholm

Saab Automobile

Animal Vision

Web Sites / Business to Consumer

06023N

2006 Interactive Silver Pencil

Leo Burnett and Arc Worldwide Canada / Toronto

Leo Burnett Canada

Big Ideas Come From Big Pencils

Web Sites / Self-Promotion

06031N

2006 Interactive Bronze Pencil

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc.

Hakuhodo & Hakuhodo DY media partners Recruit 2007

Web Sites / Self-Promotion

06032N

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Women

Web Sites / E-Commerce

06030N

2006 Interactive Merit Award

Euro RSCG 4D Interactive / London

Intel

Crimescene

Web Sites / Business to Business

06181N

2006 Interactive Merit Award

Firstborn / New York

Kohn Pedersen Fox Architects

KPF Website

Web Sites / Business to Business

06182N

2006 Interactive Merit Award

ADK / TOKYO

General Motors

Saab "Saibu" Tour

Web Sites / Promotional Advertising

06168N

2006 Interactive Merit Award

AKQA / London

Nike

Nike Free

Web Sites / Promotional Advertising

06169N

2006 Interactive Merit Award

AKQA / San Francisco

Xbox

Project Gotham Racing 3

Web Sites / Promotional Advertising

06170N

2006 Interactive Merit Award

Aoi Advertising Promotion Inc. / Tokyo

Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)

EIGHT THE PROJECT

Web Sites / Promotional Advertising

06171N

2006 Interactive Merit Award

Dentsu / Tokyo

Shiseido

Shiseido uno

Web Sites / Promotional Advertising

06172N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IF

The Bad Luck Test

Web Sites / Promotional Advertising

06173N

2006 Interactive Merit Award

Grupo W / Saltillo

Nike

My Life as a 10

Web Sites / Promotional Advertising

06174N

2006 Interactive Merit Award

Hi-ReS! / London

Beck/Interscope, US

Beck

Web Sites / Promotional Advertising

06175N

2006 Interactive Merit Award

Hi-ReS! / London

Channel4, UK

Lost Untold

Web Sites / Promotional Advertising

06176N

2006 Interactive Merit Award

Odopod / San FRancisco

Red Bull

Red Bull Copilot: Downhill

Web Sites / Promotional Advertising

06177N

2006 Interactive Merit Award

OgilvyOne Worldwide / Singapore

Levi Strauss Asia Pacific Division Pte Ltd

Levi's? Square Cut

Web Sites / Promotional Advertising

06178N

2006 Interactive Merit Award

ONE SKY INC. / Tokyo

Fuji Heavy Industries Ltd.

I FEEL LEGACY

Web Sites / Promotional Advertising

06179N

2006 Interactive Merit Award

ONE SKY INC. / Tokyo

Microsoft Corporation(Japan)

JUMP-IN.JP

Web Sites / Promotional Advertising

06180N

2006 Interactive Merit Award

Anderson DDB Health & Lifestyle / Toronto

Wyeth Canada

Alesse.ca

Web Sites / Public Service/Non-Profit/ Educational

06197N

2006 Interactive Merit Award

BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt

Hessischer Rundfunk

The End of Silence ? The Frankfurt Auschwitz Process 1963-65

Web Sites / Public Service/Non-Profit/ Educational

06198N

2006 Interactive Merit Award

Grupo W / Saltillo

Museo del Desierto

Museum of Desert

Web Sites / Public Service/Non-Profit/ Educational

06199N

2006 Interactive Merit Award

Hello Design / Culver City

Los Angeles Conservancy

Curating the City

Web Sites / Public Service/Non-Profit/ Educational

06200N

2006 Interactive Merit Award

Sedgwick Rd. / Seattle

Washington State Department of Health

AshTrayMouth.com

Web Sites / Public Service/Non-Profit/ Educational

06201N

2006 Interactive Merit Award

TribalDDB Canada / Vancouver

Fraser Health Authority

Exhale

Web Sites / Public Service/Non-Profit/ Educational

06202N

2006 Interactive Merit Award

7779 / Tokyo

Hoshino resort

Shiroganeya

Web Sites / Business to Consumer

06136N

2006 Interactive Merit Award

?kestam.Holst / Stockholm

Viking Line

Viking Line Dance

Web Sites / Business to Consumer

06137N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Havaianas

Website Havaianas

Web Sites / Business to Consumer

06138N

2006 Interactive Merit Award

Atmosphere BBDO / New York

GE

Seeds of Imagination

Web Sites / Business to Consumer

06139N

2006 Interactive Merit Award

Atmosphere BBDO / New York

Masterfoods USA

Snickers Satisfies.com

Web Sites / Business to Consumer

06140N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld Evolution

Web Sites / Business to Consumer

06141N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

TBS, Mother

TBS Humor Study

Web Sites / Business to Consumer

06142N

2006 Interactive Merit Award

Blast Radius / Vancouver

Jordan Brand

Jordan Brand Jumpman23

Web Sites / Business to Consumer

06143N

2006 Interactive Merit Award

BLITZ / Beverly Hills

Warner Bros.

The Corpse Bride Official Movie Website

Web Sites / Business to Consumer

06144N

2006 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

nick(it)

100 Minute Company

Web Sites / Business to Consumer

06145N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Website

Web Sites / Business to Consumer

06146N

2006 Interactive Merit Award

de-construct / London

adidas

adidas 1.1 shoe

Web Sites / Business to Consumer

06147N

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