The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
"Fist"
Agency: Lowe Bull Cape Town / Cape Town
Client: Independent Newspapers Category: Consumer Newspaper / Over 600 Lines: Single
Mountain Logo
Agency: Arnold Worldwide Canada / Toronto
Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Single
"Imagine 1"
Agency: FCB Johannesburg / Johannesburg
Client: Lego Category: Consumer Newspaper / Over 600 Lines: Single
Bracket
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Sweden Category: Consumer Newspaper / Over 600 Lines: Single
Sack Barrow
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Consumer Newspaper / Over 600 Lines: Single
Note
Agency: JWT / Mumbai
Client: Apollo Tyres Category: Consumer Newspaper / Over 600 Lines: Single
Glass
Agency: Leo Burnett / London
Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Bottom
Agency: Leo Burnett / London
Client: Kellogg's All-Bran Category: Consumer Newspaper / Over 600 Lines: Single
Shadow
Agency: Ogilvy Beijing / Beijing
Client: Airbus Category: Consumer Newspaper / Over 600 Lines: Single
Queen
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Beach
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Single
Golden Gate Fields
Agency: DDB San Francisco / San Francisco
Client: Golden Gate Fields Category: Consumer Television / Under $50,000 Budget: Campaign
SUNDANCE POETRY
Agency: JWT / New York
Client: SUNDANCE CHANNEL Category: Consumer Television / Under $50,000 Budget: Campaign
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Campaign
END METH TV CAMPAIGN
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Television / Campaign
Nike Battlegrounds: King of the Court
Agency: @radical.media / New York
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Santa
Agency: DDB Canada, Toronto / Toronto
Client: Philips Canada Category: Trade / Color: Full Page or Spread - Single
Mickey
Agency: LKM / Charlotte
Client: North Carolina Travel & Tourism Category: Trade / Color: Full Page or Spread - Single
30 YEARS
Agency: TAXI / Toronto
Client: George Simhoni Photography Category: Trade / Color: Full Page or Spread - Single
Alesse.ca
Agency: Anderson DDB Health & Lifestyle / Toronto
Client: Wyeth Canada Category: Web Sites / Public Service/Non-Profit/ Educational
The End of Silence ? The Frankfurt Auschwitz Process 1963-65
Agency: BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt
Client: Hessischer Rundfunk Category: Web Sites / Public Service/Non-Profit/ Educational
Museum of Desert
Agency: Grupo W / Saltillo
Client: Museo del Desierto Category: Web Sites / Public Service/Non-Profit/ Educational
Curating the City
Agency: Hello Design / Culver City
Client: Los Angeles Conservancy Category: Web Sites / Public Service/Non-Profit/ Educational
AshTrayMouth.com
Agency: Sedgwick Rd. / Seattle
Client: Washington State Department of Health Category: Web Sites / Public Service/Non-Profit/ Educational
Exhale
Agency: TribalDDB Canada / Vancouver
Client: Fraser Health Authority Category: Web Sites / Public Service/Non-Profit/ Educational
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear
Agency: DDB Canada, Vancouver / Vancouver
Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water
Agency: Henderson Advertising / Greenville
Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sewing Pattern
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWII Story
Agency: The Alchemy Partnership / Singapore
Client: The Eurasian Association Singapore Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Mind Games: Head Space
Agency: Bloc Media / London
Client: Sony Computer Entertainment Europe Category: Brand Gaming / Promotional Advertising
Kalles striped Jumbo tube
Agency: Forsman & Bodenfors / Gothenburg
Client: Abba Seafood Category: Brand Gaming / Promotional Advertising
Battle Ready
Agency: Pop&Co. / New York City
Client: Cartoon Network Category: Brand Gaming / Promotional Advertising
Asylum business card
Agency: Asylum creative / Singapore
Client: Asylum Category: Brand and Corporate Identity Design / Corporate Identity - Single
Seconds on Main
Agency: FCB Cape Town South Africa / Cape Town
Client: Seconds on Main Category: Brand and Corporate Identity Design / Corporate Identity - Single
Famous Voices
Agency: idiots / mumbai
Client: Ninad Kamat Category: Brand and Corporate Identity Design / Corporate Identity - Single
Magnifying Glass
Agency: Kinetic Singapore / Singapore
Client: Holmes Private Investigators Category: Brand and Corporate Identity Design / Corporate Identity - Single
Wooden toys
Agency: OgilvyOne Worldwide / Bangkok
Client: Plantoys Category: Brand and Corporate Identity Design / Corporate Identity - Single
The Melange Accessoires Nightclub Stamp
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Melange Accessoires Category: Brand and Corporate Identity Design / Corporate Identity - Single
ESPN Brand Baseball
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Brand and Corporate Identity Design / Corporate Identity - Single
Camera Phone
Agency: Leo Burnett / London
Client: Department for Transport - Teen Road Safety Category: Other Digital Media / Public Service/Non-Profit/ Educational
Fiat Idea - Test Drive
Agency: AgênciaClick / São Paulo
Client: Fiat Autom?veis Category: Banners - Dynamic / Business to Consumer - Campaign
Mouth/Eyes/Ear Banner Campaign
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Banners - Dynamic / Business to Consumer - Campaign
Caution
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Banners - Dynamic / Business to Consumer - Campaign
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Cape Town / Cape Town
Client:
Independent Newspapers
Title:
"Fist"
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06054A
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide Canada / Toronto
Client:
Volkswagen
Title:
Mountain Logo
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06055A
Award:
2006 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Lego
Title:
"Imagine 1"
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06056A
Award:
2006 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Sweden
Title:
Bracket
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06057A
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Sack Barrow
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06058A
Award:
2006 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
Apollo Tyres
Title:
Note
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06059A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Heinz
Title:
Glass
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06060A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Kellogg's All-Bran
Title:
Bottom
