The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Noitulove
Agency: AMV BBDO / London
Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
"Graveyard"
Agency: Everest Brand Solutions Pvt Ltd / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Buildings
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego Category: Outdoor / Outdoor: Campaign
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
AXE Residue
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Perfect Dark Zero
Agency: AKQA / San Francisco
Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Viral and Email / Promotional Advertising
Stop the Clock
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Campaign
OFFICE / GOLF / COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
Milwaukee's Best
Agency: Mother / New York
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Stella Artois Coupon
Agency: Lowe New York / New York
Client: Stella Artois Category: Small Space - Print / Color: Less than a Page - Campaign
Athletes
Agency: Saatchi and Saatchi / New York
Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
UK Pavilion, Aichi Expo 05, Japan
Agency: Land Design Studio / London
Client: UK Government, Foreign & Commonwealth Office Category: Other Digital Media / Public Service/Non-Profit/ Educational
Making Sense of Modern Art
Agency: Method / San Francisco
Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational
redwhiteblue/here/there/everywhere
Agency: anothermountainman communications / Causeway Bay
Client: mccm creations / anothermountainman communications Category: Publication Design / Book Design
The Senior Library
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS Category: Publication Design / Book Design
colour your day
Agency: Ando bv / The Hague
Client: Ando bv Category: Publication Design / Book Design
Street Building
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego Category: Outdoor / Outdoor: Single
Succeed
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
Jordan
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Online Movies / Business to Consumer
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Complaints
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Communication Evolved
Agency: tha ltd. / Tokyo
Client: amana inc. Category: Web Sites / Business to Business
Lean Mean Fighting Machine 2054
Agency: Lean Mean Fighting Machine / London
Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
Dream Kitchens for Everyone
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: Web Sites / Promotional Advertising
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study"
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
From A-Class to S-Class
Agency: Agency Republic / London
Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Web Sites / Promotional Advertising
Tokyo-Berlin Berlin-Tokyo Exhibition
Agency: good design company co., inc. / Tokyo
Client: MORI Art Museum Category: Public Service / Non-Profit / Educational / Posters - Single
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: ART TOWER MITO Category: Public Service / Non-Profit / Educational / Posters - Single
FLETCH FORBES GILL
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
Heart Blood Veins/Foot Blood Veins/Lung Blood Veins
Agency: BBDO Bangkok Ltd. / Bangkok
Client: Daimler Chrysler (Thailand) Co., Ltd. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Rally Race
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Easy Glide
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Filigree Packaging
Agency: Duffy & Partners / minneapolis
Client: Thymes Category: Package Design / Campaign
Little Monsters
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Campaign
Hot Sauce Packaging
Agency: Neiman Group / Harrisburg
Client: TorchBearer Sauces Category: Package Design / Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Green is beautiful
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The R?hsska Museum Category: Public Service / Non-Profit / Educational / Posters - Campaign
Look Out!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
FFG/JAP/OBESITY
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign
Listen to architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
Common Threads
Agency: Rodgers Townsend / St. Louis
Client: Black Rep Category: Public Service / Non-Profit / Educational / Posters - Campaign
Award:
2006 Advertising Gold Pencil
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06009T
Award:
2006 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06057N
Award:
2006 Advertising Silver Pencil
Agency:
Everest Brand Solutions Pvt Ltd / Mumbai
Client:
Cancer Patients Aid Association
Title:
"Graveyard"
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06044A
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Los Angeles / Torrance
Client:
Surfrider Foundation
Title:
Real Beach Trash
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06045A
Award:
2006 Advertising Gold Pencil
Agency:
Ogilvy & Mather Santiago / Santiago
Client:
Lego
Title:
Buildings
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06021A
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
BSH Bosch und Siemens Hausgeraete GmbH
Title:
The Cleaning Ladies Campaign
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06022A
Award:
2006 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Residue
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06023A
Award:
2006 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Perfect Dark Zero
Category:
Viral and Email / Promotional Advertising
Annual ID:
06039N
Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcastic.com
Category:
Viral and Email / Promotional Advertising
Annual ID:
06040N
Award:
2006 Advertising Gold Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Stop the Clock
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06027T
Award:
2006 Advertising Silver Pencil
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
OFFICE / GOLF / COACH
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06028T
Award:
2006 Advertising Bronze Pencil
Agency:
Mother / New York
Client:
Miller Brewing Company
Title:
Milwaukee's Best
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06029T
