The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Chomp Champ Agency: Bernstein-Rein / Kansas City Client: Ruby Tuesday Category: New Media Innovation & Development / Games
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: New Media Innovation & Development / Games
MERRYDOWN Agency: Campbell Doyle Dye / London Client: MERRYDOWN Category: Trade / Color: Full Page or Spread - Campaign
Sculpture/Vase/Earthen Jar Agency: BBDO Bangkok Ltd. / Bangkok Client: Three Bond VIV Sales (Thailand) Co., Ltd. Category: Trade / Color: Full Page or Spread - Campaign
Draw the Line on Stock Art Agency: Leo Burnett / Chicago Client: Illustration Growers of America Category: Trade / Color: Full Page or Spread - Campaign
Keyword Campaign Agency: remerinc / Seattle Client: Corbis Category: Trade / Color: Full Page or Spread - Campaign
Sausage Biscuit Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Radio / Single
Stumble Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Liar Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Radio / Single
Backyard BBQ Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Radio / Single
Parking Lot Agency: Lowe Bull Truth / Durban Client: Wonderbra Category: Consumer Radio / Single
Puppet Agency: saatchi & Saatchi / london Client: Monster Category: Consumer Radio / Single
Starburst - Boyfriend Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear Agency: The Richards Group / Dallas Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs Agency: Young & Rubicam / Chicago Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral Agency: ZiG / Toronto Client: W Network Category: Consumer Radio / Single
Upside Down Agency: AgênciaClick / São Paulo Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Single
Fractal Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
RoofStudio-Peg Banner Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Personality Banner Agency: Crispin Porter + Bogusky / Miami Client: PINK Category: Banners - Fixed Space / Business to Consumer - Single
www.nikerunning.com Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Fixed Space / Business to Consumer - Single
Storm Agency: Freestyle Interactive / San Francisco Client: Dolby Category: Banners - Fixed Space / Business to Consumer - Single
HP Butterfly Banner Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners - Fixed Space / Business to Consumer - Single
Saturn Sky Sounds Banner Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Banners - Fixed Space / Business to Consumer - Single
Car crash Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Hands On the Real One! Agency: OgilvyOne / Beijing Client: Audi Category: Banners - Fixed Space / Business to Consumer - Single
HP DESIGNJET 130 Agency: Saatchi & Saatchi Singapore / Singapore Client: HP Asia Pacific Category: Banners - Fixed Space / Business to Consumer - Single
Camera Phone Agency: Leo Burnett / London Client: Department for Transport - Teen Road Safety Category: Viral and Email / Public Service/Non-Profit/ Educational
groundhog202 Agency: Red Tettemer / Philadelphia Client: Pennsylvania Tourism Category: Online Movies / Promotional Advertising
Sixth Page 1 - Most Readers Agency: LKM / Charlotte Client: North Carolina Travel & Tourism Category: Small Space - Print / Black and White: Less than a Page - Single
Fat man Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Apple Pro Applications Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Campaign
Graphite Packaging Agency: DDB Melbourne / Melbourne Client: PZ Cussons Category: Package Design / Campaign
Au Chocolat Packaging Agency: Duffy & Partners / minneapolis Client: Thymes Category: Package Design / Campaign
giraffe Agency: Dynamite Brothers Syndicate / Tokyo Client: Park Project Inc. Category: Package Design / Campaign
Invitation to the Humanities Agency: HAKUHODO CREATIVE VOX Inc. / TOKYO Client: The University of Tokyo Category: Package Design / Campaign
Marc Hellner EP and LP Agency: Hans Seeger / Wauwatosa Client: Peacefrog Records Category: Package Design / Campaign
Triumf Ice Cream Agency: Happy Forsman & Bodenfors / Gothenburg Client: Triumfglass Category: Package Design / Campaign
Whataburger To-Go Bag Campaign Agency: McGarrah/Jessee / Austin Client: Whataburger Category: Package Design / Campaign
Oregon Garden Compost Packaging Agency: Sandstrom Design / Portland Client: Threemile Canyon Farms Category: Package Design / Campaign

2006 Interactive Merit Award

Bernstein-Rein / Kansas City

Ruby Tuesday

Chomp Champ

New Media Innovation & Development / Games

06247N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

New Media Innovation & Development / Games

06248N

2006 Advertising Merit Award

Campbell Doyle Dye / London

MERRYDOWN

MERRYDOWN

Trade / Color: Full Page or Spread - Campaign

06146A

2006 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Three Bond VIV Sales (Thailand) Co., Ltd.

Sculpture/Vase/Earthen Jar

Trade / Color: Full Page or Spread - Campaign

06147A

2006 Advertising Merit Award

Leo Burnett / Chicago

Illustration Growers of America

Draw the Line on Stock Art

Trade / Color: Full Page or Spread - Campaign

06148A

2006 Advertising Merit Award

remerinc / Seattle

Corbis

Keyword Campaign

Trade / Color: Full Page or Spread - Campaign

06149A

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Sausage Biscuit

Consumer Radio / Single

06021R

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

ICBC

Stumble

Consumer Radio / Single

06022R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Backyard Bug Zapper Inventor

Consumer Radio / Single

06023R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Basketball Court Sweat Wiper Upper

Consumer Radio / Single

06024R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Jean Shorts Wearer

Consumer Radio / Single

06025R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Las Vegas Trip Taker

Consumer Radio / Single

06026R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Nosebleed Section fan

Consumer Radio / Single

06027R

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Liar

Consumer Radio / Single

06028R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Backyard BBQ

Consumer Radio / Single

06029R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Sushi

Consumer Radio / Single

06030R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch, Inc.

