The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Communication Evolved Agency: tha ltd. / Tokyo Client: amana inc. Category: Web Sites / Business to Business
Toilet Paper Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Concert Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Single
CHARLOTTE Agency: JWT / New York Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
Crosswords Agency: DDB London / London Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Campaign
Greek Agency: FCB Cape Town South Africa / Cape Town Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single
Complaints Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
ARCHIGRAM: experimental architecture 1961-1974 Agency: FLAME, inc. / tokyo Client: PIE BOOKS Category: Publication Design / Book Design
King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Confirmation Agency: Happy Forsman & Bodenfors / Gothenburg Client: Church of Sweden Category: Direct Mail / Campaign
adidas_1 Interactive Store Agency: OneDigital / Sydney Client: adidas Category: Other Digital Media / Business to Consumer
HERE Agency: Iconologic / Atlanta Client: Cooper Carry Category: Direct Mail / Single
Nike Sprint Sister - Interactive Shoestring Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
ABSOLUT METROPOLIS. Agency: Great Works / Stockholm Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
Little Monsters Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Campaign
Escalator Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
iPod Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Pig mug Agency: HAKUHODO Inc / TOKYO Client: Franc franc Category: Package Design / Single
See: The Potential of Place, Second Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Rally Race Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Starburst Agency: TBWA\Chiat\Day/New York Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Kickoff Agency: The Brooklyn Brothers / New York Client: United Nations Mine Action Service Category: Public Service/Political-Television / Single
Magic Agency: Leo Burnett / Lima Client: Ponle Corazon (Foundation Against Cancer) Category: Public Service/Political-Television / Single
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study" Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
Boony Doll Agency: George Patterson Y&R / Melbourne Client: VB Category: Other Digital Media / Promotional Advertising
Trees Agency: JWT Philippines / Makati City Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
TAKEO PAPER SHOW [Aoyama Silver Fries] Agency: HAKUHODO Inc. / TOKYO Client: Takeo Company Limited Category: Environmental Design / Single
Dart Board Agency: BBDO / New York Client: Guinness Category: Environmental Design / Single
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Nike 06 Agency: Lobo / São Paulo Client: Nike Category: Broadcast Design / Campaign
Just in Time Agency: DDB Brasil / São Paulo Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
Jim Esch for Congress Logo Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Cupboard Agency: Leo Burnett /London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
RoofStudio Campaign Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Real toys Agency: Grey Worldwide GmbH / Duesseldorf Client: Toys "R" Us Category: Environmental Design / Campaign
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Trade / Color: Full Page or Spread - Single
Grandma/Video/Backyard BBQ Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Genius/Mr. 80 SPF Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Nike Run London Integrated Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Maze Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
"Graveyard" Agency: Everest Brand Solutions Pvt Ltd / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
IAPA - Adoption Agency: Ogilvy & Mather / Mumbai Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign

2006 Interactive Silver Pencil

tha ltd. / Tokyo

amana inc.

Communication Evolved

Web Sites / Business to Business

06029N

2006 Advertising Silver Pencil

DDB London / London

Harvey Nichols

Toilet Paper

Consumer Magazine / Color: Full Page or Spread - Single

06007A

2006 Advertising Silver Pencil

DDB Los Angeles / Venice

Ameriquest Mortgage

Concert

Consumer Television / :30/:25 - Single

06017T

2006 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Press Conference

Consumer Television / :30/:25 - Single

06018T

2006 Advertising Silver Pencil

JWT / New York

PARTNERSHIP FOR A DRUG FREE AMERICA

CHARLOTTE

Public Service/Political-Radio / Single

06002R

2006 Advertising Silver Pencil

DDB London / London

Volkswagen

Crosswords

Consumer Newspaper / Over 600 Lines: Campaign

06003A

2006 Design Silver Pencil

FCB Cape Town South Africa / Cape Town

Greek Restaurant

Greek

Brand and Corporate Identity Design / Corporate Identity - Single

06007D

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Complaints

Small Space - Print / Black and White: Less than a Page - Single

06014A

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Earrings

Small Space - Print / Black and White: Less than a Page - Single

06015A

2006 Design Silver Pencil

FLAME, inc. / tokyo

PIE BOOKS

ARCHIGRAM: experimental architecture 1961-1974

Publication Design / Book Design

06038D

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

King Integrated

Integrated Branding / Integrated Branding Campaign

06002G

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06003G

2006 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Church of Sweden

Confirmation

Direct Mail / Campaign

06046D

2006 Interactive Silver Pencil

OneDigital / Sydney

adidas

adidas_1 Interactive Store

Other Digital Media / Business to Consumer

06051N

2006 Design Silver Pencil

Iconologic / Atlanta

Cooper Carry

HERE

Direct Mail / Single

06044D

2006 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nike Sprint Sister - Interactive Shoestring

Banners - Dynamic / Promotional Advertising - Single

06010N

2006 Interactive Silver Pencil

Great Works / Stockholm

V&S ABSOLUT SPIRITS

ABSOLUT METROPOLIS.

