The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Trees Agency: JWT Philippines / Makati City Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Trade / Color: Full Page or Spread - Single
Super Monkey Ball Deluxe Agency: Mekanism / San Francisco Client: Sega Category: Viral and Email / Business to Consumer
Punchbag Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Communication Evolved Agency: tha ltd. / Tokyo Client: amana inc. Category: Web Sites / Business to Business
RoofStudio Campaign Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Surf Camp Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir Agency: Wieden+Kennedy Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
Jim Esch for Congress Logo Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
HERE Agency: Iconologic / Atlanta Client: Cooper Carry Category: Direct Mail / Single
Rally Race Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Thymes Identity Campaign Agency: Duffy & Partners / minneapolis Client: Thymes Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Gay Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Single
Names Agency: Clarity Coverdale Fury / Minneapolis Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
iPod Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Pig mug Agency: HAKUHODO Inc / TOKYO Client: Franc franc Category: Package Design / Single
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study" Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
10 Cane Magazine Agency: Mother New York / New York Client: LVMH Category: Brand and Corporate Identity Design / Booklet Brochure
AKU Dog Show Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Sdn Bhd Category: Collateral Design / Posters: Campaign
Genius/Mr. 80 SPF Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Concert Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Single
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Nike Sprint Sister - Interactive Shoestring Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
The Noise protection windows by Weru campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
ABSOLUT METROPOLIS. Agency: Great Works / Stockholm Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Crosswords Agency: DDB London / London Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Campaign
Tyre / Twister / Robbery Agency: creativejuice/g1 / bangkok Client: Bangkok Insurance Category: Consumer Television / :30/:25 - Campaign
CHARLOTTE Agency: JWT / New York Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
Divorce Lawyer Agency: john st. / toronto Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Ravenstoke Agency: The Viral Factory / London Client: Unilever Category: Online Movies / Promotional Advertising
TAKEO PAPER SHOW [Aoyama Silver Fries] Agency: HAKUHODO Inc. / TOKYO Client: Takeo Company Limited Category: Environmental Design / Single
Dart Board Agency: BBDO / New York Client: Guinness Category: Environmental Design / Single
Onion #2 Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Project Gotham Racing 3 Agency: AKQA / San Francisco Client: Xbox Category: New Media Innovation & Development / Web Sites
Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: New Media Innovation & Development / Web Sites
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: New Media Innovation & Development / Web Sites
Escalator Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Alexandria Real Estate Agency: Opto Design / New York Client: Alexandria Real Estate Equities, Inc. Category: Brand and Corporate Identity Design / Annual Report
Confirmation Agency: Happy Forsman & Bodenfors / Gothenburg Client: Church of Sweden Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Lean Mean Fighting Machine 2054 Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
The Cleaning Ladies Campaign Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
Greek Agency: FCB Cape Town South Africa / Cape Town Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single

2006 Advertising Silver Pencil

JWT Philippines / Makati City

Green Peace

Trees

Public Service/Political-Print / Newspaper or Magazine - Single

06040A

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Collateral Advertising / Posters: Campaign

06036A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Trade / Color: Full Page or Spread - Single

06024A

2006 Interactive Silver Pencil

Mekanism / San Francisco

Sega

Super Monkey Ball Deluxe

Viral and Email / Business to Consumer

06036N

2006 Interactive Silver Pencil

Agency.com / London

NSPCC

Punchbag

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

06006N

2006 Interactive Silver Pencil

tha ltd. / Tokyo

amana inc.

Communication Evolved

Web Sites / Business to Business

06029N

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

RoofStudio Campaign

Banners - Fixed Space / Business to Consumer - Campaign

06005N

2006 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN Brand

Surf Camp

Consumer Television / Over :30 - Single - max. :90

06010T

2006 Advertising Silver Pencil

Wieden+Kennedy

Honda

Choir

Consumer Television / Over :30 - Single - max. :90

06011T

2006 Design Silver Pencil

Archrival / Lincoln

Jim Esch for Congress

Jim Esch for Congress Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06015D

2006 Design Silver Pencil

Iconologic / Atlanta

Cooper Carry

HERE

Direct Mail / Single

06044D

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Rally Race

Banners - Dynamic / Business to Consumer - Single

06007N

2006 Design Silver Pencil

Duffy & Partners / minneapolis

Thymes

Thymes Identity Campaign

Brand and Corporate Identity Design / Corporate Identity - Campaign

06012D

2006 Advertising Silver Pencil

JWT / london

Vodafone

Gay

Consumer Television / :20 and Under - Single

06025T

2006 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

MADD

Names

Public Service/Political-Print / Outdoor and Posters - Campaign

06046A

2006 Design Silver Pencil

Apple Computer / Cupertino

Apple Computer

iPod

Package Design / Single

06018D

2006 Design Silver Pencil

HAKUHODO Inc / TOKYO

Franc franc

Pig mug

Package Design / Single

06019D

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

Web Sites / Promotional Advertising

06025N

2006 Interactive Silver Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Humor Study"

Web Sites / Promotional Advertising

06026N

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Consumer Magazine / Color: Full Page or Spread - Campaign

