The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Cicero is alive! Agency: BBDO Campaign GmbH Stuttgart / Stuttgart Client: Cicero Werkstudio Category: Brand and Corporate Identity Design / Booklet Brochure
At Home Agency: Carmichael Lynch Thorburn / Minneapolis Client: Formica Category: Brand and Corporate Identity Design / Booklet Brochure
Le livre du fromager Agency: Diesel / Montreal Client: Saputo Category: Brand and Corporate Identity Design / Booklet Brochure
Tough Club ATV brochure Agency: McKinney / Durham Client: Polaris Industries Category: Brand and Corporate Identity Design / Booklet Brochure
Effective Ogilvy 2 Agency: Ogilvy & Mather / Mumbai Client: Ogilvy & Mather, India Category: Brand and Corporate Identity Design / Booklet Brochure
Lord of the Rings Agency: Rediffusion DYR / Mumbai Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet Brochure
The Communist Manifesto Agency: Rediffusion DYR / Mumbai Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet Brochure
Converse Gallery Agency: Sandstrom Design / Portland Client: Converse Category: Brand and Corporate Identity Design / Booklet Brochure
"Go" Tabloid Agency: The Valentine Group / New York Client: Interface, Inc. Category: Brand and Corporate Identity Design / Booklet Brochure
The Book with Ticket Agency: Zapping / Madrid Client: CdC - Club de Creativos de Espa?a Category: Brand and Corporate Identity Design / Booklet Brochure
The Briefcase of Mr. Incredible Agency: Zapping / Madrid Client: Disney/Buenavista INC. Espa?a Category: Brand and Corporate Identity Design / Booklet Brochure
SPONGES Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ - SMART Category: Outdoor / Outdoor: Campaign
Nike Run Agency: DDB Paris / Paris Client: Nike Category: Outdoor / Outdoor: Campaign
Runners Agency: Fallon London / London Client: Sony Category: Outdoor / Outdoor: Campaign
Bugs Agency: Grey Worldwide / Auckland Client: Kiwicare Category: Outdoor / Outdoor: Campaign
Hell Agency: Jung von Matt AG / Berlin Client: Figueroa Brothers, Inc. Category: Outdoor / Outdoor: Campaign
For stuff that doesn?t fit everywhere Agency: Leo Burnett / Frankfurt am Main Client: Fiat Category: Outdoor / Outdoor: Campaign
Bones Agency: Lowe New York / New York Client: MilkPEP - Milk Processor Education Program Category: Outdoor / Outdoor: Campaign
Gift Giving Agency: Publicis West / Seattle Client: Washington's Lottery Category: Outdoor / Outdoor: Campaign
The wrong working environment campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: jobsintown.de Category: Outdoor / Outdoor: Campaign
LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Outdoor / Outdoor: Campaign
Video Call Backgrounds Agency: Y&R / Generator New Zealand / Auckland Client: Nokia Category: Outdoor / Outdoor: Campaign
Mini Manhole Agency: Colenso BBDO / Auckland Client: Mini BMW Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
goo "Fill the city with questions!" Project Agency: DENTSU INC. Tokyo / Tokyo Client: NTT-Resonant Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Thunk Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Adcock Ingram Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Agency Book Agency: DDB Canada, Vancouver / Vancouver Client: DDB Canada Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Fish Market Agency: Mullen / Wenham Client: Joshua Dalsimer Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Kangaroo/Sheep Agency: Saatchi & Saatchi / Sydney Client: Saatchi & Saatchi, Sydney Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Sausage Biscuit Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Radio / Single
Stumble Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Liar Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Radio / Single
Backyard BBQ Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Radio / Single
Parking Lot Agency: Lowe Bull Truth / Durban Client: Wonderbra Category: Consumer Radio / Single
Puppet Agency: saatchi & Saatchi / london Client: Monster Category: Consumer Radio / Single
Starburst - Boyfriend Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear Agency: The Richards Group / Dallas Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs Agency: Young & Rubicam / Chicago Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral Agency: ZiG / Toronto Client: W Network Category: Consumer Radio / Single
BEYES EDIT STORE Agency: 777interactive / Tokyo Client: Sony Family Club Inc. Category: Web Sites / E-Commerce

2006 Design Merit Award

BBDO Campaign GmbH Stuttgart / Stuttgart

Cicero Werkstudio

Cicero is alive!

Brand and Corporate Identity Design / Booklet Brochure

06065D

2006 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Formica

At Home

Brand and Corporate Identity Design / Booklet Brochure

06066D

2006 Design Merit Award

Diesel / Montreal

Saputo

Le livre du fromager

Brand and Corporate Identity Design / Booklet Brochure

06067D

2006 Design Merit Award

McKinney / Durham

Polaris Industries

Tough Club ATV brochure

Brand and Corporate Identity Design / Booklet Brochure

06068D

2006 Design Merit Award

Ogilvy & Mather / Mumbai

Ogilvy & Mather, India

Effective Ogilvy 2

Brand and Corporate Identity Design / Booklet Brochure

06069D

2006 Design Merit Award

Rediffusion DYR / Mumbai

Midland Bookshop

Lord of the Rings

Brand and Corporate Identity Design / Booklet Brochure

06070D

2006 Design Merit Award

Rediffusion DYR / Mumbai

Midland Bookshop

The Communist Manifesto

Brand and Corporate Identity Design / Booklet Brochure

06071D

2006 Design Merit Award

Sandstrom Design / Portland

Converse

Converse Gallery

Brand and Corporate Identity Design / Booklet Brochure

06072D

2006 Design Merit Award

The Valentine Group / New York

Interface, Inc.