Web Sites / Business to Consumer

06017N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Originals

Web Sites / Business to Consumer

06018N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

Web Sites / Business to Consumer

06019N

2006 Design Silver Pencil

Turner Duckworth / San Francisco

Superdrug

Little Monsters

Package Design / Campaign

06022D

2006 Advertising Silver Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette (M) Sdn Bhd

Escalator

Collateral Advertising / Point-of-Purchase and In-Store: Single

06028A

2006 Design Silver Pencil

Apple Computer / Cupertino

Apple Computer

iPod

Package Design / Single

06018D

2006 Design Silver Pencil

HAKUHODO Inc / TOKYO

Franc franc

Pig mug

Package Design / Single

06019D

2006 Design Silver Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Second Issue

Publication Design / Magazine Design

06041D

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Rally Race

Banners - Dynamic / Business to Consumer - Single

06007N

2006 Advertising Silver Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / Commercials of var. length - Campaign

06031T

2006 Advertising Silver Pencil

TBWA\Chiat\Day/New York

Masterfoods - Starburst

Starburst

Consumer Television / Commercials of var. length - Campaign

06032T

2006 Advertising Silver Pencil

The Brooklyn Brothers / New York

United Nations Mine Action Service

Kickoff

Public Service/Political-Television / Single

06002T

2006 Advertising Silver Pencil

Leo Burnett / Lima

Ponle Corazon (Foundation Against Cancer)

Magic

Public Service/Political-Television / Single

06003T

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

Web Sites / Promotional Advertising

06025N

2006 Interactive Silver Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Humor Study"

Web Sites / Promotional Advertising

06026N

2006 Interactive Silver Pencil

George Patterson Y&R / Melbourne

VB

Boony Doll

Other Digital Media / Promotional Advertising

06053N

2006 Advertising Silver Pencil

JWT Philippines / Makati City

Green Peace

Trees

Public Service/Political-Print / Newspaper or Magazine - Single

06040A

2006 Design Silver Pencil

HAKUHODO Inc. / TOKYO

Takeo Company Limited

TAKEO PAPER SHOW [Aoyama Silver Fries]

Environmental Design / Single

06031D

2006 Design Silver Pencil

BBDO / New York

Guinness

Dart Board

Environmental Design / Single

06032D

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installations

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06053A

2006 Design Silver Pencil

Lobo / São Paulo

Nike

Nike 06

Broadcast Design / Campaign

06052D

2006 Interactive Silver Pencil

DDB Brasil / São Paulo

Fedex

Just in Time

Banners - Fixed Space / Business to Consumer - Single

06001N

2006 Design Silver Pencil

Archrival / Lincoln

Jim Esch for Congress

Jim Esch for Congress Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06015D

2006 Advertising Silver Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06050A

2006 Advertising Silver Pencil

Leo Burnett /London

Heinz

Cupboard

Consumer Newspaper / Over 600 Lines: Single

06001A

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

RoofStudio Campaign

Banners - Fixed Space / Business to Consumer - Campaign

06005N

2006 Design Silver Pencil

Grey Worldwide GmbH / Duesseldorf

Toys "R" Us

Real toys

Environmental Design / Campaign

06034D

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Trade / Color: Full Page or Spread - Single

06024A

2006 Advertising Silver Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Grandma/Video/Backyard BBQ

Consumer Radio / Campaign

06009R

2006 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. 80 SPF Wearer

Consumer Radio / Single

06006R

2006 Interactive Silver Pencil

AKQA / London

Nike

Nike Run London Integrated

Integrated Branding / Integrated Branding Campaign

06058N

2006 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Sony (M) Sdn Bhd

Maze

Collateral Advertising / Posters: Single

06033A

2006 Advertising Silver Pencil

Everest Brand Solutions Pvt Ltd / Mumbai

Cancer Patients Aid Association

"Graveyard"

Public Service/Political-Print / Outdoor and Posters - Single

06044A

2006 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)

IAPA - Adoption

Public Service/Political-Print / Newspaper or Magazine - Campaign

06042A

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