06010A

2006 Design Silver Pencil

Mother New York / New York

LVMH

10 Cane Magazine

Brand and Corporate Identity Design / Booklet Brochure

06004D

2006 Design Silver Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite Sdn Bhd

AKU Dog Show

Collateral Design / Posters: Campaign

06025D

2006 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. 80 SPF Wearer

Consumer Radio / Single

06006R

2006 Advertising Silver Pencil

DDB Los Angeles / Venice

Ameriquest Mortgage

Concert

Consumer Television / :30/:25 - Single

06017T

2006 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Press Conference

Consumer Television / :30/:25 - Single

06018T

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installations

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06053A

2006 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nike Sprint Sister - Interactive Shoestring

Banners - Dynamic / Promotional Advertising - Single

06010N

2006 Advertising Silver Pencil

Scholz & Friends Berlin GmbH / Berlin

Weru AG

The Noise protection windows by Weru campaign

Trade / Color: Full Page or Spread - Campaign

06025A

2006 Interactive Silver Pencil

Great Works / Stockholm

V&S ABSOLUT SPIRITS

ABSOLUT METROPOLIS.

Web Sites / Business to Consumer

06017N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Originals

Web Sites / Business to Consumer

06018N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

Web Sites / Business to Consumer

06019N

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

King Integrated

Integrated Branding / Integrated Branding Campaign

06002G

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06003G

2006 Advertising Silver Pencil

DDB London / London

Volkswagen

Crosswords

Consumer Newspaper / Over 600 Lines: Campaign

06003A

2006 Advertising Silver Pencil

creativejuice/g1 / bangkok

Bangkok Insurance

Tyre / Twister / Robbery

Consumer Television / :30/:25 - Campaign

06022T

2006 Advertising Silver Pencil

JWT / New York

PARTNERSHIP FOR A DRUG FREE AMERICA

CHARLOTTE

Public Service/Political-Radio / Single

06002R

2006 Advertising Silver Pencil

john st. / toronto

James Mahon

Divorce Lawyer

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06039A

2006 Interactive Silver Pencil

The Viral Factory / London

Unilever

Ravenstoke

Online Movies / Promotional Advertising

06044N

2006 Design Silver Pencil

HAKUHODO Inc. / TOKYO

Takeo Company Limited

TAKEO PAPER SHOW [Aoyama Silver Fries]

Environmental Design / Single

06031D

2006 Design Silver Pencil

BBDO / New York

Guinness

Dart Board

Environmental Design / Single

06032D

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Onion #2

Small Space - Print / Black and White: Less than a Page - Campaign

06016A

2006 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Project Gotham Racing 3

New Media Innovation & Development / Web Sites

06046N

2006 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

New Media Innovation & Development / Web Sites

06047N

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

New Media Innovation & Development / Web Sites

06048N

2006 Advertising Silver Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette (M) Sdn Bhd

Escalator

Collateral Advertising / Point-of-Purchase and In-Store: Single

06028A

2006 Design Silver Pencil

Opto Design / New York

Alexandria Real Estate Equities, Inc.

Alexandria Real Estate

Brand and Corporate Identity Design / Annual Report

06001D

2006 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Church of Sweden

Confirmation

Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)

06062D

2006 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Lean Mean Fighting Machine

Lean Mean Fighting Machine 2054

Beyond the Banner / Self-Promotion - Campaign

06016N

2006 Advertising Silver Pencil

Scholz & Friends Hamburg GmbH / Hamburg

BSH Bosch und Siemens Hausgeraete GmbH

The Cleaning Ladies Campaign

Outdoor / Outdoor: Campaign

06022A

2006 Design Silver Pencil

FCB Cape Town South Africa / Cape Town

Greek Restaurant

Greek

Brand and Corporate Identity Design / Corporate Identity - Single

06007D

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