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06061A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Airbus
Title:
Shadow
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06062A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Queen
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06063A
Award:
2006 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Permark International
Title:
Beach
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06064A
Award:
2006 Advertising Merit Award
Agency:
DDB San Francisco / San Francisco
Client:
Golden Gate Fields
Title:
Golden Gate Fields
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06107T
Award:
2006 Advertising Merit Award
Agency:
JWT / New York
Client:
SUNDANCE CHANNEL
Title:
SUNDANCE POETRY
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06108T
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
New York Mets
Title:
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06109T
Award:
2006 Advertising Merit Award
Agency:
JWT / New York
Client:
PARTNERSHIP FOR A DRUG FREE AMERICA
Title:
END METH TV CAMPAIGN
Category:
Public Service/Political-Television / Campaign
Annual ID:
06046T
Award:
2006 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Nike
Title:
Nike Battlegrounds: King of the Court
Category:
Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Annual ID:
06265A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Philips Canada
Title:
Santa
Category:
Trade / Color: Full Page or Spread - Single
Annual ID:
06143A
Award:
2006 Advertising Merit Award
Agency:
LKM / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Mickey
Category:
Trade / Color: Full Page or Spread - Single
Annual ID:
06144A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
George Simhoni Photography
Title:
30 YEARS
Category:
Trade / Color: Full Page or Spread - Single
Annual ID:
06145A
Award:
2006 Interactive Merit Award
Agency:
Anderson DDB Health & Lifestyle / Toronto
Client:
Wyeth Canada
Title:
Alesse.ca
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06197N
Award:
2006 Interactive Merit Award
Agency:
BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt
Client:
Hessischer Rundfunk
Title:
The End of Silence ? The Frankfurt Auschwitz Process 1963-65
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06198N
Award:
2006 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Museo del Desierto
Title:
Museum of Desert
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06199N
Award:
2006 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Los Angeles Conservancy
Title:
Curating the City
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06200N
Award:
2006 Interactive Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Washington State Department of Health
Title:
AshTrayMouth.com
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06201N
Award:
2006 Interactive Merit Award
Agency:
TribalDDB Canada / Vancouver
Client:
Fraser Health Authority
Title:
Exhale
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06202N
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06237A
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Pages
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06238A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
United Way
Title:
Alcoholic, Bruise, Tear
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06239A
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
California Coastal Commission Campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06240A
Award:
2006 Advertising Merit Award
Agency:
Henderson Advertising / Greenville
Client:
American Red Cross
Title:
Area Under Water
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06241A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06242A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06243A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
Worldwide Fund for Nature (WWF)
Title:
Sewing Pattern
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06244A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Greenpeace
Title:
Extinction
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06245A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT
Title:
Anti-smoke campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06246A
Award:
2006 Advertising Merit Award
Agency:
The Alchemy Partnership / Singapore
Client:
The Eurasian Association Singapore
Title:
WWII Story
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06247A
Award:
2006 Interactive Merit Award
Agency:
Bloc Media / London
Client:
Sony Computer Entertainment Europe
Title:
Mind Games: Head Space
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06208N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Abba Seafood
Title:
Kalles striped Jumbo tube
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06209N
Award:
2006 Interactive Merit Award
Agency:
Pop&Co. / New York City
Client:
Cartoon Network
Title:
Battle Ready
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06210N
Award:
2006 Design Merit Award
Agency:
Asylum creative / Singapore
Client:
Asylum
Title:
Asylum business card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06076D
Award:
2006 Design Merit Award
Agency:
FCB Cape Town South Africa / Cape Town
Client:
Seconds on Main
Title:
Seconds on Main
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06077D
Award:
2006 Design Merit Award
Agency:
idiots / mumbai
Client:
Ninad Kamat
Title:
Famous Voices
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06078D
Award:
2006 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Holmes Private Investigators
Title:
Magnifying Glass
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06079D
Award:
2006 Design Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Plantoys
Title:
Wooden toys
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06080D
Award:
2006 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Melange Accessoires
Title:
The Melange Accessoires Nightclub Stamp
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06081D
Award:
2006 Design Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
ESPN Brand Baseball
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06082D
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
Department for Transport - Teen Road Safety
Title:
Camera Phone
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06254N
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Fiat Autom?veis
Title:
Fiat Idea - Test Drive
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06090N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Mouth/Eyes/Ear Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06091N
Award:
2006 Interactive Merit Award
Agency:
Lowe Tesch / Stockholm
Client:
Saab Automobile
Title:
Caution
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06092N