"Go" Tabloid

Brand and Corporate Identity Design / Booklet Brochure

06073D

2006 Design Merit Award

Zapping / Madrid

CdC - Club de Creativos de Espa?a

The Book with Ticket

Brand and Corporate Identity Design / Booklet Brochure

06074D

2006 Design Merit Award

Zapping / Madrid

Disney/Buenavista INC. Espa?a

The Briefcase of Mr. Incredible

Brand and Corporate Identity Design / Booklet Brochure

06075D

2006 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ - SMART

SPONGES

Outdoor / Outdoor: Campaign

06132A

2006 Advertising Merit Award

DDB Paris / Paris

Nike

Nike Run

Outdoor / Outdoor: Campaign

06133A

2006 Advertising Merit Award

Fallon London / London

Sony

Runners

Outdoor / Outdoor: Campaign

06134A

2006 Advertising Merit Award

Grey Worldwide / Auckland

Kiwicare

Bugs

Outdoor / Outdoor: Campaign

06135A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

Figueroa Brothers, Inc.

Hell

Outdoor / Outdoor: Campaign

06136A

2006 Advertising Merit Award

Leo Burnett / Frankfurt am Main

Fiat

For stuff that doesn?t fit everywhere

Outdoor / Outdoor: Campaign

06137A

2006 Advertising Merit Award

Lowe New York / New York

MilkPEP - Milk Processor Education Program

Bones

Outdoor / Outdoor: Campaign

06138A

2006 Advertising Merit Award

Publicis West / Seattle

Washington's Lottery

Gift Giving

Outdoor / Outdoor: Campaign

06139A

2006 Advertising Merit Award

Scholz & Friends Berlin GmbH / Berlin

jobsintown.de

The wrong working environment campaign

Outdoor / Outdoor: Campaign

06140A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD

Outdoor / Outdoor: Campaign

06141A

2006 Advertising Merit Award

Y&R / Generator New Zealand / Auckland

Nokia

Video Call Backgrounds

Outdoor / Outdoor: Campaign

06142A

2006 Advertising Merit Award

Colenso BBDO / Auckland

Mini BMW

Mini Manhole

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06280A

2006 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

NTT-Resonant Inc.

goo "Fill the city with questions!" Project

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06281A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06282A

2006 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Adcock Ingram

Thunk

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06283A

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

DDB Canada

Agency Book

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06202A

2006 Advertising Merit Award

Mullen / Wenham

Joshua Dalsimer

Fish Market

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06203A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Saatchi & Saatchi, Sydney

Kangaroo/Sheep

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06204A

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Sausage Biscuit

Consumer Radio / Single

06021R

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

ICBC

Stumble

Consumer Radio / Single

06022R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Backyard Bug Zapper Inventor

Consumer Radio / Single

06023R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Basketball Court Sweat Wiper Upper

Consumer Radio / Single

06024R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Jean Shorts Wearer

Consumer Radio / Single

06025R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Las Vegas Trip Taker

Consumer Radio / Single

06026R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Nosebleed Section fan

Consumer Radio / Single

06027R

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Liar

Consumer Radio / Single

06028R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Backyard BBQ

Consumer Radio / Single

06029R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Sushi

Consumer Radio / Single

06030R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch, Inc.

Bud Bat

Consumer Radio / Single

06031R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

Navy

Consumer Radio / Single

06032R

2006 Advertising Merit Award

Lowe Bull Truth / Durban

Wonderbra

Parking Lot

Consumer Radio / Single

06033R

2006 Advertising Merit Award

saatchi & Saatchi / london

Monster

Puppet

Consumer Radio / Single

06034R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Boyfriend

Consumer Radio / Single

06035R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Emotional Guy

Consumer Radio / Single

06036R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Sarcasm

Consumer Radio / Single

06037R

2006 Advertising Merit Award

The Richards Group / Dallas

Fruit of the Loom

Can't Over-Love Your Underwear

Consumer Radio / Single

06038R

2006 Advertising Merit Award

Young & Rubicam / Chicago

The Travel Channel

Souvenirs

Consumer Radio / Single

06039R

2006 Advertising Merit Award

ZiG / Toronto

W Network

Four Weddings and A Funeral

Consumer Radio / Single

06040R

2006 Interactive Merit Award

777interactive / Tokyo

Sony Family Club Inc.

BEYES EDIT STORE

Web Sites / E-Commerce

06183N

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