Award:
2006 Advertising Gold Pencil
Agency:
Lowe New York / New York
Client:
Stella Artois
Title:
Stella Artois Coupon
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06012A
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi and Saatchi / New York
Client:
General Mills Inc./Wheaties
Title:
Athletes
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06013A
Award:
2006 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installations
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06053A
Award:
2006 Interactive Gold Pencil
Agency:
Land Design Studio / London
Client:
UK Government, Foreign & Commonwealth Office
Title:
UK Pavilion, Aichi Expo 05, Japan
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06055N
Award:
2006 Interactive Bronze Pencil
Agency:
Method / San Francisco
Client:
San Francisco Museum of Modern Art
Title:
Making Sense of Modern Art
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06056N
Award:
2006 Design Gold Pencil
Agency:
anothermountainman communications / Causeway Bay
Client:
mccm creations / anothermountainman communications
Title:
redwhiteblue/here/there/everywhere
Category:
Publication Design / Book Design
Annual ID:
06036D
Award:
2006 Design Gold Pencil
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
The Senior Library
Category:
Publication Design / Book Design
Annual ID:
06037D
Award:
2006 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
PIE BOOKS
Title:
ARCHIGRAM: experimental architecture 1961-1974
Category:
Publication Design / Book Design
Annual ID:
06038D
Award:
2006 Design Bronze Pencil
Agency:
Ando bv / The Hague
Client:
Ando bv
Title:
colour your day
Category:
Publication Design / Book Design
Annual ID:
06039D
Award:
2006 Advertising Gold Pencil
Agency:
Ogilvy & Mather Santiago / Santiago
Client:
Lego
Title:
Street Building
Category:
Outdoor / Outdoor: Single
Annual ID:
06017A
Award:
2006 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
The Economist
Title:
Succeed
Category:
Outdoor / Outdoor: Single
Annual ID:
06019A
Award:
2006 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
The Economist
Title:
Jordan
Category:
Outdoor / Outdoor: Single
Annual ID:
06020A
Award:
2006 Interactive Bronze Pencil
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
Online Movies / Business to Consumer
Annual ID:
06041N
Award:
2006 Interactive Bronze Pencil
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Online Movies / Business to Consumer
Annual ID:
06042N
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Complaints
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06014A
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Earrings
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06015A
Award:
2006 Interactive Silver Pencil
Agency:
tha ltd. / Tokyo
Client:
amana inc.
Title:
Communication Evolved
Category:
Web Sites / Business to Business
Annual ID:
06029N
Award:
2006 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Lean Mean Fighting Machine
Title:
Lean Mean Fighting Machine 2054
Category:
Beyond the Banner / Self-Promotion - Campaign
Annual ID:
06016N
Award:
2006 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA Sweden
Title:
Dream Kitchens for Everyone
Category:
Web Sites / Promotional Advertising
Annual ID:
06024N
Award:
2006 Interactive Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
Web Sites / Promotional Advertising
Annual ID:
06025N
Award:
2006 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Humor Study"
Category:
Web Sites / Promotional Advertising
Annual ID:
06026N
Award:
2006 Interactive Bronze Pencil
Agency:
Agency Republic / London
Client:
Mercedes-Benz Passenger Cars UK
Title:
From A-Class to S-Class
Category:
Web Sites / Promotional Advertising
Annual ID:
06027N
Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcastic.com
Category:
Web Sites / Promotional Advertising
Annual ID:
06028N
Award:
2006 Design Gold Pencil
Agency:
good design company co., inc. / Tokyo
Client:
MORI Art Museum
Title:
Tokyo-Berlin Berlin-Tokyo Exhibition
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06054D
Award:
2006 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
ART TOWER MITO
Title:
ARCHIGRAM: experimental architecture 1961-1974
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06055D
Award:
2006 Design Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
D&AD
Title:
FLETCH FORBES GILL
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06056D
Award:
2006 Design Gold Pencil
Agency:
BBDO Bangkok Ltd. / Bangkok
Client:
Daimler Chrysler (Thailand) Co., Ltd.
Title:
Heart Blood Veins/Foot Blood Veins/Lung Blood Veins
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06026D
Award:
2006 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06007N
Award:
2006 Interactive Bronze Pencil
Agency:
Proximity Singapore / Singapore
Client:
WD-40
Title:
Easy Glide
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06008N
Award:
2006 Design Gold Pencil
Agency:
Duffy & Partners / minneapolis
Client:
Thymes
Title:
Filigree Packaging
Category:
Package Design / Campaign
Annual ID:
06021D
Award:
2006 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Little Monsters
Category:
Package Design / Campaign
Annual ID:
06022D
Award:
2006 Design Bronze Pencil
Agency:
Neiman Group / Harrisburg
Client:
TorchBearer Sauces
Title:
Hot Sauce Packaging
Category:
Package Design / Campaign
Annual ID:
06023D
Award:
2006 Advertising Silver Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06050A
Award:
2006 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The R?hsska Museum
Title:
Green is beautiful
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06057D
Award:
2006 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Look Out!
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06058D
Award:
2006 Design Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
D&AD
Title:
FFG/JAP/OBESITY
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06059D
Award:
2006 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Listen to architecture
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06060D
Award:
2006 Design Bronze Pencil
Agency:
Rodgers Townsend / St. Louis
Client:
Black Rep
Title:
Common Threads
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06061D