Bud Bat

Consumer Radio / Single

06031R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

Navy

Consumer Radio / Single

06032R

2006 Advertising Merit Award

Lowe Bull Truth / Durban

Wonderbra

Parking Lot

Consumer Radio / Single

06033R

2006 Advertising Merit Award

saatchi & Saatchi / london

Monster

Puppet

Consumer Radio / Single

06034R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Boyfriend

Consumer Radio / Single

06035R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Emotional Guy

Consumer Radio / Single

06036R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Sarcasm

Consumer Radio / Single

06037R

2006 Advertising Merit Award

The Richards Group / Dallas

Fruit of the Loom

Can't Over-Love Your Underwear

Consumer Radio / Single

06038R

2006 Advertising Merit Award

Young & Rubicam / Chicago

The Travel Channel

Souvenirs

Consumer Radio / Single

06039R

2006 Advertising Merit Award

ZiG / Toronto

W Network

Four Weddings and A Funeral

Consumer Radio / Single

06040R

2006 Interactive Merit Award

AgênciaClick / São Paulo

The Coca-Cola Company

Upside Down

Banners - Fixed Space / Business to Consumer - Single

06063N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Fractal

Banners - Fixed Space / Business to Consumer - Single

06064N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

RoofStudio-Peg Banner

Banners - Fixed Space / Business to Consumer - Single

06065N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

PINK

Personality Banner

Banners - Fixed Space / Business to Consumer - Single

06066N

2006 Interactive Merit Award

DoubleYou / Barcelona

American Nike

www.nikerunning.com

Banners - Fixed Space / Business to Consumer - Single

06067N

2006 Interactive Merit Award

Freestyle Interactive / San Francisco

Dolby

Storm

Banners - Fixed Space / Business to Consumer - Single

06068N

2006 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

HP Butterfly Banner

Banners - Fixed Space / Business to Consumer - Single

06069N

2006 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Sky Sounds Banner

Banners - Fixed Space / Business to Consumer - Single

06070N

2006 Interactive Merit Award

Nordpol+ Hamburg / Hamburg

Renault Germany

Car crash

Banners - Fixed Space / Business to Consumer - Single

06071N

2006 Interactive Merit Award

OgilvyOne / Beijing

Audi

Get Your Hands On the Real One!

Banners - Fixed Space / Business to Consumer - Single

06072N

2006 Interactive Merit Award

Saatchi & Saatchi Singapore / Singapore

HP Asia Pacific

HP DESIGNJET 130

Banners - Fixed Space / Business to Consumer - Single

06073N

2006 Interactive Merit Award

Leo Burnett / London

Department for Transport - Teen Road Safety

Camera Phone

Viral and Email / Public Service/Non-Profit/ Educational

06235N

2006 Interactive Merit Award

Red Tettemer / Philadelphia

Pennsylvania Tourism

groundhog202

Online Movies / Promotional Advertising

06240N

2006 Advertising Merit Award

LKM / Charlotte

North Carolina Travel & Tourism

Sixth Page 1 - Most Readers

Small Space - Print / Black and White: Less than a Page - Single

06126A

2006 Advertising Merit Award

The Martin Agency / Richmond

The Onion

Fat man

Small Space - Print / Black and White: Less than a Page - Single

06127A

2006 Design Merit Award

Apple Computer / Cupertino

Apple Computer

Apple Pro Applications

Package Design / Campaign

06102D

2006 Design Merit Award

DDB Melbourne / Melbourne

PZ Cussons

Graphite Packaging

Package Design / Campaign

06103D

2006 Design Merit Award

Duffy & Partners / minneapolis

Thymes

Au Chocolat Packaging

Package Design / Campaign

06104D

2006 Design Merit Award

Dynamite Brothers Syndicate / Tokyo

Park Project Inc.

giraffe

Package Design / Campaign

06105D

2006 Design Merit Award

HAKUHODO CREATIVE VOX Inc. / TOKYO

The University of Tokyo

Invitation to the Humanities

Package Design / Campaign

06106D

2006 Design Merit Award

Hans Seeger / Wauwatosa

Peacefrog Records

Marc Hellner EP and LP

Package Design / Campaign

06107D

2006 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Triumfglass

Triumf Ice Cream

Package Design / Campaign

06108D

2006 Design Merit Award

McGarrah/Jessee / Austin

Whataburger

Whataburger To-Go Bag Campaign

Package Design / Campaign

06109D

2006 Design Merit Award

Sandstrom Design / Portland

Threemile Canyon Farms

Oregon Garden Compost Packaging

Package Design / Campaign

06110D

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